Invisible Urban Charging

What Invisible Urban Charging does

Invisible Urban Charging (IUC) is a privately held, Denver-headquartered EV charging-as-a-service (CaaS) provider founded in 2019 in New Zealand by Jake Bezzant and Nigel Broomhall, and now operating primarily in the United States with selected international expansions into Mexico, Europe, and the Middle East. The company sells an end-to-end solution rather than discrete hardware or software: IUC sources charging hardware from leading manufacturers (including Siemens), manages installation through partners such as CBRE, JLL, and Dynamic, and operates the network through a proprietary cloud platform paired with a business portal and a consumer-facing mobile app. The platform supports remote station management, customizable pricing tariffs (flat, energy-based, time-based, idle fees), multi-method driver access (app, RFID, payment), automated invoicing, and 24/7 monitoring with fault detection.

IUC's revenue model combines a flat monthly subscription fee — typically under $0.20 per square foot for commercial buildings — with site hosts retaining the majority of the per-session charging revenue they set via the tariff system. Minimum project size of 200 chargers for direct management defines an enterprise go-to-market, complemented by a channel ecosystem that includes global CRE brokerages (CBRE, JLL) for distribution and installation, parking operators (Icon Parking, Platinum Parking, Apcoa) for site anchors, financial partners (Redaptive, JP Morgan, DLL Group, EIG) for capex-light deployment, and implementation vendors (Dynamic, Contract Signs, Stratus Unlimited, Travelstead, Putti). Customer segments include commercial office buildings, retail/shopping centers, parking operators, hotels and accommodation, and — more recently — fleet operators via the $500 million Mexico partnership with ATX Smart Mobility covering 140 electric buses.

Operationally, IUC's value proposition is structural rather than technological: by combining no-upfront-cost deployment, single-vendor accountability for uptime, and a capital-partner model that removes site-host capex, IUC competes on service reliability and ease of deployment rather than on proprietary hardware or AI-driven software differentiation. Senior leadership combines CRE operating depth (Bezzant as CEO, Gary Saitowitz as Senior Director of Sales) with institutional finance pedigree (Mary Kush as CFO, formerly COO/CFO at Eagle Capital Management; advisory from Eileen Murray, former Bridgewater Associates Co-CEO), giving the firm unusual capital-markets credibility for an 11-50 employee company pursuing multi-billion-dollar deployment commitments. No equity funding rounds have been disclosed; growth appears to be financed primarily through the Redaptive/DLL/EIG/JP Morgan debt-and-asset-finance partnerships rather than venture capital.

Name

Invisible Urban Charging

Legal name

IU Charging INC

Website

https://iucharging.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Invisible Urban Charging (IUC) is a privately held EV charging-as-a-service provider that delivers hardware, installation, monitoring, and management to commercial real estate owners, parking operators, hospitality providers, and fleet operators under a flat monthly fee with no upfront capital.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure Services

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

akta.pro secondary industries

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• EV charging infrastructure
• Charging as a service
• Fleet electrification
• Commercial charging solutions
• EV charging software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Charging-as-a-Service Monthly Fees: Flat monthly fee model for site hosts, covering hardware, installation, monitoring, maintenance, and software. No upfront capital required from site hosts. Fee generally less than $0.20/sq ft for commercial buildings.
2. Charging Transaction Fees: Site hosts set tariffs for EV charging sessions. Revenue generated from fees charged to EV drivers for energy consumption, time-based charging, idle fees, and fixed pricing.
3. Financing Partnership Revenue: Partnership with Redaptive provides financing for deployment and refinancing. Revenue accelerated through capital partnerships enabling faster infrastructure deployment.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Invisible Urban Charging (IUC) delivers end-to-end EV charging-as-a-service for commercial properties and parking operators. For a flat monthly fee, IUC sources hardware from leading manufacturers, handles installation through partners, and provides a cloud-based software platform that monitors, manages, and monetizes charging stations. Site hosts retain the majority of charging transaction revenue without any upfront capital outlay.

Product overview

Invisible Urban Charging (IUC) operates as a unified EV charging-as-a-service platform combining hardware, software, and services. The core offering is the End-to-End Charging as a Service solution, supported by the Business Portal for site host management and the Mobile App for EV drivers. The platform offers four vertical-specific solutions: Commercial Building, Commercial Parking, Shopping Centers, and Accommodation—each addressing specific market segments with tailored features. Key capabilities include Remote Station Management, Pricing Tariffs, Driver Access Management, and automated Invoicing and Reimbursement. The company deploys hardware from leading manufacturers (including Siemens) connected to their proprietary software platform, with installation and project management handled through partners like CBRE and JLL, and financing provided through Redaptive, DLL, and EIG. The minimum project size is 200 chargers for direct management.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End Charging as a Service Complete EV charging solution delivered as a service for a flat monthly fee covering hardware from leading manufacturers, installation, 24/7 monitoring, management, and monetization through IUC's proprietary platform. Designed for commercial property owners and parking operators.
• Business Portal

Quantifiable outcome

• Commercial property values can increase by up to 15% with EV charger installation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major, standard and minor.

• CBREcoreChannel Partner/ Reseller/ DistributorCBRE is a global leader in commercial real estate services providing end-to-end EV charging installation and project management. Manages design, electrical installation, traffic management, signage, and branding. Partnership targets deployment of 1 million chargers across the US over five years.
• JLLcoreChannel Partner/ Reseller/ DistributorJLL partnership develops global strategy for expanding EV charging infrastructure across five countries. Leverages JLL's network of 300 offices in 80 countries and relationships with landlords and trade vendors to identify sites and complete new installations.
• ATX Smart MobilitycoreStrategic or Co-development Partner$500 million investment partnership for EV charging infrastructure and electric bus fleets in Mexico's Bajío region. Includes deployment of 38 chargers and 140 electric buses. Plans for additional $3 billion deployment over 18-36 months.
• SiemensmajorTechnology or IntegrationTechnology partner providing charging technology hardware for IUC's EV charging infrastructure deployments.
• Icon ParkingmajorChannel Partner/ Reseller/ DistributorPartnership to deploy 5,000+ EV chargers at parking sites in New York City.
• Platinum ParkingmajorChannel Partner/ Reseller/ DistributorPartnership for deployment of 35,000 chargers across Platinum Parking sites in 19 U.S. cities.
• Highwoods PropertiesstandardChannel Partner/ Reseller/ DistributorPartnership to deploy EV chargers at Highwoods Properties' upscale Atlanta property.
• Golden NuggetstandardChannel Partner/ Reseller/ DistributorDeployment of Golden Nugget's largest EV charging installation to date in Danville.
• Dynamic (DRI)standardImplementation/ SI/ Consulting PartnerElectrical installation partner providing seamless service and reliability from design inception, site survey, installation, logistics and build out. 30+ years experience supporting iconic brands.
• Contract SignsminorImplementation/ SI/ Consulting PartnerSite signage partner - one of Europe's leading sign consultants, designers, manufacturers, and installers serving local authorities, car park operators, and blue-chip organizations.
• Stratus UnlimitedminorImplementation/ SI/ Consulting PartnerStall branding partner - nationwide brand implementation company with multiple locations throughout the US and 700+ employees across 29 states.
• TravelsteadminorImplementation/ SI/ Consulting PartnerGlobal logistics partner providing specialized shipping, logistics and final mile, warehousing, installation services, and reverse logistics.
• ApcoaminorChannel Partner/ Reseller/ DistributorEuropean parking operator partner for EV charging infrastructure deployment.
• EV+minorChannel Partner/ Reseller/ DistributorPartnership to deploy charging systems across 10,000 U.S. commercial properties over five years.
• Eileen Murray (Bridgewater Associates)minorOthersFormer Co-CEO of Bridgewater Associates (world's largest hedge fund) provided counsel and guidance on scaling operations and corporate governance in 2020.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AmpUp: AmpUp provides EV charging software and management platform for commercial and multi-family properties. Competes in the same software/management layer for site hosts, though with less focus on the full-service CaaS hardware bundling model.

Broad incumbents

• Greenlots (Shell): Greenlots, now a Shell subsidiary, provides EV charging network software and services for utilities, automakers, and commercial site hosts. Competes in the charging management software space serving similar enterprise customers.
• Shell Recharge (formerly Volta): Shell Recharge combines Shell's energy business with Volta's media-supported charging network acquired in 2023. As a major oil major, Shell offers charging as part of a broader energy portfolio with significantly greater capital backing than IUC.
• bp pulse: bp pulse is the EV charging arm of bp, deploying fast charging and commercial charging infrastructure globally. As an oil major's charging business, it competes in fleet electrification and commercial site deployment with substantially more capital.
• Electrify America: Electrify America operates a nationwide DC fast-charging network funded by Volkswagen. While primarily DC fast-focused, it competes in commercial site partnerships and is a major driver-side brand competitor to IUC's charging network.

Direct peers

• ChargePoint: ChargePoint operates one of the largest EV charging networks globally with a similar software-led business model serving commercial and workplace charging. Both target commercial site hosts and compete on networked Level 2 charging solutions for offices, parking, and retail.
• SemaConnect: SemaConnect (now part of Blink Charging) provides networked EV charging solutions for commercial, multifamily, and workplace properties. Competes in the same CaaS-style deployment for commercial real estate owners.
• FLO Services: FLO is a Canadian EV charging network operator providing Level 2 and DC fast chargers with strong commercial and workplace presence. Both offer networked charging solutions with proprietary software platforms for site host management.
• Blink Charging: Blink Charging provides EV charging equipment and networked charging services for commercial, multi-unit residential, and public locations. Directly competes with IUC in selling CaaS-style solutions to commercial property owners.
• EVgo: EVgo is a US-focused EV charging network operating public fast-charging stations. While more focused on DC fast charging, both compete for commercial site hosts and parking operator partnerships to deploy charging infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invisible-urban-charging

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Urban Charging