What New Metric Media does

New Metric Media is a Toronto-based independent entertainment studio founded in 2013 that builds comedy brands across television production, live entertainment, distribution, merchandising, and licensing. Its content slate is anchored by the Letterkenny franchise (12 seasons on Crave/Hulu) and the Shoresy spinoff, with additional series including Children Ruin Everything (CTV/CW/Roku) and Bria Mack Gets a Life (Crave), and an upcoming pipeline of Hate the Player: The Ben Johnson Story (GameTV/Paramount+) and I Kill the Bear (Crave) for 2026. The company operates a 360-degree brand model that extends its IP into sold-out live tours, the Shoresy Classic NHL-arena hockey event (65,000+ attendees across 8 cities), licensed Letterkenny beer, and collectible merchandise.

The studio generates revenue through three primary streams: (1) content licensing and production fees from streaming platforms and broadcasters including Crave, Hulu, Prime Video, CTV, The CW, Roku, and GameTV; (2) live entertainment ticket and event revenue from Letterkenny Live tours and the Shoresy Classic; and (3) merchandising and licensing royalties tied to its branded consumer products. Distribution is sales-led and B2B, with owned digital platforms (Letterkenny.tv, Shozer.tv on YouTube) serving as direct-to-consumer audience channels. Founder Mark Montefiore leads the company as CEO, President, and Executive Producer. In 2026 the studio entered a co-development partnership with Wonder Project to produce its first stand-up comedy series, distributed via Wonder Project's subscription add-on through Prime Video.

Name

New Metric Media

Legal name

New Metric Media

Website

https://newmetricmedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

New Metric Media is a Toronto-based independent entertainment studio that produces and licenses comedy series for streaming platforms and broadcasters, extending its IP into live tours, NHL-arena events, and branded merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TV Production and Licensing: The company produces original comedy series for streaming platforms and broadcasters, generating revenue through content licensing agreements with Crave, Hulu, Prime Video, CTV, CW, Roku, and GameTV.
2. Live Entertainment: The company generates revenue through live touring shows such as Letterkenny Live and Shoresy Classic hockey events held in NHL arenas across North American cities.
3. Merchandising and Licensing: Revenue from branded merchandise including the Letterkenny beer line and collectible products tied to its comedy properties.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

New Metric Media is an independent entertainment studio that produces original comedy television series for streaming platforms and broadcasters (Crave, Hulu, Prime Video, CTV, CW, Roku, GameTV) and develops 360-degree brand extensions around its comedy IP. The company monetizes its content through licensing to broadcasters/streamers, live touring shows such as Letterkenny Live and the Shoresy Classic hockey event in NHL arenas, and branded merchandise including Letterkenny beer and collectibles.

Product overview

New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. The company operates a diversified portfolio of comedy content including the flagship Letterkenny franchise (Letterkenny TV series, Shoresy spinoff, and Letterkenny Live stage show), original comedy series (Children Ruin Everything, Bria Mack Gets a Life), and upcoming productions (Hate the Player: The Ben Johnson Story, I Kill the Bear). Beyond television, the studio extends its brands into live entertainment (Shoresy Classic hockey events), beer and collectible merchandise, creating a 360-degree brand marketing approach. The company has also produced Wonder Presents: The Stand-Ups in association with Wonder Project, marking its entry into stand-up comedy production.

Differentiator

Problem solved

Functional benefit

Products and services

• Letterkenny

Quantifiable outcome

• 65,000+ attendees at Shoresy Classic across 8 North American NHL cities
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wonder ProjectcoreStrategic or Co-development Partner · 18 June 2026New Metric Media is producing The Stand-Ups comedy series in association with Wonder Project. The six-comedian series will debut on Wonder Project's add-on subscription streaming service available through Prime Video, with comedians including Caroline Rhea, K. Trevor Wilson, Sterling Scott, Ola Dada, Zabrina Douglas, and Erica Sigurdson serving as executive producers and performers of their respective specials.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Participant Media: Independent entertainment company producing film, television, and digital content with brand extensions into social impact and consumer products. Comparable peer as an IP-driven indie studio building multiple revenue streams from owned content.
• Shaftesbury Films: Toronto-headquartered independent production studio developing scripted series across drama and comedy for Canadian and US broadcasters/streamers. Comparable peer as a Canadian scripted-IP producer with cross-border distribution.
• Boat Rocker Media: Toronto-based independent entertainment company producing scripted and unscripted content for global streamers and broadcasters. Comparable as a Canadian indie studio with multi-platform distribution, branded IP, and similar headcount scale.
• A24: US-based independent entertainment company producing film and television with strong brand-led IP and merchandise extensions. Comparable as an indie studio building distinctive brand IP and monetizing across formats (film, TV, merchandise).

Broad incumbents

• ITV Studios: Global production and distribution arm of ITV producing scripted, unscripted, and format content for broadcasters and streamers worldwide. Comparable as a large B2B content supplier with similar licensing-led distribution model to streaming and broadcast partners.
• Fremantle: Global content producer (Romance, American Idol, My Brilliant Friend) producing scripted and unscripted programming for broadcasters and streamers worldwide. Comparable as a B2B production house selling premium content to major distribution platforms.
• Entertainment One (eOne): Toronto-headquartered content producer now owned by Hasbro, distributing film and television globally across multiple genres. Comparable as a much larger Canadian-rooted content studio with similar B2B licensing model to streamers and broadcasters.
• Lionsgate: Major independent studio producing and distributing film and television across comedy, drama, and unscripted verticals for global platforms. Comparable as a larger independent content supplier selling comedies and series into streaming services.

Emerging players

• Funny or Die: Comedy-driven digital production company creating short-form and long-form comedy content with brand integrations. Comparable as a comedy-focused content producer targeting streaming and digital platforms with branded IP extensions.

Regional players

• Blue Ant Media: Canadian multi-platform media company operating channels, production studios, and distribution. Comparable as a Canadian-headquartered content producer/distributor across streaming and linear, with overlap in scripted and factual programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/NewMetricMedia
• YouTubeyoutube.com/@shozerTV
• Facebookfacebook.com/newmetricmedia
• LinkedInlinkedin.com/company/new-metric-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Metric Media