PriyoShop

What PriyoShop does

PriyoShop operates a B2B smart-distribution marketplace that supplies Bangladesh's micro, small and medium retailers (MSMEs) with FMCG, telecom, and HORECA products from 280-296 brands, including Unilever, Grameenphone, ACI, Square, Marico, and Reckitt. Retailers order via a Bengali-language Android app or WhatsApp channel, accessing 4,000+ SKUs, with next-day delivery fulfilled through a proprietary network of 33 distribution hubs covering 14 districts, 102 thanas, and 1,308-1,458 routes. The company monetizes across five streams: marketplace transaction commissions, embedded finance (co-branded credit cards with Mastercard and LankaBangla, AI-powered credit scoring with InsightGenie and Community Bank), last-mile distribution fees paid by FMCG/telecom brands, Dipty white-label FMCG product margins, and ChutneyAds DOOH advertising inside retail points.

Founded in 2013 as an e-commerce platform and pivoted to a B2B marketplace in mid-2020, PriyoShop is headquartered in Dhaka with a Singapore regional office, and is backed primarily by Iterative alongside a syndicate that includes Century Oak Ventures, GFR Fund, Orbit Ventures, EvolutionX, SABR Capital, Accelerating Asia, and Asymmetry Ventures. Pre-Series A funding of $2.56M closed in February 2024. PriyoShop has been recognized at the South Asia ICT Award 2025, the Singapore FinTech Festival 2025 Top 15, the Echelon Top 100, and has been featured by UNDP, Google for Startups, and Microsoft for Startups.

Name

PriyoShop

Legal name

PriyoShop.Com Limited

Website

https://priyoshopretail.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PriyoShop is a Bangladesh B2B smart-distribution marketplace serving ~200,000 MSME retailers with 4,000+ SKUs from 280+ brands, next-day delivery through 33 hubs, embedded finance, and DOOH advertising.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Payroll, Contractor Payments & SME HR Finance (FSAGAJAI), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• B2B marketplace platform
• MSME supply chain
• Embedded finance services
• FMCG wholesale distribution
• Retail operating system

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Transaction Commission: PriyoShop earns a take rate / commission on each B2B transaction processed through its platform between brands/suppliers and retailers.
2. Embedded Finance Revenue: Revenue generated through financial partnerships — co-branded credit cards with LankaBangla, AI credit scoring fees from Community Bank, and working capital lending facilitation for MSMEs. Targets a $3.5 billion credit gap affecting 5+ million retailers.
3. DOOH Advertising (ChutneyAds): Monetization of retail media network through digital out-of-home advertising at point-of-sale. Brands pay for targeted in-store digital screen placements. Generates revenue for both PriyoShop and host retailers.
4. Last-Mile Distribution Fees: Fees charged to brands (FMCG, telecom) for using PriyoShop's distribution network to reach retailers through smart distribution partnerships.
5. Home Brand (Dipty) Sales: White-label rice, lentils, and FMCG products sold under PriyoShop's own Dipty brand to MSMEs, generating product margin.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

PriyoShop operates a B2B marketplace and smart distribution platform that connects Bangladesh's micro, small and medium retailers (MSMEs) with 280+ consumer brands through a mobile app and WhatsApp ordering interface. The platform sources products from leading FMCG and telecom brands, fulfills orders through 33 distribution hubs and 1,308 routes enabling next-day delivery, and embeds financial services such as credit cards, working capital, and AI-based credit scoring. Complementary offerings include a ChutneyAds digital out-of-home advertising network and the Dipty white-label FMCG home brand.

Product overview

PriyoShop operates as an integrated B2B smart distribution ecosystem for MSMEs in Bangladesh, combining a core marketplace platform with multiple complementary services. The flagship PriyoShop Retail App serves as the primary ordering interface, enabling retailers to source products from 280+ brands with next-day delivery through 33 distribution hubs. The Smart Distribution vertical provides FMCG brands with data-driven sales force automation and route optimization. Embedded Finance Solutions include co-branded credit cards, AI-powered credit scoring, and digital payment integrations. The Dipty white-label brand extends private-label FMCG offerings, while ChutneyAds provides DOOH advertising capabilities at retail points-of-sale. The platform supports ordering via app, WhatsApp, and Bengali interface to serve diverse retailer segments.

Differentiator

Problem solved

Functional benefit

Brands

• Dipty: White-label FMCG brand from Bangladesh offering everyday essentials including rice and lentils to MSMEs
• ChutneyAds

Products and services

• PriyoShop Retail App B2B mobile application (Android) that enables MSMEs to order products from 280+ brands, browse 4,000+ SKUs, track deliveries, manage credit facilities, and access customer support through a Bengali-language interface with live chat and WhatsApp-based ordering.
• Smart Distribution Managed distribution service for FMCG and telecom brands, offering last-mile delivery to 200,000+ retailers through 33 strategically located hubs and 1,308 routes, with sales force automation, route optimization, and real-time order tracking.
• Dipty Home Brand White-label FMCG home brand offering everyday essentials such as rice and lentils, providing retailers with quality products for resale under the PriyoShop banner with consistent quality, hygienic processing, and competitive pricing.
• ChutneyAds (DOOH Advertising) Digital Out-of-Home advertising network deploying vertical digital screens in retail stores, enabling location-based targeted advertising for brands at point-of-sale with programmatic capabilities and generating incremental revenue for host retailers.
• Embedded Finance Solutions Suite of financial services for MSMEs including co-branded CMSME credit cards issued with Mastercard and LankaBangla Finance, AI-powered credit scoring with Community Bank and InsightGenie, working capital lending, and digital payment processing through Upay, bKash, and Nagad.

Quantifiable outcome

• Retailers previously spent 6-8 hours daily on inventory procurement; PriyoShop reduces this to 10 minutes via app ordering
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• InsightGeniecoreTechnology or Integration · 3 September 2025AI credit scoring technology provider powering the joint credit scoring system with PriyoShop and Community Bank. Generates credit scores from retailers' digital transaction histories.
• Upay (UCB Fintech Company Limited)supportingTechnology or Integration · 10 December 2024Digital financial services partnership enabling seamless sales collection from hubs, efficient digital salary distribution to blue-collar employees, and enhanced financial management through Upay's digital payment platform. Upay provides mobile transactions, utility bill payment, in-store payment, salary disbursement, and airtime recharge services.
• Unilever BangladeshcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Leading FMCG brand distributed through PriyoShop's B2B platform. PriyoShop serves as a digital distribution channel for Unilever products reaching small retailers.
• Grameenphone (GP)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Bangladesh's largest telecom operator. Products distributed through PriyoShop's specialized telecom hubs. Partnership enables GP products to reach small retailers nationwide.
• ACI (ACl Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2024ACI consumer products distributed through PriyoShop's smart distribution network. Exclusive partnership mentioned for certain brands under the area expansion program.
• Square Toiletries LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Leading Bangladeshi FMCG brand distributed via PriyoShop's platform. Exclusive partnership noted in expansion areas.
• ReckittsupportingChannel Partner/ Reseller/ Distributor · 1 January 2024Global consumer health and hygiene brand distributed through PriyoShop's network.
• Marico BangladeshsupportingChannel Partner/ Reseller/ Distributor · 1 January 2024Consumer goods company with products distributed through PriyoShop's platform.
• Banglalink (bKash parent Veon)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Second-largest telecom operator in Bangladesh. Distributed through PriyoShop's telecom-focused hubs.
• ChutneyAdscoreStrategic or Co-development PartnerSister concern of PriyoShop operating Bangladesh's first vertical digital screen DOOH network inside mom-and-pop shops. PriyoShop leverages ChutneyAds to offer DOOH marketing to brands and generate additional revenue for host retailers.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• ShopUp: Bangladesh-based B2B commerce and supply-chain platform serving small retailers with embedded fintech (ShopUp Pay, financing). Closest direct competitor to PriyoShop in Bangladesh, targeting the same MSME retailer base with marketplace + finance.
• Udaan: India's largest B2B commerce platform connecting manufacturers, brands, and wholesalers with small retailers. Operates the same marketplace-plus-distribution model that PriyoShop targets in Bangladesh and represents the closest scaled analog in the region.
• DeHaat: India-based agritech and B2B distribution platform serving small retailers/farmers with embedded fintech (credit, insurance). Comparable marketplace + embedded-finance model targeting MSMEs in emerging markets, with similar data-driven credit scoring.
• Ninjacart: India B2B fresh-produce supply-chain platform connecting farmers with retailers via tech-enabled logistics hubs. Comparable hub-and-spoke distribution model and technology-driven last-mile B2B delivery serving small retailers.
• WayCool Foods: India-based B2B agri-food distribution platform with hub-and-spoke logistics serving retailers and HORECA. Operates a similar tech-enabled multi-hub distribution model targeting small retailers in emerging markets.

Broad incumbents

• Meesho: Large Indian SMB commerce platform enabling small retailers and resellers to source and sell products via a digital marketplace. Broader incumbent with marketplace + fintech (Meesho Superstore) ambitions targeting similar MSME customer profiles.
• JioMart: Reliance's omni-channel retail platform combining B2C grocery and B2B Kirana sourcing. Broad incumbent with deep capital pursuing the same small-retailer digitalization opportunity in South Asia.

Regional players

• Chaldal: Bangladesh's largest online grocery platform operating its own warehousing and last-mile delivery network. Comparable tech-enabled Bangladesh distribution infrastructure, though primarily B2C rather than B2B/MSME.

Emerging players

• Kredete: Cross-border fintech building credit profiles and payment rails for African SMBs and diaspora. Comparable emerging-market SMB embedded-fintech angle, useful analog for PriyoShop's AI-credit-scoring and working-capital initiatives.
• Turing Capital-backed BazaarBD / aamra.com (Bangladesh SMB commerce): Bangladesh SMB digital-services and commerce ecosystem participant enabling small retailers with technology and supply-chain tools. Local emerging player operating in overlapping Bangladesh MSME digitalization space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/priyoshopcom
• YouTubeyoutube.com/channel/UCa9OQR31OFrEmgOzPSPguuA
• Facebookfacebook.com/PriyoShopb2b
• LinkedInlinkedin.com/company/priyoshopcom
• Instagraminstagram.com/priyoshopb2b

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriyoShop