What Moshiqa does

Moshiqa is a luxury pet-fashion brand founded in 2017 and headquartered in West Hollywood, California, that designs, manufactures, and sells premium apparel and accessories for dogs and cats — and a small line of matching human apparel. The product catalog spans collars, harnesses, leashes, necklaces, tiaras, ties, sweatshirts, sweaters, hoodies, coats, gowns, carriers (including airline-approved and luxury home carriers), passport covers, bathrobes, and bowls, with prices ranging from roughly $40 for accessories to $2,130 for premium carriers.

The business is operated as a direct-to-consumer e-commerce brand on Shopify, with no third-party retail or wholesale distribution disclosed beyond an early-stage Luxury Hotels bathrobe program. Go-to-market is content-led: the brand is merchandised around high-visibility collaborations with Paris Hilton (flagship) and designer Christian Cowan, plus a Golden Capsule Collection, and is promoted via organic social (Instagram, TikTok, YouTube, Facebook, Twitter/X), PR/earned media (New York Times feature, Assouline's Chic Cats book), an Uppromote affiliate program, and an email newsletter. Celebrity placements from Paris Hilton, Lady Gaga, John Legend & Chrissy Teigen, Demi Moore, Demi Lovato, and Miley Cyrus are used to drive aspirational demand.

Commercial mechanics are straightforward unit pricing with bundle discounts (5–20%), a $150 free-shipping threshold, and digital gift cards in denominations from $50 to $2,000. The company is privately held with no disclosed funding, no parent company, and an employee count of 1–10, consistent with a founder-led boutique operation rather than an institutional venture.

Name

Moshiqa

Legal name

Moshiqa

Website

https://moshiqa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moshiqa is a privately held, founder-led luxury pet-fashion brand that designs and sells premium apparel, accessories, carriers, and spa items for dogs and cats — plus matching human wear — via a direct-to-consumer Shopify storefront.

Ownership category

akta.pro rank

Product category

Luxury Pet Fashion & Accessories

NAICS

Pet and Pet Supplies Retailers (45991), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industry

Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Luxury pet fashion
• Pet apparel accessories
• Designer pet collars
• Matching human pet outfits
• Luxury pet carriers

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: One-time purchase revenue from luxury pet fashion and accessories including apparel, collars, harnesses, leashes, carriers, bathrobes, and accessories. Products are sold at premium price points ranging from $40 to $2,130.
2. Gift Cards: Digital gift cards sold in denominations of $50, $100, $250, $500, $750, $1,000, and $2,000, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Moshiqa designs, manufactures and sells luxury fashion apparel, leather goods and accessories for dogs and cats — and matching items for their owners — through its own Shopify storefront. The catalogue spans collars, harnesses, leashes, apparel (sweatshirts, sweaters, hoodies, coats, gowns), carriers, passport covers, bathrobes, bowls, necklaces, ties and tiaras, with celebrity and designer collaborations (Paris Hilton × Moshiqa, Christian Cowan × Moshiqa, Golden Capsule Collection) priced $40 to $2,130.

Product overview

Moshiqa is a luxury pet fashion brand offering a unified e-commerce platform for high-end dog and cat accessories and apparel. The product portfolio centers on fashion apparel (sweatshirts, sweaters, hoodies, coats, gowns) and accessories (collars, harnesses, leashes, necklaces, ties, tiaras) for dogs and cats, complemented by travel items (carriers, passport covers), spa products (bathrobes), and dining accessories (bowls). The brand extends to human matching apparel and operates collaboration sub-brands with Paris Hilton and Christian Cowan. Bundles and gift cards provide gifting options.

Differentiator

Problem solved

Functional benefit

Brands

• Paris Hilton × Moshiqa: Collaborations featuring Paris Hilton including dog carriers, collars, harnesses, bathrobes, sweatshirts, gowns, and sweater & hat sets.
• Christian Cowan × Moshiqa
• Golden Capsule Collection
• Luxury Hotels Collection

