Beignets & Brew

What Beignets & Brew does

Beignets & Brew is a U.S. café and quick-service restaurant concept founded in 2023 in Destin, Florida, by a team of restaurant operators who previously built a 1,600+ unit chain. The company operates a New Orleans-inspired menu built around fresh made-to-order beignets (traditional, specialty, seasonal, bites, and sundaes) paired with a handcrafted specialty coffee, tea, smoothie, frozen coffee, and energy beverage program, plus a limited savory/breakfast food selection. Sales occur primarily through company-owned and franchised physical cafés (with confirmed operating presence in Destin and Tallahassee), supplemented by online ordering for in-store pickup, corporate catering, a Shopify-powered branded merchandise store, and a CardFoundry-powered gift card program. The technology stack is third-party and consumer-facing rather than proprietary: a Next.js/Vercel-hosted website integrating Google Maps for store locator, Google Analytics, Vercel Analytics, and Microsoft Clarity for behavioral analytics, Shopify for e-commerce, and CardFoundry for gift card issuance.

The business model combines direct-to-consumer retail sales with a franchise growth engine. Consumer revenue is transaction-based at point of sale, supplemented by a loyalty program (1 point per $1 spent, $5 off every 50 points). Franchise economics consist of a $30,000 single-unit fee (or $30K plus $18K per additional unit for multi-unit agreements), a 6% royalty on gross receipts, and a 1.5% national advertising fund contribution, with franchisee total investment estimated at $250K–$450K per 800–2,000 sq ft location. The customer base is primarily individual consumers (tourists, locals, families) across regional trade areas, with a secondary B2B catering segment and franchisee operators as a non-customer B2B revenue stream. The company is privately held with no disclosed institutional investors, no disclosed funding rounds, and no public listing.

Name

Beignets & Brew

Legal name

Beignets & Brew

Website

https://beignetsandbrew.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Beignets & Brew is a Florida-based café and QSR concept, founded in 2023, that sells fresh made-to-order beignets and handcrafted specialty coffee through company-owned and franchised locations, expanded via a franchise program targeting single- and multi-unit operators.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Dessert Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Espresso Bars & Coffee Bars (THAFADAD), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Specialty coffee shop
• Café franchise
• Beignet desserts
• Coffee catering
• Quick service restaurant

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food & Beverage Sales: Direct sales of fresh made-to-order beignets, specialty coffee, tea, smoothies, and food items to consumers at physical café locations. Revenue is generated through point-of-sale transactions with customers paying at time of purchase.
2. Franchise Royalties: Franchisees pay a 6% royalty fee based on gross receipts (excluding sales tax) for the right to use the Beignets & Brew trademark, recipes, operating system, proprietary technology, and franchised system.
3. Franchise Fees: Initial franchise fee of $30,000 for the first unit. Multi-unit agreements are $30,000 for the first location and $18,000 for each additional agreement. These fees cover onboarding, training, and initial brand access.
4. National Advertising Fund: 1.5% of gross sales (excluding sales tax) contributed to a national marketing and advertising fund for brand-wide marketing initiatives.
5. Catering Services: Corporate catering services providing fresh beignets and coffee for office meetings, celebrations, and events. Orders are placed through local café locations.
6. Merchandise Sales: Branded merchandise sold through the Shopify-integrated Merch page, including apparel and other branded items.
7. Gift Cards: Digital and physical gift cards sold through the CardFoundry platform for gifting occasions, providing stored value that customers redeem for food and beverages.
8. Rewards Program: Loyalty program where customers earn 1 point for every $1 spent and receive $5 off every 50 points. Includes signup bonus (25 points), birthday rewards, and ongoing earning on every visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Beignets & Brew operates a café quick-service restaurant concept that sells fresh made-to-order New Orleans-style beignets alongside a handcrafted specialty coffee, tea, smoothie, and breakfast food menu through physical café locations. The company also generates revenue from online ordering for pickup, catering services, gift cards, branded merchandise, and a franchise program that licenses its brand, recipes, and operating system to franchisees.

Product overview

Beignets & Brew is a café quick-service restaurant chain offering fresh made-to-order beignets inspired by New Orleans cuisine alongside handcrafted specialty coffee, teas, smoothies, and breakfast/savory food items. The core product portfolio centers on traditional and specialty beignets (available in individual portions, bites, and group boxes) paired with an extensive beverage program including espresso drinks, cold brew, frozen coffee, tea, and power fizzies. The company operates a loyalty rewards program, gift card platform, merchandise store, and catering service. A franchising program is available for growth expansion with estimated investment of $250K–$450K.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Café Dining (Beignets, Specialty Coffee, and Food) Fresh made-to-order New Orleans-style beignets (traditional, bites, specialty, seasonal, and sundae varieties) paired with a handcrafted specialty coffee, tea, smoothie, cold brew, and breakfast/savory food menu, sold to consumers at company-owned and franchise café storefronts.
• Catering Services Corporate and event catering providing fresh beignets and specialty coffee for office meetings, team celebrations, and special occasions, ordered through local café locations.
• Gift Cards Digital and physical gift cards sold via the CardFoundry platform for any occasion, providing stored value redeemable for beignets, coffee, and other menu items.
• Branded Merchandise (Merch) Branded apparel and accessories sold through a Shopify-powered e-commerce store on the company's Merch page.
• Franchising Program Franchise program licensing the Beignets & Brew brand, recipes, proprietary technology, and operating system to single-unit and multi-unit franchisees, with comprehensive training, location analysis, and negotiated national pricing support. Estimated total investment: $250K–$450K.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Maps integration for the store locator feature enabling customers to find nearby Beignets & Brew locations. Also includes Google Analytics for website visitor tracking and traffic analysis.
• VercelcoreTechnology or IntegrationVercel Analytics and Speed Insights services powering the Beignets & Brew website, providing performance monitoring and visitor data aggregation for improved site speed and user experience.
• Microsoft (Clarity)coreTechnology or IntegrationMicrosoft Clarity partnership capturing how visitors use and interact with the website through behavioral metrics, heatmaps, and session replay to improve products, services, site optimization, and security purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scooter's Coffee: Specialty coffee franchise chain with hundreds of drive-thru locations across the U.S. — comparable on franchised specialty coffee operations, menu format, and franchisee profile.
• Biggby Coffee: Coffee-focused franchise chain serving espresso drinks, teas, and smoothies — comparable on franchise-based specialty beverage model and customer demographic.
• Ziggi's Coffee: Fast-growing franchise coffee chain offering specialty espresso drinks, smoothies, and food — comparable business model and customer base to Beignets & Brew's cafés.
• Foxtail Coffee: Specialty coffee chain with company-owned and franchise locations in the Southeast and beyond — comparable on third-wave specialty coffee positioning and multi-unit franchise expansion.
• PJ's Coffee: New Orleans-origin specialty coffee franchise with a multi-unit franchising model — directly comparable to Beignets & Brew on coffee product, regional roots, and franchise-driven growth strategy.
• 7 Brew: Rapidly expanding drive-thru specialty coffee franchise — directly comparable franchise unit economics, target customer, and growth trajectory as a specialty beverage franchise system.
• Café du Monde: Iconic New Orleans coffee stand serving café au lait and beignets — the closest product analog to Beignets & Brew's core menu, though it operates company-owned locations rather than franchising.

Emerging players

• Insomnia Cookies: Specialty dessert franchise that scaled nationally on a single hero product (cookies) — a useful comparable for Beignets & Brew's beignet-anchored concept and franchise growth pattern.

Broad incumbents

• Dunkin': National coffee and baked goods QSR chain — broad incumbent that defines the price-value end of the franchise coffee/baked goods category Beignets & Brew competes in.
• Starbucks: Global specialty coffee leader — sets the customer expectation baseline for specialty coffee retail and represents the dominant incumbent Beignets & Brew must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beignetsandbrew
• LinkedInlinkedin.com/company/beignets-brew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beignets & Brew