EasyDigz
EasyDigz is a bootstrapped Raleigh-based SaaS platform that consolidates CRM, transaction management, marketing automation, and IDX websites into a single white-labeled $399/month system for small and mid-sized independent real estate brokerages, primarily in North Carolina's Triangle region.
- Company typePrivate
- Founded2020
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyDigz does
EasyDigz (Easy Digz, LLC) is a private, bootstrapped real-estate SaaS company headquartered in Raleigh, North Carolina, founded in 2020 by brokers to consolidate the fragmented technology stacks used by independent real-estate brokerages. The platform unifies CRM, transaction management, lead generation and routing, marketing automation, IDX-connected websites, and team collaboration into a single white-labeled system priced at $399 per agent per month with no feature tiers, no setup fees, and month-to-month contracts; prospects can also enter a 30-day full-access trial for a fully refundable $199 fee. The company targets small to mid-sized independent brokerages of roughly 5–50 agents, with primary go-to-market through direct website sales, demo-driven sales calls, a self-serve trial pathway, and a co-marketing channel partnership with Doorify MLS concentrated in the Triangle region of North Carolina.
The product architecture is cloud-based and built around brokerage workflows, with proprietary or differentiated components including AI-Led Onboarding (which auto-configures websites and outreach from broker inputs), Ez AI Assist (MLS-grounded content generation), EasyInsight Analytics (natural-language MLS queries), automated lead-nurture with 168 pre-built email templates across 33 sequences, native Doorify MLS integration with real-time IDX listing sync, and integrated e-signature through DocuSeal. Distribution is supported by a content-led marketing engine comprising SEO-optimized blog content, a 6-part Mastery Track webinar series attended by 100+ Central NC brokerages, six buyer-segment resource toolkits (Investor, First-Time Buyer, Move-Up, Luxury, New Construction, Military Relocation), and a gated 'Magnetic City Framework' white paper. The company is led by CEO and Founder Michael Walliser, operates without disclosed external institutional funding, and has no parent company, subsidiaries, or public listing.
EasyDigz firmographics
Firmographics- Name
- EasyDigz
- Legal name
- Easy Digz, LLC
- Website
- https://easydigz.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyDigz is a bootstrapped Raleigh-based SaaS platform that consolidates CRM, transaction management, marketing automation, and IDX websites into a single white-labeled $399/month system for small and mid-sized independent real estate brokerages, primarily in North Carolina's Triangle region.
- Ownership category
- akta.pro rank
EasyDigz industry classification
Industry- Product category
- Real Estate Transaction Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where EasyDigz is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EasyDigz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Access): EasyDigz generates revenue primarily through a per-agent SaaS subscription model. All customers pay a single monthly fee that includes unlimited transactions, all features and integrations, priority support, and free platform updates. No setup fees are charged after the trial period for Doorify MLS members. The platform has no feature tiers, no hidden fees, and month-to-month contract terms.
- Trial Access Fee: A 30-day full-access trial is offered for $199, which is fully refundable if the customer completes setup and decides the platform is not right for them. This acts as a low-friction entry point that converts to the monthly subscription.
- Per-Agent Volume Discounts: For teams of 10+ agents, volume discounts on per-agent pricing are available via direct sales inquiry. This suggests a land-and-expand motion where smaller teams start on standard pricing and migrate to volume tiers as they grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | 30-Day Full Access Trial |
| Subscription | Monthly | Doorify MLS Member Standard Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
EasyDigz product offering
Product offeringCore offering
EasyDigz is a cloud-based, all-in-one real estate SaaS platform that consolidates CRM, transaction management, lead generation, IDX website functionality, marketing automation, and team collaboration into a single white-label system built around brokerage workflows. The platform is sold on a per-agent monthly subscription ($399/month) with no feature tiers, replacing the typical 5-10 separate tools brokerages use. It includes AI-led onboarding, automated lead nurture (168 email templates, 33 sequences), native Doorify MLS integration, AI-powered content generation (Ez AI Assist), and natural-language MLS analytics (EasyInsight).
Product overview
EasyDigz is a unified all-in-one real estate platform designed for growing brokerages that consolidates what previously required 5-10 separate tools into a single integrated system. The core EasyDigz Platform serves as the foundation, with integrated modules including Lead Management (intelligent capture, routing, and scoring), Marketing Automation (168 email templates, 33 sequences, drip campaigns), Transaction Management (offer to close workflow), White-Label Platform (custom branding), and IDX Websites (MLS-connected property search). The platform is enhanced by EasyInsight Analytics (AI-powered MLS queries) and Ez AI Assist (content generation). EasyDigz also offers specialized client resource kits including Investor Toolkit, First-Time Buyer Toolkit, Move-Up Buyer Toolkit, Luxury Buyer Toolkit, New Construction Toolkit, and Military Relocation Toolkit, plus educational content through the Webinars & Mastery Track and market research via the Magnetic City Framework report.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyDigz Platform All-in-one cloud-based real estate SaaS platform sold on a per-agent monthly subscription that unifies CRM, transaction management, lead nurture, IDX websites, marketing automation, white-label branding, and team collaboration into one white-labeled system for independent and growing real estate brokerages.
