BearPlus
BearPlus is a privately held, Sydney-headquartered full-stack digital agency (delivery in Saigon, Vietnam; 51-100 employees) offering UX/UI design, web and mobile development, MVP builds, branding, test automation, and dedicated team services to enterprise and startup clients globally.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BearPlus does
BearPlus (legal entity: Bear Plus Pty Ltd, ABN 641 511 604) is a privately held digital agency headquartered in Sydney, Australia, with primary delivery operations in Saigon, Vietnam. Founded in 2016 as a boutique design studio and grown to 51-100 employees, the firm offers end-to-end design and development services including UX/UI design, branding and graphic design, MVP development, website development, software development, mobile applications, test automation, and dedicated team augmentation. Its technical stack spans Webflow, ReactJS/VueJS/ThreeJS, Headless CMS, GSAP, Hubspot CMS, and a test-automation toolkit (WebDriverIO, Selenium, Nightmare, Cypress, Puppeteer, CodeceptJS), positioning it as a full-stack implementation partner rather than a software-product vendor.
The agency's commercial model is project-based, with disclosed budget tiers of $10K-$20K, $20K-$50K, $50K-$100K, and custom quotes, augmented by a dedicated-team offering that embeds multi-role squads (business analyst, backend engineer, fractional CTO, QA/tester, frontend engineer, UX/UI designer) into client operations. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via a website contact form, supported by earned-media presence on Clutch, Awwwards, DesignRush, Dribbble, and social channels. The client base is diversified across enterprise (Macquarie University, NRMA, IAG, MYOB, Nine Entertainment, Mirae Asset, ACB, BCG FCT, CaskX) and SMB/startup tiers (Finblox, Wise Balance, Zen Living Kitchen & Bath, Enrich360, Tom soft, Cryptopie, RecruitFirst), spanning finance, e-commerce, technology, education, insurance, recruitment, and creative sectors.
BearPlus holds no external funding, has no parent company, no subsidiaries, no disclosed M&A, and no partnerships; it is founder-led under CEO Barrett Le, with CPO Kenny Ho, COO Ruslan Kazakov, CTO Salman Zare, and Tech Lead Liam Truong. Recent strategic positioning includes 2025 Clutch Top UX Company rankings in Sydney, Financial Services Singapore, and Vietnam, plus a 2026 Dribbble Select recognition. Revenue is not publicly disclosed.
BearPlus firmographics
Firmographics- Name
- BearPlus
- Legal name
- Bear Plus Pty Ltd
- Website
- https://bear.plus
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BearPlus is a privately held, Sydney-headquartered full-stack digital agency (delivery in Saigon, Vietnam; 51-100 employees) offering UX/UI design, web and mobile development, MVP builds, branding, test automation, and dedicated team services to enterprise and startup clients globally.
- Ownership category
- akta.pro rank
BearPlus industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (54143), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where BearPlus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
BearPlus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Services: Project-based agency services including MVP development, UX/UI design, branding, website development, software development, test automation, and dedicated team services. Clients select from budget ranges starting at $10,000.
- Dedicated Team Services: Dedicated teams provided to meet specific project needs, integrating seamlessly with client operations to deliver quality results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing with budget tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BearPlus product offering
Product offeringCore offering
BearPlus is a full-stack digital agency that designs and builds digital products for businesses and startups worldwide. It delivers UX/UI design, branding, website development, software development, MVP packages, and dedicated team augmentation, supported by test automation capabilities. Its services target finance, e-commerce, technology, and arts clients seeking to convert ideas into market-ready digital products.
Product overview
BearPlus is an award-winning digital agency (not a product company) that offers a comprehensive suite of agency services including MVP development, UX/UI design, branding and graphic design, website development, software development, test automation, and dedicated team augmentation. The company operates as a services firm rather than a platform-plus-modules architecture, delivering custom solutions across finance, e-commerce, technology, and arts sectors. Their portfolio includes service offerings for MVP development, design services (UX/UI, branding), and development services (websites, software, test automation), alongside documented client projects such as Bearpop (conversion toolkit), CaskX (whisky investment platform), Roxtaw (DTC venture builder), Cargokite (logistics), O.B.E (open banking with Salesforce integration), Vaultbox (wealth visualization), and Smart TV Control App.
Differentiator
Problem solved
Functional benefit
Products and services
- MVP Development Comprehensive package encompassing design and development to quickly bring Minimum Viable Products to life, including design thinking workshop, UX/UI design, fractional CTO, website development, dedicated team, software development, and branding design. Targeted at startups and businesses needing rapid market testing and product validation.
