AmpUp
AmpUp is a cloud-based, OCPP-compliant EV charging management software company serving commercial site hosts, fleet operators, municipalities, and multi-family properties across North America, with 2,500+ customers and AI-powered load management, diagnostics, and pricing tools.
- Company typePrivate
- Founded2018
- HeadquartersSanta Clara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AmpUp does
AmpUp is a cloud-based EV charging management software company founded in 2018 and headquartered in Santa Clara, California, with a Northeast regional office in East Hartford, Connecticut. The company provides OCPP-compliant (versions 1.6 and 2.0.1) software that enables commercial site hosts, fleet operators, municipalities, workplaces, multi-family properties, and hospitality operators to deploy, manage, and monetize Level 2 and DC fast charging infrastructure. Its core products are the EV Cloud management platform (analytics, remote monitoring, load management, access control, payment processing) and the EV Driver App (find-reserve-pay functionality), augmented by add-on modules including KlooBot AI diagnostics, the Pricing Recommendation Engine, Advanced Load Management, Adapt & Earn demand-response, Fee Management, Automated Billing, and the Field Console installer portal. The platform integrates with Stripe, Apple Pay, Google Pay, OCPI 2.2.1 for network roaming, and OpenADR 2.0b for utility demand response.
The company monetizes through per-port software subscriptions priced between $10 and $50 per month depending on tier and contract length, a 9% transaction fee on driver charging session revenue, and professional services for enterprise deployments. It serves over 2,500 clients across 75+ North American markets with disclosed enterprise customers spanning hospitality (Hilton, Holiday Inn, Wynn Resorts), commercial real estate (JLL, CBRE), fleets (Domino's, HelloFresh, Holman), workplaces (Netflix, Under Armour, Procter & Gamble, Citizens Bank), homebuilding (Lennar), utilities (National Grid), healthcare (St. Francis Hospital), and multiple municipal and county governments. As of the most recent disclosures the platform has powered 156M+ EV miles, delivered 98.5% charging success rates, and maintained 99.9% uptime.
AmpUp is venture-backed, with disclosed funding totaling approximately $17M including a $15M Series A in September 2024 led by Cerity Partners Ventures. Earlier investors include Y Combinator (incubator, 2018), Goodyear Ventures, Foothill Ventures, TechNexus Venture Collaborative, Hyundai Motor Company, SAIC Motor, Powerhouse, and iSun. The company holds CTEP certification (Certificate 6053(a)-26, first earned September 2024) covering five OEM brands and sits on the EPRI Vetted Product List. Strategic posture combines hardware-agnostic interoperability with proprietary AI capabilities, positioning AmpUp as a control-layer software platform rather than a charger manufacturer or network operator.
AmpUp firmographics
Firmographics- Name
- AmpUp
- Legal name
- AmpUp, Inc.
- Website
- https://ampup.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AmpUp is a cloud-based, OCPP-compliant EV charging management software company serving commercial site hosts, fleet operators, municipalities, and multi-family properties across North America, with 2,500+ customers and AI-powered load management, diagnostics, and pricing tools.
- Ownership category
- akta.pro rank
AmpUp industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industry
- EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)
Keywords
Where AmpUp is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AmpUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: Monthly recurring software fees charged per port or per charging station. Subscription tiers provide access to the AmpUp management platform, monitoring, analytics, and support services.
- Transaction/Driver Fees: Percentage-based fee (9%) on charging sessions collected from EV drivers. Site hosts retain majority of charging revenue while AmpUp takes a transaction cut.
- Professional Services: Implementation, site assessment, and ongoing support services for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multi-Family Software Subscription Plan (MSSP) |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based Driver Fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AmpUp product offering
Product offeringCore offering
AmpUp provides a cloud-based EV charging management platform (EV Cloud) that enables commercial site hosts to deploy, monitor, and optimize electric vehicle charging stations across OCPP-compliant hardware from multiple manufacturers. The offering combines a site-host management platform with a consumer-facing EV Driver App, advanced load management to reduce electrical infrastructure costs, AI-powered diagnostics (KlooBot), and an Adapt & Earn demand-response program for utilities and grid operators. Revenue is generated through per-port software subscriptions, a 9% transaction fee on driver charging sessions, and professional services for enterprise deployments.
Product overview
AmpUp offers a modular EV charging software platform consisting of a core management system (EV Cloud) paired with a driver-facing mobile app, augmented by specialized add-on modules. The flagship EV Cloud platform serves as the central nervous system, providing OCPP-based hardware-agnostic management across Level 2 and DC Fast Chargers. The EV Driver App delivers consumer-facing find-and-pay functionality. Add-on modules extend capabilities in targeted areas: Adapt & Earn enables utility demand-response programs; O&M Service provides operations support; KlooBot delivers AI-powered diagnostics; Pricing Recommendation Engine optimizes rates; Advanced Load Management controls energy distribution; Fee Management handles pricing flexibility; and Automated Billing streamlines invoicing. The Field Console serves installer and contractor partners.
Differentiator
Problem solved
Functional benefit
Brands
- EV Cloud: AmpUp's core charging network management platform enabling remote monitoring, load management, analytics, and pricing control for commercial EV charging operators.
- EV Driver App
- Adapt & Earn
- KlooBot
Products and services
- AmpUp EV Cloud Cloud-based charging network management platform enabling commercial site hosts to control OCPP-compliant chargers from anywhere via analytics, load management, access control, payment processing, and real-time monitoring. Targeted at commercial site hosts including fleets, workplaces, multifamily, hospitality, and municipal operators.
- AmpUp EV Driver App All-in-one consumer-facing mobile application enabling EV drivers to find, reserve, and pay for charging sessions on AmpUp-managed networks via web, QR codes, RFIDs, or the native iOS/Android app with Apple Pay, Google Pay, and Stripe integration.
- AmpUp Adapt & Earn Managed EV charging program for grid operators and utilities enabling OpenADR 2.0b-compliant demand-response programs that shift charging from peak to off-peak hours, delivering grid relief and supporting clean air goals. Targeted at utilities and grid operators seeking demand flexibility assets.
- AmpUp O&M Service Operations and maintenance service that ensures charging networks stay online around the clock through real-time monitoring, remote troubleshooting, and on-site maintenance for commercial site hosts. Targeted at enterprise operators seeking uptime guarantees.
- KlooBot AI Diagnostic Engine Standalone AI-powered diagnostic engine providing 24/7 charger uptime intelligence, instant diagnostic analysis, proactive health checks, and automated root-cause analysis for site hosts and technicians. Targeted at site hosts and installers seeking to reduce charger downtime.
- Pricing Recommendation Engine AI-driven pricing optimization engine that combines utility rates, time-of-use pricing, demand charges, competitor insights, and historical site behavior to generate automated rate recommendations. Targeted at commercial site operators seeking to maximize charging revenue.
Quantifiable outcome
- 98.5% charging success rate
- +3 more outcomes
Companies that use AmpUp
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles6 records
AmpUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature4 records
AmpUp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AutelcoreHardware partner providing OCPP-compliant charging stations that integrate with the AmpUp platform. Autel is CTEP certified for California deployments.
- EVSE LLCcoreChannel partner and hardware distributor supplying EV charging stations integrated with AmpUp's platform.
- LevitoncoreHardware partner providing commercial and residential EV charging solutions that integrate with AmpUp's platform.
- StarChargecoreHardware partner providing OCPP-compliant charging stations integrated with AmpUp's management platform.
- ZerovacoreHardware partner providing CTEP-certified charging stations integrated with AmpUp's platform for California deployments.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
AmpUp competitors and assessment
Company assessmentBroad incumbents
- ChargePoint: Largest independent US EV charging network operator with a full-stack hardware-plus-software offering and its own CPMS. Directly competes with AmpUp in commercial property and fleet deployments but operates at significantly larger scale with public-company resources.
- Blink Charging: Public EV charging hardware and network operator with the SemaConnect network management software stack. Overlaps with AmpUp in commercial property, multifamily, and workplace segments with bundled hardware-plus-software.
- Shell Recharge Solutions (formerly Greenlots): Shell-owned EV charging software and services platform offering a comparable cloud-based CPMS. Direct competitor for utility demand-response and commercial site deployments, with the backing of a major oil major.
- Enel X Way: Utility-affiliated EV charging infrastructure and software provider competing for fleet, municipal, and commercial customers globally. Backed by Enel's grid-scale resources and an international footprint AmpUp lacks.
Direct peers
- EV Connect: Software-focused EV charging management platform competing head-to-head with AmpUp in commercial, fleet, and municipal segments. Closely comparable business model, OCPP-based architecture, and customer mix.
Regional players
- FLO: Canadian-headquartered EV charging network operator with North American footprint and a vertically integrated hardware/software stack. Comparable in targeting commercial and municipal sites but with strong Canadian regional concentration.
Emerging players
- Hubject: EV charging roaming and interoperability platform connecting charge point operators and e-mobility service providers. Adjacent to AmpUp's OCPI 2.2.1 capability, competing for the network-to-network layer of the EV charging stack.
- Optiwatt: Fleet-focused EV charging optimization software that helps commercial fleets manage charging schedules and costs. Overlaps with AmpUp's fleet segment from a different angle — analytics and scheduling rather than CPMS — and is a credible emerging competitor.
- Stable Auto: Software platform focused specifically on fleet depot charging scheduling and energy management. Competes with AmpUp's fleet use case on scheduling and load management, though narrower in vertical scope.
Others
- Energy Toolbase: Solar and storage project modeling platform that has expanded into EV charging load and storage integration. Adjacent/ecosystem player serving similar commercial and installer customers with a related but not directly competing product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AmpUp social profiles
Digital presenceAmpUp compliance and trust
Trust signalCompliance7 records
AmpUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmpUp leadership team
Management profileNumber of profiles
Profiles8 records
AmpUp funding detail
Funding detailFunding overview
Funding rounds7 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmpUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmpUp
What does AmpUp do?
AmpUp provides a cloud-based EV charging management platform (EV Cloud) that enables commercial site hosts to deploy, monitor, and optimize electric vehicle charging stations across OCPP-compliant hardware from multiple manufacturers. The offering combines a site-host management platform with a consumer-facing EV Driver App, advanced load management to reduce electrical infrastructure costs, AI-powered diagnostics (KlooBot), and an Adapt & Earn demand-response program for utilities and grid operators. Revenue is generated through per-port software subscriptions, a 9% transaction fee on driver charging sessions, and professional services for enterprise deployments.
Is AmpUp a public or private company?
AmpUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was AmpUp founded?
AmpUp was founded in 2018. It employs 51 to 100 people.
Where is AmpUp based?
AmpUp is headquartered in Santa Clara, United States, in the North America region.
How does AmpUp make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are transaction/Driver Fees and professional Services.
Who are AmpUp's main competitors?
Broad incumbents on record are ChargePoint, Blink Charging, Shell Recharge Solutions (formerly Greenlots) and Enel X Way. EV Connect is listed as a direct peer. FLO is listed as a regional player. Emerging players are Hubject, Optiwatt and Stable Auto. Energy Toolbase is listed as an others.
Does AmpUp have an API?
Yes. The Services may be accessed through mobile applications, web platforms, APIs, or other interfaces. AmpUp uses subcontractors and third-party providers including hosting (e.g., AWS) and payment vendors (e.g., PayPal/ Stripe, Global Payments).
What industry is AmpUp in?
AmpUp's product category is EV Charging Management Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAEANAJ, EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration). Its NAICS code is 518.