Reflection Marketing
Reflection Marketing is a woman-owned, Seattle-based digital marketing agency offering branding, business strategy, content, social media, and paid media services for minority-owned businesses, mission-driven brands, and small business innovators via bespoke monthly retainers.
- Company typePrivate
- Founded2024
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reflection Marketing does
Reflection Marketing is a privately held, woman-owned digital marketing agency headquartered in Seattle, Washington, founded in 2024 by co-founders Roisy Rickel and Danica Bernabe. The agency provides strategic digital marketing services organized around four pillars: Brand Foundation (brand development, logo and web design, photography, social media audit), Business Strategy (coaching, business model development, sales/operations strategy), Digital Marketing (content writing, email campaigns, social media management), and Digital Ads & Sales (SEO, email conversion campaigns, paid media on Meta, Google, and Pinterest). Its primary target segments are minority-owned businesses and mission-driven brands, with secondary reach into small business innovators in the Pacific Northwest; the firm claims global digital reach while operating with 1–10 employees.
The business model is service-based and retainer-driven, with bespoke project proposals and a documented $1,000-per-month minimum engagement level. Go-to-market is sales-led and consultative, anchored by a complimentary 50-minute video consultation, a website contact form capturing service-line interest and monthly budget, and inside-sales via direct phone. Distribution is predominantly digital and remote, supported by a top-of-funnel content engine (blog plus Instagram, LinkedIn, Facebook, and an "Stay In The Loop" email newsletter). No proprietary technology platform, AI/ML capabilities, patents, awards, partnerships, funding rounds, or external investors are disclosed in the available data; ownership remains with the two co-founders.
Reflection Marketing firmographics
Firmographics- Name
- Reflection Marketing
- Legal name
- Reflection Marketing
- Website
- https://reflectionmktg.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflection Marketing is a woman-owned, Seattle-based digital marketing agency offering branding, business strategy, content, social media, and paid media services for minority-owned businesses, mission-driven brands, and small business innovators via bespoke monthly retainers.
- Ownership category
- akta.pro rank
Reflection Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Influencer & Creator Marketing (BPAFAAAG)
Keywords
Where Reflection Marketing is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reflection Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Marketing Services Retainer: Monthly retainer engagements for ongoing strategic digital marketing services with a minimum investment of $1,000 per month. Bespoke project proposals tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom monthly retainer engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Reflection Marketing product offering
Product offeringCore offering
Reflection Marketing is a Seattle-based woman-owned digital marketing agency that delivers strategic digital marketing services to minority-owned and mission-driven brands. Offerings are structured around four service pillars: Brand Foundation (brand development, logo design, website design, photography, social media audit), Business Strategy (coaching/consulting, business model development, sales/operations strategy), Digital Marketing (content writing, email campaigns, social media management), and Digital Ads & Sales (SEO, email conversion campaigns, paid ads on Meta, Google, and Pinterest). Engagements are delivered as bespoke monthly retainers with a $1,000 minimum monthly investment.
Product overview
Reflection Marketing is a Seattle-based woman-owned digital marketing agency established in 2024, offering strategic marketing solutions organized around four interconnected service pillars: Brand Foundation, Business Strategy, Digital Marketing, and Digital Ads & Sales. The agency employs a six-step methodology focused on intentional partnerships, founder interviews, brand studies, creative development, collaborative iteration, and community-focused content to help mission-driven brands connect with global communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Foundation Service pillar that builds strong brand bases through brand development, logo design, website design and updates, photography, and social media audit and positioning. Targeted at mission-driven brands and minority-owned businesses seeking an authentic brand foundation.
- Business Strategy Service pillar that positions businesses for success through business coaching and consulting, business model development, sales and operations strategy, and brand audit and positioning. Designed for small business innovators and mission-driven organizations.
- Digital Marketing Service pillar that builds customer relationships through relevant content via blog and content writing, email content campaigns, and social media management. Aimed at brands seeking to engage audiences through content-driven digital marketing.
