Tri City Speedway

What Tri City Speedway does

Tri City Speedway is a privately held dirt-track racing venue located at 5100 Nameoki Road in Pontoon Beach, Illinois (commonly referenced as Granite City, IL), serving the Greater St. Louis metropolitan area and drawing spectators and competitors from Illinois, Missouri, and surrounding states. The venue operates on a seasonal event-driven model, hosting weekly racing events from approximately April through November across multiple vehicle classes including DIRTcar Late Models, UMP Modifieds, B-Modifieds, Pro Crate Late Models, Street Stocks, 4-Cylinders, and microsprints. The track is sanctioned by a broad set of regional and national bodies — UMP DIRTcar, DIRTcar, MARS Racing Series, Lucas Oil Late Model Dirt Series, POWRi, MOWA, and USAC — which schedule touring events at the facility and contribute to marquee annual races such as the Summit Modified Mania, NAPA Know How 50, Summer Nationals, and the Russ Wallace Memorial.

Revenue is generated primarily through spectator admission ($20 adult general admission), pit passes ($35 adult, $15 kids 12 and under), entry fees and transponder rentals from competing drivers ($100 entry for MARS events), corporate sponsorships (including St. Louis Screw and Bolt, Wholesale Batteries, and Apache Village), and a portfolio of non-racing special events such as monster truck shows, demo derbies, rodeos, and experiential offerings like the Kenny Wallace Dirt Experience and the Mud Girl Run. The business has extended into the winter off-season with the indoor karting series "Clash at the Coliseum" held at the National Equestrian Center, featuring Jr Sprints, Clone classes, and Winged Outlaw Karts. Distribution is conducted through on-site box-office sales, online ticketing via the venue's website (tricityspeedway.net), and co-marketing arrangements with touring series and sanctioning bodies; results and points tracking are handled through a third-party integration with MyRacePass, and event photography is provided through STL Racing Photos.

Name

Tri City Speedway

Legal name

Tri City Speedway

Website

https://tricityspeedway.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tri City Speedway is a privately held dirt-track racing venue in Pontoon Beach, Illinois, serving the Greater St. Louis metro area with weekly racing events, multiple touring series, and special events.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Dirt track racing
• Motorsports venue
• Stock car racing
• Racing events
• Short track racing

Headquarters

HQ city

Granite City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. General Admission Tickets: Revenue from spectator admission to racing events. Adults pay $20 general admission. Gates open typically at 5:00 PM or 5:30 PM for evening events.
2. Pit Passes: Revenue from driver and crew pit access. Adult pit passes are $35, with kids pit passes available at $15 for children 12 and under.
3. Event Sponsorship: Revenue from corporate sponsors who advertise at the venue and on event materials. Sponsors include St. Louis Screw and Bolt, Wholesale Batteries, Apache Village, and others.
4. Special Event Revenue: Additional revenue from special non-racing events including monster truck shows, demo derbies, rodeos, and experiential events like the Kenny Wallace Dirt Experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tri City Speedway operates a dirt racing venue in Granite City/Pontoon Beach, Illinois, hosting weekly DIRTcar UMP-sanctioned events from April through November across multiple racing classes (Late Models, Modifieds, B-Modifieds, Street Stocks, 4-Cylinders, Microsprints, Midgets). The venue also operates the indoor 'Clash at the Coliseum' karting series at the National Equestrian Center during winter months and hosts touring series events sanctioned by Lucas Oil Late Model Dirt Series, MARS DIRTcar, POWRi, MOWA, and USAC.

Product overview

Tri City Speedway operates as a single racing venue facility with a core offering of dirt track racing events. The company hosts DIRTcar UMP-sanctioned racing across multiple vehicle classes including Late Models, Modifieds, B-Modifieds, Street Stocks, 4-Cylinders, and microsprints. A notable seasonal offering is the 'Clash at the Coliseum' indoor karting series held at the National Equestrian Center during winter months. Special signature events include the Summit Modified Mania, NAPA Know How 50, Summer Nationals, and various MARS Racing Series events. The venue utilizes MyRacePass for results and points tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Tri City Speedway Dirt Racing Venue

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MARS Racing SeriescoreStrategic or Co-development Partner · 1 June 2018The MARS DIRTcar Series is a major touring series that holds regular events at Tri City Speedway. The June 1, 2018 event marked their eleventh visit to the track, paying $3,000-to-win with UMP Late Models, Modifieds, B-Modifieds, Micros, and Crate Late Models.
• UMP DIRTcarcoreStrategic or Co-development Partner · 1 June 2018UMP (United Midwestern Promoters) sanctions multiple divisions at Tri City including Late Models, Modifieds, B-Modifieds, and Street Stocks. The sanctioning body provides rules, points, and series coordination.
• Lucas Oil Late Model Dirt SeriescoreStrategic or Co-development Partner · 2 May 2014Premier national touring Late Model series that held a Spring Classic event at Tri City Speedway on May 2, 2014, featuring 34 entrants and $12,000 prize money.
• MOWA (Midwest Open Wheel Association)coreStrategic or Co-development Partner · 18 April 2014MOWA holds 410 Winged Sprint car events at Tri City Speedway, with their first 2014 visit on April 18th featuring 25 cars.
• St. Louis Screw and BoltminorGTM or Marketing PartnerLocal industrial company that sponsors Tri City Speedway and displays advertising on-site. They have a billboard advertisement visible at the venue.
• Wholesale Batteries, Inc.minorGTM or Marketing PartnerRegional battery distributor that sponsors Tri City Speedway and is listed as an on-site advertiser/vendor.
• Apache VillageminorGTM or Marketing PartnerLocal RV dealer/manufacturer that sponsors the venue and appears as an on-site advertiser.
• DIRTcarcoreStrategic or Co-development PartnerDIRTcar sanctions Late Models and UMP Modifieds at Tri City Speedway, providing official rules and series oversight for major events.
• STL Racing PhotosminorGTM or Marketing PartnerLocal racing photography service that provides event photo coverage for Tri City Speedway, linked on their media page.
• POWRicoreStrategic or Co-development PartnerPOWRi sanctions Midget and Sprint events at Tri City, including POWRi WAR (Western Athletic Racing) Non-Wing Sprints and POWRi Midgets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kokomo Speedway: Established Midwest dirt track in Indiana with multi-class weekly racing and major touring events. Larger and more established than Tri City but operates in an adjacent regional motorsports market with overlapping sanctioning partnerships.
• Eldora Speedway: Premier national dirt Late Model and Sprint Car venue in Ohio and a benchmark for high-purse touring events (World 100, Dirt Late Model Dream). Sets the standard for the kind of premium events Tri City aspires to host.
• Knoxville Raceway: Iconic Sprint Car capital in Iowa that hosts major national events. Not a direct local competitor but shares the Sprint Car / Late Model touring ecosystem and the same DIRTcar / sanctioning body infrastructure.
• World Wide Technology Raceway (Gateway): Larger motorsports complex in the same St. Louis metro (Madison, IL) hosting NASCAR, IndyCar, and drag racing. Not a direct competitor for weekly dirt racing but competes for regional motorsports sponsorship dollars and spectator attention.

Direct peers

• Jacksonville Speedway: Central Illinois dirt oval offering UMP and DIRTcar-sanctioned Late Model and Modified racing. Operates in a similar size class and regional catchment to Tri City.
• Highland Speedway: Dirt track in Highland, IL within the same St. Louis–Metro East market. Competes for weekly UMP/DIRTcar-sanctioned Late Model and Modified events and overlapping amateur driver pools.
• Spoon River Speedway: Illinois-based dirt track running DIRTcar UMP Late Models and Modifieds on a similar weekly schedule. Comparable in size, event mix, and target audience to Tri City.
• Fairbury Speedway: Central Illinois dirt Late Model venue that regularly hosts major touring series including MARS and DIRTcar. Comparable in scale and event mix to Tri City and competes for touring series calendar slots.
• Federated Auto Parts Raceway at I-55: Dirt oval located in Pevely, MO, roughly 30 miles from Tri City, also in the St. Louis metro. Directly competes for DIRTcar Late Model, UMP Modified, and touring series events, drivers, and spectators in the same regional fan base.

Others

• DIRTcar Racing: National sanctioning body that oversees Late Model and Modified rules, points, and series at Tri City. Functions as an enabling ecosystem participant — its calendar and rule-set directly determine Tri City's event economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TriCitySpeedway
• Xx.com/TriCity11
• LinkedInlinkedin.com/company/tri-city-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri City Speedway