BABYMETAL
BABYMETAL is a Japanese metal music group that fuses heavy metal with J-pop aesthetics to produce studio albums, global concert tours, concert videos, and branded merchandise. Managed by Amuse Inc. and founded in 2010, the group sells to an international fan base across North America, Latin America, Europe, Asia, and Oceania.
- Company typePrivate
- Founded2010
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BABYMETAL does
BABYMETAL is a Japanese metal music group formed in 2010 as a subunit of Sakura Gakuin, managed by Amuse Inc. and currently composed of three performers: SU-METAL (vocals/dance), MOAMETAL (scream/dance), and MOMOMETAL (scream/dance). The act pioneered the "kawaii metal" genre, blending heavy metal instrumentation with J-pop/idol choreography and aesthetics. Across four studio albums, with the most recent being METAL FORTH (released June 27, 2025 globally via Capitol Records and Universal Music Japan, featuring collaborations with Poppy, Tom Morello, Electric Callboy, Slaughter to Prevail, Spiritbox, Polyphia, Bloodywood, and others) and a planned DELUXE EDITION for June 26, 2026, the group has built a multi-format catalog of albums, live concert videos, and collaborative singles.
The business operates a multi-revenue-stream model anchored on global concert touring across Japan, Asia, Europe, North America, Latin America, and Oceania, with documented arena-level achievements including a sold-out THE O2 Arena in London (May 30, 2025) and a first-Japanese-group one-man show at Intuit Dome in Los Angeles (November 1, 2025). Ancillary revenue is generated through direct-to-consumer merchandise via official stores (A!SMART for Japan, babymetal.store for US, babymetalstoreuk.com for UK), venue merchandise booths, pop-up stores at tour locations, concert films on Blu-ray/DVD, and a tiered fan club program (THE ONE 2026) priced at ¥5,500 annually that integrates NFT-based soulbound membership IDs (THE ONE ID, A Wallet platform) with gated Discord channels and THE ONE Limited Edition product access. Distribution runs through Capitol Records internationally and Universal Music Japan / Toy's Factory domestically, with digital streaming via Spotify, Apple Music, YouTube, and YouTube Music.
The customer base spans global metal and rock enthusiasts, dedicated collectors purchasing premium editions, and secondary audiences in anime and gaming communities reached through cross-IP placements (One Punch Man Season 3 opening theme, Capcom Resident Evil 30th Anniversary merchandise) and metaverse experiences on VRChat and Roblox. The group maintains a 15-year cumulative brand positioning as a crossover act, with 2025–2026 representing an anniversary activation cycle combining new album release, premium video products, expanded geographic touring, and ecosystem extensions into digital membership, lifestyle sub-brands (BMD FOX APPAREL golf line), and virtual worlds. The entity is private, parented by Amuse Inc., and revenue is not publicly disclosed.
BABYMETAL firmographics
Firmographics- Name
- BABYMETAL
- Legal name
- BABYMETAL (operated under Amuse Inc.)
- Website
- https://babymetal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BABYMETAL is a Japanese metal music group that fuses heavy metal with J-pop aesthetics to produce studio albums, global concert tours, concert videos, and branded merchandise. Managed by Amuse Inc. and founded in 2010, the group sells to an international fan base across North America, Latin America, Europe, Asia, and Oceania.
- Ownership category
- akta.pro rank
Where BABYMETAL is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
BABYMETAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Album & Music Sales: Studio album releases generating revenue through physical CD/vinyl sales and digital streaming. Fourth album METAL FORTH released August 2025 with Deluxe Edition, plus METAL FORTH (DELUXE EDITION) releasing June 26, 2026. Japan editions sold via A!SMART, international via Capitol Records.
- Concert Touring: Extensive world touring across Japan, Asia, Europe, Australia, North America, and Latin America. Revenue from ticket sales (¥12,000-¥15,000 for Japan shows, premium VIP packages), venue merchandise, and sponsorship. Tours include headline shows and festival appearances.
- Merchandise Sales: Official merchandise including apparel (t-shirts ¥4,500-4,800, hoodies ¥9,000), accessories (towels ¥2,200, caps ¥5,000, pouches ¥4,500), and limited edition items. Sold via A!SMART, US/UK official stores, pop-up stores, and venue merchandise booths.
