Amber Pasta

What Amber Pasta does

UAB Amber Pasta, founded in 1996 and headquartered in Kaunas, Lithuania, is the largest and most modern pasta manufacturer in Lithuania and one of the largest in the Baltic States. The company produces a diversified pasta portfolio across 10 product lines — soft wheat (with and without eggs), durum wheat, whole grain, buckwheat, organic, spelt (light and whole grain), oat, and high-protein (26% protein) pasta — manufactured at its Panevėžys facility on modern Swiss Bühler production lines using both bronze and teflon die technologies. Its two flagship consumer brands, GINTARINIAI and PASAKA, hold the leading position in the Lithuanian retail pasta market by volume, complemented by an Amber-Black premium sub-line and a private label manufacturing service offering flexible packaging from 400g to 5kg.

Amber Pasta operates primarily as a B2B export business, distributing 80% of its production to over 20 countries including Scandinavia, Western Europe, South Africa, the Middle East, and the USA. Africa has been its main export direction since 2008, supported by long-term distribution partnerships. A smaller direct-to-consumer e-commerce channel operates through the company website pasta.lt. The company maintains international quality and food safety certifications (ISO 9001, ISO 22000, IFS Food, Halal) plus EU Organic certification for its organic range, enabling access to regulated export markets.

The business is a privately held subsidiary within the AB Baltic Mill corporate group, alongside sister company UAB Malsena Plius, Lithuania's leading flour producer, providing vertical integration into a key raw material. Amber Pasta employs 51-100 people, more than half of whom are persons with disabilities under adapted working conditions. The company is currently executing the EU-funded 'FragileP' automation project (2023-2026) with KEMEK Engineering to modernize its cutting-packaging-transfer-palletizing line, and was named 'Lithuanian Exporter of the Year' in both 2021 and 2024.

Name

Amber Pasta

Legal name

UAB "Amber Pasta"

Website

https://pasta.lt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Amber Pasta is the largest pasta manufacturer in Lithuania and one of the largest in the Baltic States, producing soft wheat, durum, whole grain, organic, spelt, buckwheat, oat, and high-protein pasta at its Panevėžys facility for export to 20+ countries and the domestic Lithuanian retail market under the GINTARINIAI and PASAKA brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pasta Product Sales: Manufacturing and selling pasta products through retail, wholesale, and export channels. Products include soft wheat pasta, whole grain pasta, buckwheat flour pasta, durum wheat pasta, organic pasta, spelt pasta, oat pasta, and protein pasta. The company holds leading market position in Lithuania and exports 80% of production to over 20 countries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Amber Pasta manufactures and sells dry pasta products (soft wheat, durum wheat, whole grain, spelt, oat, buckwheat, organic, and high-protein varieties) at its Panevėžys facility using modern Swiss Bühler production lines. The company distributes primarily through wholesale and export channels (roughly 80% of production to more than 20 countries), while also selling GINTARINIAI and PASAKA branded pasta in Lithuanian retail and through its own e-commerce site, and offering private label manufacturing services to partners in multiple packaging sizes.

Product overview

Amber Pasta is the largest and most modern pasta manufacturer in Lithuania, producing a diversified portfolio of pasta products across 10 distinct product lines. The core offering includes soft wheat pasta (with and without eggs), durum wheat pasta, oat pasta, buckwheat flour pasta, organic pasta, spelt pasta (light and whole grain), and high-protein pasta — each available in various pasta shapes. The company operates two primary sub-brands: GINTARINIAI and PASAKA. Additionally, Amber Pasta provides private label manufacturing services, allowing partners to commission custom-branded pasta in multiple packaging sizes (400g to 5kg) and shapes. All products are manufactured at modern Swiss Bühler production lines in Panevėžys, Lithuania.

Differentiator

Problem solved

Functional benefit

Brands

• GINTARINIAI: Primary pasta brand sold in Lithuanian retail markets.
• PASAKA
• Amber-Black

Products and services

• Oat Pasta (Avižiniai makaronai) Pasta made from a blend of oat flour and whole grain wheat flour, rich in beta-glucans that help maintain normal blood cholesterol levels and provide sustained energy. Targeted at health-conscious consumers and available in various pasta shapes.
• High Protein Pasta (Baltyminiai makaronai) Pasta containing 26% protein with 30% fewer carbohydrates than regular wheat pasta; recommended for professional athletes and active individuals. Targeted at sports nutrition and active lifestyle consumers.
• Organic Pasta (Ekologiški makaronai) Pasta made from organic high-quality wheat or spelt flour bearing the EU Organic logo, certifying that at least 95% of agricultural ingredients are produced organically. Targeted at consumers seeking certified organic food products.
• Buckwheat Flour Pasta (Grikių miltų makaronai) Pasta made from 50% buckwheat flour and 50% whole grain wheat flour; buckwheat provides higher levels of good fats and plant proteins than other grain flours. Targeted at consumers seeking alternative grain pasta options.
• Durum Wheat Pasta (Kietųjų kviečių makaronai) Pasta made from durum wheat, characterized by high protein content; does not overcook or stick together and is a source of dietary fiber with no synthetic additives. Targeted at consumers seeking traditional premium pasta.
• Soft Wheat Pasta (Minkštųjų kviečių makaronai) Pasta made from selected high-quality soft wheat flour using special technology and long-standing production traditions; does not stick or break when cooked correctly, preserving natural flavor and golden color. Targeted at general household consumers.
• Soft Wheat Pasta with Eggs (Minkštųjų kviečių makaronai su kiaušiniais) Egg pasta made from high-quality soft wheat flour with eggs added to the dough; more golden, elastic, and richer in taste when cooked, with no synthetic additives. Targeted at consumers seeking traditional egg pasta.
• Spelt Pasta (Speltų makaronai) Pasta made from light spelt wheat flour; spelt is one of the oldest grain crops, known since the Stone Age, with grains protected by husks that shield them from environmental impact. Targeted at consumers seeking ancient grain pasta alternatives.
• Whole Grain Spelt Pasta (Visų grūdo dalių speltų makaronai) Pasta made from 100% whole grain spelt wheat flour; spelt has nearly all nutrients and vitamins needed for complete human nutrition, with a gluten structure different from regular wheat. Targeted at health-conscious consumers seeking whole grain alternatives.
• Whole Grain Pasta (Visų grūdo dalių makaronai) Pasta made from 100% whole grain wheat flour and water, retaining the natural nutrients and fiber found in the grain; characterized by a slightly darker, gentle brown color. Targeted at consumers seeking whole grain food options.
• Private Label Pasta Manufacturing Contract manufacturing of pasta products under partner brands, with modern packaging equipment capable of packaging products into multiple package types and weights (400g, 500g, 1kg, 3kg, 5kg) and various pasta shapes and flavors. Targeted at retail brands and distributors seeking custom-branded pasta.

Quantifiable outcome

• Over 30% sales growth in past two years with 2024 reaching highest point in four-year period
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KEMEK Engineering (UAB)minorStrategic or Co-development Partner · 1 December 2023KEMEK Engineering and partner UAB Amber pasta jointly implement the 'FragileP' project (No. 02-019-K-0151). KEMEK Engineering is a leading company in specialized technical solutions for automation and production process management in the Baltic and CIS countries. Amber pasta provides expertise and competencies for experimental development activities to achieve project goals of increasing production efficiency, reducing human error risks, and increasing product quantity per unit of time.
• AB Baltic Mill (parent company)coreOthersUAB Amber pasta belongs to a corporate group with flour production leader in Lithuania - UAB Malsena plus. The parent company AB Baltic Mill (code 302639722, address: Stoties g. 65, Vievis, Lithuania) receives data sharing as part of the data controller relationships. Combined company history reaches nearly 200 years.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Lubella: Leading Polish pasta and flour brand owned by Lubella/Maspex. Comparable as a regional peer operating next door to the Baltics with overlapping EU retail distribution, specialty pasta lines, and export ambitions into Eastern European markets.
• Makfa: Russia/CIS pasta and flour manufacturer with broad pasta portfolio and significant Eastern European and CIS distribution. Comparable as a regional peer serving similar export geographies (CIS, Middle East, Africa) with overlapping private-label and retail pasta offerings.

Direct peers

• Barilla Group: World's largest pasta manufacturer producing durum and soft wheat pasta across multiple categories globally. Direct competitor to Amber Pasta in retail and export markets, with overlapping private-label capabilities and similar SKU breadth in specialty/grain-based pasta.
• Rummo: Italian premium pasta brand using bronze dies and slow-drying methods for high-quality texture. Comparable to Amber Pasta in technology differentiation, premium positioning, and presence in multiple European and overseas markets.
• Pastificio Lucio Garofalo: Italian pasta manufacturer focused on premium Gragnano-style pasta using bronze dies. Comparable to Amber Pasta in production technology, premium retail positioning, and international distribution focus.
• De Cecco: Italian premium pasta maker using bronze dies for porous, sauce-absorbing pasta texture. Directly comparable to Amber Pasta's bronze-die premium positioning, including export-led growth and specialty/whole-grain line extensions.
• La Molisana: Italian durum wheat pasta producer with strong export orientation and a broad specialty pasta range. Directly comparable to Amber Pasta on grain-based SKU breadth, private label, and export-led growth strategy.

Broad incumbents

• Buitoni (Nestlé): Major pasta brand owned by Nestlé with broad portfolio spanning dry pasta, fresh pasta, and sauces. Comparable as a broad incumbent competing in retail pasta aisles where Amber Pasta's GINTARINIAI and PASAKA brands also sit.
• Panzani (Ebro Foods): French pasta and sauce brand owned by Ebro Foods, one of Europe's largest pasta manufacturers. Comparable as a broad incumbent with overlapping private-label, retail, and export distribution channels where Amber Pasta competes.
• Catelli (The J.M. Smucker Co.): North American pasta brand with specialty and whole-grain lines. Comparable as a broad incumbent operating in retail pasta with specialty/health-focused SKUs similar to Amber Pasta's product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber Pasta