What DASUNG does

DASUNG (北京大上科技有限公司 / 大上科技) is a privately-held Chinese hardware company founded in March 2014 by science fiction writer Gong Dong'er, Chinese Academy of Sciences microelectronics PhD Chen Rui, and Gong Yuanhong. Headquartered in Beijing's Shijingshan District, the company invented and leads the e-ink computer monitor category, having shipped the world's first e-ink monitor (Paperlike) in 2014 and continuously extended its product line into tablets (Not-eReader, 2018), color e-ink monitors (Paperlike Color, 2023), curved monitors (Paperlike U, 2022), and e-ink phone displays (Link, 2022 onward). Its proprietary DASUNG Turbo/DSR high-refresh technology enables refresh rates up to 60Hz on e-ink displays—a level previously considered unattainable—combined with the X-Color Filter color enhancement algorithm and Auto-Clear ghosting elimination technology.

The company sells direct-to-consumer through owned Taobao and JD.com stores in China, an international Shopify storefront, and nine physical experience points across Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Fuzhou, Wuxi, Changsha, and Hong Kong, plus reseller/service partners in the USA, Japan, UK, Italy, Poland, South Korea, and New Zealand. Pricing is one-time perpetual license per device ranging from ¥1,999 (launch specials on the 10.3" Paperlike 103) to ¥8,999 (premium 25.3" Paperlike Color). Target segments include document workers, programmers, stock traders, students, and users with eye-strain sensitivity; institutional adopters cited include Tsinghua, Peking, Harvard, Cambridge, and Waseda universities, the MIT and China National Libraries, and multiple Chinese courts. Revenue is not disclosed; the only known external capital event is a $484,658 round from CAS Star in July 2015, and the company remains founder-controlled with 11-50 employees.

Name

DASUNG

Legal name

北京大上科技有限公司

Website

https://dasung.com.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DASUNG (大上科技) is a Beijing-based manufacturer of high-refresh-rate e-ink computer monitors, tablets, and phone displays, pioneering the e-ink monitor category since 2014 and selling direct-to-consumer across 80+ countries via owned e-commerce, retail experience stores, and resellers, with proprietary refresh technology targeting document workers, programmers, traders, students, and eye-strain sufferers.

Ownership category

akta.pro rank

Product category

E-ink Computer Monitors

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571)

akta.pro primary industry

eReaders & ePaper Tablets (HDACAMAK)

akta.pro secondary industry

E-Note Devices (E-Ink Writing Tablets) (CRACAMAF)

Keywords

• E-ink displays
• Electronic paper monitors
• Eye protection monitors
• E-ink tablets
• E-ink phone displays

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. E-ink Monitors (Paperlike Series): Sale of e-ink computer monitors including Paperlike 253, Paperlike HD, Paperlike 103, Paperlike Color, Paperlike U models in various sizes (10.3", 13.3", 25.3") with different features like front light, touchscreen, and curved displays.
2. E-ink Tablets (Not-eReader Series): Sale of e-ink tablets including Not-eReader 078, Not-eReader 103, and Not-eReader 133 models, featuring dual functionality as both tablet and portable computer display.
3. E-ink Phone Display (Link Series): Sale of portable e-ink displays that mirror smartphone screens, including Link (first generation) and Link (second generation) with wireless connectivity and reverse touch control capabilities.
4. Software/Client Applications: Sale of software clients for Paperlike monitors including Windows client v2.0, Mac client V2.0, and Linux software for display management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

DASUNG designs, manufactures and sells electronic ink (e-ink / electronic paper) computer monitors under the Paperlike brand, dual-function e-ink tablets under the Not-eReader brand, and portable e-ink phone displays under the Link brand. The company also sells companion client software for Windows, Mac and Linux to drive its monitors. Its products are positioned as eye-protection alternatives to LCD/LED screens for prolonged computer work.

Differentiator

Problem solved

Functional benefit

Products and services

• Paperlike E-ink Computer Monitor (Original) Monochrome e-ink computer monitor that displays any computer content on a paper-like reflective screen for eye-friendly extended use.
• Paperlike 253 25.3-inch large-format monochrome e-ink computer monitor designed as an eye-protection display for office document work.
• Paperlike U Curved E-ink Monitor 25.3-inch curved e-ink monitor with 4000R curvature, 3K resolution, wireless display capability and dual-color temperature front light for immersive eye-friendly viewing.
• Paperlike Color 12-inch 12-inch color e-ink computer monitor using E Ink Kaleido 3 with DASUNG Turbo high-refresh and X-Color Filter algorithm, providing eye-friendly color display of computer content.
• Paperlike Color (Revolutionary) 25.3-inch 33Hz 25.3-inch color e-ink monitor with 33Hz refresh rate, X-Color Filter color enhancement and Auto-Clear ghosting elimination for smooth dynamic color content.
• Paperlike HD (Revolutionary) 13.3-inch 40Hz 13.3-inch monochrome e-ink monitor with 40Hz refresh rate, aluminum alloy housing and Auto-Clear ghosting suppression for extended document work.
• Paperlike Color (Revolutionary) 12-inch 41Hz Portable 12-inch color e-ink monitor with 41Hz refresh rate, Kaleido 3 color screen and X-Color Filter algorithm for on-the-go color display.
• Paperlike 103 (Revolutionary) 60Hz 10.3-inch ultra-high refresh e-ink monitor achieving industry-first 60Hz refresh rate equal to common LCD monitors, with front light and capacitive touch.
• Paperlike 13K Monochrome Edition 13.3-inch 3K ultra-HD monochrome e-ink monitor with 37Hz refresh rate, 300PPI resolution, X-Color Filter and Auto-Clear ghosting elimination.
• Paperlike 13K Color Edition World's first 13.3-inch 3K ultra-HD color e-ink monitor with 37Hz refresh rate, 300PPI retina-level display, X-Color Filter and Auto-Clear technology, plus anti-shake algorithms with web/text/image/dynamic modes.
• Paperlike 253 (50Hz Ultra-High Refresh Version) 25.3-inch B&W e-ink monitor with DSR (DASUNG Super Refresh) technology achieving 50Hz refresh and B&W-Filter 3.0 algorithm for reduced ghosting.
• Not-eReader E-ink Tablet Series Dual-function e-ink tablet that serves as both a high-refresh tablet and a portable computer monitor, with open Android system. Includes Not-eReader 078 (7.8"), Not-eReader 103 (10.3") and Not-eReader 133 (13.3") variants.
• Link E-ink Mobile Display (First Generation) 6.7-inch portable e-ink display that mirrors smartphone screens with reverse touch control, 300PPI resolution and dual-color temperature front light, available in Android, iOS and wired versions.
• Link (Second Generation) E-ink Mobile Display Second generation 6.7-inch e-ink mobile display with 60Hz refresh rate, improved wireless display module, Auto-Clear ghosting elimination, and magnetic power bank compatibility.
• Paperlike Client Software (Windows / Mac / Linux) Companion client software (Windows v2.0, Mac V2.0 and Linux) for managing DASUNG Paperlike monitors, controlling refresh modes and optimizing display performance.

Quantifiable outcome

• Products sold in 80+ countries with positive user feedback on eye strain reduction
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

One partnership is on record.

• IndiegogocoreGTM or Marketing Partner · 18 June 2024Indiegogo served as the crowdfunding platform for Paperlike Color launch and hosts the annual Chuangzhi Summit where DASUNG won the Best Computer Device Category award. The partnership has been instrumental in DASUNG's international market expansion and brand recognition.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Regional players

• iReader (Zhangyue, 掌阅): iReader is the leading mainland China e-reader brand; competes regionally with DASUNG's nine Chinese retail experience points for e-reading and eye-comfort users in the home market.

Direct peers

• Onyx BOOX: Onyx International is the leading global e-ink tablet and monitor brand (BOOX Tab and BOOX Monitor) that directly competes with DASUNG's Paperlike monitors and Not-eReader tablets across the same eye-protection, document-worker, and note-taking use cases.
• ReMarkable: ReMarkable produces the ReMarkable 2 and Paper Pro e-ink writing tablets, directly competing with DASUNG's Not-eReader line for note-taking, document review, and paper-like writing workflows among writers and knowledge workers.
• Supernote (Ratta): Supernote specializes in e-ink tablets with note-taking focus (A6 X, Manta); targets the same student, writer, and document-worker segments as DASUNG's Not-eReader with overlapping feature sets and comparable price points.
• Bigme: Bigme manufactures color e-ink monitors, tablets, and inkPhone products that compete head-to-head with DASUNG's Paperlike Color series, Not-eReader, and Link phone displays at similar refresh-rate specs and price points.

Broad incumbents

• Huawei MatePad Paper: Huawei's MatePad Paper is a major-incumbent e-ink tablet leveraging Huawei's global distribution and corporate R&D resources; competes with DASUNG's Not-eReader and Paperlike series from a much larger electronics-platform standpoint.
• Amazon Kindle: Amazon's Kindle e-readers use the same upstream e-ink panel technology as DASUNG and serve adjacent reading and eye-comfort segments; not a direct monitor competitor but a scale-defining adjacent player sharing the e-paper ecosystem.
• Rakuten Kobo: Kobo e-readers source e-ink panels from the same upstream suppliers as DASUNG and serve overlapping reader, student, and document-worker segments; a large incumbent with broader catalog but narrower device focus.
• Lenovo (ThinkBook Plus / Yoga Paper): Lenovo has launched e-ink secondary displays on ThinkBook Plus and the Yoga Paper tablet; a major incumbent with global PC distribution that could expand further into DASUNG's standalone e-ink monitor category.

Others

• E Ink Holdings: E Ink Holdings is the dominant global manufacturer of electrophoretic e-paper panels used in DASUNG's monitors and tablets; an upstream technology supplier and ecosystem participant rather than a direct downstream competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dasungtech
• Facebookfacebook.com/dasungtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DASUNG