Texta

What Texta does

Texta OÜ is an Estonian language-technology company founded in 2017 in Tallinn by Silver Traat (CEO) and Raul Sirel (CTO), operating a portfolio of AI-powered text analytics products and professional services. Its core technology stack combines natural language processing, machine learning, and large language models to deliver text classification, named-entity recognition, sentiment analysis, semantic and vector search, text forensics, and text annotation. The company sells both packaged products and bespoke engineering: the product side comprises Texta Toolkit (a no-code ML/NLP platform for research and data automation), Texta Protect (a consumer-facing child-safety app covering Facebook, Instagram, and TikTok), and Texta Patrol (a Meta API-approved B2B comment-moderation tool); the services side covers Data Science as a Service (hourly-billed on-demand data science capacity), custom AI model development and deployment, LLM-based industrial systems, text forensics, and text annotation. Customers are predominantly Estonian public-sector and media organizations, including the Estonian Police and Border Guard Board, the Rescue Board, the Consumer Protection and Technical Regulatory Authority, the Ministry of Education and Research, the National Library of Estonia, and publishers Äripäev, Õhtuleht, and Ekspress Meedia, alongside a small number of local enterprises such as Sorainen and Creditinfo.

The business model is a hybrid of subscription/recurring SaaS (Texta Toolkit, Texta Patrol, Texta Protect) and project-based professional services billed on hours or fixed-fee quotes; pricing is not publicly disclosed. Texta distributes through direct enterprise sales in Estonia, self-serve web funnels for the consumer/SMB products, and EU-funded research partnerships — most notably the EMBEDDIA Horizon 2020 consortium (Grant ID 825153) and Enterprise Estonia / European Regional Development Fund grants, including €341,366.51 of co-funding for the TIM – Texta Intelligent Moderator project (2022-2024, total cost €539,952.16). The company is privately held with no external institutional investors identified in the source material, and remains a small, founder-led organization of 11-50 employees concentrated in a single country with a niche specialization in low-resource Estonian-language NLP and applied LLM systems.

Name

Texta

Legal name

TEXTA OÜ

Website

https://texta.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Texta is an Estonian AI/NLP vendor founded in 2017 that builds text analytics tools and LLM-based systems for Estonian government agencies, media companies, and enterprises, offering a no-code Toolkit alongside custom AI and moderation services.

Ownership category

akta.pro rank

Product category

AI-powered Text Analytics Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Text Analytics & Information Extraction (NER, classification, sentiment) (HDAAADAA)

akta.pro secondary industries

Data Labeling & Annotation Services (HDAAALAB), Annotation Tooling & Workflow Management (HDAAALAC)

Keywords

• Natural language processing
• Text analytics software
• Machine learning services
• AI consulting services
• Data science platform

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Science as a Service: On-demand access to skilled data scientists, paying only for hours worked. Cost-effective solution for companies seeking expert data analysis without hiring full-time data scientists or needing extra hands for ML sprints.
2. Custom AI Development: Tailor-made machine learning solutions from development to deployment and optimization. Services include AI model development and deployment, with models hosted by TEXTA or deployed on client's infrastructure.
3. SaaS Products: Self-serve products including Texta Toolkit (no-code ML platform), Texta Protect, and Texta Patrol offered as software solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Texta provides AI-powered text analytics and natural language processing software and services, including a no-code NLP platform (Texta Toolkit), a consumer social-media safety app (Texta Protect), a B2B comment moderation tool (Texta Patrol), and professional services such as Data Science as a Service, AI model development, text forensics, and text annotation. The company applies large language models and machine learning to help organizations process unstructured text data, automate content workflows, and detect sensitive or harmful content.

Product overview

Texta is a language technology company offering a portfolio of AI-powered text analytics products and services. The portfolio consists of three main product lines: Texta Protect (consumer-facing social media safety app), Texta Patrol (B2B social media moderation tool), and Texta Toolkit (no-code ML/NLP platform). These are complemented by professional services including Data Science as a Service, LLM-based systems development, AI model development and deployment, Text Forensics, and Text Annotation. Texta's core competence is in text analytics, natural language processing, machine learning, and artificial intelligence, enabling customers to improve customer experience, increase efficiency, extract value from unstructured data, manage compliance risks, automate processes, and build online trust and safety.