- THE ONE Fan Club Membership: Annual fan club membership providing exclusive benefits including ticket pre-sales, limited merchandise, NFT ID tokens, and Discord access. THE ONE TEE 2026 priced at ¥5,500. THE ONE Limited Edition products available for ¥11,000-¥22,000.
- Blu-ray & DVD Releases: Concert film releases including LIVE AT INTUIT DOME (June 17, 2026 release) with Limited Edition Blu-ray at ¥9,900, Standard Blu-ray at ¥7,700, DVD at ¥6,600, and THE ONE Limited Edition at ¥22,000.
- Digital Content & Streaming: Music streaming via major platforms (Spotify, Apple Music, YouTube Music). Featured artist collaborations released as singles. Metaverse content on VRChat and Roblox for 15th anniversary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | METAL FORTH album in multiple editions |
| One time/ perpetual license | Pay-as-you-go | LIVE AT INTUIT DOME concert film |
| Unit Pricing | Pay-as-you-go | Tour merchandise and apparel |
| Subscription | Annual | THE ONE fan club membership |
| Unit Pricing | Pay-as-you-go | Japan concert tickets |
| Unit Pricing | Pay-as-you-go | Resident Evil 30th Anniversary collaboration merchandise |
| Unit Pricing | Pay-as-you-go | BMD FOX GOLF merchandise line |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
BABYMETAL product offering
Product offeringCore offering
BABYMETAL is a Japanese metal music group that produces and releases studio albums and concert films, performs live on worldwide tours, sells branded merchandise and collaboration products, and operates a paid annual fan club membership program (THE ONE) that includes NFT-based membership identification. Revenue is generated across album sales, ticket sales, merchandise, fan club dues, Blu-ray/DVD releases, and streaming royalties.
Product overview
BABYMETAL is a Japanese metal music group offering a portfolio of music albums, live concert experiences, and branded merchandise. The core product is studio albums (most recently the fourth album METAL FORTH with DELUXE EDITION variants), supplemented by concert video releases (LIVE AT INTUIT DOME), and fan club membership (THE ONE 2026) offering NFT-based digital membership, priority ticketing, and exclusive merchandise. The company also operates metaverse experiences through VRChat and Roblox platforms, and maintains a merchandise line including the BMD FOX APPAREL golf collection and various collaboration products with brands like Resident Evil.
Differentiator
Problem solved
Functional benefit
Brands
- THE ONE: Official fan club membership program offering exclusive merchandise, ticket pre-sales, and NFT-based THE ONE ID.
- BMD FOXAPPAREL
Products and services
- METAL FORTH (Studio Album) Fourth original studio album by BABYMETAL featuring collaborations with high-profile artists across metal, pop, and progressive genres, distributed internationally via Capitol Records and domestically via Universal Music Japan.
- METAL FORTH (DELUXE EDITION) Special 2LP vinyl and digital album release featuring original tracks plus remixes by Major Lazer and Jordan Fish, and live recordings from arena shows in UK, US, and Japan.
- METAL FORTH (DELUXE JAPAN EDITION) Japan-exclusive deluxe edition of the fourth album with additional content and purchase bonuses, priced at ¥4,400.
- BABYMETAL - LIVE AT INTUIT DOME (Concert Video) Concert video release of the November 1, 2025 performance at Intuit Dome in Los Angeles, marking BABYMETAL as the first Japanese group to hold a one-man show at the venue. Available in Blu-ray and DVD formats with multiple editions.
- THE ONE 2026 (Fan Club Membership) Official annual fan club membership program offering exclusive benefits including ticket priority access, limited merchandise, NFT-based THE ONE ID, and access to exclusive Discord channels. Valid from registration until March 31, 2027.
- THE ONE ID - 2026 (NFT) Blockchain-based NFT membership token issued to THE ONE 2026 members. Soulbound token that cannot be transferred, providing access to exclusive Discord channels and serving as proof of membership. Integrated with A Wallet platform for NFT issuance.
- THE ONE TEE 2026 Official THE ONE 2026 fan club entry item. T-shirt available in sizes S, M, L, XL, XXL. Price: ¥5,500 (tax included). Includes access code for THE ONE registration.
- BMD FOX APPAREL (Golf Merchandise Line) BABYMETAL branded golf merchandise line including golf ball sets (¥3,900), pouches (¥4,500), caps (¥5,000), and mini tote bags (¥5,500). Available exclusively through A!SMART.
- BABYMETAL x RESIDENT EVIL 30th ANNIVERSARY Collaboration Merchandise Limited edition collaboration merchandise with Capcom's Resident Evil 30th Anniversary, featuring artwork by Hinanana. Includes t-shirts, hoodie, acrylic stand, and random acrylic keychain.
- BABYMETAL WORLD TOUR 2026 Merchandise Official tour merchandise including WHITE FLAME TEE, BABYMETAL NEW CRUSH LOGO JACQUARD TOWEL, RANDOM MINI CD KEYCHAIN, and FOX MAN QUICK-DRY TEE.
- Avatar Dance Stage (VRChat Experience) VRChat world launched to celebrate 15th anniversary, featuring 'Gimme chocolate!!' and 'Megitsune' dance content where users can dance using their own avatars.
- BABYMETAL MONSTERS (Roblox Game) Multiplayer horror game themed on 'Headbangeeeeerrrrr!!!!!' released on Roblox. Players search for hidden stone slabs while evading monsters.
- BABYMETAL World Tour Concert Tickets Live concert ticket sales for BABYMETAL world tours across Japan, Asia, Europe, Australia, North America, and Latin America. Japan prices range from ¥12,000 for general MOSH'SH PIT to ¥15,000 for THE ONE CHO MOSH'SH SEAT.
Quantifiable outcome
- First Japanese artist to sell out THE O2 Arena in London
- +1 more outcomes
Companies that use BABYMETAL
Customer profileSegments3 records
Ideal customer profiles3 records
BABYMETAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BABYMETAL partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- HEAVYSminorLimited Edition 'METAL FORTH' Shells + Headphones Bundle. Immersive sound headphones engineered for heavy music with exclusive BABYMETAL branding.
- Five Finger Death PunchcoreFeatured on 'The End feat. BABYMETAL' from Five Finger Death Punch's 'BEST OF VOLUME 2'. Cross-promotional collaboration with American metal band.
- SEIKIMA-IIcoreSEIKIMA-II vs BABYMETAL AKUMA GA KITARITE BABYMETAL collaboration. Special joint merchandise and cross-promotional appearances.
- JAM Project / One Punch MancoreBABYMETAL featured as the opening theme song artist for the third season of anime 'One Punch Man' by JAM Project.
- Capcom / Resident Evil 30th AnniversarycoreBABYMETAL x RESIDENT EVIL 30th Anniversary collaboration merchandise. Five items including THE LADIES TEE, THE DOLLS TEE, METAL OUTBREAK ZIP-UP HOODIE, ACRYLIC STAND, and RANDOM ACRYLIC KEYCHAIN. Artwork by Hinanana who created art for Resident Evil 30th Anniversary and Street Fighter series.
- Major LazercoreCollaboration on 'from me to u (feat. Poppy) [Major Lazer Remix]' from METAL FORTH (DELUXE EDITION). Major Lazer created an official remix of the album's lead single featuring Poppy.
- Jordan FishcoreCollaboration on 'from me to u (feat. Poppy) [Jordan Fish Remix]' from METAL FORTH (DELUXE EDITION). Jordan Fish (known for Bring Me the Horizon) created an official remix.
- PoppycoreFeatured artist on 'from me to u' from METAL FORTH album. Collaboration bridging kawaii metal with Poppy's hyperpop sound.
- Electric CallboycoreCollaboration on 'RATATATA (BABYMETAL x Electric Callboy)' from METAL FORTH album. German metalcore band collaboration.
- Slaughter to PrevailcoreCollaboration on 'Song 3 (BABYMETAL x Slaughter to Prevail)' from METAL FORTH album. Also collaborated on exclusive Japan merchandise.
- BloodywoodcoreFeatured artist on 'Kon! Kon! (feat. Bloodywood)' from METAL FORTH album. Special guest on BABYMETAL WORLD TOUR 2026 IN AUSTRALIA.
- PolyphiacoreFeatured artist on 'Sunset Kiss (feat. Polyphia)' from METAL FORTH album. Progressive metal band collaboration.
- SpiritboxcoreFeatured artist on 'My Queen (feat. Spiritbox)' from METAL FORTH album. Canadian progressive metal band collaboration.
- Tom MorellocoreFeatured artist on 'METALI!! (feat. Tom Morello)' from METAL FORTH album. Guitar legend from Rage Against the Machine.
- Capitol RecordscoreInternational record label distribution for METAL FORTH (DELUXE EDITION) releasing June 26, 2026 via Capitol Records.
- Amuse Inc.coreManagement company for BABYMETAL. Handles artist management, official website operations, and A!SMART store operations.
- METALVERSEminorOpening act for BABYMETAL WORLD TOUR 2025-2026 SUMMER TOUR IN JAPAN at Zepp venues in Yokohama, Nagoya, and Osaka.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BABYMETAL competitors and assessment
Company assessmentBroad incumbents
- Bring Me the Horizon: UK metal band that has experimented with NFT-based fan engagement (BMTH.crypto) and operates at the metal/electronic/pop crossover. Larger commercial scale but parallel use of blockchain-enabled fan membership and similar genre-blending audience strategy.
- Ghost: Swedish theatrical metal band with strong visual branding and character-led marketing that parallels BABYMETAL's aesthetic-led positioning. Both acts sell premium merchandise and limited collector editions tied to distinct visual identities.
- Slipknot: Iconic global metal band renowned for its touring-first model and extraordinarily strong merchandise and fan club business. Operates at larger scale but parallels BABYMETAL's reliance on live performance, devoted community, and high-margin limited drops.
Direct peers
- ONE OK ROCK: Japanese rock band with massive international arena/festival touring profile and English-language crossover ambitions. Comparable Japanese-rooted rock act pursuing headlining global tours and engagement with Western rock audiences.
- Band-Maid: Japanese rock band that similarly blends music with theatrical performance elements and has built a substantial international touring presence. Comparable crossover of performance art with rock/metal and similar merchandise-led fan engagement model.
- Electric Callboy: Direct BABYMETAL collaborator (RATATATA release) operating the same metal/electronic/pop crossover at German-speaking European scale. Similar genre-blending touring band with festival-headliner positioning.
- Atarashii Gakko!: Japanese music group managed by the same parent Amuse Inc., pursuing global touring and international fanbase building with performance-led identity. Shared management, distribution, and global Japanese-cultural positioning make it a directly comparable peer.
- Hanabie. Japanese band that explicitly fuses metalcore with kawaii and idol aesthetics, the closest direct genre match to BABYMETAL's kawaii-metal concept. Both groups target the crossover between metal and Japanese pop/idol fanbases with performance-driven identity.
- X Japan: Pioneering Japanese rock/metal band with similar global arena ambitions, performance-driven identity, and dedicated international fanbase. Both acts serve as Japan's flagship metal exports and operate headlining world tours with premium merchandise programs.
Emerging players
- Poppy: Direct BABYMETAL collaborator (featured on METAL FORTH) who similarly operates at the metal/pop/hyperpop crossover. Different audience segment but near-identical aesthetic-blending and crossover-genre strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
BABYMETAL social profiles
Digital presenceBABYMETAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
BABYMETAL leadership team
Management profileNumber of profiles
Profiles3 records
BABYMETAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BABYMETAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BABYMETAL
What does BABYMETAL do?
BABYMETAL is a Japanese metal music group that produces and releases studio albums and concert films, performs live on worldwide tours, sells branded merchandise and collaboration products, and operates a paid annual fan club membership program (THE ONE) that includes NFT-based membership identification. Revenue is generated across album sales, ticket sales, merchandise, fan club dues, Blu-ray/DVD releases, and streaming royalties.
Is BABYMETAL a public or private company?
BABYMETAL is a private company. It is classified as corporate owned and is currently operating.
When was BABYMETAL founded?
BABYMETAL was founded in 2010. It employs 1 to 10 people.
Where is BABYMETAL based?
BABYMETAL is headquartered in Beverly Hills, United States, in the North America region.
How does BABYMETAL make money?
Six revenue lines are on record. Album & Music Sales are the primary driver. The others are concert Touring, merchandise Sales, THE ONE Fan Club Membership, blu-ray & DVD Releases and digital Content & Streaming.
Who are BABYMETAL's main competitors?
Broad incumbents on record are Bring Me the Horizon, Ghost and Slipknot. Direct peers are ONE OK ROCK, Band-Maid, Electric Callboy, Atarashii Gakko!, Hanabie. and X Japan. Poppy is listed as an emerging player.
Does BABYMETAL have an API?
No public API is recorded for BABYMETAL.