Makfa JSC

What Makfa JSC does

Makfa JSC (АО «МАКФА») is a Russian food manufacturer founded on December 10, 1937, and headquartered in Chelyabinsk, Russia. The company produces and sells pasta products, wheat flour and baking mixes, groats (buckwheat, millet, barley, rice, quinoa, bulgur, lentils, chickpeas), and cereal flakes. Its portfolio includes over 50 pasta varieties, multiple flour types, and sub-brands such as LIVINGOOD (functional pasta with beta-glucan and calcium), MAKFA GLUTEN FREE (rice-corn pasta manufactured at a dedicated facility in Spain), and Wellness (pasta fortified with turmeric, spirulina, plant protein, and seaweed). MAKFA operates Russia's largest pasta workshop (opened 2002) and is among the TOP-5 global pasta manufacturers. The company has been ranked #1 in Russia's "Loved Brands of Russians" pasta category for 18 consecutive years (2009-2025), and the company states that every second Russian resident chooses MAKFA pasta.

The company is vertically integrated from grain to finished product. It owns durum wheat and bread wheat milling facilities commissioned in 1999, 2012 (~90% automation), and 2013, Italian Braibanti pasta production lines, and a grain processing plant in Altai Krai (opened 2014) that ranks in Russia's TOP-5 by processing capacity. The MAKFA Quality Control Center, established in 2013, conducts more than 448,900 studies per year. Production is governed by 23 internal product quality standards and 40+ raw material standards that exceed mandatory ГОСТ requirements, with ISO 9001, ISO 22000, FSSC 22000, Halal, and Russian Quality Mark certifications.

MAKFA generates revenue through five main product streams: pasta products, flour and baking mixes, groats and cereals, HoReCa bulk packaging, and specialty/functional products. Distribution runs through Russian retail and supermarket chains, a dedicated HoReCa (hotels, restaurants, cafes) channel, an own-brand e-commerce storefront, and export to 33 countries across 35 international directions via regional distributors. Pricing is by unit weight (1 kg to 25 kg packaging), with both B2C retail and B2B wholesale channels. Marketing centers on the makfa.ru recipe and culinary trends hub (100+ recipes), SEO, VKontakte social media, and earned media via consumer-vote awards. Makfa JSC is a privately held Russian joint-stock company (АО) with no public listing or ticker, and its revenue is not publicly disclosed.

Name

Makfa JSC

Legal name

АО «МАКФА»

Website

https://makfa.ru

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

Makfa JSC, founded in 1937 and headquartered in Chelyabinsk, Russia, is the country's leading pasta, flour, and grain producer. It operates Russia's largest pasta workshop, has held the #1 pasta brand position in Russia for 18 consecutive years, exports to 33 countries, and ranks among the world's TOP-5 pasta manufacturers.

Ownership category

akta.pro rank

Product category

Pasta Products

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311), Breakfast Cereal Manufacturing (31123)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD), Dried & Dehydrated Foods Manufacturing (AFAKACAK), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Pasta manufacturing
• Flour milling
• Grain processing
• Durum wheat products
• Food manufacturing

Headquarters

HQ city

Chelyabinsk

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pasta and Macaroni Products: Manufacture and sale of pasta products made from durum wheat, including egg pasta, whole grain pasta, gluten-free pasta, functional pasta (Wellness, LIVINGOOD), specialty formats, and instant express pasta. Sold through retail chains, supermarkets, and export channels.
2. Flour and Baking Mixes: Production and sale of wheat flour (highest grade, whole grain, specialty), alternative flours (rye, rice, buckwheat, corn, oat, spelt, flax, potato), and specialized baking flours (pizza, authentic pasta). Sold through retail and wholesale channels.
3. Groats and Cereals: Manufacturing and sale of groats (buckwheat, millet, barley, rice, quinoa, bulgur, lentils, chickpeas), cereal flakes, multigrain cereals, instant porridges, and breakfast cereals. Distributed domestically and internationally.
4. HoReCa Channel: Dedicated product line for hotels, restaurants, cafes, pizzerias, canteens, and other catering establishments, offering high-quality pasta, flour, and groats in bulk/industrial packaging.
5. Specialty and Functional Products: Functional pasta sub-brand LIVINGOOD (high-protein, high-calcium), Wellness line with superfood additives (turmeric, spirulina, grape seed flour, plant protein, seaweed), and ready-to-cook porridges in individual portions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAKFA JSC manufactures and sells pasta products made from durum wheat (50+ varieties including long, short, specialty, egg, whole grain, and express formats), wheat and alternative flours (rye, rice, buckwheat, corn, oat, spelt, flax, potato) plus specialty baking flours, grains and cereal flakes (buckwheat, millet, rice, quinoa, bulgur, lentils, chickpeas), and a HoReCa channel supplying bulk pasta, flour, and grains to hotels, restaurants, cafes, pizzerias, and canteens. The company runs its own durum wheat mills, a bread-making flour mill, and a grain processing plant in Altai Krai, with a dedicated gluten-free pasta facility in Spain.