Differentiator

Problem solved

Functional benefit

Brands

• Texta Protect: Real-time AI tool for protecting children from toxic content, cyberbullying, and inappropriate communication on social media platforms including Facebook, Instagram, and TikTok.
• Texta Patrol
• Texta Toolkit

Products and services

• Texta Toolkit No-code machine learning and NLP platform built by data scientists for data scientists, providing all NLP tools in one software with a graphical user interface including data preparation, training text classifiers, and entity extractors. Used by Estonian public-sector organizations for daily text analytics tasks.
• Texta Protect Real-time AI-powered social media safety product that protects children from toxic content, cyberbullying, and inappropriate communication on Facebook, Instagram, and TikTok. Targeted at parents and families for consumer use.
• Texta Patrol Social media comment moderation tool that automatically hides toxic comments from all social media platforms in one place, with Meta API approval for Facebook and Instagram integration. Targeted at publishers and enterprises managing audience trust and safety.
• Data Science as a Service On-demand access to Texta's team of skilled data scientists for companies seeking expert data analysis and insights without hiring full-time data scientists, paying only for hours worked. Used for ML sprint support and ad-hoc analytics projects across enterprise clients.
• AI Model Development and Deployment End-to-end AI model development service covering data preparation, feature identification, model training, and performance evaluation. Models can be hosted by TEXTA or deployed on the client's own infrastructure, and are designed to handle complex patterns and adapt to data variations across text analytics domains.
• Text Forensics Text investigation service combining techniques to explore and analyze textual datasets and identify clues or patterns. Includes extracting textual content from multiple document and image formats, automatically identifying entities such as persons, organizations, and locations, and searching for hidden clues in unstructured data. Used for fraud detection, legal investigations, reputation management, and market research.
• Text Annotation Manual text annotation service that creates labelled datasets for training machine learning models to accurately recognize and classify text data. Labels indicate the meaning or context of text and have been applied to projects such as court document anonymization systems.
• Semantic Search Intelligent search solution that leverages Large Language Models to efficiently analyze and categorize vast datasets, delivering precise and pertinent information for faster decision-making. Deployed for policymakers and other knowledge workers.
• Vector Search Vector search tool that analyzes millions of research papers across the globe to find semantically similar work and suggest possible impartial expert reviewers. Used by research funding organizations such as the Estonian Research Council.
• Automatic Email Labelling No-code AI-powered solution that automatically labels incoming emails with 95-99% precision, reducing manual sorting time and enabling faster responses to consumer inquiries. Deployed by the Estonian Consumer Protection and Technical Regulatory Authority (TTJA).

Quantifiable outcome

• 95-99% precision in automatic email labeling
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• EMBEDDIA ConsortiumcoreStrategic or Co-development Partner · 1 January 2019EMBEDDIA is a Horizon 2020 project (Grant ID 825153) that uses cross-lingual embeddings coupled with deep neural networks to allow existing monolingual resources to be used across languages. The project resulted in the creation of the EMBEDDIA Media Assistant (EMA), a collection of AI tools for the media sector and text-based industry.
• STACCcoreStrategic or Co-development PartnerCollaborative partnership for research and development. Executed projects 'Scalable data processing pipelines, smart text annotation, and domain-specific entity recognition in TEXTA Investigator' and 'Deep neural models and cross-lingual embeddings' in collaboration with STACC.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• IBM Watson Discovery / Natural Language Understanding: Established enterprise NLP suite offering text classification, entity extraction, sentiment, and document understanding at scale — a broader incumbent alternative for the same enterprise/government buyers Texta targets.
• Google Cloud Natural Language: Hyperscaler NLP API offering entity analysis, sentiment, classification, and custom models — competes with Texta's managed NLP services through scale, multilingual coverage, and bundled cloud economics.
• Appen: Large-scale data annotation and dataset services provider with an established enterprise book of business — overlaps with Texta's annotation and Data Science as a Service offerings at greater scale.

Direct peers

• MonkeyLearn: No-code text analytics and NLP platform offering classification, sentiment analysis, and entity extraction with a GUI — directly comparable to Texta Toolkit's positioning as a no-code ML/NLP platform for non-coders.
• Scale AI: Provides data annotation and labeling services for ML training, closely overlapping with Texta's Text Annotation service line and broader AI model development offering.
• MeaningCloud: Cloud-based text analytics API for sentiment, classification, NER, and topic extraction, with multilingual support — comparable in scope to Texta's NLP service offering.
• Hive: AI moderation API for detecting toxic content, spam, and unsafe media across social platforms — directly competes with Texta Patrol/Protect in the trust-and-safety segment.
• AYLIEN: Text analytics API platform providing entity extraction, sentiment, classification, and news intelligence — same core NLP capabilities Texta sells into enterprises and media companies.

Emerging players

• Cohere: Enterprise-focused LLM provider offering classification, embeddings, semantic/vector search, and RAG building blocks — overlaps with Texta's LLM-based systems and semantic/vector search capabilities.
• Hugging Face: NLP/ML platform hosting thousands of pretrained models and inference APIs for text classification, NER, embeddings, and search — an emerging ecosystem player that competes for the same data-scientist buyer as Texta Toolkit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TEXTAltd
• LinkedInlinkedin.com/company/textaou

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texta