Paris Hilton Fragrances

What Paris Hilton Fragrances does

Paris Hilton Fragrances is a celebrity-founded fragrance brand operating as the consumer-facing arm of the legal entity 11:11 Media, LLC, a U.S.-domiciled private company. Founded in 2004 with the launch of Paris Hilton for Women, the brand has built a catalog of 30+ fragrances across women's, men's, and unisex positioning, organized into the Classic Collection and the more recent Rush Collection. The product portfolio spans Eau de Parfum, Eau de Toilette, body mists (6-8 oz, $15 entry tier), and gift sets/bundles ($80-$154), with the 2025 launch of ICONIC marking the 30th fragrance milestone.

The underlying technology stack is deliberately lean: fragrance formulation and scent composition is paired with a company-owned Shopify e-commerce storefront that ships to 60+ countries with multi-currency support (USD, EUR, GBP, CAD, AUD, JPY, AED, etc.). Distribution is exclusively direct-to-consumer through parishiltonfragrances.com, with no disclosed retail or wholesale partnerships. Free U.S. ground shipping is offered on orders over $30, and the marketing mix leans on Paris Hilton's personal brand, the dedicated @parishiltonfragrances Instagram channel, email capture, and an interactive 'Find Your Scent' quiz.

Revenue mechanics are unit-pricing on a pay-as-you-go basis across EDP ($27-$80), body mist ($15), gift sets ($80-$154), and bundles ($115-$154) tiers. The primary customer segments are women and men purchasing for personal use or gifting, served through a horizontal, persona-based segmentation approach. The brand's defensibility derives from Paris Hilton's celebrity association and 20-year franchise history rather than technological differentiation. No public revenue, funding, headcount, partnership, patent, or award data are disclosed in the available sources.

Name

Paris Hilton Fragrances

Legal name

11:11 Media, LLC

Website

https://parishiltonfragrances.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Paris Hilton Fragrances is a private, celebrity-founded DTC fragrance brand operating via parishiltonfragrances.com. It sells 30+ Eau de Parfum, Eau de Toilette, and body mist SKUs plus gift sets globally, serving women and men consumers seeking aspirational, celebrity-endorsed scents.

Ownership category

akta.pro rank

Product category

Celebrity Fragrances & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Celebrity fragrances
• Eau de parfum
• Body mist sprays
• Fragrance gift sets
• Perfume retail

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Fragrance Sales: One-time purchase revenue from selling perfumes, body mists, and gift sets directly to consumers through the e-commerce platform. Products available in various sizes (0.34 oz to 4.2 oz) and formulations (Eau de Parfum, Eau de Toilette, Body Mist).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paris Hilton Fragrances creates and sells celebrity-branded fragrances, offering a portfolio of 30+ Eau de Parfum, Eau de Toilette, and body mist products for women and men. The brand operates as a direct-to-consumer e-commerce business via its Shopify storefront at parishiltonfragrances.com, selling individual fragrances, gift sets, and curated bundles such as the Rush and Classic Collections.

Product overview

Paris Hilton Fragrances is a celebrity fragrance brand offering a diverse portfolio of 30+ perfumes and body care products for women and men. The core product lineup consists of Eau de Parfum and Eau de Toilette fragrances including signature scents like ICONIC (Paris's 30th fragrance), Paris Hilton for Women, Heiress, and the Rush Collection (Gold Rush, Love Rush, Rosé Rush, Ruby Rush, Pink Rush, Platinum Rush, Luxe Rush). The brand also offers Can Can, Dazzle, Electrify, and Just Me lines. Add-on products include body mists in 6-8 oz sizes, gift sets, and bundled collections like the Mini Rush Trio, That's Hot bundles, and The Sliving Rush Bundle. The products are sold directly through the e-commerce website with free U.S. ground shipping on orders over $30.

