Mishi

What Mishi does

Mishi, operated by Digital Chorus Limited (a UK private limited company founded in 2021), is a consumer music wellness platform offering free, ad-free audio content for emotional wellbeing, sleep support, and stress relief. Founder David Hughes develops the proprietary content library, which comprises multiple themed collections including Schumann Resonances, Simply Nature, Deep Sleep (8-hour delta-wave tracks), EMDR-Inspired Bilateral Music, Chakra Balance, and Solfeggio Frequencies with isochronic tones. The platform distributes content globally through a Wix-hosted website, iOS and Android mobile apps, social media channels, and — since 2023 — a Music in Motion NFT collection on OpenSea.

The core technology stack is audio-centric rather than software-centric: custom-composed therapeutic music tuned to specific frequencies (e.g., 396Hz-963Hz Solfeggio tones, Schumann resonance 7.83Hz/14.3Hz), brainwave entrainment using isochronic tones and binaural beats across delta, theta, and alpha bands, and bilateral left-right audio stimulation inspired by EMDR therapy. The platform supports looping nature soundscapes (wind, rain, ocean, forest, fire, birds) with seamless continuity for sleep use cases.

The business model is freemium and multi-stream. A free tier provides core music content with no advertising; a yearly subscription unlocks enhanced features and premium content. Additional revenue streams include one-time NFT sales on OpenSea (0.12 ETH standard, 0.19 ETH rare), affiliate commissions on physical wellness products sold through Amazon Associates and Shamtam (bracelets, bath salts, essential oils, singing bowls, books at £5.50-£56), and digital guide sales on a Gumroad storefront (£11-£19). The company serves general consumers globally — primarily individuals seeking sleep support, anxiety management, and relaxation — through a product-led growth motion with no disclosed external funding and a small founder-led operating footprint.

Name

Mishi

Legal name

Digital Chorus Limited

Website

https://getmishi.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mishi is a UK-based music wellness platform offering free, ad-free audio content — including Solfeggio frequencies, nature soundscapes, and brainwave entrainment compositions — to individual consumers worldwide for sleep support, stress relief, and emotional wellbeing, monetized via yearly subscriptions, NFTs, and affiliate sales.

Ownership category

akta.pro rank

Product category

Wellness Audio Streaming

NAICS

Other Sound Recording Industries (512290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Sound Meditation & Sound Bath Sessions (HSADAJAD), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Sound therapy music
• Wellness audio streaming
• Brainwave entrainment music
• Meditation music platform
• Sleep music app

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Yearly subscription model providing enhanced features and premium music content beyond the free tier. Subscriptions auto-renew unless cancelled.
2. Music in Motion NFTs: Sale of limited edition NFTs on OpenSea featuring original compositions and motion art, priced at 0.12 ETH (0.19 ETH for rare items).
3. Affiliate Product Sales: Commission-based sales of wellness products including books, essential oils, bath salts, bracelets, singing bowls, and wall banners through affiliate links.
4. Digital Guides: Sale of downloadable digital guides such as the 28-day mindfulness guide priced at £19.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Mishi operates a free, no-ad music and sound wellness platform delivered through a website and mobile apps (iOS and Android), providing curated audio content such as nature soundscapes, Solfeggio frequencies, brainwave entrainment tracks (isochronic tones, binaural beats, delta and theta waves), EMDR-inspired bilateral music, and chakra balance compositions aimed at sleep, stress relief, and meditation. Revenue is generated through a yearly premium subscription, the Music in Motion NFT collection sold on OpenSea, and affiliate commissions on third-party wellness products.

Product overview

Mishi is a music wellness platform offering a free mobile app (iOS and Android) providing no-ads music and sound therapy for emotional wellbeing. The core offering includes themed music collections: The Schumann Resonances (earth frequencies), Simply Nature (nature soundscapes), Deep Sleep (sleep music with delta waves), EMDR Inspired Bilateral Music (bilateral stimulation), Chakra Balance (7 chakra frequencies), and Solfeggio Frequencies (ancient healing tones with isochronic brainwave entrainment). The platform also launched an exclusive Music in Motion NFT collection (2023) combining therapeutic music with motion art. Premium features require a yearly subscription. The ecosystem includes free resources (mindfulness scripts, licensing guide, frequency charts) and affiliate wellness products (bath salts, bracelets, books, essential oils, wall hangings, singing bowls). All music is licensed for personal use only.

Differentiator

Problem solved

Functional benefit

Brands

• Music in Motion: An exclusive NFT collection of high-resolution artwork and original compositions created by David Hughes, combining motion art with therapeutic music for multi-sensory relaxation experiences.

Quantifiable outcome

• Music designed to induce sleep in as little as 10 minutes
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Calm: Calm is a leading consumer meditation and sleep app offering sleep stories, music, soundscapes, and guided meditations. Mishi competes in the same sleep/relaxation audio niche with a similar freemium/subscription model, though Calm is much larger and broader in content.
• Endel: Endel generates personalized soundscapes for focus, sleep, and relaxation using adaptive audio. Mishi competes on the same audio-wellness axis, with Endel emphasizing AI-driven personalization and Mishi emphasizing curated frequency-based compositions.
• Headspace: Headspace is a major meditation and mindfulness app offering sleepcasts, music, and guided sessions. Mishi competes for the same stressed/sleep-deprived consumer with a content-led model, though Headspace operates at far greater scale and brand recognition.
• Insight Timer: Insight Timer is the world's largest free meditation app with a large library of free music, timers, and guided meditations. Mishi mirrors Insight Timer's free, no-paywall positioning while narrowing focus to sound therapy and frequency-based content.
• BetterSleep (formerly Relax Melodies): BetterSleep is a sleep and relaxation app blending nature sounds, music, and meditations. Mishi competes in the same sleep-audio category, with both apps offering nature soundscapes and sleep-specific content layered with music.
• Brain.fm: Brain.fm produces functional music engineered with neural-phase-locked oscillations for focus, relaxation, and sleep. Mishi shares the brainwave-entrainment mechanism (isochronic tones, binaural beats, delta/theta waves), positioning both as science-adjacent audio wellness products.
• Calm Radio: Calm Radio offers ad-free ambient, relaxation, and sleep audio channels including nature sounds and instrument-based wellness music. Mishi competes directly on nature soundscapes and sound-therapy content, with Calm Radio offering a similar subscription model for curated relaxation audio.

Broad incumbents

• Spotify: Spotify distributes wellness playlists, sleep music, and podcasts at massive scale and includes explicit sleep and meditation categories. Mishi competes for the same ambient/sleep-listening sessions but lacks Spotify's distribution and recommendation infrastructure.
• Apple Music: Apple Music distributes curated wellness and sleep content alongside its broader catalog. While not wellness-specialized, it competes for the same ambient-listening use cases and benefits from Apple platform distribution that Mishi also relies on for its iOS app.

Emerging players

• Loóna: Loóna offers interactive relaxation and sleep 'paintings' combining music, visuals, and storytelling. Mishi's Music in Motion NFT collection intersects with Loóna's multi-sensory relaxation positioning, though Loóna focuses on guided apps and Mishi on music-first content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getmishi
• YouTubeyoutube.com/channel/UCe1_kTlAxp18yWRghGNEMLA
• Facebookfacebook.com/getmishi
• LinkedInlinkedin.com/company/getmishi
• Instagraminstagram.com/get_mishi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mishi