Blokees
- Company typePrivate
- Founded2024
- HeadquartersJiading, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Blokees firmographics
Firmographics- Name
- Blokees
- Legal name
- Blokees Technology Inc.
- Website
- https://blokees.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Blokees industry classification
Industry- Product category
- Collectible Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
- akta.pro secondary industry
- Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)
Keywords
Where Blokees is headquartered
LocationHeadquarters
- HQ city
- Jiading
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Blokees business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: Blokees generates revenue primarily through direct sales of assembly character toys and model kits via its e-commerce platform and at global toy fairs. Products range from approximately $4.99 to $116.90, targeting consumers across multiple age groups (3+ to 16+) with varying price points.
- Licensed IP Products: Revenue generated from licensed intellectual property products including Transformers, EVANGELION, Marvel, DC, Jurassic World, Saint Seiya, Naruto, Ultraman, Hatsune Miku, Minions, Star Wars, and others. The company holds over 500 patents supporting its licensed product portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level (Ages 3+-8+) |
| Unit Pricing | Pay-as-you-go | Mid-Range (Ages 9+-12+) |
| Unit Pricing | Pay-as-you-go | Premium (Ages 14+-16+) |
| Unit Pricing | Pay-as-you-go | Collector Series (Over $100) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Blokees product offering
Product offeringCore offering
Blokees designs, manufactures, and sells poseable assembly character toys and model kits featuring licensed global intellectual properties such as Transformers, Marvel, DC, Evangelion, Ultraman, Naruto, Star Wars, Jurassic World, Hatsune Miku, Saint Seiya, and others. The portfolio spans two core product categories — Blokees Model Kits (poseable, articulated collectible figures) and Blokees Wheels (1:64 scale buildable car models) — across entry-level, mid-range, premium, and collector-grade tiers priced from under $25 to over $116.
Product overview
Blokees is a Shanghai-based global assembly character toy brand operating under Assembly Character Toys. The company offers two core product categories: Blokees Model Kits (poseable assembly character figures with licensed IPs) and Blokees Wheels (1:64 scale buildable car models). The product portfolio spans multiple series including HERO (entry/mid-tier), Champion Class (premium), Galaxy Version (Transformers), Defender Version (DC), Action Edition, Shining Version, Legend Edition, Classic Class, and specialized lines like TERRAVENTURE (Jurassic World dinosaurs), daadoos, MOKOO, preCOOL, DaaLaMode, DaaVibe, and Fantastics. Original IP brands include Herospire (mythical characters) and Astral Rally (racing). The company holds licenses for major franchises including Transformers, Ultraman, DC, Evangelion, Naruto, Kamen Rider, Marvel, Star Wars, Jurassic World, Minions, Hatsune Miku, Saint Seiya, Sesame Street, Powerpuff Girls, and others. Blokees targets all age groups from children (Ages 3+) to adult collectors with products ranging from under $25 to over $100, supported by the BFC creator community platform.
Differentiator
Problem solved
Functional benefit
Brands
- Blokees Model Kits: Core product category featuring assembly character toy model kits with licensed IP collaborations
- Blokees Wheels
- BFC (Blokees Family Creator)
- HERO Series
- Champion Series
- Galaxy Version
- Legend Edition
- Defender Version
- Action Edition
- Shining Version
- Terraventure
- MOKOO Series
- daadoos
- DaaLaMode Series
- Fantastics Series
- Herospire
Products and services
- Blokees Model Kits Core product category of poseable assembly character toys with detailed sculpting, multiple points of articulation, and pre-painted parts featuring licensed IPs such as Transformers, Marvel, DC, Evangelion, Ultraman, and Naruto. Targets collectors and families across age groups from 3+ to 16+.
- Blokees Wheels 1:64 scale buildable car model kits featuring patented materials and easy-to-assemble/modify design. Includes Transformers, Batman, Fast & Furious, and original vehicle series with global IP collaborations.
- HERO Series (HERO5, HERO8, HERO10) Entry-level and mid-tier model kit series offering poseable figures at accessible price points with enhanced articulation and detail in HERO10.
- Champion Class Premium-scale model kit series featuring high-detail sculpting and extensive articulation points across characters from Transformers, DC, Marvel Rivals, Saint Seiya, Star Wars, and other licensed IPs.
- Galaxy Version Transformers-focused series with detailed character representations including Galaxy Version, Galaxy Version S, and Galaxy Version 09 Darkest Hour variants.
- Defender Version DC Comics-focused series featuring Batman, Justice League, and Arkham-themed character models across Defender Version 01, 02, and 03 releases.
- Action Edition Transformers-focused series featuring premium articulation and G1-inspired designs including Optimus Prime (Prime), Megatron (G1), and Tarn (Comic Version).
- Shining Version Series featuring UV-activated glowing features and premium metallic finishes on Transformers characters from parallel universe storylines.
- Legend Edition EVANGELION and NARUTO-focused series featuring detailed mechanical designs including EVA Production Model Custom Type-08α and NARUTO Legend Edition figures.
- TERRAVENTURE Dinosaur-themed model kit series developed in collaboration with Jurassic World, featuring high-realism models with 9-11 points of articulation.
- daadoos Adult collector-focused series featuring Minions and Powerpuff Girls characters with tool-free assembly and character-specific accessories.
