What Lounge Pass does

Lounge Pass, founded in 2003 and headquartered in London, operates an online pre-booking platform that enables travelers to reserve access to airport VIP lounges worldwide. The platform aggregates access to over 800 lounges at 400+ airports across more than 100 countries, with pricing starting from US$14 per person per visit and premium tiers reaching US$62+ per adult. Bookings are made through a four-step process on loungepass.com with instant email confirmation, 24-hour advance requirement, free cancellation policy, and maximum 3-hour stay; a separate group-booking workflow supports parties of more than five travelers. The site is offered in seven European languages and supports both individual leisure bookings and group travel.

Name

Lounge Pass

Legal name

Priority Pass Limited

Website

https://loungepass.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Lounge Pass is an online booking platform that lets leisure and business travelers pre-book access to over 800 airport VIP lounges across 100+ countries, operated as a division of The Collinson Group.

Ownership category

akta.pro rank

Product category

Airport Lounge Access Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Airport Lounges & Premium Passenger Facilities (THABALAA)

Keywords

• Airport lounge access
• Lounge booking platform
• Travel lounge services
• VIP airport lounges
• Lounge pre-booking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Lounge Access Bookings: Lounge Pass generates revenue through transaction fees charged per lounge visit booking. Customers pay a per-person fee to pre-book access to airport VIP lounges worldwide. The pricing varies by lounge and location, with prices starting from approximately US$14 per person per visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lounge Pass operates an online pre-booking service for paid access to airport VIP lounges worldwide. Travelers select a lounge, enter passenger and payment details, and receive instant email confirmation for entry to over 800 lounges at 400+ airports across more than 100 countries, with prices starting from US$14.00 per person per visit. The service also supports B2B trade bookings through a dedicated Agent Login portal used by ABTA-registered travel agents and tour operators.

Product overview

Lounge Pass is a single core product offering — an online pre-booking service for airport VIP lounge access. The service enables travellers to search, book, and prepay for entry to airport lounges worldwide through the Lounge Pass website. The company offers access to a network of over 800 airport VIP lounges at over 400 airports across more than 100 countries, with prices starting from US$14.00 per person per visit. The product is operated by Priority Pass Limited, a division of The Collinson Group, and is designed primarily for leisure travellers seeking affordable airport lounge access outside their airline class of travel. The booking platform supports individual lounge reservations for up to 5 passengers per booking, with a separate group booking process requiring 7 days advance notice for parties exceeding five people.

Differentiator

Problem solved

Functional benefit

Products and services

• Lounge Pass Airport Lounge Access Service Pre-bookable access to airport VIP lounges worldwide for individual leisure and business travelers, plus B2B trade bookings via an Agent Login portal. Covers over 800 lounges at 400+ airports in 100+ countries, with prices starting from US$14.00 per person per visit and a maximum three-hour stay.

Quantifiable outcome

• Over 800 airport VIP lounges available worldwide
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Tour Operators and Travel AgenciescoreChannel Partner/ Reseller/ DistributorLounge Pass has established relationships with many key tour operators and business and travel agency groups, enabling them to offer lounge access as part of travel packages. The company provides an Agent Login portal for ABTA members and travel agents to make bookings.
• Collinson GroupcoreOthersLounge Pass is a division of Priority Pass Limited, which is part of Collinson Group. The Group is a world-leading provider of lifestyle membership programmes and travel enhancement products, employing over 1,500 staff in 28 locations worldwide. Collinson Group companies include Lounge Pass, Priority Pass, Airport Lounge Development, and 'The Club At' airport lounges.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Klook: Asia-headquartered travel activities and services marketplace increasingly offering airport lounge and ancillary bookings. Competes in online booking and travel services for leisure travelers.
• LoungeBuddy: Digital marketplace for booking airport lounge access on a per-visit basis. Targets the same independent leisure traveler use case as Lounge Pass with a mobile-first booking experience.

Direct peers

• DragonPass: Global airport lounge access platform with strong Asia-Pacific presence. Offers pay-per-visit and membership models, directly competing with Lounge Pass in the same lounge pre-booking and access market.
• LoungeKey: Airport lounge access program embedded in premium credit cards and bank partnerships. Directly competes with Lounge Pass for accessing lounge inventory, with significant overlap in lounges and target travelers.
• Priority Pass: Lounge Pass's sister brand within Collinson Group, offering lounge access primarily via subscription. Same lounge network and customer base, but operates on a membership model rather than per-booking prepaid access.

Others

• TripActions / Navan: Corporate travel management platform that could integrate or white-label lounge access via partners like Lounge Pass. Adjacent distribution channel for business traveler lounge bookings.

Broad incumbents

• Plaza Premium Lounges: Largest independent global network of airport lounges. Comparable as both a lounge inventory source (a Lounge Pass supplier) and a competitor offering direct lounge access programs.
• No1 Lounges: UK-based independent airport lounge operator with several lounges in the Lounge Pass network. Represents an overlapping inventory and direct competitor in lounge access retail.
• American Express Centurion Lounges: Premium bank-operated airport lounges available to Amex cardholders. Competes for premium traveler demand and is part of the broader lounge ecosystem Lounge Pass's customers compare against.

Regional players

• Escape Lounges: Independent airport lounge operator in the US and Europe. Stocks lounges that overlap with Lounge Pass's network and competes directly for premium US/EU traveler demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lounge_pass
• LinkedInlinkedin.com/company/lounge-pass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lounge Pass