What Tomorrow Theory does

Tomorrow Theory is a Paris-based HR innovation studio operating as a professional services and consulting firm that helps enterprise organizations anticipate and integrate future-of-work challenges into their HR strategy. The company serves more than 80 organizations across more than 15 countries, including named enterprise clients such as L'Oréal, BNP Paribas, Nestlé, LVMH, Safran, Bouygues, Crédit Mutuel, La Poste, ADEME, the French Ministry of the Interior, Moët Hennessy, Adecco, and Mazars, spanning banking, luxury, consumer goods, aerospace, public sector, and HR technology verticals.

The company's core offering is structured as a three-pillar service architecture: Awareness (conferences, workshops, seminars, and video capsules), Expertise (strategic reports, feasibility studies, and project accompaniment), and Engineering (rapid prototyping of HR tools and model/process design). Underlying technology includes AURORA, a proprietary AI-powered training platform deployed for client AI acculturation workshops supporting up to 200 simultaneous participants anonymously and used to train more than 4,000 people, and an AI Ethics Charter Generator (in beta). The proprietary "Tomorrow Method" combines academic research in social psychology with technology expertise across AI, blockchain, VR, and emerging technologies. The firm generates revenue through custom-quoted enterprise consulting engagements, per-participant training fees (e.g., €1,490 per participant for the AI Referent seminar), and gated content/report sales, with academic partnerships with Rennes School of Business and Kedge BS extending distribution of formal certificate programs.

Name

Tomorrow Theory

Legal name

Tomorrow Theory

Website

https://tomorrowtheory.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomorrow Theory is a Paris-based HR innovation studio that helps enterprise organizations across more than 15 countries anticipate and integrate future-of-work challenges through consulting, AI training, and strategic reports.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Remote/Hybrid Work Effectiveness (EDABAMAO), Third-Party Model/Vendor Risk & Supply-Chain Assurance (HDAAAMAK)

Keywords

• HR consulting services
• Future of work
• Organizational transformation
• AI training programs
• HR innovation studio

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Reports & Feasibility Studies: Interactive HR strategic reports and feasibility studies delivered through collaborative expert discussions and ideation workshops. These are project-based engagements with defined scopes and deliverables.
2. Awareness Services — Conferences, Workshops, Seminars: Inspiring conferences (approx. 1 hour), hands-on workshops (approx. 3 hours), team seminars (1-2 days), and video capsules (2-3 minutes each) sold to enterprise clients. With more than 500 conferences delivered and over 200 workshops facilitated, this is a core revenue-generating service line.
3. Expertise & Strategic Accompaniment: Ongoing strategic accompaniment and project management for HR innovation projects. Adopted an agile, intuitive, human-centered approach with regular exchanges, creative workshops, and structured progress points.
4. Engineering — Prototyping & Model Development: Rapid prototyping of innovative HR tools and processes, plus engineering of models and processes. Revenue generated through project fees based on scope, complexity, and team composition.
5. Expert Training Programs: Formal training programs including the 'Expert IA' certificate (3 days), 'Director de projet IA RH' certificate (5 days, in partnership with Rennes SB), and the 'AI Referent' 2-day seminar at €1,490 per participant. Also includes the 'Future of Work' certificate program.
6. Content & Reports: Published reports (AI & HR, VR & HR, Intergenerational, Blockchain & HR) and books ('Travailler à l'ère des IA génératives') available for purchase. Reports gated behind lead capture forms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tomorrow Theory is an HR Innovation Studio that helps organizations anticipate and integrate the major challenges of the future of work and HR. It operates a three-pillar service model: Awareness (conferences, workshops, seminars, video capsules), Expertise (HR strategic reports, feasibility studies, strategic project management), and Engineering (rapid prototyping and model/process engineering). The firm also delivers certified training programs in collaboration with academic partners and operates proprietary tools (AURORA AI training platform and AI Ethics Charter Generator).

Product overview

Tomorrow Theory is an HR Innovation Studio offering a three-pillar service architecture: Awareness (conferences, workshops, seminars, video capsules), Expertise (HR strategic reports, feasibility studies, project management), and Engineering (rapid prototyping, model/process engineering). The portfolio includes AI-powered tools (AURORA platform, AI Ethics Charter Generator), professional training programs (AI Referee Training Seminar, AI & HR Certificate, AI RH Project Director Certificate), research publications (AI & HR Report, VR & HR Report), and thought leadership content (books, films). The company operates as a consulting studio rather than a software platform, with services structured around transforming organizations' HR practices through a combination of scientific research, technology integration, and change management methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora AI: AI platform developed by Tomorrow Theory for AI acculturation workshops, used internally to prepare more than 4000 people for AI use. Features anonymous and masstive deployment for up to 200 simultaneous participants.
• Explorer

Products and services

• Awareness Services Awareness services comprising inspiring conferences (~1 hour), hands-on workshops (~3 hours), team seminars (1-2 days), and short video capsules (2-3 minutes) designed to help organizations bridge the gap between HR innovation theory and work transformation practice. Targeted at HR leaders, L&D teams, and executive committees.
• Expertise Services Expertise services comprising HR strategic reports, feasibility studies, and strategic project management that combine social psychology research with entrepreneurial pragmatism to provide strategic insights and operational recommendations. Targeted at enterprise HR directors and senior leadership.
• Engineering Services Engineering services comprising rapid prototyping of innovative HR tools and processes, and engineering of models and processes, building best practices, models, and tools that bring HR functions into the future with ethical and societal considerations. Targeted at enterprise HR teams.
• AURORA AI Platform Proprietary AI pedagogy platform designed for internal AI training with anonymous access, supporting up to 200 simultaneous participants without individual registration. Features multimodal capabilities including text-to-image, text-to-video, text-to-audio, text-to-game, and text-to-software. Used for AI acculturation workshops in enterprise settings.
• AI Ethics Charter Generator (Générateur de Charte Éthique IA) AI-powered online tool that generates AI ethics charters for companies in minutes. Currently in beta. Designed to help organizations formalize responsible AI commitments.
• AI Referee Training Seminar (Séminaire Référents IA) Two-day in-person seminar to train internal AI referees capable of deploying and animating AI acculturation within organizations. Covers AI fundamentals, advanced text AI practice, multimodal AI practice, and becoming an AI trainer. Priced at €1,490 HT per participant.
• AI & HR Professional Certificate (Expert IA & RH) Intensive 3-day training to master AI applied to HR. Teaches optimization of recruitment, talent management, and coaching using concrete AI tools while integrating ethical and regulatory issues. Delivered in partnership with Kedge BS.
• AI RH Project Director Certificate (Directeur de projet IA RH) Immersive 5-day training to become an AI HR Project Director. Participants create a fictional company in teams, experiment with generative AI tools, and develop governance, ethical charters, and concrete prototypes. Delivered in partnership with Rennes School of Business (executive.rennes-sb.com).
• Work Future: From Foresight to Action Certificate Intensive certificate program to decode major trends, integrate AI, and develop key skills to lead upcoming mutations. Helps participants anticipate work and organization transformations.
• AI & HR Report Comprehensive research report exploring the impact of generative AI innovations (particularly GPT-4) on HR and the future of work. Covers capabilities, impact on HR processes, and future trends.
• VR & HR Report Benchmark report on VR platforms for HR use cases, covering over 500 identified platforms with rankings across Employer Brand, Recruitment, Training, and Workplace segments.
• Travailler à l'ère des IA génératives (Book) Published book exploring how generative AI technologies will revolutionize work and society, examining challenges and opportunities for businesses, employees, and society. Published by EMS Editions.
• Explorer (Short Film) Science-fiction short film inspired by Star Trek to sensitize HR professionals to technological change challenges and opportunities. Produced by Tomorrow Theory and Lab RH founders.

Quantifiable outcome

• More than 80 organizations regularly served
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lab RHcoreStrategic or Co-development PartnerTomorrow Theory was founded by the creators of Lab RH, France's leading HR professional community. The founders leverage Lab RH's community platform, network, and reputation to generate business leads, build credibility, and disseminate content. The relationship is familial and strategic — Lab RH provides distribution and legitimacy, while Tomorrow Theory provides proprietary content and consulting services.
• Rennes School of BusinessminorStrategic or Co-development PartnerAcademic partnership for the 'Director de projet IA RH' 5-day certificate program. Tomorrow Theory provides course content, methodology, and expert facilitation. The program is managed through the executive education platform executive.rennes-sb.com.
• Kedge BS (Kedge Business School)minorStrategic or Co-development PartnerAcademic partnership for the 'Expert IA & RH' 3-day intensive certificate program. Tomorrow Theory delivers the HR and AI expertise components of the program using its proprietary methodologies.
• PageGroupminorGTM or Marketing PartnerPageGroup CEO Isabelle Bastide contributed a quote to the VR & RH benchmark report published by Tomorrow Theory, indicating a collaborative marketing relationship. PageGroup's staffing industry expertise supports the credibility of Tomorrow Theory's VR in HR research.
• Hult EF (Education First)minorGTM or Marketing PartnerHult EF contributed a quote to the VR & RH benchmark report. The partnership supports Tomorrow Theory's research credibility and provides a multinational training industry perspective.
• Gometa.frminorStrategic or Co-development PartnerMatthieu Sabourin, founder of Gometa.fr, is listed as a contributor to the VR & RH benchmark report. Gometa.fr specializes in helping organizations discover the metaverse through practice. Contributed expertise on immersive technologies for HR.
• Topics (Cabinet de Conseil)minorStrategic or Co-development PartnerStéphanie Foäche, Senior Partner and Practice Lead for Future of Work at Topics (transformation consulting firm), contributed to the VR & RH benchmark report. Topics brings expertise in internal transformation consulting.
• JobTeaserminorStrategic or Co-development PartnerCEO Jérémy Lamri previously served as HR Advisor for JobTeaser, and Tomorrow Theory collaborated with JobTeaser on HR innovation projects during Jérémy's tenure there.
• Hub France IAminorStrategic or Co-development PartnerCEO Jérémy Lamri is a co-founder of Hub France IA (the French AI hub). This connection provides access to AI expertise, regulatory discussions, and cross-pollination with AI practitioners across industries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Degreed: Learning experience platform focused on skills development and AI-powered learning. Comparable to the training and capability-building dimension of Tomorrow Theory's AURORA platform and certificate programs.

Others

• Hub France IA: French AI ecosystem hub co-founded by Tomorrow Theory's CEO Jérémy Lamri. Indirect peer through ecosystem positioning and AI policy/ethics thought leadership, complementing rather than competing with Tomorrow Theory.
• Kedge BS Executive Education: Partner business school co-delivering Tomorrow Theory's 'Expert IA & RH' certificate program. Compares as an academic partner that also offers competing executive education in HR and AI, sharing distribution overlap with Tomorrow Theory's certificate portfolio.

Broad incumbents

• Deloitte Human Capital: Deloitte's Human Capital practice provides organizational transformation, learning, and future-of-work consulting. Overlaps with Tomorrow Theory's awareness, expertise, and engineering pillars but at global scale with implementation depth.
• EdCast (by Cornerstone): Enterprise learning and talent experience platform addressing future-of-work skilling at scale. Comparable to Tomorrow Theory's L&D and AI acculturation themes but as part of a full SaaS platform rather than consulting services.
• Mercer: Global HR consulting firm offering workforce strategy, future-of-work, and organizational transformation services. Comparable to Tomorrow Theory's expertise and strategic accompaniment offerings, but operating at vastly greater scale with broader portfolio.

Direct peers

• Cegos: Leading French and international corporate training and HR development provider offering professional training programs, consulting, and digital learning solutions. Directly comparable to Tomorrow Theory's certificate programs (AI Referent, Expert IA) and corporate training seminars.
• Julhiet Sterwen: French transformation and HR consulting firm offering organizational design, leadership development, and future-of-work advisory. Closely comparable positioning to Tomorrow Theory's expertise and strategic accompaniment services in the French market.
• Topics (Cabinet de Conseil): French transformation consulting firm with a Future of Work practice led by Stéphanie Foäche (a Tomorrow Theory report contributor). Offers organizational transformation, HR strategy, and innovation consulting directly comparable to Tomorrow Theory's expertise services.

Regional players

• Andjaro: French HR tech company providing workforce management and skills-based resource allocation solutions. Tangentially comparable in addressing HR innovation themes served by Tomorrow Theory's engineering/prototyping work for clients like L'Oréal.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tomorrowtheory
• LinkedInlinkedin.com/company/tomorrow-theory
• Xx.com/tomorrow_theory

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow Theory