What UAPAY does

UAPAY is a Ukrainian national payment service provider (PSP / acquirer) operating under an NBU payment institution license issued 29 April 2023 and registered as the operator of the domestic payment system "UAPAY VPS," with TOV AIGAMA serving as the registered technological operator. Founded in 2013 and headquartered at 35 Obulonskyi Avenue, Kyiv, the company provides internet acquiring (UAPAY Checkout), an embedded no-redirect payment widget, electronic invoicing, mass payouts, P2P transfers and traffic-fine payments, supporting Visa, Mastercard and the national PROSTIR system through partner banks (SENS Bank, TASCOMBANK, Raiffeisen Bank, Oschadbank, PUMB). Its technology stack includes PCI DSS Level 1-certified processing, 3D Secure 2.0, Visa/Mastercard network tokens, proprietary anti-fraud algorithms, escrow, multi-vendor cart splitting, qualified electronic signatures, and a fully digital paperless merchant onboarding flow integrated with Ukraine's Diia government e-identity app.

UAPAY serves a broad mix of customers: anchor enterprise clients such as OLX and OLX Business (for "Safe Deal," OLX Delivery and "Successful Deal" services), the city of Ternopil via the e-Ternopil smart-city application, and a long tail of FOPs, SMBs, online retailers, marketplaces, insurance, microfinance and tourism operators reached through a self-serve portal (account.uapay.ua), a "Plug&Pay" one-day integration, and an "Integrate for Me" white-glove service. GTM combines direct enterprise sales, product-led self-serve onboarding, and a structured partner/referral program targeting web studios, freelancers, CRM integrators, chatbot developers, accounting firms, site builders and influencers.

The business model is transaction-fee based: merchants pay 1.6–2.0% per successful payment with no monthly fee on the Quick Start plan, tiered down to 1.6% above UAH 5M monthly turnover, with custom enterprise tariffs negotiated individually. Mass payouts and invoicing generate additional per-transaction revenue. The company is privately held, holds no disclosed funding, and is recognized in the Forbes Ukraine Top-10 (February 2026) and as a fully paperless, GDPR- and PCI DSS Level 1-compliant operator.

Name

UAPAY

Legal name

ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ «ЮАПЕЙ»

Website

https://uapay.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

UAPAY is a Ukrainian NBU-licensed national payment service provider (founded 2013) offering internet acquiring (UAPAY Checkout), an embedded payment widget, mass payouts, invoicing and P2P transfers for OLX, marketplaces, e-commerce, insurance, microfinance, tourism and government clients.

Ownership category

akta.pro rank

Product category

Payment Processing / Internet Acquiring

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)

akta.pro secondary industries

Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Utility & Municipal Billing Platforms (FSAMAJAG)

Keywords

• Internet acquiring
• Payment processing
• Payment institution
• Payment gateway
• Merchant acquiring services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Payment Processing / Internet Acquiring: UAPAY Checkout internet acquiring service charges merchants a percentage fee per successful payment. Fees range from 2% per successful payment (Quick Start plan with no monthly fee) to tiered rates of 1.6-1.8% based on monthly turnover (500,000–10,000,000 UAH). Enterprise clients receive custom/exclusive rates with dedicated account management. This is the primary revenue stream.
2. Mass Payouts / Bulk Disbursements: Service for businesses to make bulk payouts to bank cards (e.g., microfinance organizations for loans, cleaning companies for wages, insurance companies for claims, marketing agencies for commissions). Revenue is generated through transaction fees on each payout, with exclusive/discount rates available based on volume.
3. Invoicing Service: Merchants create and send invoices to customers via email or messengers; customers pay via UAPAY's secure payment page. Revenue is generated through the transaction fee charged on successful invoice payments processed through the platform.
4. Payment Widget Licensing/Integration: The embedded payment widget is provided as part of the UAPAY Checkout product. Integration support is offered as a service ("Integrate for Me"). Revenue is bundled with the transaction-based acquiring model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

UAPAY is a licensed Ukrainian national payment institution providing internet acquiring, payment processing, P2P transfers, mass payouts, and electronic invoicing for online businesses. The platform supports payments via Visa, Mastercard, and the national PROSTIR payment system. UAPAY also operates its own domestic payment system (UAPAY VPS) and offers an embedded payment widget, multi-vendor cart splitting, escrow payments, QR payments, and digital merchant onboarding via the Ukrainian Diia government e-identity application.

Product overview

UAPAY is a national payment service offering a comprehensive suite of financial technology solutions for online businesses. The product portfolio centers on three core products: UAPAY Checkout (internet acquiring with fraud protection, QR payments, and escrow), the Payment Widget (embedded no-redirect payments), and Invoices (quick bill sending). Supporting services include Mass Payouts for batch disbursements, P2P Transfers for person-to-person payments, and sector-specific Industry Solutions for marketplaces, retail, tourism, insurance, and microcredit. The platform operates as a licensed payment institution under the National Bank of Ukraine, participating in Visa, Mastercard, and the national ПРОСТІР payment systems, with technology processing provided by ТОВ «АЙГАМА».

Differentiator

Problem solved

Functional benefit

Products and services

• UAPAY Checkout
• Інвойси (Invoices)
• Платіжний віджет (Payment Widget)
• Масові виплати (Mass Payouts)
• Штрафи UAPAY (UAPAY Fines)
• P2P-перекази (P2P Transfers)

Quantifiable outcome

• Plug&Pay integration enables payment acceptance within 1 day
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature15 records

Partnerships

Twelve partnerships are on record, tiered core.

• TOV AIGAMA (АЙГАМА)coreTechnology or Integration · 19 December 2016TOV AIGAMA is the technological operator of payment services registered in the Payment Infrastructure Register, providing clearing, processing, and operational/technological functions for fund transfers. AIGAMA provides these services to UAPAY and other financial institutions (SENS Bank, TASCOMbank, PUMB). AIGAMA's services enable UAPAY to maintain PCI DSS compliance by processing sensitive cardholder data on its infrastructure. UAPAY holds the trademark license from AIGAMA under a transfer agreement. AIGAMA is located at the same address as UAPAY (35 Obulonskyi Ave, Kyiv).
• OLXcoreStrategic or Co-development PartnerUAPAY provides payment infrastructure for OLX's safe deal ('Безпечна угода') and OLX Delivery ('OLX Доставка') and 'Успішна угода' services. UAPAY integrated multi-document sharing via Diia for OLX merchant onboarding. UAPAY and OLX introduced skin card display for more convenient payments. There is a dedicated public contract (Публічний договір) between UAPAY and OLX Business.
• AT SENS Bank (Сенс Банк)coreTechnology or IntegrationAT SENS Bank serves as the settlement bank (розрахунковий банк) for the domestic payment system UAPAY VPS. SENS Bank is one of the partner banks through which UAPAY participates in Visa and Mastercard payment systems. UAPAY uses SENS Bank for safeguarding customer funds. IBAN: UA243003460000026540015511602.
• AT TASCOMBANK (ТАСКОМБАНК)coreTechnology or IntegrationTASCOMBANK is a partner bank for UAPAY's participation in Visa and Mastercard payment systems. UAPAY uses TASCOMBANK for safeguarding customer funds. Partner bank for the national PROSTIR payment system.
• AT Raiffeisen Bank (Райффайзен Банк)coreTechnology or IntegrationRaiffeisen Bank is a partner bank for UAPAY's participation in Visa, Mastercard, and the PROSTIR national payment system. UAPAY uses Raiffeisen Bank for safeguarding customer funds.
• AT Oschadbank (Ощадбанк)coreTechnology or IntegrationOschadbank is a partner bank for UAPAY's participation in Visa, Mastercard, and the PROSTIR national payment system. UAPAY uses Oschadbank for safeguarding customer funds.
• AT PUMB - First Ukrainian International Bank (ПУМБ)coreTechnology or IntegrationPUMB is used by UAPAY for safeguarding customer funds. PUMB is one of the banks connected to the AIGAMA technological operator network.
• Visa InternationalcoreTechnology or IntegrationUAPAY is a participant of the Visa payment system through indirect participation via partner banks (SENS Bank, TASCOMBANK, Raiffeisen Bank, Oschadbank). UAPAY Checkout accepts Visa-branded bank cards for online payments.
• Mastercard InternationalcoreTechnology or IntegrationUAPAY is a participant of the Mastercard payment system through indirect participation via partner banks (SENS Bank, TASCOMBANK, Raiffeisen Bank, Oschadbank). UAPAY Checkout accepts Mastercard-branded bank cards for online payments.
• National Payment System PROSTIR (ПРОСТІР)coreTechnology or IntegrationUAPAY Checkout supports the national PROSTIR payment system alongside Visa and Mastercard. UAPAY participates in PROSTIR through partner banks (Raiffeisen Bank, SENS Bank, Oschadbank, TASCOMBANK).
• Diia (Дія) - Ukrainian Government E-Identity AppcoreTechnology or IntegrationUAPAY integrates with Ukraine's Diia government application for merchant onboarding. Merchants can complete online identity verification and electronic signature (KEP) via Diia during the UAPAY merchant registration process. This enables fully digital, paperless onboarding without in-person visits. UAPAY implemented Diia multi-document sharing for OLX merchant onboarding.
• National Bank of Ukraine (NBU)coreOthersNBU is the primary regulator of UAPAY's payment institution activities. UAPAY holds a payment institution license issued by NBU (decision 29.04.2023 № 21/774-рк). NBU oversees UAPAY's participation in the Payment Infrastructure Register and domestic payment system UAPAY VPS.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adyen: Global unified payments platform serving large enterprise merchants. Competes for the same high-turnover Ukrainian enterprise segment that UAPAY's tiered enterprise tariffs target.
• Stripe: Global payment processor offering acquiring, checkout, and financial infrastructure. Competes with UAPAY for enterprise and cross-border e-commerce merchants operating in or from Ukraine.