- MOKOO Highly articulated figure series targeting collectors and enthusiasts, featuring Minions, Powerpuff Girls, and other popular IPs with premium detail.
- preCOOL Entry-level series featuring Sesame Street, Minions, and other family-friendly IPs designed for younger collectors aged 3+.
- DaaLaMode Series Hatsune Miku-focused series featuring stylized designs and premium packaging, including Sonata Prologue and other musical-themed releases.
- Fantastics Series EVANGELION and Hatsune Miku-focused premium series featuring enhanced detail and collector-oriented packaging.
- Herospire Original IP sub-brand featuring Sun Wukong (Monkey King) and other mythical characters in Warrior Version, Armor Version, and Champion Class series.
- Astral Rally
Quantifiable outcome
- BFC Creation Contest attracted over 30,000 submissions
- +2 more outcomes
Companies that use Blokees
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Blokees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blokees partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Incredible GroupcoreBlokees partnered with Toronto-based Incredible Group as its exclusive distributor in Canada. The partnership leverages Incredible Group's established retail relationships and marketing expertise to expand Blokees' reach across the Canadian market, positioning the company for significant growth in North America.
- EE DistributionminorListed distributor partner on Blokees official website for product distribution
- Video Game AdvantageminorListed distributor partner on Blokees official website for product distribution
- AENTminorListed distributor partner on Blokees official website for product distribution
- AgaDistrominorListed distributor partner on Blokees official website for product distribution
- PHD GamesminorListed distributor partner on Blokees official website for product distribution
- Hobby SearchminorTokyo-based online hobby retailer carrying Blokees products including Toy Story 5 Buzz Lightyear collectible model
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Blokees competitors and assessment
Company assessmentDirect peers
- Pop Mart: Chinese collectible toy company specializing in designer toys and blind-box figures with rapid global expansion. Comparable as a China-based collectible toy brand scaling into international markets via retail and events.
- Good Smile Company: Japanese figure maker (Nendoroids, figmas, scale figures) producing poseable, highly articulated collectibles with extensive anime and gaming IP licenses. Direct competitor in the premium poseable figure category.
- Funko: American collectible figure maker built on broad IP licensing (Marvel, DC, Star Wars, Transformers, anime). Comparable business model: licensee-driven catalog of affordable collectibles aimed at fans and adult collectors.
- Kotobukiya: Japanese model kit and figure manufacturer producing plastic model kits and licensed collectible statues (Marvel, DC, Star Wars, Transformers). Closely comparable on model-kit craftsmanship and licensed IP focus.
- Bandai Namco Holdings: Japanese toymaker behind Gunpla (Gundam model kits), Ultraman, Saint Seiya, and EVANGELION products. Highly comparable as a model-kit and licensed character toy specialist with similar tiered product lines and global IP licensing strategy.
Broad incumbents
- Mattel (Mega Construx): American toy major producing construction sets and licensed character figures across multiple franchises. Comparable as a large-scale incumbent in construction toys and licensed IP merchandise.
- LEGO: Danish construction-toy leader with extensive licensed IP partnerships (Star Wars, Marvel, DC, Harry Potter). Comparable in the assembly/construction-toy category with which Blokees directly competes.
- Hasbro: American toy giant and licensor of Transformers, Marvel, and Star Wars—the very IPs Blokees licenses. Comparable as a competing manufacturer/retailer of licensed character toys at scale, with far broader distribution.
Emerging players
- Flame Toys: Premium third-party Transformers figure maker producing high-end collectibles. Comparable in the articulated, premium-collectible Transformers niche that Blokees addresses with Champion Class and Galaxy Version lines.
- ThreeZero: Hong Kong-based collectible figure maker producing high-articulation, licensed-IP figures (Transformers, Marvel, DC). Comparable in premium licensed collectibles targeting adult collectors globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blokees social profiles
Digital presenceBlokees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blokees leadership team
Management profileNumber of profiles
Profiles2 records
Blokees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blokees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blokees
What does Blokees do?
Blokees designs, manufactures, and sells poseable assembly character toys and model kits featuring licensed global intellectual properties such as Transformers, Marvel, DC, Evangelion, Ultraman, Naruto, Star Wars, Jurassic World, Hatsune Miku, Saint Seiya, and others. The portfolio spans two core product categories — Blokees Model Kits (poseable, articulated collectible figures) and Blokees Wheels (1:64 scale buildable car models) — across entry-level, mid-range, premium, and collector-grade tiers priced from under $25 to over $116.
Is Blokees a public or private company?
Blokees is a private company. It is classified as corporate owned and is currently operating.
When was Blokees founded?
Blokees was founded in 2024. It employs 1,001 to 5,000 people.
Where is Blokees based?
Blokees is headquartered in Jiading, China, in the Asia region.
How does Blokees make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are licensed IP Products.
Who are Blokees's main competitors?
Direct peers on record are Pop Mart, Good Smile Company, Funko, Kotobukiya and Bandai Namco Holdings. Broad incumbents are Mattel (Mega Construx), LEGO and Hasbro. Emerging players are Flame Toys and ThreeZero.
Does Blokees have an API?
No public API is recorded for Blokees.
What industry is Blokees in?
Blokees's product category is Collectible Toys. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible), with a secondary code of CRALAKAA, Scale Model Kits (Aircraft, Armor, Ships, Cars). Its NAICS code is 339930 and its SIC code is 3944.