- UX/UI Design Services Design services for websites, SaaS applications, and mobile applications using user-centric design approaches to deliver high-converting solutions combining technology with aesthetic appeal. Targeted at businesses and startups seeking remark-ready digital products.
- Branding & Graphic Design Services Brand identity creation blending latest trends with company values to design graphics that resonate with target audiences across digital platforms. Targeted at tech industry clients and businesses needing compelling brand identities.
- Website Development Pixel-perfect website development with unique micro-interactions and motion effects, including Webflow development, e-commerce development, ReactJS/VueJS/ThreeJS implementations, Headless CMS, GSAP, and Hubspot CMS. Targeted at businesses needing high-performing websites and e-commerce experiences.
- Software Development Custom software solutions ranging from single-purpose tasks to complex systems, including dashboards, Shopify applications, SaaS applications, cloud applications, mobile applications, and intranet portals. Targeted at enterprises and startups requiring tailored digital systems.
- Test Automation Automated testing services using WebDriverIO, Selenium, Nightmare, Cypress, Puppeteer, and CodeceptJS to improve software quality, speed up testing, and reduce human error. Targeted at teams needing reliable QA for web and mobile products.
- Dedicated Team Dedicated professional teams including business analysts, backend engineers, fractional CTOs, QA/testers, data analysts, frontend engineers, and UX/UI designers integrated seamlessly with client operations. Targeted at businesses needing augmented full-stack capacity.
Quantifiable outcome
- Bear Plus delivered the project on time with excellent quality
- +2 more outcomes
Companies that use BearPlus
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
BearPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BearPlus partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
BearPlus competitors and assessment
Company assessmentBroad incumbents
- IDEO: Premier global design and innovation firm with deep UX and digital product practice; a higher-end incumbent comparable on design methodology rather than project pricing.
- AKQA: Global digital agency with design, brand, and software development capabilities serving enterprise clients — overlapping services to BearPlus but at substantially larger scale.
- R/GA: Larger, established global digital agency with overlapping design, brand, and product capabilities; serves enterprise clients at greater scale than BearPlus.
Emerging players
- Pentagram: Independent design agency specializing in brand identity and digital design; overlaps with BearPlus's branding and UX offerings but with a brand-led rather than product-led focus.
- Wolff Olins: Global brand and design consultancy with digital experience practice, comparable on the brand strategy and UX design side of BearPlus's portfolio.
Direct peers
- Work & Co: Digital product studio focused on end-to-end product design and development for enterprise and high-growth startups, closely mirroring BearPlus's MVP and dedicated-team offerings.
- Huge: Global full-service digital agency offering strategy, UX/UI design, web/mobile development, and brand experience — directly comparable to BearPlus's service mix and project-based GTM.
- ustwo: Digital product studio delivering UX/UI, web and app builds, and venture work — a strong analogue to BearPlus's design-led product engagements and award-driven positioning.
Regional players
- Elephant (Vietnam): Vietnam-headquartered digital agency with design and development services, a direct regional competitor sharing BearPlus's Saigon delivery base.
- Sai Gon Technology (SGTech): Vietnam-based software and design agency offering UX/UI and development outsourcing, directly comparable to BearPlus's Saigon delivery model and SME/enterprise client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BearPlus social profiles
Digital presenceBearPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
BearPlus leadership team
Management profileNumber of profiles
Profiles5 records
BearPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BearPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BearPlus
What does BearPlus do?
BearPlus is a full-stack digital agency that designs and builds digital products for businesses and startups worldwide. It delivers UX/UI design, branding, website development, software development, MVP packages, and dedicated team augmentation, supported by test automation capabilities. Its services target finance, e-commerce, technology, and arts clients seeking to convert ideas into market-ready digital products.
Is BearPlus a public or private company?
BearPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BearPlus founded?
BearPlus was founded in 2016. It employs 51 to 100 people.
Where is BearPlus based?
BearPlus is headquartered in Sydney, Australia, in the Oceania region.
How does BearPlus make money?
Two revenue lines are on record. Agency Services are the primary driver. The others are dedicated Team Services.
Who are BearPlus's main competitors?
Broad incumbents on record are IDEO, AKQA and R/GA. Emerging players are Pentagram and Wolff Olins. Direct peers are Work & Co, Huge and ustwo. Regional players are Elephant (Vietnam) and Sai Gon Technology (SGTech).
Does BearPlus have an API?
No public API is recorded for BearPlus.
What industry is BearPlus in?
BearPlus's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143 and its SIC code is 7371.