Bigme
Bigme designs, manufactures, and sells color E-Ink smartphones, tablets, e-readers, monitors, and all-in-one PCs, sold direct-to-consumer globally to users seeking reduced eye strain and distraction-free productivity. The China-based company leverages proprietary fast-refresh and color-enhancement technologies across seven generations of E-Ink hardware.
- Company typePrivate
- Founded2008
- HeadquartersSaint Albans, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bigme does
Bigme, legally Bigme Cloud Literacy Technology Co., Ltd., is a China-based consumer electronics company headquartered in Shenzhen that designs, manufactures, and sells color E-Ink devices. Founded in 2008 as a subsidiary of Xinruizhi Technology, the company has spent over 16 years developing proprietary E-Ink performance technologies across seven generations of color screens, including xRapid (fast refresh, up to 80 FPS), xClear (ghosting reduction), xColor (color enhancement), and Auto Ghosting Elimination. Its product portfolio spans e-readers (B6 Color), tablets (B7, B751C, B10, B1051 Series), smartphones (HiBreak, HiBreak Pro, HiBreak Pro Color, HiBreak Dual, HiBreak Dual 2, HiBreak S, HiBreak Plus), monitors (B13), all-in-one PCs (B251), and accessories, with the HiBreak Dual claimed as the world's first color E-Ink + LCD dual-screen smartphone and the B251 as the world's first color E-Ink all-in-one PC.
The company operates a direct-to-consumer go-to-market motion via its Shopify-based online store at store.bigme.vip, with regional stores for Europe and additional distribution on Amazon Japan. Hardware is sold as one-time purchases ranging from $179 (entry-level B6 Color e-reader) to $1,499 (B251 all-in-one PC), with accessories priced $3-$89. All products run Android with Google Play Store access, ship with BigmeGPT AI assistance and OCR/voice-to-text features, and target consumers seeking reduced eye strain, digital minimalism, and productivity use cases including reading, note-taking, and extended computer work. The company has shipped more than 9 million devices cumulatively across 100+ countries, raised approximately $800,000 via Kickstarter/Indiegogo in 2022 for its first Kaleido3 tablet, and operates without disclosed institutional venture or private equity backing.
Bigme firmographics
Firmographics- Name
- Bigme
- Legal name
- Bigme Cloud Literacy Technology Co., Ltd.
- Website
- https://store.bigme.vip
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bigme designs, manufactures, and sells color E-Ink smartphones, tablets, e-readers, monitors, and all-in-one PCs, sold direct-to-consumer globally to users seeking reduced eye strain and distraction-free productivity. The China-based company leverages proprietary fast-refresh and color-enhancement technologies across seven generations of E-Ink hardware.
- Ownership category
- akta.pro rank
Bigme industry classification
Industry- Product category
- E-Paper Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- eReaders & ePaper Tablets (HDACAMAK)
- akta.pro secondary industry
- Tablets & E-Readers Retail (CRACABAB)
Keywords
Where Bigme is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bigme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for E Ink devices including e-readers, tablets, smartphones, and monitors. Products sold at various price points from $179 to $1,499 depending on model and specifications. Revenue generated from direct consumer sales through e-commerce store and potentially through marketplace channels like Amazon.
- Accessories: Sales of complementary accessories including cases, styluses, keyboard covers, and replacement nibs. Accessories priced from $3 to $89.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HiBreak Pro Color smartphone |
| Unit Pricing | Pay-as-you-go | HiBreak Pro B/W smartphone |
| Unit Pricing | Pay-as-you-go | HiBreak smartphone |
| Unit Pricing | Pay-as-you-go | B7 7-inch color ePaper tablet |
| Unit Pricing | Pay-as-you-go | B1051 Series 10.3-inch tablets |
| Unit Pricing | Pay-as-you-go | B13 13.3-inch color ePaper monitor |
| Unit Pricing | Pay-as-you-go | HiBreak Dual dual-screen smartphone |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bigme product offering
Product offeringCore offering
Bigme designs, manufactures, and sells color E-Ink (electronic paper) consumer electronics, including smartphones (HiBreak series), tablets (B-series), e-readers, and monitors (B13, B251 all-in-one PC). All products run Android OS with Google Play Store access and leverage Bigme's proprietary xRapid, xClear, xColor, and auto ghosting elimination technologies to address traditional E-Ink limitations. Products are sold directly to consumers globally through the official Bigme online store with prices ranging from $179 to $1,499 USD.
Product overview
Bigme is a leading brand in the color E-Ink screen industry with 17+ years of experience since 2008, having developed seven generations of color ink screens. The company offers a comprehensive portfolio of color E-Ink devices spanning smartphones (HiBreak Pro Color, HiBreak Dual, HiBreak, HiBreak S, HiBreak Plus), e-readers (B6 Color), tablets (B7, B751C, B10, B1051 Series), monitors (B13, B251), and accessories (F7 Photo Frame). All products share core technologies including proprietary xRapid fast refresh, auto ghosting elimination, and xColor management algorithms, running on Android OS with Google Play Store integration. The HiBreak Dual represents the company's innovation milestone as the world's first dual-screen E-Ink + LCD smartphone, while the B251 holds the distinction of being the world's first color E-Ink all-in-one PC. Bigme's products are unified by their focus on eye comfort, reduced screen strain, and productivity features including stylus support, OCR text recognition, and AI assistance through BigmeGPT.
Differentiator
Problem solved
Functional benefit
Products and services
- Hibreak Pro Color
Quantifiable outcome
- 80 FPS refresh rate achieved on E Ink displays
- +2 more outcomes
Companies that use Bigme
Customer profileSegments4 records
Ideal customer profiles4 records
Bigme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Bigme partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bigme competitors and assessment
Company assessmentBroad incumbents
- Kobo (Rakuten): Kobo, owned by Rakuten, sells E-Ink e-readers (Libra, Sage, Elipsa) including color models. As a broad incumbent with integrated bookstore ecosystem, Kobo competes with Bigme's B6/B10 readers in the dedicated reading segment.
- Lenovo (ThinkBook Plus): Lenovo's ThinkBook Plus and Yoga Paper integrate E-Ink secondary displays into laptops and tablets. As a broad PC incumbent exploring dual-screen E-Ink productivity, Lenovo is an indirect peer pursuing overlapping eye-comfort productivity use cases.
- Amazon Kindle: Amazon Kindle is the dominant consumer e-reader (Kindle Paperwhite, Scribe, Colorsoft) with deep ecosystem lock-in. Kindle competes with Bigme's B-series e-readers on the reading use case, though Bigme differentiates with open Android and color E-Ink smartphones/monitors.
Regional players
- iReader: iReader is a major Chinese E-Ink e-reader brand (SmartX, C6, Ocean series) for which Bigme's parent historically manufactured the first E-Ink reader. Now a regional competitor in the Chinese market with overlapping product lines.
Direct peers
- Dasung: Dasung specializes in E-Ink monitors (Paperlike, Not-eReader series) targeting eye-comfort computing — directly competing with Bigme's B13 and B251 monitors. Both companies pursue the eye-strain-conscious professional and coder segments.
- PocketBook: PocketBook is a European-based E-Ink e-reader and tablet maker (InkPad, Era, Viva color models) with Android-based devices. Comparable product mix and target audience to Bigme's B-series, particularly in European markets.
- Onyx BOOX: Onyx BOOX is Bigme's closest direct competitor, offering a broad portfolio of Android-based E-Ink e-readers, tablets, and note-taking devices (BOOX Tab, Note, Poke, Go series). Both companies target productivity-focused users seeking open Android ecosystems with stylus support.
- reMarkable: reMarkable makes premium E-Ink writing tablets (reMarkable 2, Paper Pro) focused on distraction-free note-taking and reading. While Bigme offers more open Android-based versatility, both compete for the same digital-paper, productivity, and digital-detox use cases.
Emerging players
- Daylight Computer: Daylight Computer sells the DC-1, a tablet with a high-refresh-rate E-Ink display and Android OS. As a venture-backed emerging player with a similar product-led growth and eye-comfort value proposition, it represents a direct new-entrant threat to Bigme's premium positioning.
- Huawei MatePad Paper: Huawei's MatePad Paper is an E-Ink tablet with HarmonyOS, stylus support, and cross-device productivity features. As a major OEM entrant, it represents a competitive threat from a well-funded incumbent exploring Bigme's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bigme social profiles
Digital presenceBigme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bigme leadership team
Management profileNumber of profiles
Profiles1 record
Bigme funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bigme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bigme
What does Bigme do?
Bigme designs, manufactures, and sells color E-Ink (electronic paper) consumer electronics, including smartphones (HiBreak series), tablets (B-series), e-readers, and monitors (B13, B251 all-in-one PC). All products run Android OS with Google Play Store access and leverage Bigme's proprietary xRapid, xClear, xColor, and auto ghosting elimination technologies to address traditional E-Ink limitations. Products are sold directly to consumers globally through the official Bigme online store with prices ranging from $179 to $1,499 USD.
Is Bigme a public or private company?
Bigme is a private company. It is classified as corporate owned and is currently operating.
When was Bigme founded?
Bigme was founded in 2008. It employs 501 to 1,000 people.
Where is Bigme based?
Bigme is headquartered in Saint Albans, Australia, in the Oceania region.
How does Bigme make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories.
Who are Bigme's main competitors?
Broad incumbents on record are Kobo (Rakuten), Lenovo (ThinkBook Plus) and Amazon Kindle. iReader is listed as a regional player. Direct peers are Dasung, PocketBook, Onyx BOOX and reMarkable. Emerging players are Daylight Computer and Huawei MatePad Paper.
Does Bigme have an API?
No public API is recorded for Bigme.
What industry is Bigme in?
Bigme's product category is E-Paper Consumer Electronics. Its primary akta.pro industry code is HDACAMAK, eReaders & ePaper Tablets, with a secondary code of CRACABAB, Tablets & E-Readers Retail. Its NAICS code is 44921 and its SIC code is 5734.