- AI-Led Onboarding New AI-powered onboarding feature within the EasyDigz Platform that automatically configures branded websites, messaging, and outreach workflows from broker-provided inputs, enabling brokers to launch a fully personalized brokerage system in minutes.
Quantifiable outcome
- 8+ hours saved per real estate transaction
- +7 more outcomes
Companies that use EasyDigz
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
EasyDigz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
EasyDigz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Doorify MLScoreEasyDigz and Doorify MLS are close integration partners with a co-marketing relationship. Doorify MLS integration is a core feature of EasyDigz's platform, providing native MLS data feeds for IDX listings, real-time listing sync, and automated data updates. The partnership includes joint webinars (e.g., product showcase demonstrating fragmented tech costs, Triangle broker webinar on tech consolidation) and Doorify MLS member pricing ($399/month) exclusive to EasyDigz customers.
- DocuSealcoreDocuSeal provides e-signature functionality integrated into EasyDigz's transaction management workflow, specifically for NC REALTOR forms. The integration enables digital signing of listing agreements, offers, and closing documents within the EasyDigz platform as part of the end-to-end listing and sales process.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
EasyDigz competitors and assessment
Company assessmentDirect peers
- Real Geeks: IDX websites + CRM + lead generation platform targeting individual agents and small brokerages. Closely comparable to EasyDigz on pricing tier, target customer, and bundled-website-plus-CRM offering.
- CINC: Real estate lead generation, IDX websites, and CRM platform serving teams and brokerages. Direct competitor on the lead-gen + IDX + CRM bundle, with comparable target customer and feature set.
- LionDesk: Real estate CRM focused on individual agents and small teams with email/drip campaigns, video email, and contact management. Comparable on CRM and marketing automation surface area for the SMB agent segment.
- kvCORE (Inside Real Estate): All-in-one platform for real estate brokerages combining CRM, IDX websites, lead generation, and marketing automation. Direct head-to-head competitor to EasyDigz targeting independent and mid-market brokerages, with a substantially larger venture-backed footprint.
- Wise Agent: Real estate CRM for agents and teams with transaction management and drip campaigns. Comparable offering for the small/mid-brokerage segment EasyDigz targets, though less focused on consolidated all-in-one or AI-led workflows.
- Follow Up Boss: Real estate CRM with strong lead routing, integrations, and brokerage/team workflows. Direct substitute for EasyDigz's lead management and CRM module within brokerage tech stacks.
- BoomTown: Lead generation + CRM platform purpose-built for real estate teams and brokerages. Competes directly with EasyDigz on integrated CRM, drip campaigns, IDX, and brokerage-focused workflows.
Emerging players
- Zurple: AI-driven real estate CRM that uses behavioral predictive analytics to identify hot leads. Emerging player with partial overlap to EasyDigz's lead scoring and AI capabilities, but smaller scale and narrower focus.
Broad incumbents
- Lone Wolf Technologies: Established back-office and transaction management suite for brokerages (Lone Wolf, zipForm, BrokerMetrics). Broader incumbent overlapping EasyDigz's transaction management and brokerage operations modules but not specializing in lead nurture or AI onboarding.
- dotloop (Zillow Group): Transaction management and e-signature platform now part of Zillow's broader real estate platform suite. Overlaps with EasyDigz's transaction management, offer management, and contract generation capabilities, backed by Zillow's distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EasyDigz social profiles
Digital presenceEasyDigz compliance and trust
Trust signalCompliance2 records
EasyDigz financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyDigz leadership team
Management profileNumber of profiles
Profiles1 record
EasyDigz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyDigz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyDigz
What does EasyDigz do?
EasyDigz is a cloud-based, all-in-one real estate SaaS platform that consolidates CRM, transaction management, lead generation, IDX website functionality, marketing automation, and team collaboration into a single white-label system built around brokerage workflows. The platform is sold on a per-agent monthly subscription ($399/month) with no feature tiers, replacing the typical 5-10 separate tools brokerages use. It includes AI-led onboarding, automated lead nurture (168 email templates, 33 sequences), native Doorify MLS integration, AI-powered content generation (Ez AI Assist), and natural-language MLS analytics (EasyInsight).
Is EasyDigz a public or private company?
EasyDigz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyDigz founded?
EasyDigz was founded in 2020. It employs 11 to 50 people.
Where is EasyDigz based?
EasyDigz is headquartered in Raleigh, United States, in the North America region.
How does EasyDigz make money?
Three revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are trial Access Fee and per-Agent Volume Discounts.
Who are EasyDigz's main competitors?
Direct peers on record are Real Geeks, CINC, LionDesk, kvCORE (Inside Real Estate), Wise Agent, Follow Up Boss and BoomTown. Zurple is listed as an emerging player. Broad incumbents are Lone Wolf Technologies and dotloop (Zillow Group).
Does EasyDigz have an API?
No public API is recorded for EasyDigz.
What industry is EasyDigz in?
EasyDigz's product category is Real Estate Transaction Management Software. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 5132 and its SIC code is 7372.