Recie Holdings

What Recie Holdings does

Recie Holdings, Inc. is a Delaware-incorporated, privately held consumer software company that operates Recie, an AI-powered mobile cooking assistant for iOS. Founded in 2025 and headquartered in Dover, Delaware with 1–10 employees, the company targets individual home cooks who want hands-free, conversational guidance during meal preparation rather than the fragmented, feature-dense interfaces of incumbent cooking apps. The app combines a proprietary voice agent with recipe organization, weekly personalized meal recommendations, AI-driven recipe import from any URL, and pantry-based recipe discovery powered by an ingredient classification system covering more than 1,000 items.

The underlying product architecture pairs first-party application logic and a curated structured recipe dataset with third-party AI services from OpenAI for speech-to-text and natural language response generation. Hands-Free Cooking converts user voice input into text, interprets cooking-related intent, and delivers real-time step-by-step guidance; other AI capabilities include a recipe extraction engine, a recommendation engine delivering two personalized recipes weekly, and generative AI personas with stylistic response modes for entertainment-driven engagement. Distribution is mobile-app-store-led, with Apple App Store as the primary channel, an Android version in development, and an email newsletter used for top-of-funnel onboarding.

Recie monetizes through an optional consumer subscription, Recie Premium, priced at $5.99 per month and processed via Apple App Store with auto-renewal, and through a potential affiliate revenue stream from an in-app Instacart grocery fulfillment integration that converts recipes or meal plans into delivered grocery orders. The Terms of Service restrict use to personal, non-commercial purposes, and the company has no disclosed enterprise customers, funding rounds, management team profiles, or revenue figures. The business is currently an early-stage, product-led consumer app operating without disclosed outside capital.

Name

Recie Holdings

Legal name

Recie Holdings, Inc.

Website

https://recie.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Recie Holdings operates Recie, an AI-powered iOS cooking assistant that delivers hands-free voice-guided cooking, recipe import, meal planning, and personalized recommendations to individual home cooks, monetized via a $5.99/month Premium subscription and an Instacart grocery integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Recie Premium Subscription: Optional monthly subscription offering access to additional premium features within the Recie mobile application. Processed through Apple App Store with automatic renewal unless canceled 24 hours before billing period ends.
2. Grocery Integration (Instacart): Turnkey integration enabling users to convert recipes and meal plans into grocery orders delivered through Instacart. Revenue may include affiliate referral fees from Instacart transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Recie operates a consumer iOS mobile application that delivers AI-powered hands-free cooking guidance, recipe organization, and meal planning. The app enables users to import recipes from any URL, receive real-time voice-guided cooking instructions, discover recipes based on pantry ingredients, and convert meal plans into grocery orders through an Instacart integration. An optional Recie Premium subscription at $5.99/month unlocks additional features within the app.

Product overview

Recie is a single, unified mobile app (iOS with Android coming soon) that combines AI-powered cooking assistance, meal planning, and recipe organization. The core Recie app provides hands-free voice-guided cooking, recipe import from URLs, and personalized meal recommendations. Recie Premium is an optional subscription add-on that unlocks additional features at $5.99/month. The app integrates with Instacart for grocery delivery and uses a proprietary voice agent system combined with OpenAI for AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Recie Mobile App iOS mobile application that provides AI-powered hands-free cooking guidance via voice, recipe import from URLs, pantry-based recipe discovery, personalized weekly recommendations, and Instacart grocery integration for individual home cooks.
• Recie Premium Subscription Optional monthly subscription at $5.99/month providing access to additional premium features within the Recie mobile application. Payment and billing are managed through Apple App Store.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• InstacartcoreTechnology or IntegrationGrocery delivery integration allowing users to convert any recipe or meal plan into a grocery order and get ingredients delivered through Instacart in just a few taps. This integration enables seamless transition from meal planning to grocery fulfillment.
• OpenAIcoreTechnology or IntegrationAI infrastructure provider for speech-to-text transcription and natural language response generation. Recie securely transmits user-submitted text and voice input to OpenAI for processing solely to provide requested AI functionality. Recie controls how AI features are integrated and how outputs are used.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Paprika Recipe Manager: Cross-platform recipe organization app with URL import, meal planning, and grocery lists. Directly comparable to Recie's recipe import, organization, and planning core features.
• NYT Cooking: Subscription-based recipe, meal planning, and guided cooking platform. Comparable in monetization model (paid subscription for premium cooking features) and target consumer audience.
• Sidechef: Step-by-step guided cooking app with voice control, recipe organization, and integrated grocery ordering. Directly comparable in voice-guided cooking and grocery commerce features.
• Mealime: Meal planning app with grocery list generation and direct Instacart/Amazon Fresh integration. Directly comparable as a mobile consumer app combining meal planning, recipes, and grocery fulfillment.
• Whisk (Samsung Food): Recipe organization, meal planning, and grocery list/ordering platform now under Samsung. Comparable as a consumer recipe and meal planning app with grocery integration and AI features.
• Tasty (BuzzFeed): Recipe and cooking content platform with app, video-guided recipes, and meal planning. Comparable as a consumer cooking app with video/guided cooking and recipe discovery.
• Yummly: Recipe discovery, smart cooking guidance, and grocery integration platform with personalized recommendations. Closely comparable in combining recipe organization, AI-powered suggestions, and grocery ordering.

Broad incumbents

• HelloFresh: Large meal-kit subscription service with companion recipe app for cooking guidance. Comparable end-customer and recipe/cooking workflow, though monetized via physical meal kits rather than app subscription.

Others

• OpenAI: AI infrastructure provider powering Recie's speech-to-text and natural language response generation. Comparable as a key technology partner/enabler rather than a competitor; relevant ecosystem participant for Recie's product capability and cost structure.

Emerging players

• Tovala: Smart oven with meal service and companion cooking app providing guided cooking instructions. Comparable in guided/cooking-as-a-service model, though pairs software with proprietary hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recie Holdings