Direct peers

• EasyPay: Ukrainian payment service providing online bill payment, money transfers, and merchant acquiring services. Competes with UAPAY in P2P transfers, utility/fine payments, and SMB acquiring.
• LiqPay (PrivatBank): LiqPay is the payment service of PrivatBank, Ukraine's largest commercial bank, offering internet acquiring, P2P transfers, and merchant payments. Most direct domestic competitor given similar product surface and Ukrainian market dominance.
• Interkassa: Ukrainian payment aggregator supporting dozens of payment methods for online merchants. Direct competitor to UAPAY in internet acquiring with comparable SMB focus and CMS module integrations.
• WayForPay: Ukrainian payment service provider offering internet acquiring, payment processing, and invoicing to online merchants. Direct competitor to UAPAY Checkout with overlapping SMB and enterprise e-commerce customer base in Ukraine.
• Portmone: Ukrainian online payment platform for bill payment, P2P transfers, and merchant services. Overlaps with UAPAY's invoicing, bill pay, and P2P transfer offerings for both consumers and businesses.
• Fondy: Ukrainian-founded payment gateway providing internet acquiring, payouts, and checkout solutions across CEE. Comparable to UAPAY in core acquiring functionality, multi-currency support, and merchant onboarding model.

Emerging players

• Payoneer: Cross-border payment platform widely used by Ukrainian freelancers, marketplaces, and SMBs for receiving international payments. Adjacent competitor in payouts and cross-border flows that intersects with UAPAY's mass payouts segment.
• MonoPay (Monobank): Digital bank (Monobank) and its MonoPay payment acceptance product targeting Ukrainian SMBs and online merchants. Competes in acquiring and merchant acquiring while leveraging Monobank's large retail customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uapay

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAPAY