CTV Scale
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CTV Scale firmographics
Firmographics- Name
- CTV Scale
- Legal name
- OmniScale
- Website
- https://ctvscale.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CTV Scale industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
CTV Scale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Platform Fees: CTV Scale operates as a programmatic advertising platform connecting advertisers seeking CTV inventory with publishers monetizing their streaming content. Revenue is generated through transaction fees or commissions on advertising spend flowing through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CTV Scale product offering
Product offeringCore offering
CTV Scale is a programmatic advertising platform for Connected TV that connects advertisers (buyers) directly with streaming publishers (sellers) across FAST, OTT, and native app environments. The platform unifies inventory access, data-driven targeting, creative formats, real-time measurement, attribution, and brand safety under a single platform designed specifically for CTV environments on actual television screens.
Product overview
CTV Scale is a Connected TV First Advertising Platform serving as a unified platform for both buyers (advertisers and agencies) and sellers (streaming publishers and inventory owners). The core platform unifies inventory, targeting, creative, measurement, and brand safety under one roof. The Creative Studio module extends the platform with six specialized ad formats: Canvas for dynamic video personalization, Spotlight for landing screen placements, Explorer for animated product displays, Enhancer for image-to-slideshow conversion, Adapter for vertical-to-CTV video transformation, and Synergy for interactive ad experiences. The platform supports multiple ad formats including video ads, interactive ads, display ads, banner video ads, and native ads across FAST platforms, OTT apps, Smart TV OEMs, and Smart STB manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- CTV Scale Platform A Connected TV First Advertising Platform that enables brands and agencies to plan, execute, and measure CTV campaigns while providing streaming publishers with direct access to premium programmatic demand. It offers direct supply paths to leading streaming publishers, TV channel-based and genre-based audience targeting, real-time campaign dashboards, brand safety controls, and fraud prevention.
- Creative Studio A suite of CTV-native creative ad formats for advertisers and agencies, comprising dynamic video personalization (Canvas), landing screen placements (Spotlight), animated product displays (Explorer), image-to-slideshow conversion (Enhancer), vertical-to-CTV video transformation (Adapter), and interactive ad experiences (Synergy).
Quantifiable outcome
- Reaches cord-cutters and cord-nevers structurally unreachable through linear TV
- +1 more outcomes
Companies that use CTV Scale
Customer profileSegments3 records
Ideal customer profiles2 records
CTV Scale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
CTV Scale partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NielsencorePartnership with Nielsen brings trusted audience insights and measurement capabilities that help brands plan, target, and evaluate campaigns with greater confidence across connected TV environments. Nielsen's measurement data strengthens CTV Scale's targeting precision and attribution capabilities.
- mFilterItcorePartnership with mFilterIt, a leading ad fraud prevention and brand safety validation platform, brings an additional layer of protection to every campaign. Through this partnership, advertisers benefit from real-time invalid detection, automated blocking of fraudulent impressions, and verification that every ad is served in a brand-safe environment, to the right audience, at the right frequency.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
CTV Scale competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent demand-side platform for programmatic advertising with deep CTV capabilities. Competes directly with CTV Scale for advertiser budgets across streaming inventory, but at vastly larger scale with established publisher integrations and enterprise relationships.
- Pubmatic: Independent programmatic ad platform with a strong CTV and video supply-side business. Competes with CTV Scale in connecting streaming publishers to demand and offers comparable brand-safety and measurement integrations.
- MNTN: Self-service CTV advertising platform focused on SMB and mid-market performance advertisers. Competes with CTV Scale for brand CTV budgets with a similar emphasis on measurement and creative optimization for TV screens.
- Innovid: CTV ad serving and creative personalization platform that competes with CTV Scale's Creative Studio module. Both companies offer interactive and dynamic CTV ad formats and pitch into the same brand and agency buying teams.
- FreeWheel: Comcast-owned ad management platform focused on premium video and CTV inventory for broadcasters and streaming publishers. Overlaps with CTV Scale's publisher-side offering, particularly for premium TV-style content owners.
- MediaMath: Independent programmatic DSP with omnichannel and CTV capabilities. Overlaps with CTV Scale's buyer-side platform in enabling brands to plan, execute, and measure CTV campaigns programmatically.
- Magnite: Largest independent sell-side platform (SSP) specializing in CTV and video supply. CTV Scale's supply-side offering and 'Direct Supply Path' positioning directly overlaps with Magnite's core business of connecting streaming publishers to programmatic demand.
Broad incumbents
- Roku: Largest independent CTV operating system with a fully integrated ad platform (Roku Ads Manager). Competes with CTV Scale by aggregating supply and demand on its own platform, but offers less neutrality across publishers.
- Amazon Advertising: Dominant CTV and streaming ad platform through Fire TV, IMDb TV, and Twitch inventory. Represents both a competitive threat (own supply) and a demand-side integration partner for independent platforms like CTV Scale.
- Hulu/Disney Advertising: Major CTV inventory owner with vertically integrated ad sales. While not a platform competitor per se, Disney/Hulu represents the type of premium streaming publisher that CTV Scale must integrate with and against whose direct deals it competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
CTV Scale social profiles
Digital presenceCTV Scale financial estimates
Financial estimateRevenue estimate
Valuation estimate
CTV Scale leadership team
Management profileNumber of profiles
CTV Scale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CTV Scale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CTV Scale
What does CTV Scale do?
CTV Scale is a programmatic advertising platform for Connected TV that connects advertisers (buyers) directly with streaming publishers (sellers) across FAST, OTT, and native app environments. The platform unifies inventory access, data-driven targeting, creative formats, real-time measurement, attribution, and brand safety under a single platform designed specifically for CTV environments on actual television screens.
Is CTV Scale a public or private company?
CTV Scale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CTV Scale founded?
CTV Scale was founded in 2025. It employs 11 to 50 people.
How does CTV Scale make money?
One revenue line is on record: programmatic Advertising Platform Fees.
Who are CTV Scale's main competitors?
Direct peers on record are The Trade Desk, Pubmatic, MNTN, Innovid, FreeWheel, MediaMath and Magnite. Broad incumbents are Roku, Amazon Advertising and Hulu/Disney Advertising.
Does CTV Scale have an API?
No public API is recorded for CTV Scale.
What industry is CTV Scale in?
CTV Scale's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541830 and its SIC code is 7310.