The Kids Mental Health Foundation

What The Kids Mental Health Foundation does

The Kids Mental Health Foundation is a 501(c)(3) nonprofit organization founded in 2018 and headquartered in Columbus, Ohio (700 Children's Drive), operating under EIN 88-4419089 with 501-1,000 employees. The Foundation's mission is to provide free, expert-created mental health resources for children, delivered primarily through its signature "On Our Sleeves" program that partners with leading children's hospitals and behavioral health providers across the United States, including BayCare Health System, Dayton Children's Hospital, Wolfson Children's Hospital, and Corewell Health.

The Foundation's core platform is a web-based educational property (kidsmentalhealthfoundation.org) offering free expert-backed articles, guides, conversation starters, crisis helplines (988 Suicide and Crisis Lifeline, Crisis Text Line 741-741), classroom curriculum, and downloadable materials in English and Spanish, plus multilingual crisis support in six languages. Content is produced by nearly 1,000 mental health professionals and researchers affiliated with Nationwide Children's Hospital. Additional product lines include the Bloom workplace wellness program for employers, the "Mental Health at Home" resource library, and a documentary short titled "Kids Mental Health Starts with Us" directed by Soleil Moon Frye. Proprietary research includes the Great Collide workforce study (5,406 working adults surveyed) and a parental stress survey (1,081 parents).

Revenue is generated through three streams: charitable donations (primary, processed via the Nationwide Children's Hospital giving platform), corporate partnerships and sponsorships (Bloom program, Nationwide Foundation, LA Galaxy Foundation, Purina), and merchandise sales through a branded e-commerce storefront (bracelets at $20, conversation card decks at $18, T-shirts at $25, trucker hats at $15). All core educational content is provided free of charge; merchandise and corporate partnerships cross-subsidize program operations. Distribution is digital-first via the website, email newsletters, social media (Facebook, Instagram, YouTube, LinkedIn, TikTok), and partner networks spanning healthcare systems, sports organizations, and corporate employers.

Name

The Kids Mental Health Foundation

Legal name

The Kids Mental Health Foundation

Website

https://kidsmentalhealthfoundation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Kids Mental Health Foundation is a 501(c)(3) nonprofit founded in 2018 that provides free, expert-created mental health resources for children through its On Our Sleeves program, partnering with children's hospitals nationwide and serving parents, educators, coaches, and employers.

Ownership category

akta.pro rank

Product category

Children's Mental Health Services

NAICS

Child and Youth Services (62411), Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Children mental health resources
• Nonprofit mental health education
• Pediatric behavioral health
• Youth wellness programs
• Family mental health support

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations: As a 501(c)(3) nonprofit organization (EIN: 88-4419089), The Kids Mental Health Foundation relies on charitable donations from individuals and organizations. Donations are solicited throughout the website and via dedicated donation pages on the Nationwide Children's Hospital giving platform.
2. Merchandise Sales: The organization operates an e-commerce store selling branded merchandise including apparel, accessories, and mental health conversation tools. Revenue from merchandise sales funds free resources for children's mental health programs.
3. Corporate Partnerships: Partnerships with employers and corporations (e.g., Bloom workplace wellness program) provide strategic funding and sponsorship for the organization, linking children's mental health resources to workplace wellness offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Kids Mental Health Foundation provides free, expert-created mental health educational resources and programs for children, including articles, guides, conversation starters, crisis helpline navigation, classroom curriculum, a workplace wellness program (Bloom), and a healthcare partner distribution network (On Our Sleeves). Content is developed with clinical expertise from nearly 1,000 mental health professionals at Nationwide Children's Hospital and is delivered free of charge to parents, caregivers, educators, coaches, and healthcare partners across the United States.

Product overview

The Kids Mental Health Foundation offers a portfolio of mental health programs and resources for children, centered on its signature On Our Sleeves program that partners with children's hospitals nationwide. The foundation provides free expert-created educational content including articles, conversation starters, and curriculum through its Mental Health Resources Library, along with a documentary film 'Kids Mental Health Starts with Us.' Additional offerings include the Bloom workplace program for employers, Mental Health at Home resources for parents, Crisis Lines support, and merchandise (bracelet sets, conversation card decks, apparel) where proceeds fund free resources.

Differentiator

Problem solved

Functional benefit

Brands

• On Our Sleeves: Signature program of The Kids Mental Health Foundation partnering with leading children's hospitals and behavioral health providers. Focused on starting conversations and breaking stigmas, On Our Sleeves provides free resources to families, caregivers, educators and coaches across the country.

Products and services

• On Our Sleeves Signature program partnering with leading children's hospitals and behavioral health providers to deliver free mental health resources to families, caregivers, educators, and coaches across the United States.
• Bloom Workplace Wellness Program A workplace mental health program providing resources and tools to help employers support the mental health of working parents and their children.
• Mental Health at Home Resource program offering tools and guidance to help parents create a supportive home environment that strengthens family mental health through everyday moments.
• Kids Mental Health Starts with Us Documentary Documentary short film directed by Soleil Moon Frye featuring celebrity advocates sharing stories about the impact of mental health conversations on children, paired with free expert-created resources.
• KMHF Conversation Starters Deck A 52-card deck designed to facilitate conversations at home with children about mental health, feelings, and emotional wellness; sold for $18 with proceeds funding free mental health resources.
• Ashley Eckstein Bracelet Set Friendship bracelet set featuring designs with messages promoting kindness and youth mental health awareness; sold for $20 with proceeds funding free mental health resources.
• KMHF T-Shirt Branded adult short sleeve t-shirt featuring The Kids Mental Health Foundation logo; sold for $25 with proceeds supporting free mental health resources.
• Trucker Hat Black baseball cap with smiley face design featuring The Kids Mental Health Foundation logo; sold for $15 with proceeds supporting free mental health resources.
• Crisis Lines Crisis helpline resources providing immediate mental health support, including the 988 Suicide and Crisis Lifeline and Crisis Text Line (text START to 741-741), available in English, Spanish, Somali, Nepali, Arabic, and Chinese.
• Mental Health Resources Library Free educational content library including articles, guides, videos, and curriculum covering topics such as anxiety, depression, behaviors, stress, suicide prevention, and family wellness, available at no cost in English and Spanish.

Quantifiable outcome

• 97% of parents reported feeling stress related to parenting in the past month; 46% said their stress makes their children more anxious or worried.
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• PurinaminorGTM or Marketing Partner · 20 May 2026Purina provided event support for the youth mental health event organized by the LA Galaxy Foundation and The Kids Mental Health Foundation at Dignity Health Sports Park.
• Nationwide Children's HospitalcoreStrategic or Co-development PartnerNearly 1,000 mental health professionals and researchers at Nationwide Children's Hospital provide the expertise powering the Foundation's free educational videos, guides, and curriculum. The hospital provides operational support and the donation processing platform (give.nationwidechildrens.org).
• Nationwide FoundationcoreStrategic or Co-development PartnerPartnered with The Kids Mental Health Foundation to fund the Great Collide research study surveying 5,406 working adults on the intersection of children's mental health and workforce productivity.
• LA Galaxy FoundationcoreGTM or Marketing PartnerLA Galaxy Foundation partnered with The Kids Mental Health Foundation for youth mental health outreach events, including a May 2026 event at Dignity Health Sports Park with LA Galaxy defender Chris Rindov, Ambler Avenue Elementary students, and a mental health professional.
• LA GalaxycoreGTM or Marketing PartnerLA Galaxy soccer players including Christian Ramirez and Chris Rindov serve as champions and advocates for The Kids Mental Health Foundation, participating in panel discussions, events, and youth mental health outreach.
• BayCare Health SystemcoreStrategic or Co-development PartnerOn Our Sleeves healthcare partner in the Tampa Bay Region, Florida. BayCare distributes free children's mental health resources through BayCareKidsOnOurSleeves.org, supporting families and caregivers in the community.
• Dayton Children's HospitalcoreStrategic or Co-development PartnerOn Our Sleeves healthcare partner in Dayton, Ohio, distributing free children's mental health resources to families, caregivers, and educators in the greater Dayton region.
• Wolfson Children's HospitalcoreStrategic or Co-development PartnerOn Our Sleeves healthcare partner in Jacksonville, Florida, providing pediatric mental health education and resources to families in the Northeast Florida community.
• Corewell HealthcoreStrategic or Co-development PartnerOn Our Sleeves healthcare partner serving Southeast and West Michigan, providing children's mental health resources and programs through the partnership at corewellhealth.org/kidsmentalhealth.
• Minnesota Aurora FCminorGTM or Marketing PartnerChristian Ramirez is a community owner of Minnesota Aurora FC, a rising professional women's soccer team, through which youth mental health awareness is amplified in the soccer community.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JED Foundation: National nonprofit focused on protecting teen and young adult mental health and suicide prevention through school and university partnerships. Directly comparable as a youth mental health education nonprofit competing for similar donor, school, and employer mind-share.
• Active Minds: Nonprofit supporting mental health awareness and education for young adults, primarily through campus-based peer-to-peer programs. Comparable as a youth mental health education nonprofit with overlapping audience (students, educators) and similar free-resource distribution model.
• Sandy Hook Promise: National nonprofit delivering school-based violence and mental health prevention programs, including Know the Signs and Say Something training for students and educators. Comparable as a youth-focused nonprofit distributing free mental health and prevention resources through school partnerships.
• Born This Way Foundation: Nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and peer support, with the Be There Certificate program for educators and peers. Directly comparable as a youth mental health education nonprofit using celebrity amplification and free digital resources.
• Child Mind Institute: Independent nonprofit providing children's mental health education, clinical care, and research, with a large free online resource library for parents and educators. Closely comparable as a children-specific mental health nonprofit producing expert-authored educational content for similar audiences.

Emerging players

• Common Sense Media: Nonprofit providing media and technology guidance for families, including children's digital wellness and screen-time resources. Comparable as a children/family-focused education nonprofit addressing youth mental health risks (screen time, social media) for parents and educators.
• Crisis Text Line: Nonprofit providing 24/7 crisis support via text message, integrated into KMHF's website. Comparable as a youth-relevant crisis intervention organization; partial overlap as KMHF provides helpline navigation rather than direct crisis services.

Broad incumbents

• Mental Health America: Community-based nonprofit addressing mental health needs of all Americans through screening, education, and advocacy. Comparable as a long-established national mental health education and resource nonprofit with overlapping content and free-resource offerings.
• NAMI (National Alliance on Mental Illness): The largest U.S. grassroots mental health nonprofit, providing education, support groups, and advocacy across all age groups. Comparable as a scaled mental health education nonprofit but broader in scope (all-ages) and well-established, representing the dominant incumbent in the same donor pool.
• HealthyChildren.org (AAP): American Academy of Pediatrics' parent-facing platform providing pediatrician-authored health and mental health content for families. Comparable as a trusted, expert-authored free-resource destination for parents on child health topics including mental and emotional wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgEUZk36iJgIjugLZ2aU2rg
• Facebookfacebook.com/kidsmentalhealthfoundation
• LinkedInlinkedin.com/company/kidsmentalhealthfoundation
• Instagraminstagram.com/kidsmentalhealthfoundation
• TikToktiktok.com/@kidsmhf
• Xx.com/KidsMHF

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kids Mental Health Foundation