Differentiator

Problem solved

Functional benefit

Brands

• Rush Collection: A collection of fragrances including Gold Rush, Love Rush, Rosé Rush, Ruby Rush, Pink Rush, Luxe Rush, and Platinum Rush.
• Classic Collection

Products and services

• ICONIC Eau de Parfum Paris Hilton's 30th fragrance, a luminous blend of succulent fruits and radiant florals wrapped in the sensual warmth of sandalwood and amber, available in 3.4 oz, 1 oz, and 0.34 oz sizes.
• ICONIC Gift Set Gift set bundling the 3.4 oz and 1 oz ICONIC Eau de Parfum, designed for gifting occasions.
• Paris Hilton for Women Eau de Parfum The first and most popular fragrance in the collection, with cool and radiant notes of frozen apple, peach nectar, muguet, freesia, tuberose, sandalwood, and ylang-ylang, available in 3.4 oz, 1.7 oz, and 1 oz sizes.
• Heiress Eau de Parfum A women's fragrance opening with passion fruit and juicy orange, revealing star jasmine, tiare flower, ylang ylang, honeysuckle, violet leaf, vetiver, and Tahitian tonka, available in 3.4 oz and 1.7 oz sizes.
• Gold Rush Eau de Parfum An amber, vanilla fragrance inspired by old Hollywood glamour with luminous citrus top notes, radiant florals, and warm woods.
• Love Rush Eau de Parfum A floral fragrance created for Paris Hilton's wedding day with notes of Italian bergamot, gardenia, sandalwood, and vanilla orchid.
• Rosé Rush Eau de Parfum A floral, rose fragrance inspired by a flirtatious love story with rose petals, neroli, lychee, rose of May, peony, papaya, amber, cedar wood, and white musk.
• Ruby Rush Eau de Parfum A floral, fruity fragrance featuring juicy cherry, hibiscus nectar, whipped cream, raspberry blossoms, red dahlia, water lily, sandalwood, vanilla bean, and fluffy musk.
• Pink Rush Eau de Parfum A feminine scent with Italian bergamot, Asian pear, goji berries, pink peony, Turkish rose, coral hibiscus, warm amber, cashmere woods, and soft tonka.
• Platinum Rush Eau de Parfum A bright, sophisticated scent with Asian pear, red apple, fresh mango, wet green florals, muguet flower, sunburst magnolia, cashmere musk, sheer patchouli, and liquid amber.
• Luxe Rush Eau de Parfum A chypre, fruity fragrance with Sicilian bergamot, pink peony, tiger lily, frangipani flower, elegant tuberose, patchouli Sulawesi, sandalwood, and mousse de saxe.
• Can Can Eau de Parfum A sparkling elegance fragrance with clementine flower, cassis, nectarine, wild orchid, orange blossom, musk, amber, and sexy woods.
• Can Can Burlesque Eau de Parfum A flirtatious scent inspired by Moulin Rouge with clementine, raspberry, cassis, pink calypso orchids, orange blossoms, musk, amber, and sexy woods.
• Dazzle Eau de Parfum A fruity floral fragrance inspired by pink diamonds with pink lady apple, maraschino cherry, peach nectar, violet petals, pink calypso orchid, orange blossoms, vanilla, white patchouli, and crystallized musk, in a 4.2 oz size.
• Electrify Eau de Parfum An amber, woody fragrance inspired by Paris Hilton's personality, with fresh ozone, scarlet apple, mandarin oil, Turkish rose, magnolia, red poppy, vanilla absolute, coconut milk, and musky sandalwood.
• Just Me for Women Eau de Parfum A sophisticated, sexy floral-spicy fragrance with red berries, bergamot, pink peppercorns, violet, lily of the valley, white rose, ylang-ylang, Tahitian vanilla, and sandalwood.
• Just Me for Men Eau De Toilette An aromatic, aquatic men's fragrance with Sicilian bergamot, lemon zest, black currant, sea breeze, clary sage, cloverbud, patchouli, amazon moss, and amber crystals.
• Gold Rush for Men Eau de Toilette An amber, fougère men's fragrance inspired by a charming and debonair man, with luminous citrus, radiant florals, golden gourmands, warm woods, tonka woods, amber wood, and vanilla.
• Paris Hilton for Men Eau de Toilette A men's fragrance with open sky air accord, fig leaf, green mango, white sage, juniper bud, hydroponic basil, Moroccan cedar wood, cucumber, and amber.
• Gold Rush Nightfall for Men Eau de Toilette A citrus, woody men's fragrance with bergamot, black peppercorn, blackcurrant, petit grain, mahonial, patchouli, moss, amber, and sueded musk, available in 3.4 oz and 1 oz sizes.
• Mini Rush Trio Bundle Trio of 1 oz fragrances including Rosé Rush, Love Rush, and Ruby Rush.
• Love Rush Gift Set Gift set bundling 3.4 oz Love Rush Eau de Parfum, 0.34 oz travel size, and a Paris Hilton wristlet.
