Atlanta Golf & Social

What Atlanta Golf & Social does

Atlanta Golf & Social is a privately-held, locally-owned indoor golf club founded in 2022 and headquartered in Chamblee, Georgia. The company operates physical golf simulator venues that combine Trackman dual-radar technology (running Virtual Golf 3 software with access to 250+ virtual courses and 40+ swing/ball parameters per shot) with a full bar, food menu, and a sports-bar social atmosphere. The two operating locations — the Chamblee flagship at 5346 Peachtree Rd and the West End site at Lee & White — are supplemented by an announced Roswell expansion.

The business generates revenue across five streams: recurring monthly memberships at four tiers ranging from $175 to $295 (plus custom corporate pricing), pay-per-play hourly bay rentals, golf lessons at $110-$130 per hour with PGA/LPGA-certified instructors, recurring league entry fees (Tuesday Night League, Wednesday Night Scramble, AGS Trackman Tour), and private event hosting for corporate and social groups (from $45/person small group hangs up to $450/hour full venue buyouts), plus branded merchandise sales. GTM is direct-to-consumer via walk-ins, self-serve online booking (integrated with GolfBook and Acuity Scheduling), and a dedicated corporate events sales motion.

The company positions itself as a neighborhood-scale alternative to traditional country clubs, targeting golfers of all skill levels along with corporate event buyers and social party hosts. Leadership is founder-led under Greg Hall (CEO), with a small 1-10 employee headcount and an instructional team featuring former collegiate All-Americans and mini-tour professionals. The model is asset-heavy (real estate + Trackman simulators) and operationally lean, with no disclosed institutional funding, parent company, or M&A activity.

Name

Atlanta Golf & Social

Legal name

Atlanta Golf & Social

Website

https://atlantagolfandsocial.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indoor Golf and Social Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf membership club
• Private golf events
• Golf lessons coaching
• Competitive golf leagues

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees ranging from $175-$295 per month across four tiers (Red Tee, Green Tee, Blue Tee, and For the Fanatics), with no initiation fee and a 3-month initial commitment. Corporate custom memberships available for businesses. Memberships include unlimited same-day reservations, advanced booking windows, member-only pricing, and discounts on merchandise and lessons.
2. Pay-Per-Play Bay Rentals: Hourly bay rentals for non-members and additional hours beyond membership allowances. Peak and off-peak pricing with member discounts on additional bookings.
3. Golf Lessons: Single lessons at $130/hour, lesson packages at $110/hour with structured training, and custom group lessons. All lessons use Trackman technology for data-driven coaching by PGA-certified instructors.
4. League Fees: Weekly and seasonal leagues including Wednesday Night Scramble (begins May 13, 2026), Tuesday Night League ($200 entry per player, 6-week season), and AGS Trackman Tour (bi-weekly stroke play with cash prizes).
5. Private Events: Event hosting including small group hangs ($45-$75/person), birthday parties ($50/person), watch parties ($75/person), golf outings ($100-$750/person), corporate buyouts ($450/hour), and client appreciation events ($2,000).
6. Merchandise Sales: Golf apparel including polos ($70), t-shirts ($25), hats ($40), and gift cards sold through their e-commerce shop. Products include branded AGS merchandise and third-party brands like Swannie's Golf and Branded Bills.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atlanta Golf & Social operates a multi-location indoor golf club featuring Trackman simulator bays with Virtual Golf 3 software, providing access to 250+ virtual courses and data-driven swing analysis. The company monetizes through monthly memberships, hourly bay rentals, PGA/LPGA-led lessons, organized league play, private and corporate event hosting, and on-site food and beverage service.

