KadoKita

What KadoKita does

KadoKita, operated by PT Mega Waradana Abadi, is an Indonesian experiential gifting platform headquartered in South Jakarta. Founded in 2019, the company operates a curated marketplace that packages gift boxes containing catalogues of 10 to 50 experiences plus a prepaid voucher redeemable at partner venues. The product portfolio consists of 13 gift boxes across categories including fine dining (Divine Dining, Delightful Cuisine, Tasteful Flavors), wellness and spa (Blissful Treats, Pamper Treats), activities and leisure (Fun Leisure, Playful Breaks, Maxi Breaks), short getaways (Short Breaks), and targeted boxes (For Her, For Him, Sweetest Thing, Romantic Getaway). Pricing is structured as one-time purchases in Indonesian Rupiah ranging from Rp350,000 for budget boxes to Rp5,000,000 for the Romantic Getaway premium tier, with all vouchers carrying a 12-month redemption validity.

The underlying technology is a curated experience marketplace rather than a software platform. KadoKita curates a network of 100+ partner venues across dining, spa, hotels, and adventure providers offering 200+ experiences spanning Jakarta, Surabaya, Jogjakarta, Bali, and Bandung. The website features a Gift Finder tool that filters by occasion, recipient type, and budget, and the company distributes through its own e-commerce site, third-party Indonesian marketplaces, and physical retail at shopping destinations. Booking after voucher purchase is handled directly between recipients and partner venues, primarily via WhatsApp rather than through a proprietary booking API.

KadoKita serves two customer segments: individual consumers purchasing gift boxes for personal occasions (birthdays, anniversaries, Valentine's Day, Christmas, retirements), and corporate clients seeking employee engagement, client gifting, and loyalty program solutions through a dedicated B2B motion with contact-form-based lead generation. The company maintains a team of 1-10 employees and operates without disclosed external funding or institutional investors.

Name

KadoKita

Legal name

PT Mega Waradana Abadi

Website

https://kado-kita.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

KadoKita is an Indonesian experiential gifting platform that curates physical gift boxes containing vouchers redeemable at 100+ partner venues across dining, spa, and leisure categories. It serves individual consumers purchasing occasion-based gifts and corporate clients seeking employee engagement and client gifting solutions.

Ownership category

akta.pro rank

Product category

Experiential Gifting

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industry

Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Experience gift boxes
• Experiential gifting
• Gift voucher platform
• Corporate gifting solutions
• Curated experience marketplace

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Gift Box Sales: One-time purchase of physical gift boxes containing a catalogue of experiences and a prepaid voucher. Customers select a box based on occasion and budget, the box is delivered to the giftee, who then chooses and books one experience from the catalogue. Vouchers are valid for 12 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

KadoKita curates and sells physical gift boxes containing a catalogue of 10 to 50 experiences plus one prepaid voucher valid for 12 months. The recipient selects and books one experience (dining, spa, adventure, staycation) directly with KadoKita's partner vendors across Indonesia. The catalogue spans more than 200 experiences sourced from over 100 vetted partner businesses including restaurants, spas, hotels, and adventure providers.

Product overview

KadoKita is Indonesia's first experiential gift company offering a curated portfolio of 13 gift box products. Each box functions as a catalogue containing 10 to 50 experiences plus one gift voucher valid for 12 months. Recipients choose and book one experience directly with partner vendors. The product portfolio includes: Blissful Treats (wellness/spa), Delightful Cuisine (dining), Divine Dining (fine dining), For Her, For Him (gender-targeted boxes), Fun Leisure (recreation), Maxi Breaks (extended activities), Pamper Treats (beauty), Playful Breaks (activities), Romantic Getaway (couples), Short Breaks (staycations), Sweetest Thing (romance), and Tasteful Flavors (culinary). Pricing ranges from Rp350,000 to Rp5,000,000. The Corporate module offers B2B employee engagement solutions. The company partners with hundreds of vendors across Indonesia offering over 200 distinct experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Blissful Treats Spa and wellness experience box featuring the finest spas and wellness escapes from top locations including Jakarta, Surabaya, Jogjakarta, and Bali. Recipients choose one experience from the curated catalogue. Priced at Rp1,500,000.
• Delightful Cuisine Food and dining experience box offering the best of Jakarta's foodie scene with sumptuous feasts at fine eateries across Indonesia. Priced at Rp750,000.
• Divine Dining Fine dining experience box curated with the finest restaurants and exclusive dining spots, featuring exquisite dishes crafted by top chefs paired with unmatched service. Priced at Rp1,500,000.
• For Her Experience box offering over 20 curated moments tailored for women, including luxurious spa days, elegant dinners, painting classes, and yoga experiences. Priced at Rp750,000.
• For Him Experience box designed for men craving adventure, good food, and downtime, featuring over 15 experiences including go-kart racing, high ropes activities, barbershop visits, and coffee escapes. Priced at Rp750,000.
• Fun Leisure Leisure and recreation activities box designed to help recipients achieve work-life balance through experiences like river rafting, chocolate making, go-karting, paint and sip, and flight simulators. Priced at Rp750,000.
• Maxi Breaks Extended activities and experiences box featuring physical activities and soothing experiences including horse-riding, painting while drinking wine, swimming, go-karting, canyoning, and glamping. Priced at Rp1,500,000.
• Pamper Treats Spa and beauty treatments box featuring traditional Indonesian wellness treatments with various therapies and methods for body and soul rejuvenation. Priced at Rp750,000.
• Playful Breaks Activities and fun experiences box filled with activities designed to lift spirits and relieve stress, including go-karting adventures, creative painting classes, cooking lessons, and adventure tours. Priced at Rp500,000.
• Romantic Getaway Couples and romantic experiences box with 10 to 20 enchanting options ranging from culinary indulgences to blissful spa retreats, designed to deepen bonds and create lasting memories. Priced at Rp5,000,000.
• Short Breaks Short getaway experiences box featuring curated short getaways for mind, body, and spirit, including relaxing stays in Jakarta, Bandung, Bali, and Java. Priced at Rp1,500,000.
• Sweetest Thing Romance and relationship experiences box offering lovely meals at best restaurants, pampering spa sessions, beauty sessions, and fine dining experiences for loved ones. Priced at Rp750,000.
• Tasteful Flavors Culinary and dining experiences box offering a blend of culinary delights, wellness, culture, and creativity including dining at cafes, capoeira and Jiu-Jitsu classes, painting classes, and massage treatments. Priced at Rp350,000.
• Corporate Employee Engagement B2B employee engagement and retention solutions where KadoKita helps corporate clients assess challenges and implement curated experience-based engagement strategies for employees or clients. Targets employee engagement, talent retention, employer branding, client gifts, loyalty programs, team building, and event appreciation.

Quantifiable outcome

• 12-month validity on all vouchers ensures recipients have ample time to book and enjoy experiences

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Waterbom BaliminorStrategic or Co-development PartnerWater park partner offering day pass experiences with lunch included. Asia's number one water park located in Kuta, Bali with 3.8 hectares of attractions.
• Bali Beach GlampingcoreStrategic or Co-development PartnerBeachfront glamping resort with 40 air-conditioned luxury tents, specializing in hosting weddings and events. West-facing position ideal for sunset views.
• Bottega RistorantecoreStrategic or Co-development PartnerItalian restaurant offering authentic Italian dining experiences as part of culinary gift boxes.
• Four Points by Sheraton SurabayaminorStrategic or Co-development PartnerHotel located at top of Tunjungan Plaza shopping mall in East Java, offering dining and stay experiences.
• GH Universal HotelminorStrategic or Co-development PartnerLuxury hotel partner offering premium accommodation and dining experiences.
• Fairmont JakartaminorStrategic or Co-development PartnerLuxury hotel brand offering premium spa and dining experiences in Jakarta.
• Bravo AdventurecoreStrategic or Co-development PartnerAdventure camp in Sukabumi offering glamping, ATV, canyoning, trekking, ziplining, and rafting experiences. Created for adventure without leaving comfort zone.
• CHI Shangri-La SurabayaminorStrategic or Co-development PartnerLuxury spa experiences at Shangri-La Hotel Surabaya, offering traditional Chinese philosophy-based wellness treatments.
• LC SmokehousecoreStrategic or Co-development PartnerAuthentic American BBQ restaurant with local Indonesian flavors. Run by French-Indonesian couple with fine-dining background. Meats smoked up to 12 hours.
• KOI RestaurantminorStrategic or Co-development PartnerLifestyle restaurant with 4 outlets around South Jakarta. Industrial and warm architecture style. Offers relax to trendy atmosphere.
• Gaya SpacoreStrategic or Co-development PartnerPersonal sanctuary spa in the metropolis offering luxury Indonesian spa treatments. Nirvana on earth in urban hustle.
• BelmondminorStrategic or Co-development PartnerLuxury hotel brand offering premium experiences for romantic getaways and special occasions.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Tinggly: Global experience gift company offering experience vouchers and gift boxes redeemable at thousands of partners worldwide. Directly comparable catalogue-based experience gifting model with strong gift-occasion marketing focus.
• Cloud 9 Living: US-based experience gift company selling experience boxes for flights, driving, dining, and adventure activities. Closely mirrors KadoKita's gift-box-plus-catalogue model with partner-based redemption.
• Buyagift: UK-based experience gift retailer selling experience boxes and vouchers across dining, spa, and adventure categories. Closely aligned gift-box-plus-catalogue business model with broad occasion-based marketing.
• Smartbox Group: European experience gift box company selling physical boxes with vouchers redeemable at partner restaurants, hotels, and activity providers. Closely aligned business model to KadoKita with catalogue-based redemption and multi-occasion positioning.
• BoldGifts: Experience gift retailer selling curated experience packages across dining, adventure, and wellness categories. Comparable partner-based redemption model targeting gift occasions.
• LifeExperiences.co: Experience gift platform offering curated experience packages for couples, families, and individuals. Comparable gift-box style offering with partner redemption across multiple categories.

Regional players

• RedBalloon: Australian experience gift marketplace selling experience vouchers and gift boxes for dining, adventure, and accommodation. Similar experience catalogue model with partner redemption, focused on Australia rather than Southeast Asia.
• WonderfulBox: Asia-focused experience gift company selling curated experience boxes across multiple Asian markets. Operates a similar physical gift box and catalogue redemption model in adjacent regional geographies.

Broad incumbents

• Tokopedia: Major Indonesian e-commerce marketplace carrying gift cards, vouchers, and experience-related products. Represents both a distribution channel for KadoKita and a broad incumbent competitor with significantly larger scale.
• Shopee Indonesia: Leading Southeast Asian e-commerce platform serving Indonesian consumers with broad gift and lifestyle product offerings. Acts as both a sales channel for KadoKita and a potential substitute for gift purchases at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KadokitaG
• Facebookfacebook.com/theexperiencegiftindonesia
• LinkedInlinkedin.com/company/kado-kita-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KadoKita