- Digital Ads & Sales Service pillar that drives online sales through search engine visibility (SEO), email conversion campaigns, and digital ads on Meta, Google, and Pinterest platforms. Targeted at small businesses looking to convert digital traffic into customers.
Companies that use Reflection Marketing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reflection Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reflection Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Reflection Marketing competitors and assessment
Company assessmentDirect peers
- Visibly: A digital marketing agency offering branding, web design, content marketing, and social media services. Comparable as a full-service boutique agency with overlapping service pillars and similar SMB client focus.
- Mighty: A women-owned branding and digital agency offering brand strategy, web design, and content marketing services for impact-focused organizations. Comparable as a similarly-positioned woman-owned agency with overlapping values-based client targeting and service offerings.
- The Social Ginger: A boutique social media marketing agency providing content creation, social media management, and digital marketing for small businesses. Comparable as a similarly-sized woman-owned agency competing for the same SMB client segment with overlapping social media and content services.
- Sculpt: An independent creative agency offering branding, digital marketing, and content services. Comparable as a similarly-positioned full-service agency competing for purpose-driven and values-aligned brand clients with multi-pillar service architectures.
- Socialfly: A woman-owned social media and digital marketing agency serving mid-market and enterprise brands. Comparable as a similarly-positioned woman-owned agency with overlapping social media management, content creation, and digital marketing service offerings.
- Column Five Media: A content-driven creative agency specializing in content marketing, branding, and visual storytelling for purpose-driven organizations. Comparable as an agency serving mission-driven brands with similar values-aligned positioning and content-led service offerings.
- LYFE Marketing: A digital marketing agency specializing in social media management and content marketing for small to mid-sized businesses. Comparable as a similarly-sized services agency competing for the same SMB and mission-driven client segment with overlapping service offerings.
- Big Buzz: A woman-owned marketing agency providing branding, content marketing, public relations, and digital strategy services. Comparable as a similarly-positioned woman-owned full-service agency serving mission-driven and growing business clients.
- Bravebird: A digital marketing agency specializing in content strategy, social media, and brand storytelling for growing businesses. Comparable as a similarly-sized services agency competing for small business clients with overlapping content and social media service offerings.
Broad incumbents
- Ignite Visibility: A larger digital marketing agency offering SEO, paid media, social media, and email marketing services. Comparable as a more established agency serving similar SMB to mid-market clients, though operating at greater scale and with broader service offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reflection Marketing social profiles
Digital presenceReflection Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflection Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Reflection Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflection Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflection Marketing
What does Reflection Marketing do?
Reflection Marketing is a Seattle-based woman-owned digital marketing agency that delivers strategic digital marketing services to minority-owned and mission-driven brands. Offerings are structured around four service pillars: Brand Foundation (brand development, logo design, website design, photography, social media audit), Business Strategy (coaching/consulting, business model development, sales/operations strategy), Digital Marketing (content writing, email campaigns, social media management), and Digital Ads & Sales (SEO, email conversion campaigns, paid ads on Meta, Google, and Pinterest). Engagements are delivered as bespoke monthly retainers with a $1,000 minimum monthly investment.
Is Reflection Marketing a public or private company?
Reflection Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflection Marketing founded?
Reflection Marketing was founded in 2024. It employs 1 to 10 people.
Where is Reflection Marketing based?
Reflection Marketing is headquartered in Seattle, United States, in the North America region.
How does Reflection Marketing make money?
One revenue line is on record: marketing Services Retainer.
Who are Reflection Marketing's main competitors?
Direct peers on record are Visibly, Mighty, The Social Ginger, Sculpt, Socialfly, Column Five Media, LYFE Marketing, Big Buzz and Bravebird. Ignite Visibility is listed as a broad incumbent.
Does Reflection Marketing have an API?
No public API is recorded for Reflection Marketing.
What industry is Reflection Marketing in?
Reflection Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAG, Influencer & Creator Marketing. Its NAICS code is 54181 and its SIC code is 7311.