Product overview

MAKFA JSC is Russia's leading pasta and flour producer, also manufacturing grains, cereal flakes, and specialty food products. The portfolio centers on core product lines: pasta products (макаронная продукция) made from durum wheat in over 50 varieties, flour and baking mixes (мука и смеси) across multiple grain types, and grains/cereal flakes (крупы и хлопья). The company operates sub-brands including LIVINGOOD (functional pasta with beta-glucan and calcium), MAKFA GLUTEN FREE (gluten-free rice-corn pasta), and Wellness Line (functional pasta with turmeric, spirulina, and plant proteins). Recent additions include breadcrumbs (хлебцы), instant porridges, and an international grains collection featuring couscous, quinoa, bulgur, spelt, chickpeas, and lentils. Products serve both retail consumers and HoReCa sector. The company operates mills for durum wheat and bread-making flour, and a grain processing facility in Altai region.

Differentiator

Problem solved

Functional benefit

Brands

• LIVINGOOD: Functional pasta line with beneficial additives (beta-glucan, high protein, calcium). Includes LIVINGOOD High Calcium (awarded at SIAL China), LIVINGOOD Energy (high-protein, «Инновация года в здоровом питании»), and granola products. Ranked in Forbes TOP-10 most successful new brands in Russia (2020).
• MAKFA GLUTEN FREE
• Wellness
• Сегодня в меню

Products and services

• MAKFA Pasta Products Premium pasta products made from durum wheat, including long formats (spaghetti, linguine), short formats (penne, fusilli, spirals), specialty formats (lagman, beshbarmak, kespe for Eastern cuisine), egg pasta, whole grain pasta, express 3-minute pasta, and themed children's pasta. Over 50 varieties available for retail consumers and HoReCa.
• MAKFA Flour and Mixes Wheat flour in multiple packaging sizes (1kg to 25kg) including highest grade, whole grain, rye, rice, buckwheat, corn, oat, spelt, flax, and potato flour varieties for all types of baking. Specialty baking flours for pizza and authentic pasta, plus extra flour for delicate pastries.
• MAKFA Grains and Cereal Flakes High-quality grains and cereal flakes including buckwheat, rice (long-grain, round, basmati, jasmine, steamed), millet, barley, and multi-grain cereal flakes. Includes international grains collection (couscous, quinoa, bulgur, spelt, chickpeas, lentils), some available in convenient cooking bags.
• MAKFA HoReCa High-quality pasta, flour, and grain products for hotels, restaurants, cafes, pizzerias, canteens, and other food service establishments, offered in bulk/industrial packaging suitable for professional catering.
• LIVINGOOD Functional Pasta Functional pasta brand with beneficial additives including beta-glucan (high-protein LIVINGOOD Energy), high calcium (LIVINGOOD High Calcium), and granola/muesli variants. Targets health-conscious consumers and athletes.
• MAKFA GLUTEN FREE Gluten-free pasta line made from rice and corn flour combination. Includes spaghetti, spirals, penne, and ANIMALS shaped pasta for children. Produced at a dedicated facility in Spain to ensure purity.
• Wellness Pasta Line Pasta line from durum wheat for active lifestyle consumers containing five functional ingredients: turmeric, spirulina, grape seed flour, plant protein, and seaweed. Targets bodybuilders and fitness enthusiasts.
• MAKFA Breadcrumbs (Хлебцы) Crunchy bread product line in three varieties: baked, airy, and grain. Designed for active lifestyle consumers and can replace bread at any meal.
• Semolina Porridge (Манная крупа) Instant semolina porridge in Guryevskaya (classic) and cranberry-honey-ginger flavors. Cooks in 5 minutes.
• Muesli (Мюсли) Multi-grain muesli in three flavors: citrus and cardamom, berries and cinnamon, chocolate and vanilla. Supports quick healthy breakfast trend.
• Granola (Гранола) Natural granola with fermented oligofructose (prebiotic fiber). High fiber and protein content breakfast option. Gummy granola variant with next-generation sweeteners also available.
• Instant Porridges (Каши быстрого приготовления) Instant whole grain porridges with fructose for quick healthy breakfasts.
• Couscous and Quinoa in Cooking Bags Exotic grains (couscous and quinoa) in convenient cooking pouches. Each bag contains a single serving (66-67g dry). No rinsing required.
• Egg Pasta (Яичные макароны) Pasta with added eggs (fresh or egg melange). Features golden color, delicate homemade taste, and maintains shape during cooking.
• Eastern Series Pasta (Восточная серия) Specialty pasta formats for preparing Eastern cuisine dishes: lagman, beshbarmak, and kespe. Halal certified.
• Children's Pasta (МАКФИКИ) Themed pasta for children including various shaped formats: toys, underwater world, alphabet, zoo, dinosaurs. Targeted at family use with young children.
• Specialty Flour (Flour for Pizza, Flour for Authentic Pasta) Specialty flour for pizza and authentic pasta making. Allows home cooking at restaurant quality.
• Express Pasta (3-minute cooking) Express pasta that cooks in 3 minutes while preserving durum wheat properties and nutritional benefits.

Quantifiable outcome

• Every second resident of Russia chooses MAKFA pasta (market share leader)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• General Mills: General Mills owns Annie's (pasta), Old El Paso, and Nature Valley (granola/cereal bars) — overlapping with MAKFA's pasta, breakfast cereals, and muesli/granola categories. Comparable as a broad incumbent in grain-based consumer foods with diverse product portfolio.
• Ebro Foods: Ebro Foods is a Spanish multinational with significant pasta operations (Panzani in France, Riviana in the US) plus rice and grain businesses. Comparable to MAKFA as a broader incumbent in the pasta and grain-based foods space, though MAKFA is more concentrated in pasta/flour.

Direct peers

• Rummo Pasta: Rummo is an Italian pasta manufacturer known for durum wheat pasta with a focus on quality and international expansion. Comparable to MAKFA's core pasta positioning and emphasis on premium durum wheat sourcing.
• Barilla Group: Barilla is the world's largest pasta manufacturer and a direct comparable to MAKFA in dry pasta production from durum wheat. Both serve retail and HoReCa channels globally, with Barilla representing the upper bound of pasta industry scale that MAKFA approaches as a TOP-5 global player.
• La Molisana: La Molisana is an Italian pasta manufacturer with strong export focus and emphasis on 100% Italian durum wheat. Comparable to MAKFA's positioning as a vertically integrated pasta producer targeting both domestic and international markets.
• Pastificio Lucio Garofalo: Garofalo is an Italian premium pasta manufacturer with strong international export presence. Directly comparable to MAKFA in durum wheat pasta production, retail and HoReCa distribution, and global brand-building through quality certifications.
• King Arthur Baking Company: King Arthur is a leading North American flour and baking products brand. Comparable to MAKFA's flour and baking mixes business, which commands "Brand #1 in Russia" status in flour (Марка №1 в России, 2017 and 2024) and produces specialty flours for pizza, pasta, and pastries.
• De Cecco: De Cecco is a premium Italian pasta manufacturer using 100% durum wheat semolina, directly comparable to MAKFA's premium durum wheat positioning. Both emphasize traditional production methods, bronze die extrusion, and exports to multiple international markets.

Emerging players

• Bob's Red Mill: Bob's Red Mill specializes in whole grain, specialty, and alternative flours (rye, rice, buckwheat, spelt) — directly overlapping MAKFA's alternative flour portfolio. Comparable in specialty flour positioning for health-conscious and baking enthusiast consumers.
• Banza: Banza is a US-based emerging pasta brand made from chickpeas, representing the functional/alternative pasta category that MAKFA's LIVINGOOD and MAKFA GLUTEN FREE lines target. Comparable in the shift toward high-protein, gluten-free, and alternative-grain pasta positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%D0%BE%D0%B0%D0%BE-%D0%BC%D0%B0%D0%BA%D1%84%D0%B0-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makfa JSC