Y&S Accounting

Tax Preparation & Accounting Servicesysaccounting.com.au

Y&S Accounting is an Australian CPA Practice founded in 2008 providing tax return, bookkeeping, and business advisory services to individuals, small businesses, and international students across five Australian cities, with multilingual online and in-person delivery.

Company typePrivate
Founded2008
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Y&S Accounting does

Y&S Accounting is an Australian CPA Practice founded in 2008 that delivers personal tax return preparation, business tax consultation, business registration, financial analysis, and bookkeeping services to individuals, small businesses, migrant entrepreneurs, and international students. The firm operates from five offices across Melbourne, Sydney, Brisbane, Adelaide and Perth, and supplements in-person consultations with a web-based online tax return portal available in five languages (English, Spanish, Portuguese, Italian, French) starting from AUD $99, with online booking handled via Calendly.

The firm's core technology stack is built on third-party platforms: Xero for cloud-based bookkeeping and accounting, Calendly for appointment scheduling, and a proprietary multilingual tax return intake portal supporting document upload, visa history tracking, Medicare exemption handling, and home office expense calculations. A separate sister brand (ysbusiness.com.au) hosts ongoing bookkeeping services. The firm also runs educational taxation seminars across its office cities and distributes via partnerships with student agencies and migration consultancies (ProjectRH, RC Australia).

The business model is professional services on a pay-as-you-go basis: entry-level personal tax returns start at AUD $99, with a $22 trust account fee for international fund transfers, and additional fee-for-service offerings across business advisory, registration, and financial analysis. Distribution is hybrid — a self-serve online portal, walk-in office appointments, video/phone consultations, and student-agency referral coupons — targeting a fragmented long-tail of individual and SMB clients rather than enterprise accounts.

Y&S Accounting firmographics

Firmographics

Name: Y&S Accounting
Legal name: Y & S Accounting
Website: https://ysaccounting.com.au
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Y&S Accounting is an Australian CPA Practice founded in 2008 providing tax return, bookkeeping, and business advisory services to individuals, small businesses, and international students across five Australian cities, with multilingual online and in-person delivery.
Ownership category
akta.pro rank

Y&S Accounting industry classification

Industry

Product category: Tax Preparation & Accounting Services
NAICS: Tax Preparation Services (541213), Offices of Certified Public Accountants (541211)
akta.pro primary industry: Transfer Pricing & International Tax Services (BPAHABAI)
akta.pro secondary industries: Transaction Tax Structuring & Deal Advisory (BPAHAOAJ), Tax & Financial Document Preparation Organization (Non-Advisory) (HSAFAEAG)

Keywords

Tax return services
Bookkeeping services
Business tax advisory
Small business accounting
Visa holder taxation

Where Y&S Accounting is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices5 records

Markets served

Y&S Accounting business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Personal Tax Return Services: Tax return preparation for individuals, including those on various visa types (student, working holiday, partner, temporary visas) and permanent residents/citizens. Services include online lodgement and face-to-face consultations.
Business Tax Consultation: Advisory services for businesses including management systems, cash flow optimization, profit improvement, tax minimization strategies, wealth protection, succession planning, and financial freedom planning.
Business Registration: Assistance with business registration, ABN applications, GST registration, and company setup in Australia.
Financial Analysis: Financial analysis services for individuals and businesses to optimize operations and tax positions.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Online Tax Return - Standard
Other	Pay-as-you-go	Medicare Exemption Service
Other	Pay-as-you-go	International Transfer Fee

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Y&S Accounting product offering

Product offering

Core offering

Y&S Accounting delivers tax return preparation, business tax consultation, business registration, financial analysis, and bookkeeping services to individuals and small businesses in Australia. Services are delivered through a combination of a multi-language online tax return portal, five physical offices across major Australian cities, and remote video/phone consultations, with a particular focus on international students, temporary visa holders, and migrants.

Product overview

Y&S Accounting is a CPA-certified Australian accounting and tax services firm operating since 2008. The firm offers a unified portfolio of tax and accounting services, anchored by personal tax return preparation, business tax consultation, and an online multi-language tax return portal (available in English, Spanish, Portuguese, Italian, and French starting from $99). Supporting offerings include business registration, financial analysis, bookkeeping, and taxation seminars. The business tax consultation service provides advisory across management systems, cash flow, profit improvement, tax minimization, wealth protection, succession planning, and financial freedom. Services are delivered across five Australian offices (Sydney, Melbourne, Brisbane, Adelaide, Perth) with online booking via Calendly and a web-based tax return platform.

Differentiator

Problem solved

Functional benefit

Products and services

Personal Tax Return
Business Tax Consultation
Business Registration
Financial Analysis
Online Tax Return Portal
Bookkeeping Services
Taxation Seminars

Companies that use Y&S Accounting

Customer profile

Segments4 records

Ideal customer profiles4 records

Y&S Accounting technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Y&S Accounting partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

ProjectRHminorStrategic or Co-development PartnerPartnership for assisting entrepreneurs with business setup in Australia, particularly for those seeking permanent residency through business ownership. ProjectRH provides migration and business development services in conjunction with Y&S Accounting's financial and tax expertise.
RC AustraliaminorStrategic or Co-development PartnerCollaboration with RC Australia for supporting entrepreneurs in starting businesses in Australia. RC Australia offers migration services while Y&S Accounting provides accounting, tax, and business advisory services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Y&S Accounting competitors and assessment

Company assessment

Direct peers

BlueRock: Boutique Australian accounting, tax, and advisory firm serving SMEs and individuals with multi-city offices. Comparable mid-sized firm with similar service breadth and clientele.
H&R Block Australia: Multi-office tax preparation chain with both online and in-person services across Australia. Direct competitor for individual tax returns with similar omni-channel model.
1st Tax: Australian tax agent focused on international students, working holiday visa holders, and migrants. Direct niche competitor mirroring Y&S's multicultural, visa-holder specialization.
Taxes for Expats (Taxback.com): Specialist international tax preparation firm helping expats file returns from multiple jurisdictions. Highly comparable to Y&S's international-student and migrant tax positioning.
Etax Accountants: Australian online tax return preparation service offering DIY and accountant-assisted lodgement at low price points. Closest direct peer to Y&S's online portal and individual taxpayer focus.

Broad incumbents

RSM Australia: Mid-tier national accounting and advisory network with full tax, audit, and consulting capabilities. Larger incumbent operating in the same SME/migrant advisory space.
Pitcher Partners: Mid-tier Australian accounting and advisory firm with multi-city presence and business tax, succession, and wealth services. Overlaps with Y&S's business tax consultation offering.
Crowe Australia: Mid-tier Australian accounting and advisory firm providing tax, audit, and consulting to SMEs. Established broad incumbent competing for similar SME advisory mandates.

Others

Xero: Cloud accounting platform of which Y&S is a certified partner. Ecosystem provider whose adoption roadmap influences Y&S's technology stack and SME service delivery model.

Emerging players

Etax.com.au (DIY Platform): Online self-serve Australian tax lodgement platform competing on price and convenience. Represents the technology-led disruption risk to traditional tax agents like Y&S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Y&S Accounting compliance and trust

Trust signal

Compliance6 records

Y&S Accounting financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Y&S Accounting leadership team

Management profile

Number of profiles

Profiles5 records

Y&S Accounting funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Y&S Accounting M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y&S Accounting

What does Y&S Accounting do?

Is Y&S Accounting a public or private company?

Y&S Accounting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Y&S Accounting founded?

Y&S Accounting was founded in 2008. It employs 11 to 50 people.

Where is Y&S Accounting based?

Y&S Accounting is headquartered in Melbourne, Australia, in the Oceania region.

How does Y&S Accounting make money?

Four revenue lines are on record. Personal Tax Return Services are the primary driver. The others are business Tax Consultation, business Registration and financial Analysis.

Who are Y&S Accounting's main competitors?

Direct peers on record are BlueRock, H&R Block Australia, 1st Tax, Taxes for Expats (Taxback.com) and Etax Accountants. Broad incumbents are RSM Australia, Pitcher Partners and Crowe Australia. Xero is listed as an others. Etax.com.au (DIY Platform) is listed as an emerging player.

Does Y&S Accounting have an API?

No public API is recorded for Y&S Accounting.

What industry is Y&S Accounting in?

Y&S Accounting's product category is Tax Preparation & Accounting Services. Its primary akta.pro industry code is BPAHABAI, Transfer Pricing & International Tax Services, with a secondary code of BPAHAOAJ, Transaction Tax Structuring & Deal Advisory. Its NAICS code is 541213.