What Cocotree Kids does

Cocotree Kids, Inc. is a registered 501(c)(3) nonprofit organization (Tax ID/EIN: 86-3457562) headquartered in Natick, Massachusetts, that collects and distributes new children's underwear (sizes 2T-16) to at-risk youth across all 14 Massachusetts counties. Founded in 2021 during the COVID-19 pandemic by Catherine Maloy, the organization began as a neighborhood underwear drive after she learned that underwear was the most-requested but least-donated item by youth-serving organizations, and has since grown to distribute 593,682 pairs to 84,812 children cumulatively, including 190,000+ pairs to 27,000+ children in 2025 alone. Operations are logistics- and volunteer-driven rather than technology-driven: the organization runs no proprietary platform, relying instead on a Squarespace website, an Amazon Wishlist donation channel, community underwear drives, corporate packing events, and direct distribution through a network of 22+ partner organizations including Cradles to Crayons, Mass General Brigham, and Boston Community Pediatrics.

The revenue model is purely donation-based across three streams: (1) individual monetary and in-kind donations from individuals and families, with company matching gift programs encouraged; (2) corporate sponsorships starting at $2,500 entry tiers (with packing events, speaking engagements, and press opportunities at higher levels) sold to Massachusetts companies including Mimecast, CVS Health, MathWorks, TJX Companies, and Citizens; and (3) foundation grants, headlined by a $50,000 two-year award from The Boston Foundation's Safety Net Grants program, plus recurring support from the Foundation for Metrowest and Forest Foundation. The organization is governed by a board with corporate, legal, and CSR backgrounds (executives from Deloitte, DXL Group, Burns & Levinson LLP, Mimecast, and CVS Health) and led by a four-person executive team (Founder/ED Catherine Maloy, Director of Operations Leah Botchford, Director of Marketing Laura Hahn, and Partnership Coordinator Anne Conley). It is currently celebrating its 5th anniversary with an inaugural Rise & Shine Breakfast fundraiser in Boston and has stated plans for expansion across Massachusetts and beyond.

Name

Cocotree Kids

Legal name

Cocotree Kids, Inc.

Website

https://cocotreekids.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocotree Kids is a Massachusetts-based 501(c)(3) nonprofit that collects and distributes new children's underwear (sizes 2T-16) to at-risk youth across all 14 Massachusetts counties, serving over 84,000 children since 2021 through donations, foundation grants, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Children's Basic Needs Nonprofit

NAICS

Child and Youth Services (624110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Children's underwear donation
• Clothing insecurity charity
• Nonprofit basic needs support
• Community donation drives
• Youth essential clothing

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monetary donations from individuals, families, and community members. Donations are tax-deductible as Cocotree Kids is a registered 501(c)(3) nonprofit organization (Tax ID/EIN: 86-3457562). Company matching gift programs are encouraged.
2. Corporate Sponsorships: Corporate sponsorship packages starting at $2,500, including packing events, speaking engagements, and press opportunities for higher-level sponsors. Corporate underwear drives and employee volunteer events.
3. Foundation Grants: Grant funding from foundations including The Boston Foundation ($50,000 over two years), Foundation for Metrowest YIP program ($5,000), and Forest Foundation ($5,000) for infrastructure and operational growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cocotree Kids collects new children's underwear (sizes 2T-16) through community drives, corporate sponsorships, individual donations, and an Amazon Wishlist, then distributes pairs free of charge to at-risk youth across Massachusetts via a network of partner organizations. The organization runs complementary programs including community-organized Underwear Drives, Volunteer packing events, a Corporate Partnership Program, and the annual Rise & Shine Breakfast fundraiser.

Product overview

Cocotree Kids is a Massachusetts-based 501(c)(3) nonprofit organization operating as a single-program charity rather than a platform. The organization offers its core Underwear Distribution Program alongside complementary offerings including Underwear Drives (community collection campaigns), an Amazon Wishlist for direct donations, Volunteer Programs for packing and distribution events, a Corporate Partnership Program for business engagement, and the Rise & Shine Breakfast annual fundraiser. All offerings center on the single mission of providing new underwear to underserved children in Massachusetts for their dignity and security.

Differentiator

Problem solved

Functional benefit

Products and services

• Underwear Distribution Program Cocotree Kids' core program that collects and distributes new children's underwear (sizes 2T-16) to underserved youth across Massachusetts, providing children with dignity, comfort, and security.
• Underwear Drives Community-organized collection campaigns where individuals, schools, workplaces, and organizations collect new packages of underwear to donate to Cocotree Kids for distribution through the core program.
• Corporate Partnership Program Sponsorship and team-building programs for Massachusetts companies, including underwear drives, packing events, and corporate sponsorships starting at $2,500.
• Rise & Shine Breakfast Annual fundraiser event to raise monetary support for the organization, with the inaugural event scheduled for September 25 at the Lenox Hotel in Boston to celebrate the organization's 5th anniversary.
• Amazon Wishlist Direct purchasing channel allowing donors to buy underwear from a curated Amazon wishlist that gets shipped directly to Cocotree Kids for distribution to children in need.
• Volunteer Programs Opportunities for individuals and groups to participate in folding and packing events, community outreach, and event support for the underwear distribution program.

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Cradles to CrayonscoreStrategic or Co-development Partner · 1 January 2023Major distribution partner that expanded Cocotree Kids' reach across Massachusetts through their Seasonal Essentials Program. Received 30,000 pairs in 2023 alone, enabling distribution across the state.
• Stacey PeasleyminorGTM or Marketing Partner · 1 January 2023Natick-based singer who collects underwear packs and donations at her family music performances, helping bring awareness and support for children's underwear insecurity.
• Mass General BrighamcoreStrategic or Co-development Partner · 1 January 2023Helped kickstart new Child Life Department program at Boston and Newton-Wellesley Emergency Rooms, providing underwear to children coming through ERs (previously only diapers and maternity underwear were available).
• Lucky & MecoreGTM or Marketing Partner · 1 January 2022Children's sustainable clothing brand that donates quality underwear to Cocotree Kids. Since 2022, Lucky & Me has donated over 7,000 pairs of new underwear and is committed to strengthening the partnership through ongoing donations and awareness raising for children's underwear insecurity.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cradles to Crayons: Massachusetts-based nonprofit that provides children living in poverty with essential items including clothing. Already a major Cocotree distribution partner and the most directly comparable business model — both collect donations and distribute to children in need through partner networks.
• Baby2Baby: National nonprofit that provides diapers, clothing, and other essentials to children in need. Closest direct peer at scale — operates a similar donation-and-distribution model for children's essentials, with a more diversified product portfolio and national footprint.
• Pajama Program: Nonprofit that provides new pajamas and books to children in need. Same single-item essentials-distribution model targeting the same vulnerable children segment, with comparable corporate partnership and volunteer-event programs.
• Shoes That Fit: Nonprofit that provides new shoes to children in need. Operates with the same single-essential-item focus and school-based distribution channels, making it a strong functional analog for Cocotree's narrow-mission model.
• National Diaper Bank Network: National nonprofit focused on distributing a single essential item (diapers) to low-income families through a network of member banks. Comparable single-product-mission model and similar distribution-through-partners approach.
• Clothe a Child: Nonprofit dedicated to providing clothing to children in need. Highly comparable mission focus on clothing insecurity for children, with a similar volunteer-driven, donation-funded operating model.

Emerging players

• Kids In Need Foundation: National nonprofit that provides school supplies and clothing to children in need. Adjacent mission with broader product scope — useful as a benchmark for how a single-product nonprofit can expand into adjacent essentials categories.

Regional players

• Diaper Bank of Connecticut: Regional nonprofit in Connecticut operating a single-essential distribution model for children/families. Functions as a regional peer demonstrating how Cocotree's model could expand into neighboring states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cocotreekids
• LinkedInlinkedin.com/company/cocotree-kids
• Instagraminstagram.com/cocotreekids
• TikToktiktok.com/@cocotreekids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocotree Kids