Huml Health

What Huml Health does

Huml Health, operating under legal entity Pretaa Inc., is a Bentonville, Arkansas-based software company founded in 2022 by Rachel Hobert (CEO, formerly a general partner at Hivers & Strivers Capital) and Robby Stempler (Founder, an operator who helped build Kipu EHR, founded Hygea Healthcare, and built and sold a residential treatment center). The company provides a passive biometric monitoring platform that captures wearables data (heart rate, HRV, sleep, SpO2, skin temperature, movement), voice biomarkers, location, and validated clinical assessments (PHQ-9, GAD-7, BAM, URICA, and others) for behavioral health and addiction treatment providers. Each metric is read against the patient's own baseline rather than population averages, and signals are clustered into a multimodal Huml Score so that three concurrent deviations count as a pattern rather than noise.

The platform ships in two productized settings that share one data layer. Huml Core is the residential and inpatient product, running on facility-managed, locked-down smartwatches with continuous capture and voice check-ins inside programs where patient phones are restricted. Huml Connect extends monitoring into PHP, IOP, and alumni aftercare on the patient's own iOS or Android phone and personal wearable, adding GPS safety and consent-governed sharing to family, peer coaches, sponsors, and alumni coordinators under 42 CFR Part 2. Both products are clinician-gated: Huml surfaces signal and a human clinician reviews, confirms, overrides, or dismisses each flag before it becomes a signed, timestamped record. Those records write back into the facility's EHR via integrations with Kipu, Sunwave, Alleva, Lightning Step, and Netsmart myAvatar NX, producing audit-ready documentation aligned with HIPAA and the 2024 42 CFR Part 2 Final Rule.

The business model is a quote-based monthly enterprise SaaS subscription across both products, plus hardware revenue from facility-managed smartwatch fleets on Huml Core. GTM is direct enterprise field sales targeting clinical directors, owners/executives, and UR/billing directors at residential, PHP, IOP, and detox facilities, with a 30-minute demo workflow on anonymized real cases, an approximately two-week demo-to-live implementation timeline, and ROI calculators on the website for prospect qualification. The company is reported to have 20 facilities running live, three years of continuous deployment inside real treatment programs, a retrospective dataset exceeding 3,000 patients, and research collaboration with McLean Hospital. No outside funding rounds or institutional ownership are disclosed in the available data; ownership appears founder-controlled and the team is small (founders plus four named engineers, several with personal recovery experience).

Name

Huml Health

Legal name

Pretaa Inc.

Website

https://huml.health

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Huml Health provides passive biometric monitoring software for behavioral health and addiction treatment facilities, capturing wearables, voice biomarkers, and location data against personalized baselines and writing signed records back to facility EHRs.

Ownership category

akta.pro rank

Product category

Behavioral Health Monitoring Software

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Prepackaged Software (7372), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Remote Patient Monitoring (RPM) Platforms & Services (HLACAPAA)

akta.pro secondary industries

AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM), Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)

Keywords

• Behavioral health software
• Biometric patient monitoring
• Substance use disorder platform
• Passive wearable monitoring
• EHR-integrated recovery platform

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. SaaS Platform Subscription (Huml Core): Subscription-based monitoring platform for residential and inpatient facilities. Facility-managed smartwatch devices. Pricing discussed on sales calls with ROI calculators available. Documentation and records write back to EHR.
2. SaaS Platform Subscription (Huml Connect): Aftercare monitoring subscription for PHP, IOP, and alumni. Runs on patient's own phone and wearable. Family access and peer coach visibility included with consent.
3. Facility-Managed Wearable Devices: Huml Core uses facility-managed, locked-down smartwatches. Device fleet is centrally managed and locked down. No patient phone required for residential setting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Huml Health provides two subscription software products for behavioral health and addiction treatment facilities. Huml Core delivers continuous passive biometric, voice, location, and clinical assessment monitoring for residential and inpatient programs using facility-managed locked-down smartwatches, with clinician-reviewed tiered alerts and signed records written back to the facility's EHR. Huml Connect extends the same monitoring into PHP, IOP, and aftercare on the patient's own phone and personal wearable, with 42 CFR Part 2 governed consent for family, sponsors, peer coaches, and alumni coordinators.

Product overview

Huml Health is a behavioral health monitoring platform built around passive wearable biometrics, voice biomarker analysis, and validated self-report assessments. The platform consists of two distinct products: Huml Core (residential and inpatient monitoring on facility-managed smartwatches) and Huml Connect (step-down and aftercare monitoring on the patient's own phone and wearable). Both products share a common data layer — the patient's personal baseline, the Huml Score composite, and a unified record that writes back to the facility's EHR. Huml Core covers detox, residential, and inpatient programs where phones are restricted, while Huml Connect extends monitoring through PHP, IOP, and alumni aftercare, with consent-governed sharing to peer coaches, family, and sponsors. The platform is clinician-led: AI/anomaly detection surfaces signals, but a human clinician reviews and signs every decision before it enters the medical record.

Differentiator

Problem solved

Functional benefit

Products and services

• Huml Core Subscription software for residential and inpatient behavioral health programs. Captures continuous biometrics (heart rate, HRV, sleep, SpO2, skin temperature, movement), voice check-ins, indoor location, and clinical assessments on facility-managed locked-down smartwatches. Builds each patient's personalized baseline, surfaces tiered alerts to clinicians, and writes signed timestamped records back to the facility's EHR. Designed for detox, residential, and inpatient settings where phones are restricted.
• Huml Connect Subscription software for PHP, IOP, and alumni aftercare. Runs on the patient's own phone and personal wearable (iOS and Android compatible), carrying biometric monitoring through the highest-risk post-discharge window. Includes consent-governed family access, peer coach visibility, sponsor and alumni coordinator sharing, and GPS safety features. Governed by 42 CFR Part 2 standards.

Quantifiable outcome

• A client flagged for barely sleeping (1 hour per night) led to discovery of buried childhood trauma, resulting in 6 months sobriety
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Hygea HealthcarecoreStrategic or Co-development Partner · 1 October 2025Hygea Healthcare, which operates three residential treatment facilities, adopted Huml to bridge inpatient care and post-discharge recovery. Gives clinicians insight into each client's wellbeing across the care continuum.
• McLean HospitalcoreStrategic or Co-development PartnerResearch partnership with McLean Hospital, a Harvard Medical School affiliate. Collaborating on clinical validation and research studies for biometric monitoring in behavioral health.
• Kipu HealthcoreTechnology or IntegrationEMR integration partner. Huml writes records back to Kipu EHR system. Kipu powers thousands of treatment centers.
• SunwavecoreTechnology or IntegrationEMR integration partner. Huml integrates with Sunwave behavioral health EHR for record write-back.
• AllevacoreTechnology or IntegrationEMR integration partner for behavioral health facilities.
• Lightning StepcoreTechnology or IntegrationEMR integration partner and treatment center customer.
• Netsmart myAvatar NXcoreTechnology or IntegrationEMR integration partner. Huml integrates with Netsmart myAvatar NX EHR for behavioral health.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Others

• Kipu Health: Kipu is a leading EMR for behavioral health and addiction treatment centers and is both a Huml integration partner and a competitive adjacency. Useful peer for understanding the SUD/behavioral health tech ecosystem and channel dynamics.

Broad incumbents

• Talkspace: Talkspace is a large incumbent online therapy platform serving employers, payers, and consumers for broader mental health. Comparable in tech-enabled behavioral health delivery but does not specialize in SUD residential monitoring or biometric capture.
• BetterHelp / Teladoc Health: BetterHelp (Teladoc) is the largest direct-to-consumer online therapy platform and a broad incumbent in virtual behavioral health. Comparable as scaled virtual mental-health distribution, though far broader than Huml's SUD-tuned monitoring niche.

Direct peers

• Pelago (formerly Quit Genius): Pelago operates a virtual substance use management clinic offering telehealth, medication-assisted treatment, and digital support for enterprises and individuals. Comparable to Huml in targeting the SUD population with tech-enabled monitoring and coaching.
• Triggr Health: Triggr Health is a digital recovery platform combining predictive analytics with mobile check-ins, peer support, and relapse risk monitoring. Most directly comparable to Huml Connect's aftercare product, though Huml differentiates with passive wearables.
• Ria Health: Ria Health provides telehealth-based alcohol use disorder treatment combining medication, coaching, and digital tracking. Comparable in combining biometric/tracking data with clinician-led SUD care, with overlapping use of wearables and breath-based monitoring.
• Soberlink: Soberlink provides remote alcohol monitoring devices with facial-recognition breathalyzers used by treatment centers and courts. Comparable in deploying biometric/accountability hardware into behavioral health workflows, though narrower in modality.
• Workit Health: Workit Health delivers online addiction treatment (SUD and opioid use disorder) with medication-assisted treatment, counseling, and digital recovery support. Comparable target population and care-continuum model, though primarily outpatient and telehealth-led.
• DynamiCare Health: DynamiCare Health is a digital recovery platform that uses smartphone sensors, random testing, and contingency management to support substance use recovery. It directly parallels Huml Connect's aftercare monitoring on patients' own devices, including family and coach visibility features.

Emerging players

• Eleos Health: Eleos Health builds AI-powered clinical documentation and analytics for behavioral health providers. Adjacent rather than directly competitive, but similar in targeting behavioral health workflow improvements and provider decision support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huml

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huml Health