Go Hygiene

What Go Hygiene does

Go Hygiene is an Australian direct-to-consumer e-commerce retailer of commercial hygiene hardware, operating under the legal entity Az Works Australia Pty Ltd (ABN 29 682 170 583) from Sunshine North, Victoria. Founded in 2021 and trading as GoHygiene Australia, the company sells a portfolio of roughly 25 SKUs across six categories: touchless soap and sanitizer dispensers (VH101-VH113), paper and toilet paper dispensers (VH201-VH311), HEPA-filtered bathroom and jet hand dryers (VH401, VH402), 22-litre automatic sanitary bins (VH701, VH702), wall-mounted air fresheners and aromatherapy diffusers (VH501, VH502), and consumables including batteries, paper towels, and urinal screens. Underlying product technology is built around smart induction sensors for hands-free operation, HEPA filtration in hand dryers, sterilising vapour systems in sanitary bins, and waterless cold-air atomisation in diffusers — all commodity OEM-style feature sets rather than proprietary breakthroughs.

The business operates a D2C storefront at gohygiene.com.au and supplements online sales with phone-based and email-based B2B bulk ordering. Revenue is generated almost entirely through one-time hardware sales at unit price points ranging from $19.99 (urinal screens) to $699 (jet hand dryer), with tiered bulk discounts of up to 40% for 100-500 unit orders and free shipping on orders over $99. Distribution runs through third-party couriers (Aramex, CouriersPlease, Australia Post) with same-day Melbourne metro delivery on bulk requests and 2-6 business day delivery across Australia. Go Hygiene claims a customer base of 200+ Australian businesses across education, healthcare, construction, hospitality, tourism, and recreation, with end-user value propositions of 99.9% germ protection, 12-month warranty, lifetime service support, and up to 30% reduction in hygiene supply costs.

The company is privately held, self-funded with no disclosed external capital, operates with 1-10 employees, and has no disclosed patents, trademarks, awards, partnerships, leadership team, or revenue figures. There is no parent company, no subsidiaries, no M&A history, and no regulatory actions on record. Geographic footprint is Australia-only, and the strategic posture is consistent with an early-stage bootstrapped online retailer extending into consumables to layer repeat-purchase revenue on top of one-time hardware sales.

Name

Go Hygiene

Legal name

Az Works Australia Pty Ltd

Website

https://gohygiene.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Hygiene is an Australian direct-to-consumer e-commerce retailer (Az Works Australia Pty Ltd, Melbourne) selling touchless commercial hygiene hardware — soap dispensers, hand dryers, sanitary bins, paper dispensers, and air fresheners — to 200+ businesses and consumers across Australia, with a complementary consumables line.

Ownership category

akta.pro rank

Product category

Commercial Hygiene Products

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Commercial hygiene products
• Touchless dispensers
• Sanitary bins
• Hand dryers
• Air fresheners

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: GoHygiene generates revenue through direct sales of commercial hygiene products including sanitary bins, soap dispensers, paper towel dispensers, hand dryers, and air fresheners. Products are sold at various price points from $19.99 to $699.00, with bulk discounts available for commercial orders. The revenue model is primarily one-time hardware sales with some consumables (batteries, urinal screens).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Go Hygiene sells commercial washroom and facility hygiene hardware directly through its own Australian e-commerce store, including touchless automatic soap and sanitizer dispensers, paper towel and toilet paper dispensers, high-speed HEPA-filtered hand dryers, automatic sanitary bins, and air freshening systems. The company targets Australian businesses (offices, schools, healthcare facilities, hospitality, aged care) and to a lesser extent residential customers, offering unit pricing with tiered bulk discounts and free shipping over $99.

Product overview

Go Hygiene is an Australian commercial hygiene products company offering a comprehensive portfolio of touchless dispensers, sanitary bins, hand dryers, and air treatment solutions for businesses. The product range includes automatic soap dispensers (VH101, VH102, VH104, VH111, VH112, VH113) and hand sanitizer dispensers, paper towel and toilet paper dispensers (VH201, VH202, VH221, VH302, VH311, VH301), jet and bathroom hand dryers (VH401, VH402), automatic sanitary bins (VH701, VH702), and air freshening products (VH501 air freshener dispenser, VH502 oil diffuser). The company also supplies consumables including paper towels, urinal screens, and compatible batteries. All products feature touch-free technology to reduce cross-contamination and are backed by 12-month warranties with free shipping on orders over $99 across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Touchless Soap Dispensers (VH101, VH102, VH104, VH111, VH112)

Quantifiable outcome

• 99.9% germ protection through certified products
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tork (Essity): Global commercial hygiene brand owned by Essity, offering a broad portfolio of paper, soap, sanitizer, and hand drying solutions for workplaces - the dominant incumbent in touchless commercial washroom hygiene against which GoHygiene competes.
• Diversey Australia: Global provider of cleaning, sanitising and hygiene products and systems for commercial facilities including washroom solutions - broader incumbent portfolio overlapping with GoHygiene's commercial hygiene positioning.
• Bunzl Australasia: Global distributor of cleaning, hygiene, and workplace supplies to commercial buyers - a broad incumbent that supplies many of the same product categories as GoHygiene to B2B customers across Australia, with far greater scale and distribution reach.
• Kimberly-Clark Professional: Global manufacturer of commercial washroom hygiene products including soap dispensers, paper towel and toilet paper systems - a broad incumbent serving the same facilities management customers as GoHygiene across office, education, and healthcare verticals.
• Initial Hygiene (Rentokil Initial): Global hygiene services provider offering managed washroom hygiene including sanitary disposal, soap and air freshener service contracts - overlaps directly with GoHygiene's product categories while adding a recurring service revenue model.
• Ecolab Australia: Global leader in water, hygiene and infection prevention solutions for commercial customers - operates in adjacent hygiene categories (sanitizing, hand hygiene, facility sanitization) and represents the type of broad incumbent competing for the same facilities management budgets.

Emerging players

• Cleanoz Australia: Smaller Australian hygiene product supplier with comparable focus on commercial washroom consumables and dispensers - a more direct scale comparable to GoHygiene, competing in the same SMB and mid-market facility management segment.

Direct peers

• RBA Group: Australian hygiene solutions provider offering commercial washroom products including soap dispensers, sanitary bins, and consumables directly comparable to GoHygiene's catalogue, targeting the same facilities management customer base across Australia.
• Citron Hygiene: Australia and UK-based washroom hygiene services and products company supplying sanitary disposal, soap dispensers and air fresheners to commercial premises - directly overlapping GoHygiene's core washroom hygiene offering and target segments.
• GOJO Industries (Purell): Specialist manufacturer of touchless soap and hand sanitizer dispensers (PURELL) for commercial and healthcare facilities - the closest direct comparable on the automatic soap and sanitizer dispenser category that anchors GoHygiene's product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GoHygiene_AU
• Facebookfacebook.com/gohygiene.au
• LinkedInlinkedin.com/company/gohygieneau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Hygiene