The WONDER Project
The WONDER Project is a faith-based independent entertainment studio and subscription streaming service on Amazon Prime Video that produces original films and series for families, leveraging an AI-powered hybrid filmmaking JV with Luma and AWS.
- Company typePrivate
- Founded2022
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The WONDER Project does
The WONDER Project is a privately held, faith-based independent entertainment studio and direct-to-consumer streaming service founded in 2022 by Jon Erwin and Kelly Merryman Hoogstraten, headquartered in Santa Monica with a dedicated R&D lab and virtual production stage at MBS Media Campus in Manhattan Beach, California. The company operates two interlocking businesses: a content studio producing original films and series (House of David, The Old Stories: Moses, Sarah's Oil, Young Washington, Wonder Presents: The Stand-Ups), and a subscription streaming service distributed as an add-on channel on Amazon Prime Video at $8.99/month or $44.99/year, augmented by bundles with MGM+, BritBox, and PBS Kids.
The company's technological foundation is hybrid AI filmmaking, formalized through the April 2026 Innovative Dreams joint venture with generative video AI startup Luma (valued at over $4 billion) and Amazon Web Services. The hybrid workflow combines performance capture, virtual production, and generative AI to produce real-time collaborative outputs across sets, props, lighting, and human actor footage, with the company claiming production timelines reduced from 5-6 weeks to 1 week and per-title costs at approximately one-third of conventional studio economics. Distribution is multi-channel: theatrical via Angel (NYSE: ANGX) ahead of streaming availability, Prime Video digital distribution, and a cultural diplomacy program with the U.S. Department of State placing content in embassies across 80-85 countries for America's 250th anniversary.
Commercially, The WONDER Project captures revenue through recurring consumer subscriptions, theatrical box office and licensing via Angel, and professional production services sold to third-party studios through Innovative Dreams. The customer base spans individual faith-based family consumers (primary), general streaming audiences via bundles, and a single notable government enterprise relationship (U.S. Department of State). The company employs 11-50 people, raised approximately $75.3M in a November 2023 funding round, and reached 500,000 streaming sign-ups within three weeks of its October 2025 launch, with House of David Season 1 reaching 40M+ worldwide viewers.
The WONDER Project firmographics
Firmographics- Name
- The WONDER Project
- Legal name
- Wonder Project
- Website
- https://thewonderproject.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The WONDER Project is a faith-based independent entertainment studio and subscription streaming service on Amazon Prime Video that produces original films and series for families, leveraging an AI-powered hybrid filmmaking JV with Luma and AWS.
- Ownership category
- akta.pro rank
The WONDER Project industry classification
Industry- Product category
- Faith-Based Subscription Video on Demand
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Kids & Family Streaming Platforms (MPACAAAG)
- akta.pro secondary industries
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where The WONDER Project is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The WONDER Project business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Streaming Subscription: Monthly and annual subscription plans for access to curated faith-based films, series, and original content. The service offers ad-free streaming with exclusive originals. Pricing tiers include promotional rates for new subscribers and bundled options.
- Theatrical Distribution: Films produced by Wonder Project are released theatrically through Angel distribution partnership before becoming available on the streaming platform, contributing to box office revenue.
- Production Services: Through Innovative Dreams joint venture, Wonder Project provides AI-powered production services to third-party studios across genres and budget levels, enabling hybrid filmmaking workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - Regular rate |
| Subscription | Monthly | Monthly subscription - Promotional rate |
| Subscription | Annual | Annual subscription |
| Subscription | Monthly | Wonder Project & MGM+ Bundle |
| Subscription | Monthly | Wonder Project & BritBox Bundle |
| Subscription | Monthly | Wonder Project & PBS Kids Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
The WONDER Project product offering
Product offeringCore offering
The WONDER Project is a faith-based independent studio and subscription streaming service that produces and distributes original and curated family-friendly films and series centered on themes of faith, hope, and transformation. The streaming service is sold as an add-on subscription through Amazon Prime Video at $8.99 per month or $44.99 per year, with bundled options alongside MGM+, BritBox, and PBS Kids. Original productions are also released theatrically through Angel Studios before becoming available on the streaming platform, and AI-enabled production services are offered to third parties through the Innovative Dreams joint venture with Luma and AWS.
Product overview
Wonder Project is a subscription streaming service and faith-based entertainment studio that distributes original and curated content through Prime Video. The core offering is the streaming service ($8.99/month or $44.99/year annual plan) featuring family-friendly films and series with faith themes. The portfolio includes original productions such as the biblical drama 'House of David' (season 2 premiering March 2026), the AI-powered limited series 'The Old Stories: Moses' produced through the Innovative Dreams joint venture with Luma and AWS, the theatrical film 'Young Washington' (July 2026), and the comedy series 'Wonder Presents: The Stand-Ups' (July 2026). Additional subscription bundles with MGM+, BritBox, and PBS Kids expand distribution reach. The company also operates as a production studio developing content using hybrid filmmaking techniques combining generative AI with traditional production methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Wonder Project Streaming Service Subscription streaming service and entertainment platform dedicated to high-quality, values-driven storytelling, available as an add-on subscription through Amazon Prime Video. Features curated, family-friendly films and series with themes of faith and hope, exclusive originals, ad-free viewing, TV-edited versions of movies, and bundle options with MGM+, BritBox, and PBS Kids.
- House of David Biblical drama series produced by Wonder Project and Amazon MGM Studios, attracting over 40 million worldwide viewers in its first season and available via the Wonder Project streaming service on Prime Video.
- The Old Stories: Moses Limited biblical series about Moses starring Ben Kingsley, produced as the first project from the Innovative Dreams partnership using AI-powered hybrid filmmaking techniques combining generative AI with traditional production.
- Young Washington Feature film directed by Jon Erwin starring Kelsey Grammer, Mary-Louise Parker, and Ben Kingsley, slated for nationwide theatrical release July 3, 2026, and screened at U.S. embassies worldwide as part of America's 250th anniversary celebration.
- Wonder Presents: The Stand-Ups Stand-up comedy series with weekly specials premiering on the Wonder Project streaming service starting July 2, 2026. Six-comedian lineup includes Caroline Rhea, K. Trevor Wilson, Sterling Scott, Ola Dada, Zabrina Douglas, and Erica Sigurdson, produced by New Metric Media in association with Wonder Project.
- Sarah's Oil Original faith-based film featured in the Wonder Project streaming catalog.
- Innovative Dreams AI-powered production services company launched as a joint venture with AI startup Luma and Amazon Web Services, offering hybrid filmmaking that integrates generative AI across performance capture, virtual production, and visual effects stages for third-party studios. Located at MBS Media Campus in Manhattan Beach, California.
Quantifiable outcome
- 500,000 streaming sign-ups within 3 weeks of launch
- +4 more outcomes
Companies that use The WONDER Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The WONDER Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
The WONDER Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- U.S. Department of StateflagshipStrategic partnership with U.S. Department of State's Bureau of Educational and Cultural Affairs to screen 'Young Washington' at U.S. embassies worldwide. Part of America's 250th anniversary celebration, engaging audiences across 80-85 countries including students, emerging filmmakers, cultural leaders, and the broader public.
- LumacoreAI video generation startup (valued at $4B+) partnered with Wonder Project to launch Innovative Dreams, a joint production company for AI-powered film and TV content. Luma provides generative AI tools while Wonder Project contributes filmmaking expertise. The venture operates at MBS Media Campus in California with a dedicated R&D lab and virtual production stage.
- Amazon Web Services (AWS)coreAmazon Web Services provides cloud infrastructure backing for Innovative Dreams production company. AWS enables the AI-powered production workflows and hybrid filmmaking operations through its computational infrastructure and services.
- Amazon MGM StudioscoreCo-production partnership for House of David series, produced by Wonder Project and Amazon MGM Studios. Series attracted 40+ million worldwide viewers in first season.
- Angel (NYSE: ANGX)coreAngel is a media and technology company that handles theatrical distribution for Wonder Project films. The partnership includes co-development of content including 'Young Washington' starring Ben Kingsley, Kelsey Grammer, and Mary-Louise Parker. Angel expanded the 2026 slate to 10 theatrical releases including Wonder Project titles.
- New Metric MediaminorProduction partnership for 'Wonder Presents: The Stand-Ups,' a stand-up comedy series produced by New Metric Media in association with Wonder Project. Six-comedian weekly specials premiering starting July 2 on Wonder Project's streaming service.
- Nomadic PicturesminorProduction partner for House of David series alongside Argonauts, Kingdom Story Company, and Lionsgate Television.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The WONDER Project competitors and assessment
Company assessmentDirect peers
- Angel Studios: Faith- and values-based film production and distribution company (NYSE: ANGX) that theatrically distributes Wonder Project films. Directly comparable as a values-driven studio with theatrical-to-streaming economics and overlapping audience.
- Pure Flix: Subscription streaming service dedicated to faith-based and family-friendly films and series. The closest direct competitor to Wonder Project's streaming value proposition, target audience, and content library.
- UP Faith & Family: Faith-based subscription streaming service with family-friendly movies and series. Directly comparable niche SVOD targeting the same core audience segment.
- Kingdom Story Company: Faith-based film production company and co-producer of House of David alongside Wonder Project. Closely comparable in production philosophy, target audience, and release strategy.
- Great American Media: Faith- and family-friendly media company operating Great American Family and Pure Flix streaming. Comparable content focus, with larger distribution footprint via cable + streaming.
- BritBox: Niche subscription streaming service (now bundled with Wonder Project) with curated, focused content library. Comparable niche SVOD model and Prime Video channel distribution mechanism.
- CuriosityStream: Niche, values-/identity-oriented subscription streaming service targeting a focused audience. Comparable low-CAC, niche-content, SVOD-led business model.
Broad incumbents
- Hallmark Media: Established family-friendly and values-driven content producer with cable channel and streaming app. Comparable family/clean-content positioning at much larger scale and brand reach.
- TBN (Trinity Broadcasting Network): Largest faith-based broadcaster globally with on-demand streaming. Comparable faith audience but distributes via a linear broadcast + free streaming model rather than subscription.
- Lionsgate: Major studio co-producing House of David and with extensive faith/family content catalog. Comparable content production and distribution model at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The WONDER Project social profiles
Digital presenceThe WONDER Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The WONDER Project leadership team
Management profileNumber of profiles
Profiles1 record
The WONDER Project subsidiaries and ownership
Company hierarchySubsidiaries1 record
The WONDER Project funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The WONDER Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The WONDER Project
What does The WONDER Project do?
The WONDER Project is a faith-based independent studio and subscription streaming service that produces and distributes original and curated family-friendly films and series centered on themes of faith, hope, and transformation. The streaming service is sold as an add-on subscription through Amazon Prime Video at $8.99 per month or $44.99 per year, with bundled options alongside MGM+, BritBox, and PBS Kids. Original productions are also released theatrically through Angel Studios before becoming available on the streaming platform, and AI-enabled production services are offered to third parties through the Innovative Dreams joint venture with Luma and AWS.
Is The WONDER Project a public or private company?
The WONDER Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was The WONDER Project founded?
The WONDER Project was founded in 2022. It employs 11 to 50 people.
Where is The WONDER Project based?
The WONDER Project is headquartered in Santa Monica, United States, in the North America region.
How does The WONDER Project make money?
Three revenue lines are on record. Streaming Subscription is the primary driver. The others are theatrical Distribution and production Services.
Who are The WONDER Project's main competitors?
Direct peers on record are Angel Studios, Pure Flix, UP Faith & Family, Kingdom Story Company, Great American Media, BritBox and CuriosityStream. Broad incumbents are Hallmark Media, TBN (Trinity Broadcasting Network) and Lionsgate.
Does The WONDER Project have an API?
No public API is recorded for The WONDER Project.
What industry is The WONDER Project in?
The WONDER Project's product category is Faith-Based Subscription Video on Demand. Its primary akta.pro industry code is MPACAAAG, Kids & Family Streaming Platforms, with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its NAICS code is 51621 and its SIC code is 7812.