What eldora speedway does

Eldora Speedway Inc. operates a high-banked half-mile clay oval racetrack in Rossburg/New Weston, Ohio, carved from a natural amphitheater between the Eldora Ballroom and the Wabash River. The venue has hosted motorsports events continuously since its 1954 founding by Earl Baltes and was acquired in 2004 by three-time NASCAR champion Tony Stewart. Its product portfolio centers on a slate of marquee crown-jewel events — including the World 100 (since 1971), Dirt Late Model Dream, Kings Royal, 4-Crown Nationals, and Baltes Classic — plus weekly racing programs across divisions such as UMP DIRTcar Late Models, Modifieds, and Stock Cars, and an annual NASCAR Camping World Truck Series dirt race.

The business generates revenue through six primary streams: event ticket sales, on-site camping and Turn Three VIP suite rentals, branded merchandise (eldoramerch.com), sponsorship and advertising, streaming/media rights via the FloRacing partnership, and racing-series hosting fees. Distribution runs through direct-to-consumer channels including the Showare ticketing platform, TicketForce, the on-site box office, and FloRacing's global live and on-demand streaming service. Eldora serves three customer segments — racing enthusiasts, corporate sponsors/advertisers, and racing teams/drivers — and leverages longstanding partnerships with NASCAR, World of Outlaws, USAC, Kubota High Limit Racing, and UMP DIRTcar.

Eldora is privately held under Tony Stewart's ownership, with no disclosed revenue, funding rounds, or headcount. The company's competitive position rests on its 70+ year heritage, status as the only major high-banked clay oval hosting top-tier series in the U.S., natural amphitheater terrain, and integration with national touring series that supply built-in audience channels.

Name

eldora speedway

Legal name

Eldora Speedway Inc.

Website

https://eldoraspeedway.com

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Eldora Speedway is a privately owned high-banked half-mile clay oval racetrack in Rossburg, Ohio, founded in 1954 and owned by Tony Stewart since 2004. It hosts marquee dirt-track events such as the World 100, Kings Royal, and Dirt Late Model Dream, selling tickets, camping, suites, merchandise, and streaming to racing fans, sponsors, and teams.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Dirt track racing
• Motorsports events
• Racing venue tickets
• Camping hospitality
• Racing merchandise

Headquarters

HQ city

New Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Ticket Sales: Primary revenue stream from selling tickets to racing events, ranging from regular season shows to major crown jewel events like the World 100, Kings Royal, and Dirt Late Model Dream.
2. Camping & Hospitality: Revenue from on-site camping facilities, suite rentals, and hospitality packages including Turn Three VIP Suites.
3. Merchandise Sales: Sales of Eldora Speedway branded merchandise through eldoramerch.com and on-site outlets.
4. Sponsorship & Advertising: Partnership deals with corporate sponsors for event naming rights, signage, program advertising, videoboard commercials, and track branding.
5. Streaming & Media Rights: Live streaming via FloRacing and pay-per-view on-demand content through Eldora's live events platform.
6. Racing Series Hosting Fees: Hosting fees from racing series events including Kubota High Limit Racing and other national touring series.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Eldora Speedway operates a high-banked half-mile clay oval racetrack in Rossburg, Ohio, hosting major dirt track motorsports events year-round. The venue sells event tickets, camping passes, VIP suites, pit passes, and branded merchandise directly to racing fans, and distributes live race coverage through the FloRacing streaming platform. Major events include the World 100, Dirt Late Model Dream, Kings Royal, 4-Crown Nationals, Baltes Classic, and the annual NASCAR Camping World Truck Series dirt race.

Product overview

Eldora Speedway is a premier dirt racing venue in Rossburg, Ohio, operated by Tony Stewart since 2004. The facility hosts major racing events including the World 100 (dirt Late Models), Dirt Late Model Dream, Kings Royal (sprint cars), 4-Crown Nationals (open-wheel), and Baltes Classic. The company offers ticketing, camping, VIP suites, and live streaming via FloRacing. Racing divisions include UMP DIRTcar Late Models, UMP DIRTcar Modifieds, Eldora Stock Cars, and hosts the annual NASCAR Camping World Truck Series dirt race.

Differentiator

Problem solved

Functional benefit

Products and services

• World 100 The premier dirt Late Model race at Eldora, held annually since 1971. Features twin 25-lap A-Features leading to a 100-lap championship chase with significant prize money.
• Dirt Late Model Dream Major dirt Late Model event at Eldora featuring large purses, hosted annually in early June with multiple qualifying nights.
• Kings Royal Elite sprint car racing event held annually in July, one of the biggest events in short-track racing featuring the world's top sprint car drivers.
• 4-Crown Nationals Multi-discipline racing event featuring multiple open-wheel divisions including USAC Midgets, USAC Sprints, and other open-wheel categories.
• Baltes Classic Annual event honoring track founders Earl and Berneice Baltes, featuring Late Models, Modifieds, and Stock Cars with points races and championship finals.
• Race Tickets Online ticket sales for all Eldora events including reserved seating, general admission, and suite rentals, sold via Showare.com and TicketForce.
• Camping On-site camping facilities with various lot options, maps, and fee charts for event attendees.
• Pit Passes Access passes for competitors and crew to the infield and pit areas, including restricted area access.
• Turn Three Suites VIP suite rentals offering premium viewing experiences with hospitality services.
• Live Streaming (FloRacing) Live webcast of races via the FloRacing platform, plus on-demand race replays at live.eldoraspeedway.com.
• Eldora Merch Official merchandise store at eldoramerch.com featuring branded apparel and memorabilia.
• NASCAR Camping World Truck Series Dirt Race Annual NASCAR Truck Series race on dirt, known as the 1-800 CarCash Mud Summer Classic; the only NASCAR Truck Series event on dirt in the United States.

Quantifiable outcome

• World 100 event has been held at Eldora since 1971
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Coltman Farms RacingminorStrategic or Co-development Partner · 1 June 2026New partnership announced in 2026 supporting Late Model teams, rookies, and top performers. Focuses on developing young talent and recognizing excellence in the racing community.
• Kubota High Limit RacingcoreStrategic or Co-development PartnerMajor racing series featuring 61 events across 20 states. Eldora hosts three major six-figure paydays as part of this series. The partnership brings high-profile touring series events to the speedway.
• FloRacingcoreTechnology or IntegrationLive streaming platform partner for Eldora events. Provides watch live streaming capabilities and races on-demand viewing at live.eldoraspeedway.com
• Community Blood CenterminorOthersCommunity partnership for blood drives held at the Eldora Ballroom venue. Supports local community health initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bristol Motor Speedway: Iconic NASCAR-owned short track and one of the highest-attended motorsports venues in the U.S. Overlaps with Eldora in hosting NASCAR-sanctioned racing on a short oval, but at a much larger scale and paved surface.
• Dover Motor Speedway: NASCAR Cup Series venue in Delaware. Comparable motorsports venue operator with multi-day race weekends and large-scale ticketing/camping operations, though on a paved surface at much higher attendance scale.

Direct peers

• Williams Grove Speedway: Pennsylvania half-mile dirt oval that hosts the World of Outlaws Sprint Car Series and the legendary Williams Grove National Open. Competes with Eldora for the same top-tier sprint car events and driver/talent pool.
• I-55 Raceway (Federated Auto Parts Raceway at I-55): Pevely, Missouri dirt track hosting the World of Outlaws' Ironman 55 and major Late Model events. Directly comparable half-mile dirt oval with similar marquee event economics.
• Knoxville Raceway: Premier Iowa dirt track and longtime Knoxville Nationals host. Directly comparable to Eldora as a top-tier half-mile dirt oval hosting the Knoxville Nationals (sprint cars) — a flagship event on par with Eldora's World 100 and Kings Royal.
• Huset's Speedway: South Dakota high-banked dirt oval acquired by Tony Stewart in 2020. Sister property under same ownership with comparable weekly racing and touring series events, making it a tight operational peer.
• Volusia Speedway Park: Florida dirt track owned by Tony Stewart that hosts the annual DIRTcar Nationals, a major early-season dirt Late Model and sprint car event. Same owner and very similar event portfolio, making it a near-direct operational peer.
• Limaland Motorsports Park: Ohio-based dirt track hosting weekly racing and regional events. Comparable venue in the same geography, competing for the same regional dirt racing audience.

Others

• Tony Stewart Racing: Tony Stewart-owned motorsports team operation that competes at Eldora and other dirt tracks. Related party under same beneficial ownership, relevant for understanding the broader Stewart motorsports ecosystem.
• FloSports (FloRacing parent): Parent company of FloRacing, Eldora's streaming/media rights partner. Not a competitor but a key ecosystem partner that monetizes Eldora's content to subscribers; relevant for understanding streaming economics and reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EldoraSpeedway
• YouTubeyoutube.com/EldoraSpeedwayInc
• Facebookfacebook.com/EldoraSpeedway
• LinkedInlinkedin.com/company/eldora-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eldora speedway