InsightGenie

What InsightGenie does

InsightGenie (legal entity CustIntCo Pte. Ltd., formerly BizBaz) is a Singapore-headquartered B2B behavioral AI company founded in June 2019 that has operated commercially since 2022. The company serves banks, financial institutions, insurance carriers, and HR/talent acquisition teams across 10+ countries in Southeast Asia, the Middle East, South Asia, Africa, and Latin America, with named enterprise customers including Bank Rakyat Indonesia, BIDV MetLife, RCBC, Strongbond Philippines, Community Bank Bangladesh, and Priyoshop.

The platform is anchored by the proprietary Genie Score™, a multi-modal behavioral prediction model that combines voice prosodic biomarkers (40+ features extracted from a 30-second language-agnostic speech sample), video-based remote photoplethysmography (rPPG) for cardiovascular and stress signals, and digital footprint analysis (social media, app usage, transaction patterns) to generate predictive scores claimed at 82-93% accuracy. The product surface spans two core tracks (Finance/Credit and HR/Talent), a Tailored Solutions division for bespoke deployments (including the Perisai insurance product co-developed with Voicesense), and four REST APIs (Video Health Analysis, SME Risk Assessment, Voice/Fraud, eKYC & Fraud) supporting white-label integration. Per company data, 5 million+ credit assessments have been completed across deployments, and 2.4 million+ assessments have been used to calibrate the algorithms since inception.

The company monetizes via monthly subscriptions starting at $1,200 per solution line (Credit or Talent), with enterprise pricing customized via sales consultation. Distribution is API-first with sandbox testing and on-premise deployment options, supplemented by a direct enterprise field sales team targeting banks, insurers, and HR departments. Total disclosed funding to date is approximately $4.3 million (a $300,000 angel round in 2021 and a $4 million seed round in September 2022 led by HSBC Asset Management, with SOSV, Vynn Capital, and Artesian participating). The team is approximately 20 people, with backgrounds in behavioral science, mathematics, neuroscience, AI, and data engineering.

Name

InsightGenie

Legal name

CustIntCo Pte. Ltd.

Website

https://insightgenie.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

InsightGenie is a Singapore-based B2B behavioral AI company that uses voice, video, and digital footprint analytics to generate its proprietary Genie Score for credit risk assessment and HR candidate evaluation, serving banks, insurers, and talent acquisition teams across Asia, the Middle East, and emerging markets.

Ownership category

akta.pro rank

Product category

Behavioral AI & Predictive Analytics

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Behavioral AI analytics
• Alternative credit scoring
• Voice biometric assessment
• HR psychometric evaluation
• Predictive risk modeling

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Credit & Talent): Monthly subscription model with two main product lines: Credit (for financial institutions) and Talent (for HR teams). Pricing starts at $1200/month for each solution. Includes comprehensive intelligence, dashboard development, model optimization, monthly analytics, documentation, sandbox access, and SDK availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

InsightGenie develops a proprietary AI-driven behavioral analytics platform that produces the Genie Score™ from voice, video and digital footprint data to predict creditworthiness for banks and financial institutions and to evaluate candidates for HR and talent acquisition teams. The platform is delivered as two core subscription solutions (Finance/Credit and HR/Talent), a Tailored Solutions division for bespoke deployments, and a suite of REST APIs (Video Health Analysis, SME Risk Assessment, Voice/Fraud, eKYC) that can be embedded into client systems.

Product overview

InsightGenie is a Singapore-based B2B behavioral AI platform offering a unified Genie Score™ engine supported by two core solution tracks (Finance/Credit and HR/Talent) plus a Tailored Solutions division. The platform operates through multiple specialized APIs (Video Health Analysis, SME Risk Assessment, Voice/Fraud, eKYC & Fraud) that can be deployed individually or combined for comprehensive customer intelligence. The Genie Score combines voice analytics (40+ prosodic biomarkers), video-based remote photoplethysmography, and digital footprint analysis to achieve 82-93% predictive accuracy. Add-on modules include Voice Check (HR recruitment with Smile Checks partnership), Perisai (insurance/health with Voicesense), and the Bangladesh MSMEs Credit Scoring System. All solutions are API-first and support SDK integration, sandbox testing, and webhook-based result delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Genie Score™ InsightGenie's flagship proprietary behavioral prediction score that combines multi-modal metrics (voice, video and social data) with customer data sources to produce a confidence index predicting individual behavior. Powers both credit risk assessment and HR talent evaluation, and is offered as the underlying engine of the company's Finance and HR solutions.
• Finance/Credit Solution Behavioral AI subscription product for banks, microfinance institutions, fintechs and insurance companies that predicts an individual or business owner's capability to repay loans based on historical data and real-time behavioral indicators. Enables credit access for unbanked and underbanked populations through voice-based risk assessment and digital footprint analysis.
• HR/Talent Solution Psychometric candidate assessment subscription product for HR and talent acquisition teams that generates non-invasive behavioral evaluations from voice and video, predicting turnover likelihood, behavioral/cultural fit, and physical and mental health risks.
• Tailored Solutions Bespoke AI solution engagements built on the Genie Score™ platform for specific industry needs, including insurance, reinsurance, healthcare, fintech and e-commerce clients that require custom behavioral analytics deployments beyond the standard Credit or Talent products.
• Video Health Analysis API REST API that generates iframe-based video capture for face scanning and voice analysis, returning vital signs including heart rate, respiratory rate, SpO2, HRV, stress score and blood pressure along with cardiovascular and other health risk assessments via webhook integration. Uses remote photoplethysmography (rPPG) technology on standard cameras.
• SME Risk Assessment API REST API for comprehensive SME risk evaluation that examines business information, industry trends, digital footprint and owner's phone applications to generate business credit scores (1-100), personal credit scores (300-850), eKYC matching, and fraud risk assessments.
• Voice/Fraud & eKYC API API suite for obtaining fraud scores, conscientiousness scores, integrity scores and eKYC identity verification from audio files and supporting data, used as part of InsightGenie's fraud detection and risk assessment offerings.
• Perisai Joint product with Voicesense that delivers behavioral insights for insurance, reinsurance, health and wellness companies in Asia. Provides risk-taking attitude assessments, fraudulent probability detection and health predictions including heart disease, stroke, diabetes, depression and lifestyle indicators, marketed as the first voice-based behavioral risk assessment in Asia.
• Voice Check AI-powered voice analysis product for HR recruitment, developed in partnership with Smile Checks. Analyzes speech prosody, tone and patterns during interviews to deliver non-invasive psychometric candidate evaluations predicting communication style, emotional stability and engagement levels.
• AI Credit Scoring System for MSMEs (Bangladesh) Bangladesh's first AI-powered alternative credit scoring system for MSMEs, developed jointly with PriyoShop and Community Bank Bangladesh PLC. Uses demographic data, purchase patterns, psychometric insights and user behavior analytics to enable micro-retailers to access credit facilities of up to $500 with 1-3 month terms through secure eKYC.

Quantifiable outcome

• 28% average increase in loan approval rates within 3 months
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• PriyoshopcoreStrategic or Co-development Partner · 15 September 2025Partnership with Priyoshop and Community Bank Bangladesh PLC to launch Bangladesh's first AI-powered alternative credit scoring system for MSMEs. Uses demographic data, purchase patterns, psychometric insights, and user behaviour analytics for real-time credit evaluations.
• Community Bank Bangladesh PLCcoreStrategic or Co-development Partner · 15 September 2025Partnership with Priyoshop and InsightGenie to launch Bangladesh's first AI-powered alternative credit scoring system for MSMEs. Community Bank provides the financial expertise and lending infrastructure, enabling micro-retailers to access credit facilities of up to $500.
• Smile CheckscoreTechnology or Integration · 4 November 2024Partnership for Voice Check product - leveraging InsightGenie's AI-driven voice analytics technology to assess candidates' speech prosody, tone, and patterns during interviews. Provides non-invasive psychometric evaluations predicting communication style, emotional stability, and engagement levels.
• National Development Company (NDC)flagshipStrategic or Co-development Partner · 10 October 2023Official cooperation agreement with the investment arm of the Philippine Government. NDC is the country's leading state-owned enterprise investing in diverse industries as a catalyst for inclusive growth. Aligns with InsightGenie's mission to serve banked and unbanked populations.
• Plug and Play MalaysiaminorGTM or Marketing Partner · 6 October 2023Admitted to Plug and Play Malaysia Accelerator Program Batch 1, providing access to ecosystem partners, investors, and R&D collaborators in the region.
• Advanced Human Imaging (ASX:AHI)coreTechnology or Integration · 5 May 2023Integration of AHI's CompleteScan technology into the Bizbaz application for health and wellness insights. The technology provides diverse health data sets to insurance and wellness partners. App planned for December release with target of 100,000 active users.
• VoicesensecoreStrategic or Co-development Partner · 3 April 2023Joint product 'Perisai' (Malay for Shield) launched in Asia for insurance, reinsurance, health and wellness companies. Combines Voicesense's vocal biomarker technology with InsightGenie's behavioral analytics. Bizbaz took an equity position in Voicesense in 2023.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Experian: Experian is a global credit bureau expanding into alternative-data and AI-augmented credit scoring. It is a broad incumbent in the same buyer set (banks, fintechs, insurers) and represents the primary competitive threat as it localizes in emerging Asia.
• Upstart: Upstart is an AI lending platform that partners with banks to underwrite personal loans using alternative data and ML models. It is a broader incumbent in AI-driven credit, with much greater scale but a narrower geographic and product footprint than InsightGenie.
• Creditsafe: Creditsafe is a global business credit information provider serving SMEs and enterprise clients. It is a broad incumbent comparable to InsightGenie's SME Risk Assessment API in the SME credit scoring category.

Direct peers

• Branch International: Branch uses mobile behavioral and digital-footprint data to underwrite small-ticket loans to unbanked customers in Africa and emerging Asia. It is a direct peer in alternative-data lending to thin-file borrowers in similar geographies.
• LenddoEFL: LenddoEFL pioneered alternative-data credit scoring for the unbanked in emerging markets using mobile, social, and psychometrics. It is the closest direct peer to InsightGenie's Finance/Credit Solution for thin-file and SME underwriting in Asia, Africa, and Latin America.
• Pymetrics: Pymetrics applies neuroscience-based behavioral assessments and AI to predict candidate fit and turnover for HR teams. It overlaps directly with InsightGenie's HR/Talent offering in psychometric candidate evaluation and retention prediction.
• Zest AI: Zest AI builds machine-learning credit underwriting software that lenders use to approve more borrowers with less risk. It is a direct peer in applying AI to credit decisioning and shares InsightGenie's enterprise B2B SaaS distribution into banks.
• HireVue: HireVue is an enterprise AI video-interviewing and assessment platform that analyzes candidate speech and video signals to predict job fit and retention. It is the closest direct peer to InsightGenie's HR/Talent solution and shares the same multi-modal behavioral analytics paradigm.
• Tala: Tala uses smartphone-based alternative data (app usage, device metadata) to underwrite credit for unbanked consumers in emerging markets. It shares InsightGenie's mission of financial inclusion via non-traditional behavioral signals.

Emerging players

• Humantic AI: Humantic AI offers DISC-based personality prediction for sales and hiring using AI on communication signals. It is an emerging peer in the AI personality/behavioral analytics space that overlaps with InsightGenie's HR/Talent voice biomarkers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insightgenieai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsightGenie