DMY
DMY (NovaSys) is a Portuguese IT services firm providing structured cabling, enterprise networking, retail-technology deployment, and 24/7 SLA-backed technical support across 10 European countries for enterprise, mid-market, and SMB customers.
- Company typePrivate
- Founded2013
- HeadquartersMaia, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DMY does
DMY, operating commercially as NovaSys, is a privately held Portuguese IT services firm founded in 2013 and headquartered in Vila Nova de Gaia, near Porto. The company delivers integrated technology solutions across three interlocking domains: network infrastructure (certified Cat6A/7 and fiber-optic structured cabling to ISO/IEC 11801 and TIA/EIA-568 standards, enterprise switching, routing, wireless, UPS, and data center build-outs); retail technology (POS/PED rollout, payment terminals, CCTV, access control, digital signage, and FootfallCam-authorized people-counting analytics with 99.5% accuracy and GDPR compliance); and ongoing support (24/7 SLA-backed helpdesk at 95% resolution commitment, plus Ekahau-powered WiFi site surveys and Fluke-certified installations). It also publishes a free Windows utility, PortFinder, for LLDP/CDP network discovery used as a self-serve lead-generation channel.
The customer base spans enterprise and mid-market accounts across retail, automotive (Centro Porsche Estoril), consumer goods/manufacturing (Vorwerk), telecommunications (Northglasfaser), real estate (ERA), and hospitality/restaurant (Adega São Nicolau, Restaurante Terreiro, Taberna dos Mercadores), with named logos including Malvon, Eglo, KFP IT, Drive On Holidays, and Trativi. Operations extend across 10 European countries — Portugal, Spain, France, Germany, Switzerland, Netherlands, Belgium, Italy, the UK, and Austria — with on-site deployment and support travel built into the delivery model.
The business model blends four revenue streams: one-time IT infrastructure project revenue, recurring 24/7 technical support subscriptions, hardware pass-through (switches, routers, APs, UPS, CCTV, FootfallCam devices), and professional services (project management, WiFi surveys, on-site deployments). Pricing is custom and quote-based with multi-year contract cadence. Distribution is direct field and inside sales with a referral-driven growth motion and no disclosed channel partner or reseller network beyond technology partnerships with FootfallCam and Aruba Instant On. The firm operates with 1-10 employees and is founder-led by CEO and co-founder Carlos Pinto.
DMY firmographics
Firmographics- Name
- DMY
- Legal name
- NovaSys
- Website
- https://dmy.pt
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DMY (NovaSys) is a Portuguese IT services firm providing structured cabling, enterprise networking, retail-technology deployment, and 24/7 SLA-backed technical support across 10 European countries for enterprise, mid-market, and SMB customers.
- Ownership category
- akta.pro rank
DMY industry classification
Industry- Product category
- IT Infrastructure Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD)
Keywords
Where DMY is headquartered
LocationHeadquarters
- HQ city
- Maia
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
DMY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- IT Infrastructure Projects: Project-based revenue from network installations, structured cabling, retail technology deployments, and office remodeling. One-time implementation contracts for enterprise and mid-market clients.
- Technical Support Services: Recurring revenue from 24/7 technical support services with SLA commitments (95%). Includes helpdesk support, incident resolution for POS systems, payment terminals, networks, and critical infrastructure.
- Product Sales: Sales of hardware including switches, routers, wireless access points, UPS systems, CCTV equipment, and FootfallCam counting devices as part of integrated solutions.
- Professional Services: Consulting and implementation services including project management, technology consulting, WiFi surveys, and on-site technical support deployments across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DMY product offering
Product offeringCore offering
DMY operates as NovaSys, providing integrated IT infrastructure and technology services to businesses across Europe. Core offerings include certified structured cabling (Cat6A/7 and fiber optic), enterprise network deployment (switching, routing, wireless, UPS, data center), retail technology installations (POS/PED systems, payment terminals, store rollout), 24/7 technical support with 95% SLA, WiFi surveys using Ekahau, CCTV and access control, and FootfallCam people counting analytics for retail.
Product overview
NovaSys is an IT services company offering a portfolio of integrated technology services rather than a single product. The core offerings include structured cabling (Rede Estruturada), network infrastructure (Infraestrutura de Ativos), retail IT services (IT Services with POS/PED systems), architectural remodeling, and 24/7 technical support. Specialized services include WiFi Survey using Ekahau, FootfallCam people counting analytics, and CCTV video surveillance. The company also provides a free utility tool called PortFinder. Services span across Portugal and Europe with a methodology focused on discovery, strategy, execution, and ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- PortFinder: A free network discovery tool for Windows that helps identify switches, ports, and VLANs via LLDP/CDP.
Products and services
- Rede Estruturada (Structured Cabling)
Quantifiable outcome
- 99.5% accuracy for footfall counting with GDPR compliance
- +3 more outcomes
Companies that use DMY
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
DMY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DMY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FootfallCamcoreNovaSys is an authorized FootfallCam reseller and installer. They provide FootfallCam people counting and footfall analytics solutions for retail customers, including conversion rate tracking, dwell time measurement, occupancy monitoring, queue management, and heat maps. Solutions offer 99.5% accuracy and GDPR compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DMY competitors and assessment
Company assessmentBroad incumbents
- Bechtle AG: Large European IT integrator and reseller headquartered in Germany with operations across multiple countries including Portugal. Comparable in IT infrastructure projects, hardware resale, and managed services, but at materially larger scale.
- Computacenter: UK-listed European IT services provider delivering workplace, networking, and data centre services to enterprise customers. Overlaps in enterprise network deployment and 24/7 support, though at much larger scale and across broader geographies.
- SCC: Specialist Computer Centres, a UK-headquartered European IT services group offering infrastructure, managed, and professional services. Comparable in multi-country enterprise IT infrastructure deployment.
- Cancom SE: German-headquartered European IT services and solutions provider offering managed services, cloud, and enterprise infrastructure. Comparable in enterprise IT deployment and managed support across European geographies.
- Logicalis: Global IT solutions and managed services provider with significant European operations. Overlaps with NovaSys in enterprise networking, WiFi, and multi-country managed services delivery.
- Econocom: European digital services company with strong presence in Iberia (Portugal and Spain), offering infrastructure, managed services, and financing. Comparable in pan-European IT infrastructure and managed services.
Direct peers
- Axians: VINCI Energies' ICT brand delivering network infrastructure, data centre, and managed services across Europe. Directly comparable in structured cabling, enterprise networking, WiFi, and multi-country service delivery.
- Sirti SpA: Italian-headquartered specialist in network infrastructure, cabling, and telecom installations across Europe. Most directly comparable in structured cabling, fiber optic deployment, and telecom network services.
Regional players
- Novabase: Largest Portuguese IT services group, listed on Euronext Lisbon. Comparable as a Portugal-headquartered IT services firm, though at materially larger scale and with broader software/digital transformation offerings.
- Maxiglobal: Portuguese IT services and POS solutions provider focused on retail and hospitality customers in Iberia. Closest Iberian-region peer, overlapping in retail POS installation, payment terminals, and in-store technology rollout.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DMY social profiles
Digital presenceDMY compliance and trust
Trust signalCompliance1 record
DMY financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMY leadership team
Management profileNumber of profiles
Profiles1 record
DMY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMY
What does DMY do?
DMY operates as NovaSys, providing integrated IT infrastructure and technology services to businesses across Europe. Core offerings include certified structured cabling (Cat6A/7 and fiber optic), enterprise network deployment (switching, routing, wireless, UPS, data center), retail technology installations (POS/PED systems, payment terminals, store rollout), 24/7 technical support with 95% SLA, WiFi surveys using Ekahau, CCTV and access control, and FootfallCam people counting analytics for retail.
Is DMY a public or private company?
DMY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMY founded?
DMY was founded in 2013. It employs 1 to 10 people.
Where is DMY based?
DMY is headquartered in Maia, Portugal, in the Europe region.
How does DMY make money?
Four revenue lines are on record. IT Infrastructure Projects are the primary driver. The others are technical Support Services, product Sales and professional Services.
Who are DMY's main competitors?
Broad incumbents on record are Bechtle AG, Computacenter, SCC, Cancom SE, Logicalis and Econocom. Direct peers are Axians and Sirti SpA. Regional players are Novabase and Maxiglobal.
Does DMY have an API?
No public API is recorded for DMY.
What industry is DMY in?
DMY's product category is IT Infrastructure Services. Its primary akta.pro industry code is BPAAACAD, Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco). Its NAICS code is 54151 and its SIC code is 7373.