RCS Australia

What RCS Australia does

RCS Australia (legal entity: Resource Consulting Services Pty Ltd) is a privately-held agricultural education and advisory company founded in 1985 by Dr Terry McCosker OAM. The company delivers farm management training, regenerative grazing education, business coaching, and farm business analysis tools to Australian agricultural producers across all states and territories. Its core product portfolio includes the Grazing for Profit® 6.5-day flagship course (marketed as Australia's #1 agribusiness course), 2.5-day Grazing Clinics, Business Fundamentals Workshops, the Next Steps online coaching program, the ExecutiveLink® peer advisory board membership, and the FarmEye® business intelligence and benchmarking platform (evolved from the ProfitProbe® system introduced in 1993). RCS also delivers multiple government-funded special projects in Queensland, including the PioneerPlus program (a $6 million Queensland Government Grazing Practice Change Program launched January 2025 serving 16 grazing businesses), the Grassroots Project (25 businesses), Project Pathfinder (10 sugarcane growers in the Great Barrier Reef Catchment), and the Drought Resilient Soil and Landscapes Program. The company's revenue model combines one-time course fees (Grazing for Profit, Grazing Clinics), recurring subscriptions (ExecutiveLink, Next Steps, FarmEye), and managed services revenue from government program delivery. The company is founder-owned (McCosker family), with David McLean as Managing Director and Chief of Delivery, and a national network of 50+ advisors and coaches operating across Australia.

Name

RCS Australia

Legal name

Resource Consulting Services Pty Ltd

Website

https://rcsaustralia.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

RCS Australia is a privately-held agricultural education and advisory company that provides farm management training, regenerative grazing courses, business coaching, and the FarmEye benchmarking platform to Australian agricultural producers across all states and territories.

Ownership category

akta.pro rank

Product category

Agricultural Education and Advisory Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Farm Financial Management & Recordkeeping Services (AFACAJAC), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm management training
• Agribusiness advisory
• Grazing management education
• Farm business intelligence
• Agricultural coaching services

Headquarters

HQ city

Yeppoon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees - Grazing for Profit School: The flagship 6.5-day Grazing for Profit course is Australia's #1 agribusiness course, generating revenue through per-participant enrollment fees. Additional courses include Grazing Clinics (2.5-day intensive), Business Fundamentals Workshops, and new online self-paced courses.
2. Coaching and Advisory Services: Ongoing revenue from individual and group coaching programs including Next Steps coaching and ExecutiveLink peer advisory board memberships. Services include on-property visits, remote coaching sessions, and tailored farm management advisory.
3. FarmEye Business Intelligence Software: FarmEye is a standalone subscription product offered to agricultural businesses for farm management analysis and benchmarking. RCS offers it as a product separate from its advisory services.
4. RCS Rural Profit Scholarship: A scholarship program (worth over $30,000) for Queensland producers that provides access to Grazing for Profit training, coaching, and business tools, funded through a partnership with ACCIONA Energía. This is a funded program rather than direct revenue.
5. Special Projects and Grants: RCS delivers government-funded projects including PioneerPlus (Queensland Government, $6 million Grazing Practice Change Program), Project Pathfinder (Great Barrier Reef Catchment sugarcane growers), Grassroots Project, Project Pioneer, and the Drought Resilient Soil and Landscapes Program. RCS acts as program delivery partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

RCS Australia delivers expert-led farm management education, agribusiness coaching, and advisory services for Australian agricultural producers. The core offerings include the 6.5-day Grazing for Profit course, 2.5-day Grazing Clinics, Business Fundamentals Workshops, peer advisory board membership (ExecutiveLink), and ongoing coaching (Next Steps). The company also provides the FarmEye cloud-based farm business analysis and benchmarking platform to support producers' financial and operational decision-making.

Product overview

RCS Australia is a professional development and advisory company for the agricultural sector, offering a portfolio of education programs and business tools. The core offering includes Grazing for Profit® (6.5-day agribusiness course), Grazing Clinics (2.5-day workshops), and Business Fundamentals Workshops for formal education; supported by FarmEye® (internet-based business benchmarking platform, evolved from ProfitProbe®) and tools including Grazing Charts, LSU/DSE Rating Calculator, and feed budgeting resources. The company also delivers peer advisory through ExecutiveLink® membership and ongoing coaching via the Next Steps Coaching Program. RCS runs community-building through free Keep In Touch (KIT) Days and The Warble Podcast. Additional services include Soil Carbon Farming advisory and multiple government-funded projects (Project Pioneer, Grassroots Project, Project Pathfinder, PioneerPlus, and the Drought Resilient Soil and Landscapes Program) targeting sustainable land management across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Grazing for Profit: Australia's #1 Agribusiness Course - a 6.5-day intensive farm management course teaching grazing strategies, business skills, and financial literacy.
• Grazing Clinic
• ExecutiveLink
• FarmEye
• Business Fundamentals Workshops
• The Warble Podcast
• ProfitProbe
• Next Steps Coaching
• Project Pioneer
• Project Pathfinder
• Grassroots Project
• PioneerPlus

Products and services

• Grazing for Profit Australia's #1 agribusiness course: a 6.5-day intensive program covering grazing strategies, business skills, and financial literacy for Australian farmers and producers.
• Grazing Clinics 2.5-day intensive short course focusing on practical grazing management and application of the Six RCS Grazing Principles for Australian producers.
• Business Fundamentals Workshops Workshop program covering financial literacy, management accounting, and business analysis skills for agricultural businesses, available both online and in-person.
• FarmEye Business Intelligence Software Internet-based farm business analysis and benchmarking platform offering rolling 12-month analytics, overhead ratio benchmarking, cost of production analysis, gross product per FTE analysis, and enterprise-level financial tracking. Evolved from the earlier ProfitProbe tool.
• ExecutiveLink Peer Advisory Board Membership Ongoing annual membership program providing accountability, strategic support, and performance benchmarking through peer advisory board sessions for agricultural business leaders and established farming families.
• Next Steps Coaching Program Ongoing personalized online coaching program (previously called GraduateLink) with one-on-one and group sessions for RCS graduates building on the Grazing for Profit curriculum.
• Soil Carbon Farming and Natural Capital Advisory Advisory service focused on soil carbon farming, natural capital assessment, and environmental stewardship for agricultural producers seeking carbon credit outcomes.
• Online Self-Paced Courses New online, self-paced courses offered by RCS for producers who cannot attend in-person events, providing flexible access to RCS educational content.

Quantifiable outcome

• Top 20% FarmEye users achieve cost of production of $1.82/kg beef vs $2.25/kg average (July 2024–June 2025)
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Queensland Government (Queensland Reef Water Quality Program)coreStrategic or Co-development Partner · 1 January 2025The Queensland Government funds the $6 million Grazing Practice Change Program through its Queensland Reef Water Quality Program. RCS Australia delivers this program via PioneerPlus (16 grazing businesses) and the Grassroots Project (25 grazing businesses in Fitzroy and Mackay-Whitsunday regions). RCS also delivers the Drought Resilient Soil and Landscapes Program for Rangelands under similar arrangements.
• ACCIONA EnergíacoreGTM or Marketing PartnerACCIONA Energía has partnered with RCS Australia to fund the RCS Rural Profit Scholarship, providing Queensland producers with access to over $30,000 in training, coaching, and business tools — including the Grazing for Profit School. Limited scholarships are available for the 2026 intake. Applications closed 30 September 2025. This partnership enables RCS to reach and serve QLD producers at no cost to participants.
• CarbonLinkcoreStrategic or Co-development PartnerCarbonLink is a sister company to RCS Australia, co-founded by Dr Terry McCosker OAM in 2007. It specializes in soil carbon farming and natural capital. RCS clients such as Bonnie Doone partnered with CarbonLink for soil carbon project implementation, which generated 94,666 ACCUs (largest in Australia). RCS promotes CarbonLink's services alongside its own advisory offerings. RCS and CarbonLink share founders and a aligned mission.
• Healthy Soils AustraliaminorStrategic or Co-development PartnerMike Parish, an RCS advisor, serves as a Director of Healthy Soils Australia — an organization dedicated to increasing awareness of the vital link between healthy, biologically functioning soil and human health. This connection aligns RCS's agricultural focus with broader soil health advocacy.
• Low Stress Stockhandling (LSS)minorChannel Partner/ Reseller/ DistributorRCS advisors Nic Kentish and Andrew Dowd are trained Low Stress Stockhandling facilitators and teach LSS schools alongside RCS courses. RCS promotes LSS training as complementary to its grazing management education. This represents a cross-referral and co-delivery relationship.
• KLR MarketingminorStrategic or Co-development PartnerRCS courses (particularly ExecutiveLink and Business Fundamentals) incorporate KLR Marketing principles. RCS advisor Andrew Dowd is a graduate of the KLR Marketing School. The KLR framework provides a marketing and trading structure that RCS integrates into its grazing business education.
• Central Queensland UniversityminorOthersCentral Queensland University conferred the degree of Honorary Doctor of Agribusiness on Dr Terry McCosker OAM in March 2015, recognizing his impact on Australian agriculture.

Scale indicators12 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Trimble Agriculture: Established precision agriculture hardware and software suite (now part of AGCO) covering guidance, telemetry, and farm management. Comparable to RCS's technology stack on farm data and decision-support, but operates as a broad incumbent across many crops and geographies rather than specializing in Australian grazing.
• Climate FieldView: Bayer-owned digital farming platform offering field-level data analytics, input optimization, and benchmarking. Comparable to RCS's FarmEye on farm business intelligence and benchmarking functionality, though it serves broad-acre cropping globally rather than specializing in Australian grazing.
• Granular: Corteva-owned farm management SaaS providing financial planning, operations, and agronomy for large-acreage row crop and livestock operations. Comparable to RCS FarmEye on whole-farm business intelligence and benchmarking, though Granular is a much larger, broadly scoped platform with global reach.

Direct peers

• AgriWebb: Australian livestock farm management SaaS platform serving grazing enterprises with record-keeping, mob management, and benchmarking. Directly comparable to RCS's FarmEye on target customer (Australian graziers), core functionality (financial and production analytics), and business model (subscription software for farmers).
• Agworld: Australian-origin farm management SaaS for agronomists, growers, and advisors covering planning, record-keeping, and financial analysis. Comparable to RCS FarmEye as farm business intelligence software, though Agworld skews cropping-focused rather than grazing.
• Pasture.io: Australian pasture and grazing management platform with satellite-driven pasture growth insights. Comparable to RCS's Grazing Charts and feed budgeting tools on core product (pasture monitoring) and Australian grazing customer base; smaller scale makes it an emerging direct peer.
• MaiaGrazing: Australian grazing management software platform providing pasture, stocking rate, and feed budgeting tools. Directly comparable to RCS's Grazing Charts and FarmEye in functionality and Australian grazier customer base; MaiaGrazing is even used by some RCS advisors, illustrating the overlap.
• Tabula Rasa: Australian regenerative agriculture advisory and education firm offering courses, coaching, and holistic management training. Directly comparable to RCS's Grazing for Profit school and advisory model in methodology (regenerative/holistic grazing) and target customer (Australian graziers).

Others

• Meat & Livestock Australia (MLA): Australian industry research and extension body funded by producer levies, delivering producer education, adoption programs, and benchmarking tools (e.g., EDGEnetwork). Comparable to RCS as a producer-facing extension and education channel for Australian graziers, though MLA is a non-profit levy-funded body rather than a private advisory firm.

Emerging players

• Holm Agriculture: Australian regenerative and holistic management advisory offering training, coaching, and property planning for graziers. Comparable to RCS on regenerative grazing advisory and coaching model for Australian farmers, with overlapping methodology but smaller scale and brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnVMWwdBkEjmglUaVWn4rew
• Facebookfacebook.com/RCSAustralia
• LinkedInlinkedin.com/company/7662264
• Instagraminstagram.com/rcs_team

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCS Australia