What Sportel Awards does

SPORTEL Awards is an annual international sports media awards ceremony organized by Monaco Mediax at the Grimaldi Forum in Monaco, founded in 1990 by Georges Bertellotti and held under the High Patronage of Prince Albert II of Monaco. The event serves the global sports media and broadcasting industry by recognizing excellence in sports video and broadcasting through the Podiums d'Or awards — distributed across categories such as Best Sports Image, Best Sports Documentary, and Best Sports Magazine — and by honoring legendary athletes through the Prix de la Légende (Legend Award), whose recipients include Didier Deschamps, Alain Prost, Katarina Witt, Nikola Karabatic, and Jacky Ickx. The 2024 edition, marking the 30th anniversary, processed 35 candidates across 16 nominations in 8 categories.

The event brings together sports rights organizations (Infront Sports & Media, Lagardère Sports, ATP Media, Perform, QuintEvents, TEAM Marketing), international broadcasters (Eurosport, beIN Sports, Fox Sports, Canal+, L'Equipe, RMC Sport, Sky Deutschland, Sky Italia, TVN, ZDF, ARD), and an alumni athlete network (SPORTEL Awards Family) that returns annually. Core products include the live ceremony, a subscription service (SPORTEL Awards+), original podcast series (ADN de Champion, Hors Zone, Belle Trace), and broadcast distribution via TV Monaco and TV5 Monde. In 2020-2021 the organization extended into esports through partnerships with the Monaco eSports Federation and Webedia, including a League of Legends final.

The business model is B2B-focused: the live event is free to the public, and revenue is generated through three primary streams — event sponsorship and partnerships, competition entry fees paid by submitting media companies, and media partnership agreements that bundle advertising and content distribution rights. No revenue, headcount, or funding figures are publicly disclosed, and the entity is privately held. Recent strategic direction has emphasized diversifying monetization beyond the live ceremony into subscription, podcast, and broadcast channels, while preserving the event's prestige positioning anchored by the Princely patronage.

Name

Sportel Awards

Legal name

Monaco Mediax

Website

https://sportelawards.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

SPORTEL Awards is an annual Monaco-based sports media awards ceremony organized by Monaco Mediax that recognizes excellence in sports broadcasting via the Podiums d'Or awards and honors legendary athletes through the Prix de la Légende.

Ownership category

akta.pro rank

Product category

Sports Media Awards

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Awards Ceremonies & Recognition Events (MPAGAHAF)

akta.pro secondary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Sports media awards
• Sports video competition
• Broadcast recognition
• Sports industry events
• Media content awards

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Public event attendance: Free public events at the Grimaldi Forum with advance reservation. Attendees register via public.sportelawards.com. This is a key differentiator — the event offers free public access to meet Olympic champions, watch projections, and attend conferences.
2. Sponsorship and partnerships: Corporate sponsors (official partners, media partners) provide financial and in-kind support in exchange for visibility, logo placement, and association with the Olympic-aligned brand. Partners include Peace and Sport, Comité Olympique Monégasque, Visit Monaco, CoolBay, SLA Paris, Laboratoires Asepta, A.S Monaco Basket (Roca Team), BARBAGIUANS, STUDIO M, and Tendances Sport.
3. Competition entry fees: Media companies and content producers submit sports programs in various categories for a fee. Registration opens annually (e.g., July 3, 2025, closing September 11, 2025) via competition.sportelawards.com.
4. Media partnership agreements: Media partners (TV Monaco, Sport Business Club, Les Sportives, Sport Business, Média+, Sports and People News) receive free event access and promotional visibility in exchange for coverage before, during, and after the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Sportel Awards runs an annual international sports media awards competition, organized by Monaco Mediax under the High Patronage of Prince Albert II of Monaco, that recognizes excellence in sports video sequences and sports broadcasting. The accompanying SportelMonaco event combines awards ceremonies, an industry conference, and public programming for sports media professionals, broadcasters, and rights-holders.

Product overview

SPORTEL Awards is an annual international sports competition and event held in Monaco that rewards the best sports video sequences of the year. The organization operates multiple interconnected products and services: the core Competition Platform enables program submissions and judging; the main Award Ceremony (Podiums d'Or) and Legend Award honor outstanding sports content and athletes; various Public Events provide free fan experiences with Olympic champions; SPORTEL Awards+ offers subscription-based additional access; the Press Kit and Media Partnership Program serve media professionals; and content features like the Daily Blog and Affaire de Famille newsletter keep audiences informed. The product portfolio centers on in-person events at the Grimaldi Forum complemented by digital platforms for competition management, ticketing, and content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Podiums d'Or: The main competition awarding the best sports sequences of the year, presented during the annual ceremony.
• Prix du Livre Renaud de Laborderie
• Prix de la Légende
• Prix de l'Autobiographie
• SPORTEL Awards Family
• Hors Zone by SPORTEL Awards

Products and services

• Sportel Awards Competition

Quantifiable outcome

• 2025 edition expected attendance across 3 days at Grimaldi Forum with free public access to all events
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Monaco eSports Federation (MeSF)minorStrategic or Co-development Partner · 26 November 2020Co-organized the 'Zoom in on Esports' webinar with SPORTEL and SPORTEL Awards in November 2020. Also co-organized the 2020 Ligue Française de League of Legends final at SPORTEL Awards, featuring over 500,000 online viewers. Organized the Virtual Race Series in 2020 featuring Charles and Arthur Leclerc.
• WebediaminorStrategic or Co-development Partner · 9 October 2020Partnered with SPORTEL Awards and Monaco eSports Federation for the 2020 and 2021 Ligue Française de League of Legends finals held at SPORTEL Awards.
• Comité Olympique MonégasquecoreStrategic or Co-development PartnerOfficial partner of SPORTEL Awards. The Olympic Committee of Monaco provides institutional support and helps connect the event with the broader Olympic movement, reinforcing the event's alignment with Olympic values.
• Comité National Olympique et Sportif Français (CNOSF)coreStrategic or Co-development PartnerOfficial partner providing French Olympic committee support and helping to involve French Olympic athletes in the event.
• Peace and SportcoreStrategic or Co-development PartnerOfficial partner promoting peace through sport. Peace and Sport works to mobilize the sporting world for peace, aligning with SPORTEL Awards' values of sport for good.
• Visit MonacocoreGTM or Marketing PartnerOfficial partner of SPORTEL Awards. Visit Monaco promotes Monaco as a destination and co-brands with SPORTEL Awards for mutual visibility.
• TV MonacocoreGTM or Marketing PartnerMonaco's national public television channel within the TV5 Monde network. Broadcasts the SPORTEL Awards ceremony live and provides editorial coverage of the event.
• Grimaldi Forum MonacocoreOthersThe primary venue for SPORTEL Awards. The Grimaldi Forum provides the Prince Pierre Hall for the ceremony and additional spaces for public events, conferences, and meet-and-greets.
• Monaco MediaxcoreStrategic or Co-development PartnerThe organizing entity behind SPORTEL Awards. Monaco Mediax manages all aspects of the event including production, logistics, partnerships, and communications. Located at 5 rue du Gabian, Monaco.
• BARBAGIUANSminorGTM or Marketing PartnerOfficial partner of SPORTEL Awards. BARBAGIUANS is a Monaco-based entity supporting the event.
• A.S Monaco Basket (Roca Team)minorGTM or Marketing PartnerOfficial partner of SPORTEL Awards. The Monaco basketball team (Roca Team) aligns with the sports focus of the event.
• CoolBayminorGTM or Marketing PartnerOfficial partner providing sponsorship support to SPORTEL Awards.
• SLA ParisminorGTM or Marketing PartnerOfficial partner of SPORTEL Awards.
• Tendances SportminorGTM or Marketing PartnerOfficial partner of SPORTEL Awards.
• STUDIO MminorGTM or Marketing PartnerOfficial partner of SPORTEL Awards.
• Laboratoires AseptaminorGTM or Marketing PartnerOfficial partner of SPORTEL Awards.
• Les SportivesminorGTM or Marketing PartnerMedia partner specializing in women's sports coverage. Renewed partnership in 2020 and 2021. Provides editorial coverage and promotional visibility for SPORTEL Awards, with a focus on gender equality and women's sport.
• Sport Business ClubminorGTM or Marketing PartnerMedia partner covering sports business and marketing ecosystem news. Provides coverage of SPORTEL Awards through its website, daily newsletter, and events.
• Sport Business (Sport.fr group)minorGTM or Marketing PartnerMedia partner reaching 20+ million readers in France and Africa across Sport.fr, E.sport.fr, Women Sports, Women Sports Africa, and Sponsoring.fr. Provides broad editorial coverage and promotional reach for SPORTEL Awards.
• Média+minorGTM or Marketing PartnerMedia partner — a daily publication for audiovisual and media professionals in France. Provides coverage of SPORTEL Awards in its fax and email distribution.
• Sports and People NewsminorGTM or Marketing PartnerMedia partner featuring exclusive interviews, unreported reports, and content about sports personalities from diverse backgrounds.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sports Emmy Awards: The Sports Emmy Awards, administered by the National Academy of Television Arts and Sciences, recognize excellence in sports broadcasting and production. It is the US counterpart to Sportel Awards' Podiums d'Or competition — both award sports video sequences and serve sports broadcasters and production houses.
• SPORTEL (Monaco Mediax): SPORTEL is the sister event organized by the same parent (Monaco Mediax), focused on the sports media business convention market. While Sportel Awards is the recognition competition, SPORTEL is the B2B content market — together they form the broader Monaco Mediax sports media franchise and share venue, sponsors, and audience.
• AIPS Sports Media Awards: The International Sports Press Association (AIPS) runs its own sports media awards recognizing excellence in sports journalism, photography, and broadcasting. It competes for the same pool of sports media companies submitting content and serves the same international sports media professional audience as Sportel Awards.
• Peace and Sport: Peace and Sport is an international organization that promotes peace through sport and runs its own awards program (Peace and Sport Awards) recognizing athletes and organizations. It is both a core partner of Sportel Awards and a partial peer in the sport-for-good recognition category.
• Laureus World Sports Awards: The Laureus World Sports Awards is the most prominent international sports awards ceremony, honoring elite athletes and sporting achievements annually. It is the closest direct peer to Sportel Awards in terms of format (annual ceremony, Legend-of-sport recognition, sports media prestige) and target audience (sports media professionals, sponsors, fans of Olympic-level sport).