• That's Hot: For Her Bundle Women's favorites bundle including Paris Hilton for Women 3.4 oz, ICONIC 3.4 oz, and Heiress 3.4 oz.
• That's Hot: For Him Bundle Men's favorites bundle including Gold Rush Nightfall for Men 3.4 oz, Paris Hilton for Men 3.4 oz, and Just Me for Men 3.4 oz.
• The Sliving Rush Bundle Rush favorites bundle including Rosé Rush 3.4 oz, Love Rush 3.4 oz, and Ruby Rush 3.4 oz.
• Heiress Body Mist 8 oz body spray with passion fruit, peach granita, champagne mimosa, star jasmine, tiare flower, ylang ylang, honeysuckle, violet leaf, Tahitian tonka, and blonde woods.
• Rosé Rush Body Mist Body spray inspired by a flirtatious love story with rose petals, neroli, lychee, papaya, amber, and white musk.
• Can Can Body Mist Body spray with luscious sparkling notes of clementine flower, juicy cassis and nectarine, wild orchid, orange blossom, musk, amber, and sexy woods.
• Paris Hilton for Women Body Mist Body spray with frozen apple, peach nectar, muguet, mimosa blossoms, freesia, tuberose, sandalwood, ylang-ylang blossoms, and oak moss.
• Gold Rush Body Mist Body spray inspired by old Hollywood glamour with luminous citrus, radiant florals, golden gourmands, and warm woods.
• Pink Rush Body Mist Body spray with bergamot, juicy fruits, amber, tonka, and silk musk.
• Can Can Burlesque Body Mist Body spray with clementine, raspberry, cassis, pink calypso orchid, orange blossoms, musk, amber, and sexy woods.
• Platinum Rush Body Mist Body spray with Asian pear, red apple, wet green florals, muguet flowers, cashmere musks, liquid amber, and sheer patchouli.
• Paris Hilton for Men Body Spray 6 oz modern woody men's body spray with open sky air accord, fig leaf, green mango, white sage, juniper bud, hydroponic basil, Moroccan cedar wood, cucumber, and amber.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Britney Spears Fragrances: Long-running celebrity fragrance line with a similarly multi-SKU portfolio of perfumes and body sprays sold DTC. Direct peer in the celebrity fragrance category with a comparable product range.
• Khloé Kardashian Fragrances: Celebrity-founded fragrance brand sold through its own DTC e-commerce site with multiple SKUs. Comparable as another celebrity-anchored DTC fragrance competitor targeting similar gift-purchase occasions.
• Ariana Grande Fragrances: Celebrity-founded fragrance brand with a similar model of launching a portfolio of celebrity-endorsed fragrances sold online. Closest direct competitor in the celebrity fragrance DTC segment.
• Dossier: DTC fragrance brand selling 'inspired-by' designer scents directly to consumers at accessible price points. Highly comparable online D2C model and broad catalog approach in the same fragrance category.
• Phlur: DTC fragrance brand selling perfumes directly to consumers online with a similar direct-to-consumer model and broad fragrance portfolio. Comparable as an indie-DTC fragrance competitor targeting the same consumer purchase occasion.
• Elizabeth Taylor Fragrances: Heritage celebrity fragrance brand with a long-running multi-decade portfolio of perfumes sold DTC. Direct peer in the celebrity fragrance category with comparable long-tail SKU strategy.

Emerging players

• Snif: DTC fragrance brand selling a portfolio of perfumes and discovery sets direct-to-consumer. Comparable as an emerging DTC fragrance competitor targeting similar consumer discovery and gifting use cases.
• Fine'ry: DTC fragrance brand launched by Paris Hilton's former business partner, selling celebrity-adjacent perfumes at accessible price points online. Overlapping positioning as a celebrity-adjacent accessible-luxury DTC fragrance brand.

Broad incumbents

• Sephora Collection Fragrance: Major multi-brand fragrance retailer selling celebrity fragrances alongside designer and indie brands. Comparable as the dominant fragrance retail channel that the subject company does not currently distribute through, representing both a competitive threat and a channel expansion opportunity.
• Kylie Cosmetics: Celebrity-founded beauty brand with a broader multi-category portfolio including fragrances, sold DTC through its own storefront. Comparable as a celebrity-driven DTC beauty platform leveraging personal brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/parishiltonfragrances
• Instagraminstagram.com/parishiltonfragrances
• Facebookfacebook.com/ParisHiltonFragrances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Hilton Fragrances