White Rabbit Brewery
White Rabbit Brewery, founded in 2000 in Geelong, Australia, produces open-fermented and barrel-aged craft beers such as White Ale and Dark Ale for retail and on-premise channels, operating within Lion's beverage portfolio.
- Company typePrivate
- Founded2000
- HeadquartersGeelong, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
White Rabbit Brewery firmographics
Firmographics- Name
- White Rabbit Brewery
- Website
- https://whiterabbitbeer.com.au
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 11–50 employees
- Short description
- White Rabbit Brewery, founded in 2000 in Geelong, Australia, produces open-fermented and barrel-aged craft beers such as White Ale and Dark Ale for retail and on-premise channels, operating within Lion's beverage portfolio.
- Ownership category
- akta.pro rank
White Rabbit Brewery industry classification
Industry- Product category
- Craft Beer / Brewing
- NAICS
- Breweries (312120), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF)
Keywords
Where White Rabbit Brewery is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Markets served
White Rabbit Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
White Rabbit Brewery product offering
Product offeringCore offering
White Rabbit Brewery produces open-fermented and barrel-aged craft beers, including White Ale and Dark Ale. Its products are distributed through retail (off-premise) and on-premise hospitality channels, targeting consumers seeking craft and specialty Australian-made beers.
Differentiator
Problem solved
Functional benefit
Products and services
- White Ale White Ale is a signature craft beer produced by White Rabbit Brewery using open fermentation and barrel aging. It is targeted at adult craft beer consumers purchasing through retail (off-premise) and on-premise hospitality channels in Australia.
- Dark Ale Dark Ale is a specialty craft beer produced by White Rabbit Brewery using open fermentation and barrel aging. It is targeted at adult craft beer consumers and hospitality venues seeking darker, traditional-style Australian craft ales.
Companies that use White Rabbit Brewery
Customer profileIdeal customer profiles2 records
White Rabbit Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White Rabbit Brewery competitors and assessment
Company assessmentEmerging players
- BrewDog: Global craft brewer aggressively expanding bar and brewpub networks internationally, including Australia. Comparable craft brand-building playbook and on-premise-led growth strategy.
- Hemingway's Brewery: Independent Australian craft brewer (Queensland) with a small-batch, specialty ale focus. Comparable on craft positioning, sub-50 employee scale, and regional brewery-tied brand model.
Direct peers
- Mountain Goat Beer: Australian craft brewery also owned by Lion. Comparable as a Lion portfolio craft brand targeting the same on-premise and specialty retail channels with a similar pricing and distribution model.
- 4 Pines Brewing Company: Craft brewery in the Lion family (acquired 2017). Competes head-to-head with White Rabbit in Australian taprooms, mainstream grocery, and craft on-premise accounts.
- Little Creatures Brewing: Sister Lion-owned craft brewery headquartered in Fremantle. Directly comparable as a Lion-affiliated Australian craft brewer with similar on-premise taproom/brewpub heritage and multi-channel retail presence.
- Stone & Wood Brewing Co. Independent Australian craft brewery (Byron Bay/Gold Coast/Melbourne) operating taprooms and a national specialty distribution network. Closely comparable craft positioning, channel mix, and brewery scale.
- Coopers Brewery: Major family-owned Australian brewery with strong ale/spirit portfolio. Comparable on geography, channel mix (on-premise and retail), and tradition-brewed craft positioning.
Broad incumbents
- Lion Beer Australia: Parent/operating group of White Rabbit and owner of XXXX, Tooheys, James Squire, and other craft labels. Provides the umbrella competitive and distribution context for White Rabbit.
- James Squire (Lion): Heritage-leaning Lion craft/masthouse brand occupying similar on-premise and mainstream retail channels to White Rabbit; a portfolio sibling competing for the same craft occasion.
- Carlton & United Breweries (CUB): Australia's largest brewer (Asahi-owned), parent of mainstream brands like VB and Carlton Draught. Competitor across the same retail and on-premise accounts and a parent-level comparable on distribution muscle.
Market position
Customer concentration
White Rabbit Brewery social profiles
Digital presenceWhite Rabbit Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Rabbit Brewery leadership team
Management profileNumber of profiles
Profiles1 record
White Rabbit Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Rabbit Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Rabbit Brewery
What does White Rabbit Brewery do?
White Rabbit Brewery produces open-fermented and barrel-aged craft beers, including White Ale and Dark Ale. Its products are distributed through retail (off-premise) and on-premise hospitality channels, targeting consumers seeking craft and specialty Australian-made beers.
When was White Rabbit Brewery founded?
White Rabbit Brewery was founded in 2000. It employs 11 to 50 people.
Where is White Rabbit Brewery based?
White Rabbit Brewery is headquartered in Geelong, Australia, in the Oceania region.
Who are White Rabbit Brewery's main competitors?
Emerging players on record are BrewDog and Hemingway's Brewery. Direct peers are Mountain Goat Beer, 4 Pines Brewing Company, Little Creatures Brewing, Stone & Wood Brewing Co. and Coopers Brewery. Broad incumbents are Lion Beer Australia, James Squire (Lion) and Carlton & United Breweries (CUB).
Does White Rabbit Brewery have an API?
No public API is recorded for White Rabbit Brewery.
What industry is White Rabbit Brewery in?
White Rabbit Brewery's product category is Craft Beer / Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 312120 and its SIC code is 2082.