Mezan Beverages
Mezan Beverages is a Pakistani beverage manufacturer headquartered in Lahore that produces carbonated soft drinks, flavored sodas, zero-sugar variants, and energy drinks under the Cola Next brand, serving mass-market Pakistani consumers through domestic retail distribution.
- Company typePrivate
- Founded2016
- HeadquartersPattoki, Pakistan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Mezan Beverages firmographics
Firmographics- Name
- Mezan Beverages
- Legal name
- Mezan Beverages (Private) Limited
- Website
- https://colanext.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mezan Beverages is a Pakistani beverage manufacturer headquartered in Lahore that produces carbonated soft drinks, flavored sodas, zero-sugar variants, and energy drinks under the Cola Next brand, serving mass-market Pakistani consumers through domestic retail distribution.
- Ownership category
- akta.pro rank
Mezan Beverages industry classification
Industry- Product category
- Non-alcoholic carbonated beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro industry
- Carbonated Soft Drink Manufacturing (CSD)Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)Still Soft Drinks & Flavored Waters (Non-Carbonated)Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics)Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)
Keywords
Where Mezan Beverages is headquartered
LocationHeadquarters
- HQ city
- Pattoki
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
Mezan Beverages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Mezan Beverages product offering
Product offeringCore offering
Mezan Beverages (Private) Limited manufactures and markets a portfolio of non-alcoholic carbonated beverages under the 'Cola Next' brand family, including cola, flavored sodas (lemon, orange, pomegranate, lychee, apple, mint, green soda), energy drinks (Storm, Dare), and zero-sugar variants. The company operates a bottling operation out of Lahore, Pakistan, and sells its products to Pakistani consumers seeking locally produced soft drinks and energy drinks.
Product overview
Mezan Beverages offers a portfolio of beverage products. Based on the source data, the company manufactures and markets the Storm energy drink. According to CCP ruling documents, Storm's branding utilized a red color scheme, bold slanted white lettering, aggressive graphics, and a near-identical bottle shape to PepsiCo's Sting energy drink, leading to consumer confusion and a Rs150 million penalty for deceptive marketing and parasitic copying under Section 10 of the Competition Act, 2010.
Differentiator
Problem solved
Functional benefit
Brands
- Storm: Energy drink product manufactured by Mezan Beverages. Storm was the subject of a legal dispute with PepsiCo over allegations that it copied the packaging and branding of PepsiCo's Sting energy drink.
Products and services
- Cola Next
Companies that use Mezan Beverages
Customer profileIdeal customer profiles1 record
Mezan Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mezan Beverages partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PepsiCoPepsiCo filed a complaint against Mezan Beverages in 2018 alleging that Mezan copied its Sting energy drink with the Storm product. The Competition Commission of Pakistan ruled in favor of PepsiCo, finding Mezan engaged in deceptive marketing and 'parasitic copying' under Section 10 of the Competition Act, 2010. This is a legal dispute rather than a commercial partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Mezan Beverages competitors and assessment
Company assessmentBroad incumbents
- Monster Energy: Global energy drink brand distributed in Pakistan; competes head-to-head with Mezan's Storm and Dare in the same functional beverage category.
- PepsiCo: Global CSD and energy drink leader whose Sting energy drink was the subject of Mezan's CCP copying case; Pepsi is the dominant cola competitor in Pakistan and competes across carbonated, non-carbonated, and functional beverage categories that overlap Mezan's portfolio.
- Nestlé Pakistan: Major multinational beverage and food manufacturer in Pakistan producing juices, dairy drinks, and water; overlaps Mezan's flavored and bottled water categories with established nationwide distribution.
- Red Bull: Global energy drink leader; Mezan's Storm and Dare directly compete with Red Bull in Pakistan's energy drink aisle where brand and marketing investment drive shelf share.
- The Coca-Cola Company: World's largest CSD manufacturer and the primary multinational cola competitor to Mezan's Cola Next in Pakistan; competes across carbonated soft drinks, juices, and water categories with vastly deeper distribution and marketing budgets.
Direct peers
- Mitchell's Fruit Farms: Pakistani fruit-based beverage producer known for ready-to-drink juices and nectars; overlaps Mezan's flavored non-carbonated SKU range (lychee, apple, pomegranate, orange) and competes in the same retail and foodservice channels in Pakistan.
- Quice Pakistan: Pakistani listed company producing flavored and fruit-based drinks; directly comparable to Mezan's non-carbonated and flavored soda portfolio targeting the same Pakistani consumer base.
- Shezan International: Long-established Pakistani beverage and food company producing juices, squashes, and carbonated drinks; directly comparable as a homegrown multi-category beverage manufacturer serving the same Pakistani retail and HORECA channels as Mezan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mezan Beverages social profiles
Digital presenceMezan Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mezan Beverages leadership team
Management profileNumber of profiles
Mezan Beverages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mezan Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mezan Beverages
What does Mezan Beverages do?
Mezan Beverages (Private) Limited manufactures and markets a portfolio of non-alcoholic carbonated beverages under the 'Cola Next' brand family, including cola, flavored sodas (lemon, orange, pomegranate, lychee, apple, mint, green soda), energy drinks (Storm, Dare), and zero-sugar variants. The company operates a bottling operation out of Lahore, Pakistan, and sells its products to Pakistani consumers seeking locally produced soft drinks and energy drinks.
Is Mezan Beverages a public or private company?
Mezan Beverages is a private company. It is classified as unknown and is currently operating.
When was Mezan Beverages founded?
Mezan Beverages was founded in 2016. It employs 1,001 to 5,000 people.
Where is Mezan Beverages based?
Mezan Beverages is headquartered in Pattoki, Pakistan, in the Asia region.
Who are Mezan Beverages's main competitors?
Broad incumbents on record are Monster Energy, PepsiCo, Nestlé Pakistan, Red Bull and The Coca-Cola Company. Direct peers are Mitchell's Fruit Farms, Quice Pakistan and Shezan International.
Does Mezan Beverages have an API?
No public API is recorded for Mezan Beverages.
What industry is Mezan Beverages in?
Mezan Beverages's product category is Non-alcoholic carbonated beverages. Its primary akta.pro industry code is AFAFABAA, Carbonated Soft Drink Manufacturing (CSD), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.