What JUNG does

JUNG since 1828 GmbH & Co. KG is a privately held, family-owned German manufacturer founded in 1828 and now operating in its sixth generation of family management. Headquartered in Ludwigsburg-eglosheim with production in Arnstadt and a retail outlet in Vaihingen/Enz, the company employs over 120 people across three sites. It operates as a German limited partnership (GmbH & Co. KG) with two managing directors — Dennis Dennig (Sales, Marketing, IT/Digitalization) and Peter Neff (Finance, Production, Strategy) — and has no external investors, parent company, or public listing.

The company's core business is the manufacture of custom promotional items and packaging solutions, delivered through an integrated in-house Druck- und Verpackungszentrum (print and packaging center) that handles design, printing, further processing, assembly, picking, and packing. It runs four sub-brands: JUNG Promotion (custom confectionery and promotional items such as advertising gummy bears, bonbons, and advent calendars for B2B brand owners and marketers), JUNG Packaging (full-packaging service and co-packing for food and non-food products), Gummi Bären Land (a direct-to-consumer confectionery outlet with both factory store and online shop), and the Bonbon Museum (a free permanent exhibition on confectionery history). Materials include FSC paper, grass paper, compostable and recyclable inlays, paper cans, and recyclable tinplate, with chocolate sourced through the Lindt Farming Program, Ritter Sport sustainable cocoa, Fairtrade, and Rainforest Alliance supply chains.

JUNG generates revenue through project-based B2B orders (one-time custom manufacturing contracts), per-project packaging service fees, and B2C sales of confectionery products. Go-to-market is direct enterprise field sales supplemented by industry events (PSI trade fair), a multi-platform social presence (LinkedIn, Instagram, Facebook, YouTube, TikTok), and brand websites for each sub-brand. The business has received multiple Promotional Gift Awards (2008, 2011, 2014, 2020), a Deutscher Verpackungspreis (2007), a PSI Award Nomination (2025), and an EcoVadis Bronze Medal (2023, top 35% globally), with 2024 investments including a 1,840-module PV system at Arnstadt producing up to 500,000 kWh annually.

Name

JUNG

Legal name

JUNG since 1828 GmbH & Co. KG

Website

https://jung-europe.de

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

101–250 employees

Short description

JUNG since 1828 is a 6th-generation German family-owned manufacturer of custom promotional confectionery and packaging solutions, serving B2B brand owners across Europe and B2C consumers through its Gummi Bären Land outlet.

Ownership category

akta.pro rank

Product category

Custom Promotional Items & Packaging Manufacturing

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Private Label & Contract Bakery Wholesale (AFAIAFAK)

Keywords

• Custom promotional items
• Promotional confectionery manufacturing
• Branded advent calendars
• Full packaging services
• Co-packing services

Headquarters

HQ city

Ludwigsburg-eglosheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Promotional Items Manufacturing & Sales: Design, print, and manufacture of custom promotional sweets (Werbesüßigkeiten) including advertising gummy bears, promotional bonbons, and advent calendars. Also includes branded packaging for these products. Revenue is generated through project-based orders from B2B customers. No subscription or recurring revenue model is indicated; each order is custom (project-based).
2. Packaging Services & Co-Packing: Full-packaging-service for food and non-food products including co-packing, printing, further processing, assembly, picking and packing. Revenue is generated through service contracts and per-project engagements.
3. Gummi Bären Land (Fabrikverkauf & Online-Shop): Direct-to-consumer outlet (factory sale and online shop) selling confectionery products under the Gummi Bären Land brand. This is the company's B2C revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

JUNG since 1828 GmbH & Co. KG is a German family-owned manufacturer that designs, prints and produces custom promotional items — particularly promotional sweets (Werbesüßigkeiten), advertising confectionery, branded advent calendars, and gummy bear bags — for B2B brand owners and marketers. The company also provides full-packaging services for food and non-food products through its in-house print and packaging center, handling design, printing, further processing, assembly, picking and packing from small to large print runs. A B2C confectionery outlet (Gummi Bären Land) sells gummy bears and sweets online and via a physical factory outlet.

Product overview

JUNG since 1828 is a German family company specializing in promotional items (Werbemittel) and packaging solutions. The company operates four main sub-brands: JUNG Promotion (customized promotional items including promotional sweets, advertising bonbons, and advent calendars), JUNG Packaging (full-packaging service for food and non-food products), Gummi Bären Land (confectionery outlet with online and on-site retail), and Bonbon Museum (free permanent exhibition on confectionery history). The product portfolio emphasizes sustainability with materials including compostable and recyclable inlays, FSC paper, grass paper, paper cans, and recyclable tin cans. Value creation occurs entirely in Germany ('Packed in Germany'), with production facilities in Ludwigsburg and Arnstadt.

Differentiator

Problem solved

Functional benefit

Products and services

• JUNG Promotion (Custom Promotional Items) Customized promotional items (Werbemittel) for B2B brand owners and marketers, including promotional sweets (Werbesüßigkeiten), advertising gummy bears, promotional bonbons, branded advent calendars and personalized gummy bags, produced to client specifications with custom printing and packaging.
• JUNG Packaging (Full-Packaging-Service) Full-packaging-service for food and non-food products providing comprehensive packaging solutions from design through finished packaged product ('Packed in Germany'). Services include co-packing, printing, further processing, assembly, picking and packing, with sustainable material options (FSC paper, grass paper, compostable/recyclable inlays, paper cans, recyclable tin cans).
• Gummi Bären Land (Confectionery Outlet) Direct-to-consumer confectionery retail brand of JUNG, selling gummy bears and sweet treats through a physical factory outlet (Fabrikverkauf) in Vaihingen/Enz and an online e-commerce shop.
• Papierdose Eco Maxi mit nearBees Honigbienenbonbons Award-winning promotional product consisting of an eco paper box (Papierdose Eco Maxi) filled with nearBees honey bee bonbons, combining sustainable packaging with bee-conservation-themed confectionery for B2B brand campaigns.
• Müslibecher aus brauner Kartonage Promotional cereal cup (Müslibecher) made from brown cardboard, recognized as a sustainable promotional product by PSI in 2018.
• drinkbaX Innovative packaging solution (drinkbaX) that received the Deutscher Verpackungspreis (German Packaging Award) in 2007.

Quantifiable outcome

• EcoVadis Bronze medal — ranked in top 35% of all participating companies globally
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Wilhelma StuttgartminorOthers · 1 January 2023JUNG supports wildlife conservation through donations and animal sponsorships at the Wilhelma Stuttgart. After sponsoring koala Auburn, JUNG now sponsors Okapi bull Imba as its 'Patenier' (sponsored animal). Wildlife conservation partnership.
• Naturstiftung DavidminorOthersJUNG supports the Naturstiftung David (Nature Foundation David) for Thuringian Forest moorland protection and restoration projects as part of its climate and biodiversity conservation efforts.
• NABU Landesverband Baden-Württemberg e.V.minorOthersJUNG supports NABU Baden-Württemberg's moorland protection initiatives. Moore (mires) store more CO2 than all forests combined, making their protection critical for climate action.
• CJD (Christliches Jugenddorfwerk Deutschland)minorOthersJUNG collaborates with CJD workshops for people with disabilities, regularly offering external workplaces at its locations, supporting the integration of disabled employees into the regular workforce — a social inclusion initiative.
• Albert-Schweitzer-Kinderdorf WaldenburgminorOthersAnnual charitable donation program since 2017. A portion of proceeds from the Classic Wand Advent Calendar is donated to the Albert-Schweitzer Children's Village in Waldenburg, which cares for children and young people in family crises. Donation of EUR 8,500 made in 2023.
• shareminorOthersJUNG supports share's humanitarian aid projects by selling share chocolate bars, hygiene products, and advent calendars in its product range. Each purchase contributes to charitable causes supported by share.
• LindtcoreStrategic or Co-development PartnerJUNG sources cocoa through the Lindt Farming Program for use in promotional confectionery products. This sourcing partnership ensures sustainable cocoa supply chains and quality certification for JUNG's chocolate-based promotional sweets.
• Ritter SportcoreStrategic or Co-development PartnerJUNG sources Ritter Sport cocoa for use in promotional confectionery, leveraging Ritter Sport's responsible cocoa sourcing to ensure product quality and sustainability credentials.
• FairtradecoreStrategic or Co-development PartnerJUNG uses Fairtrade-certified chocolate as input material for promotional confectionery products, ensuring fair trade supply chain compliance.
• Rainforest AlliancecoreStrategic or Co-development PartnerJUNG sources Rainforest Alliance-certified cocoa for use in promotional sweets, supporting sustainable agriculture and deforestation-free supply chains.
• nearBeescoreStrategic or Co-development PartnerJUNG offers nearBees honey bee bonbons as a product in its range. Additionally, JUNG has established two bee colonies on the roof of its Ludwigsburg building to support biodiversity. nearBees is both a product supplier and a sustainability partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• brandit GmbH: German promotional products manufacturer and online B2B distributor for customized branded merchandise including confectionery and packaging; directly comparable to JUNG Promotion's online and custom-branded offering.
• Halbach Werbemittel GmbH: Established German promotional merchandise and gift manufacturer with custom and stock items; competes with JUNG Promotion across the broader Werbemittel category and serves many of the same brand-owner marketing buyers.
• Karl Knauer KG: German family-owned packaging manufacturer specializing in premium cartons, folding boxes and sustainable packaging with strong promotional/gift-pack capabilities; matches JUNG Packaging on high-quality, sustainable branded packaging for marketing campaigns.
• Sanner GmbH: German family-owned manufacturer of primary packaging, desiccants and contract packaging services for food, pharma and consumer goods; overlaps with JUNG Packaging on print and co-packing services, particularly for branded consumer goods customers.
• Bodeta GmbH: German maker of promotional and branded confectionery products (Werbesüßigkeiten) for marketing campaigns; competes with JUNG Promotion on custom candy, gummies and seasonal gift formats for brand owners across DACH.
• Kalfany Süße Werbung GmbH: German manufacturer of branded and custom promotional confectionery (advertising bonbons, gummy bears, advent calendars) for B2B marketing; operates in the exact same niche as JUNG Promotion, serving brand owners seeking edible promotional merchandise.
• Reflection Marketing GmbH: German full-service promotional products and branded merchandise agency offering custom production, sourcing and supply for corporate marketing; comparable to JUNG Promotion on consultative B2B selling and integrated production.

Broad incumbents

• Multivac Sepp Haggenmüller SE & Co. KG: Major German manufacturer of packaging machinery and integrated packaging solutions with a substantial co-packing and contract packaging services arm; a much larger incumbent competing with JUNG Packaging for foodservice and contract packaging accounts.
• Zentis GmbH & Co. KG: Large German confectionery manufacturer (fruit preparations, sweet spreads, confectionery) with private-label capabilities; broader incumbent that overlaps with JUNG on branded and co-manufactured sweet goods for retailer and brand customers.
• Haribo GmbH & Co. KG: Global gummy bear confectionery market leader; a much larger incumbent in the same non-chocolate confectionery category in which JUNG's Gummi Bären Land and promotional gummy offerings operate, setting category benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jungbonbonfabrik
• Facebookfacebook.com/jungsince1828
• LinkedInlinkedin.com/company/jungsince1828
• Instagraminstagram.com/jungsince1828
• TikToktiktok.com/@jungsince1828
• Xx.com/bonbonjung

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUNG