MySkinDoctor

What MySkinDoctor does

MySkinDoctor Limited is a UK-based, privately held digital health company that operates a mobile teledermatology platform enabling patients to photograph skin conditions and receive a consultant dermatologist review with a diagnosis and management plan within three working days. The company serves two distinct customer pathways: an NHS-funded service accessed via GP referral through the NHS e-Referral Service (e-RS) at no cost to the patient, and a self-pay private service priced at £105 per consultation that does not require a GP referral. The platform is built around a mobile application (available on iOS and Android) requiring patients to submit both close-up and overview images, with additional imagery requested if quality is insufficient. The platform integrates with NHS Electronic Patient Record (EPR) systems for e-booking, billing, and patient updates, and routes patients into one of four outcome pathways: discharge with management plan (33%), direct surgical booking (21%), direct outpatient clinic (43%), or secondary care (3%).

The business model combines NHS service contracts (described as subscription recurring) with self-pay one-time consultation fees and a transaction fee stream from e-prescriptions delivered via the SignatureRx partnership. The company is CQC regulated, GDPR compliant, Cyber Essentials Plus certified, and ORCHA approved, and holds Crown Commercial Service (CCS) supplier status enabling direct NHS procurement. Operating from Fishersgate, West Sussex (with a Brighton-area office), the company employs 11-50 staff and has been operating since 2018 (per firmographic data; a separate source references 2008, which appears to be a data discrepancy). No external funding rounds have been disclosed, and there is no parent company. Recognised as a finalist at the BMJ Awards 2020 and the Quality in Care Dermatology Awards 2021, MySkinDoctor's reported operational metrics include a 50% reduction in new patient hospital appointments, 7x consultant throughput, 100% follow-up attendance versus an 8% industry DNA rate, and a 4.5/5 app store rating.

Name

MySkinDoctor

Legal name

MySkinDoctor Limited

Website

https://myskindoctor.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MySkinDoctor is a UK-based digital dermatology platform that enables patients to upload skin photographs for remote assessment by consultant dermatologists, serving NHS GP-referred patients (free) and self-pay individuals (£105 per consultation) with diagnoses delivered within three working days.

Ownership category

akta.pro rank

Product category

Teledermatology Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

akta.pro secondary industry

Dermatology & Acne Prescribing + Pharmacy Delivery Platforms (HLALAIAK)

Keywords

• Teledermatology services
• Mobile dermatology app
• NHS e-referral dermatology
• Skin condition diagnosis
• Remote dermatology triage

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NHS Service Contracts: MySkinDoctor provides dermatology services to NHS patients referred by GPs through the NHS e-Referral Service. The service is available to NHS patients who have been provided with an access PIN code from their GP at no cost to the patient.
2. Self-Pay Private Consultations: Patients can pay £105 for a consultant dermatologist review of their skin condition without GP referral. This includes diagnosis where possible and a management plan within 3 working days.
3. Prescription Services: Self-pay patients requiring prescriptions receive them via e-prescription service (SignatureRx). These prescriptions are not NHS subsidized and prices vary depending on the medication prescribed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MySkinDoctor operates a mobile teledermatology application that allows patients to photograph a skin condition and upload it for remote assessment by a consultant dermatologist, who returns a diagnosis and management plan within three working days. The service is delivered through two distinct pathways: an NHS GP-referred pathway via the NHS e-Referral Service (e-RS), and a direct self-pay private pathway priced at £105 per consultation, with optional e-prescription fulfilment via SignatureRx.

Product overview

MySkinDoctor is a mobile teledermatology application providing remote dermatology assessments. The core MySkinDoctor App enables patients to photograph and submit skin conditions for review by consultant dermatologists, delivering diagnosis and management plans within 3 working days. The service operates through two pathways: the NHS Service (for GP-referred patients accessing free NHS-funded care via PIN code) and the Self-Pay Service (£105 private consultations). A Triage Service routes patients to appropriate care pathways including discharge with management plans, video consultations, outpatient appointments, or direct surgical bookings. Prescription services are delivered via an e-prescription partner (SignatureRx).

Differentiator

Problem solved

Functional benefit

Products and services

• MySkinDoctor App Mobile teledermatology application (iOS and Android) that lets patients photograph a skin condition, submit close-up and overview images plus a clinical history, and receive a consultant dermatologist diagnosis and management plan within three working days. For both NHS-referred and self-pay users.
• NHS Service Free-at-point-of-use NHS dermatology assessment pathway for patients referred by their GP through the NHS e-Referral Service, accessed using a PIN code and covering both routine referrals and the 2-week wait (2WW) suspected skin cancer pathway. Includes integration with NHS EPR systems for e-booking, billing, and patient updates.
• Self-Pay Service Direct-to-patient private dermatology review priced at £105 per consultation, available without GP referral via the MySkinDoctor app, delivering a diagnosis where possible and a management plan within three working days. When prescriptions are required they are issued via the SignatureRx e-prescription service.
• Triage Service Clinical triage capability that, after consultant dermatologist review, routes NHS patients to one of four outcomes: discharge with a management plan, video consultation, outpatient clinic appointment, or direct surgical booking, with outcomes recorded back in the EPR.

Quantifiable outcome

• 95% of submitted images can be diagnosed by consultant dermatologists
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Crown Commercial Service (CCS)coreStrategic or Co-development PartnerMySkinDoctor is a proud Crown Commercial Service supplier, supporting public sector organisations with trusted, compliant, and high-quality dermatology solutions. This supplier status enables the company to provide services to NHS trusts and other public sector organisations.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Livi (formerly Kry): European telehealth operator (Kry/Livi) providing video consultations with NHS GPs in the UK — competes for the same NHS digital pathway budgets and patient population as MySkinDoctor.
• Push Doctor: UK telehealth provider delivering remote GP and specialist consultations via mobile app, with NHS contract exposure — comparable to MySkinDoctor's NHS-integrated, app-first delivery model.
• Doctor Care Anywhere: UK-based digital health platform offering asynchronous and synchronous remote consultations across multiple specialties, including dermatology, with NHS and private payors — directly comparable to MySkinDoctor's dual NHS/self-pay model.
• First Derm: Teledermatology platform offering asynchronous photo-based dermatologist review — most direct functional peer to MySkinDoctor's core asynchronous teledermatology service.
• DermatologistOnCall: US-based teledermatology service connecting patients to board-certified dermatologists via photo and video — comparable asynchronous teledermatology model, though operating in the US.

Emerging players

• eConsult Health: NHS-used online consultation platform for GP practices that feeds into specialist referral workflows — comparable NHS-embedded primary-to-secondary care digital pathway participant.
• AccuRx: UK healthcare communication platform used by NHS GPs for patient messaging and video — adjacent infrastructure that GPs use alongside referral pathways like MySkinDoctor's e-Referral Service.
• SkinVision: AI-augmented skin condition assessment app that triages lesions and flags skin cancer risk — comparable mobile-first dermatology assessment category, with an AI-led rather than consultant-led model.

Broad incumbents

• Babylon Health: Large-scale UK-origin digital health platform offering AI-assisted triage and remote consultations — competes for NHS digital budgets and represents a much broader incumbent in MySkinDoctor's space.
• Visiba: Nordic telehealth platform provider supplying video and asynchronous consultation infrastructure to multiple European public health systems — comparable in integrating digital triage into NHS-style public healthcare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn7UD87yPCtM2d66EIW_4kg/featured
• LinkedInlinkedin.com/company/myskindoctor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySkinDoctor