New Scaler
- Company typePrivate
- Founded2012
- HeadquartersMaidenhead, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
New Scaler firmographics
Firmographics- Name
- New Scaler
- Legal name
- New Scaler Ltd.
- Website
- https://newscaler.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
New Scaler industry classification
Industry- Product category
- Managed IT and Cyber Security Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Infrastructure Outsourcing (IO) (BPAEAMAB)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Service Desk & ITSM Outsourcing (BPAEAMAF), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where New Scaler is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
New Scaler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services (Subscription): Recurring monthly subscription revenue from managed IT support services with tiered pricing (£39-55/user/month). Minimum 25 users, annual or monthly billing. Includes endpoint monitoring, security, support, and vCIO access.
- Project-Based Implementation: One-time project fees for AI transformation, security implementations, Microsoft 365 optimisation, Dynamics 365/Power Platform deployments, and cloud migrations. Pricing varies by scope and complexity.
- Assessments and Workshops: Paid reviews and workshops including AI Readiness Review, Microsoft 365 Health Check, Security & Compliance Review, and IT Support Review. Provides entry point for larger engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Plan - Core IT management and security |
| Subscription | Monthly | Managed+ Plan - Enhanced security and backup |
| Subscription | Monthly | Managed+Secure Plan - Comprehensive security with compliance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
New Scaler product offering
Product offeringCore offering
New Scaler is a UK-based IT consultancy that helps organisations maximise their Microsoft 365, Azure, and AI investments through four service pillars: AI Automation and Agents, Microsoft 365 and Copilot optimisation, Cyber Security and Compliance, and Managed IT and Support. Services are delivered to UK private businesses and public sector organisations via recurring managed service subscriptions, project-based implementations, and paid assessments/workshops. All delivery is built on the Microsoft ecosystem (Azure, M365, Copilot, Power Platform, Dynamics 365, Defender, Azure AI/ML).
Product overview
New Scaler is a UK-based AI transformation and cyber security consultancy that helps businesses maximise their Microsoft 365 and Azure investments. The core offering is a services-led portfolio organised around four main pillars: AI Automation and Agents (workflow automation, AI agents, Azure OpenAI solutions), Microsoft 365 and Copilot (configuration, optimisation, adoption), Cyber Security and Compliance (identity, email, data protection, AI governance), and Managed IT and Support (helpdesk, monitoring, disaster recovery). These are delivered through tiered Managed Plans (Managed, Managed+, Managed+ Secure at £39/£47/£55 per user/month) and supported by Assessments and Workshops (AI Readiness, M365 Health Check, Security Review, IT Support Review). For public sector clients, New Scaler offers the Omni-Channel AI Citizen Services Agent built on Azure UK datacentres. The company operates exclusively within the Microsoft ecosystem, functioning as a Microsoft partner.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Automation and Agents AI solutions that automate repetitive tasks and deploy intelligent agents to handle specific business functions. Includes workflow automation using Power Automate, purpose-built AI agents for customer service and internal requests, and custom AI applications built on Microsoft Azure OpenAI. Targeted at UK businesses seeking to save team time on repetitive work and deploy AI safely inside their existing Microsoft environment.
- Microsoft 365 and Copilot Microsoft 365 configuration, optimisation, and Microsoft Copilot embedding across Teams, Outlook, Word, and Excel, with adoption training and licence right-sizing. Targeted at organisations underusing existing Microsoft 365 licences who want to turn existing spend into measurable productivity gains.
- Cyber Security and Compliance Identity and access protection, email and threat protection, data compliance (GDPR), AI and data governance, dark web monitoring, SIEM-based threat hunting, penetration testing, and backup/recovery services delivered using Microsoft security tools. Targeted at UK organisations needing to harden their existing Microsoft environment against phishing, ransomware, and data breaches.
- Managed IT and Support Full ownership of day-to-day Microsoft environment including helpdesk, 24/7 device and network management, endpoint monitoring and patching, backup and disaster recovery, and vCIO IT strategy planning. Sold on subscription plans at £39-55 per user per month with a minimum of 25 users. Targeted at UK businesses that want to offload day-to-day IT operations and stop firefighting.
- Assessments and Workshops Paid review services including AI Readiness Review, Microsoft 365 Health Check, Security and Compliance Review, and IT Support Review, plus practical team workshops. Acts as the entry point into larger AI, security, and managed services engagements for UK organisations.
- Omni-Channel AI Citizen Services Agent AI agent solution for UK public sector organisations operating across voice and chat channels, integrated into existing systems and compliant with UK public sector standards (GDPR, NCSC, WCAG). Built on Microsoft Azure UK datacentres. Targeted at government departments and agencies needing to scale citizen enquiry handling safely and within regulatory frameworks.
Quantifiable outcome
- 36% average cost savings
- +3 more outcomes
Companies that use New Scaler
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
New Scaler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
New Scaler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreOfficial Microsoft partner with specialisations in Azure, Microsoft 365, Copilot, Power Platform, Dynamics 365, Defender, and Azure AI/ML. Co-selling and referral dynamics within Microsoft customer ecosystem. Technology integrations and certifications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
New Scaler competitors and assessment
Company assessmentBroad incumbents
- Bytes Technology Group: UK-listed IT reseller and managed services provider with strong Microsoft, security, and cloud practices. Larger and broader portfolio, but directly overlaps with New Scaler's Microsoft ecosystem positioning for UK enterprise.
- Softcat: Larger UK IT infrastructure provider offering licensing, cloud, security, and managed services across a broad customer base. Overlaps with New Scaler in Microsoft-led managed services but operates at much greater scale and breadth.
- Capgemini: Global IT services and consulting giant with a large UK public sector practice covering Microsoft, cloud, and AI transformation. Represents the broad incumbent competitive ceiling for UK public sector AI modernisation budgets.
Direct peers
- BJSS: UK IT and engineering consultancy delivering cloud, data, AI, and Microsoft platform projects to enterprise and public sector. Comparable in services-led Microsoft AI and cloud transformation delivery model.
- Trustmarque Solutions: UK-based IT managed services and solutions provider serving enterprise and public sector with Microsoft, cloud, and security offerings. Directly comparable mid-market UK MSP competing for similar G-Cloud and Microsoft-led engagements.
- SCC: European IT services provider with significant UK operations covering managed services, cloud, security, and Microsoft solutions. Comparable in Microsoft-centric managed services delivery to UK enterprise and public sector.
- Phoenix Software: UK Microsoft licensing, cloud, and managed services specialist. Comparable in Microsoft-first positioning and UK mid-market and public sector focus.
- Littlefish: UK managed IT services and cyber security provider offering helpdesk, endpoint management, and Microsoft 365 support. Comparable in recurring managed services model and UK SMB/public sector targeting.
- Advania: IT services provider operating across the UK and Nordics offering managed services, cloud, and Microsoft solutions. Comparable in Microsoft-focused managed services delivery to mid-market and enterprise clients.
- ANS Group: UK cloud, security, and managed services provider focused on Microsoft Azure, M365, and Copilot for mid-market and public sector. Comparable in size, Microsoft specialisation, and UK public sector go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Scaler social profiles
Digital presenceNew Scaler compliance and trust
Trust signalCompliance4 records
New Scaler financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Scaler leadership team
Management profileNumber of profiles
Profiles1 record
New Scaler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Scaler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Scaler
What does New Scaler do?
New Scaler is a UK-based IT consultancy that helps organisations maximise their Microsoft 365, Azure, and AI investments through four service pillars: AI Automation and Agents, Microsoft 365 and Copilot optimisation, Cyber Security and Compliance, and Managed IT and Support. Services are delivered to UK private businesses and public sector organisations via recurring managed service subscriptions, project-based implementations, and paid assessments/workshops. All delivery is built on the Microsoft ecosystem (Azure, M365, Copilot, Power Platform, Dynamics 365, Defender, Azure AI/ML).
Is New Scaler a public or private company?
New Scaler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Scaler founded?
New Scaler was founded in 2012. It employs 11 to 50 people.
Where is New Scaler based?
New Scaler is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does New Scaler make money?
Three revenue lines are on record. Managed IT Services (Subscription) is the primary driver. The others are project-Based Implementation and assessments and Workshops.
Who are New Scaler's main competitors?
Broad incumbents on record are Bytes Technology Group, Softcat and Capgemini. Direct peers are BJSS, Trustmarque Solutions, SCC, Phoenix Software, Littlefish, Advania and ANS Group.
Does New Scaler have an API?
No public API is recorded for New Scaler.
What industry is New Scaler in?
New Scaler's product category is Managed IT and Cyber Security Services. Its primary akta.pro industry code is BPAEAMAB, Infrastructure Outsourcing (IO), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 7370.