Product overview

Atlanta Golf & Social is a public indoor golf club offering a multi-location, membership-based experience centered on Trackman golf simulator technology with Virtual Golf 3 (VG3) software. The core product consists of simulator bays at two locations (Chamblee and West End), supported by ancillary services including golf lessons with PGA/LPGA instructors, organized league play (Wednesday Night Scramble, AGS Trackman Tour, Tuesday Night League), private event hosting, a branded merchandise shop, and food & beverage service. Membership programs (Red Tee, Green Tee, Blue Tee, Corporate) provide tiered access to the bays and discounts across services. The company is expanding with a new Roswell location announced for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Golf Simulator Bays (Trackman) State-of-the-art indoor golf bays equipped with Trackman simulators featuring Virtual Golf 3 software, providing club and ball data analytics (40+ parameters) and access to over 250 virtual courses including Pebble Beach, St. Andrews, and Sweeten's Cove. Available for hourly rental by walk-in customers, members, and event groups at both Chamblee and West End locations.
• Membership Programs Recurring monthly memberships offering tiered access to Trackman bays across both Chamblee and West End locations, with benefits including same-day and advanced booking windows, member-only pricing on additional bookings, free league entry, guest passes, merchandise and lesson discounts, free club rentals, and access to member-only events.
• Golf Lessons Private and group golf instruction led by PGA-certified and LPGA professionals, using Trackman-powered swing analysis and data-driven coaching for all skill levels. Offered as Single Lessons ($130/hr), Lesson Packages ($110/hr), and custom Group Lessons.
• Golf Leagues Organized competitive and social league programs including the Wednesday Night Scramble (2-person, 9-hole scramble), the AGS Trackman Tour (stroke play every two weeks with cash prizes), and the Tuesday Night League (5th season, teams of two, 6-week season with match play and playoffs).
• Private Events Event venue hosting for up to 100 guests at Chamblee and West End locations, including Small Group Hangs, Birthday Parties, Watch Parties, Golf Outings, Ryder Cup Experiences, Private Golf Clinics, Corporate Buyouts, Client Appreciation Events, and Happy Hour packages with full catering, bar service, and golf simulator access.
• Merchandise Shop Online shop selling branded AGS apparel and accessories including golf polos, t-shirts, hats, and gift cards, featuring third-party brands such as Swannie's Golf and Branded Bills.
• Clubhouse / Food & Beverage On-site bar and food menu serving cocktails, beer, wine, and casual dining in a social lounge setting at both Chamblee and West End locations, complementing the golf simulator experience.

Quantifiable outcome

• Play 18 holes in approximately 1 hour per player
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Range USA: National golf entertainment concept combining driving ranges, short-game areas, and tech-enabled practice with food and beverage. Adjacent but more range/outdoor-oriented than AGS's pure indoor simulator model.
• Topgolf: Largest tech-enabled golf entertainment chain in the US; offers bay-based play, food & beverage, and events at massive scale. Overlaps with AGS on the social-golf + F&B use case but targets higher-volume casual audiences.
• Drive Shack: Public golf entertainment operator (Puttery and traditional venues) focused on tech-enabled golf and F&B concepts. Comparable in combining digital golf with food and drink at venue scale, though broader and more venue-diversified.
• Swing Suites: Indoor golf and sports simulator experiences often co-located with hotels and sports venues; offers F&B events at corporate/hospitality scale. Comparable in simulator-plus-social positioning but more venue-embedded.

Emerging players

• Puttshack: Tech-enabled indoor mini-golf and hospitality concept blending digital gameplay with full bar/restaurant service. Competes with AGS for the broader 'social tech-driven golf + nightlife' occasion, though mini-golf rather than simulators.

Direct peers

• X-Golf America: National indoor golf simulator chain with bar/restaurant, leagues, lessons, and memberships. Closely comparable business model and target customer to Atlanta Golf & Social, with broader geographic footprint.
• Fairway Social: Tech-forward indoor golf and social venue offering simulator bays, F&B, leagues, and private events. Operates a near-identical combination of memberships, leagues, and event packages as Atlanta Golf & Social.
• Clubhouse Indoor Golf: Multi-location indoor golf entertainment concept offering simulator play, lessons, leagues, and food & beverage. Directly competes for the same 'social golf + bar' use case as AGS at a comparable venue scale.
• Five Iron Golf: Multi-location indoor golf simulator club combining Trackman/Foresight technology with a full bar and social leagues. Directly comparable to AGS in tech stack, membership tiers, leagues, F&B, and event hosting.

Others

• Trackman (Golf Technology): Primary simulator hardware and software vendor used by Atlanta Golf & Social. Relevant as the underlying technology stack but not a direct competitor; included to flag the vendor relationship central to AGS's product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atlgolfandsocial/?hl=en
• Xx.com/AtlantaGolfSoc
• Facebookfacebook.com/Atlanta-Golf-Social-100092252352392
• LinkedInlinkedin.com/company/atlanta-golf-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Golf & Social