Broad incumbents

• World Press Photo: World Press Photo is the leading international recognition program for photojournalism, including a dedicated sports category. While broader in scope, it shares Sportel Awards' DNA of recognizing media excellence around sport and competes for sponsorship and media partner mindshare in the sports content awards space.
• BBC Sports Personality of the Year: BBC Sports Personality of the Year is an annual UK awards ceremony honoring sporting achievement, broadcast live to millions. While nationally scoped (UK) and consumer-facing rather than industry-facing like Sportel Awards, it shares the same athlete-recognition format and free public event heritage.
• MIPCOM / MIPJUNIOR: MIPCOM is the flagship international content market held annually in Cannes by RX (Reed Exhibitions), covering entertainment content trade across TV, streaming, and digital. While broader than sports, it overlaps Sportel Awards' sports media rights and content submission ecosystem and serves many of the same broadcasters and production companies.

Regional players

• AS Monaco Basketball (Roca Team): AS Monaco Basketball is a local Monaco-based professional sports team and a partner of Sportel Awards. It represents the local Monaco sports ecosystem with which Sportel Awards co-brands and shares audience, though it operates in a different vertical (team operations vs. event/awards).
• Olympic Broadcasting Services: Olympic Broadcasting Services (OBS) is the host broadcaster for the Olympic Games, producing all sports video content submitted to awards like the Podiums d'Or. While not a competitor, OBS is a key customer/partner in the sports video content ecosystem that Sportel Awards serves and recognizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportel_awards
• Facebookfacebook.com/SPORTELAwards
• LinkedInlinkedin.com/company/sportel-awards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportel Awards