Products and services

• Dog Apparel Luxury ready-to-wear fashion for dogs including sweatshirts, sweaters, hoodies, coats, shirts, and gowns in designs such as Empire, I Woof U, Tartan, Checkerboard, and couture, sold individually on moshiqa.com.
• Dog Collars Premium dog collars combining durability and refined style, including Glam Dog Collar, Hachiko Dog Collar, and Lilo Cat Collar variants sold at $70–$115.
• Dog Harnesses Ergonomic harnesses for dogs designed for safety and comfort, in Bijou, Pierre, Glam, Bonbon, Butterfly Effect, and Tartan designs priced $65–$250.
• Dog Leashes Luxury dog leashes pairing elegance with durability, including Balley, Bisou, Golden Leash, and Metapink Bow designs priced $95–$145.
• Dog Carriers Premium dog travel carriers including airline-approved designs such as JAG Design, Home Carrier, Loves It, Wonder Nest, and Golden Wonder Nest, priced $950–$2,130.
• Dog Bathrobes Plush absorbent spa bathrobes for dogs in Juliet, Best Man, Principessa, and Baby Chick designs, also offered via luxury hotel collaborations.
• Dog Accessories Dog jewelry and finishing touches including the Dubai Dog Necklace, Christian Cowan Dog Necklace, Christian Cowan Dog Tie, and Golden Star Tiara.
• Dog Bowls Premium ceramic dog bowls including the Woof Bowl, Mosh Mosh Bowl, and Moshiqa Ceramic Bowl, priced $60–$120.
• Dog Passport Covers Stylish pet travel passport covers for dogs, including the Laika Pet Passport and Sirius Pet Passport, supporting luxury travel documentation.
• Cat Apparel Luxury ready-to-wear apparel for cats including sweatshirts, shirts, coats, denim, and themed pieces like the Whiskers Society Pet Sweatshirt and Moshiqa Denim Cat.
• Cat Carriers Luxury travel carriers for cats including the Golden Wonder Nest Cat Carrier, priced from $1,650.
• Human Apparel Matching human fashion line of T-shirts, sweatshirts, sweaters, hoodies, and passport covers designed to coordinate with Moshiqa pet outfits.
• Bundle Sets Curated pet and pet-plus-human accessory bundles such as Glam Dog Bundle, Paris Hilton Bundle, Party Package, and matching hoodie sets, offering 5–20% savings versus individual pricing.
• Moshiqa Gift Cards Digital gift cards available in denominations of $50, $100, $250, $500, $750, $1,000, and $2,000, usable on moshiqa.com.
• Paris Hilton × Moshiqa Collection Co-branded luxury pet fashion collection with Paris Hilton featuring pink-themed carriers, collars, harnesses, bathrobes, sweatshirts, gowns, and sweater-and-hat sets.
• Christian Cowan × Moshiqa Collection Designer collaboration with fashion designer Christian Cowan, featuring dog and cat necklaces, ties, and the Christian Cowan Home Carrier.
• Golden Capsule Collection Limited-edition gold-themed luxury pet accessories including carriers, tiaras, and leashes.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Paris HiltonflagshipStrategic or Co-development PartnerHigh-profile celebrity collaboration featuring Paris Hilton x Moshiqa luxury pet collection. Products include carriers, collars, harnesses, sweatshirts, and hat sets. The collaboration is prominently featured as a key collection on the website with dedicated product lines and marketing imagery.
• Christian CowancoreStrategic or Co-development PartnerDesigner collaboration featuring Christian Cowan x Moshiqa pet accessories including necklaces, ties, and the Home Dog Carrier. Christian Cowan is a fashion designer known for celebrity styling.
• Golden Capsule CollectioncoreStrategic or Co-development PartnerExclusive capsule collection featuring gold-themed luxury pet accessories including carriers, tiaras, and leashes. Positioned as a premium limited-edition line.
• Luxury HotelsminorStrategic or Co-development PartnerCollaboration on luxury pet bathrobes designed for high-end hotel pet programs, positioning Moshiqa products in luxury hospitality settings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moncler: Luxury outerwear house that owns Poldo Dog Couture. Overlaps with Moshiqa in luxury dog outerwear/apparel through its subsidiary but operates across a vastly broader luxury portfolio.
• Petco: National pet specialty retailer carrying premium and mass-market pet accessories including collars, harnesses, carriers, and apparel. Adjacent retailer where Moshiqa could pursue future wholesale distribution.
• Louis Vuitton: LVMH flagship maison with limited pet capsule accessories (carriers, accessories). Competes at the very top of the luxury pet price pyramid that Moshiqa also targets with its $2,130 carrier.
• Gucci Pet Collection: Kering-owned luxury maison that has launched pet accessories (carriers, bowls, collars) as part of broader seasonal collections. Competes with Moshiqa in the luxury-pet adjacency but as a small slice of a much larger fashion business.

Direct peers

• Max-Bone: Luxury dog fashion and lifestyle brand offering premium collars, leashes, apparel, and carriers for small-breed dogs. Directly comparable DTC positioning and aspirational price points to Moshiqa.
• Wild One: Modern DTC pet brand selling harnesses, leashes, bowls, and carriers directly to consumers via Shopify. Comparable DTC e-commerce model and design-led approach, though positioned at lower price points than Moshiqa.
• Cloud7: Premium European pet accessories and lifestyle brand with dog beds, collars, leads, carriers, and apparel. Comparable in positioning premium, design-forward pet products via DTC.
• P.L.A.Y. (Pet Lifestyle and You): Pet lifestyle brand offering designer pet beds, carriers, collars, and accessories through DTC and retail. Comparable in breadth of premium pet accessories category coverage.
• Poldo Dog Couture: Italian luxury dog apparel and accessories house, acquired by Moncler. Closest analog to Moshiqa in the haute-couture pet fashion niche, including coats, sweaters, and carriers.
• Hamish McBeth: Premium dog accessories and apparel brand with a fashion-led aesthetic, selling collars, leads, harnesses, and apparel at luxury price points. Closest direct competitor in the designer pet category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Moshiqaland
• YouTubeyoutube.com/channel/UCHyF70kjaI1ILYmey4_YIhQ
• Facebookfacebook.com/Moshiqa
• Instagraminstagram.com/moshiqa
• TikToktiktok.com/@moshiqa
• LinkedInlinkedin.com/company/moshiqa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moshiqa