What Framna does

Framna is a Copenhagen-headquartered digital product agency that designs, develops, and scales mobile applications, web platforms, and emerging-technology experiences for enterprise and government clients. The company emerged in 2024 from the merger of three Nordic digital firms (Bontouch, Move Agency, and Shape) and is backed by Waterland Private Equity. Framna operates 11 studios across Denmark, the Netherlands, Poland, Sweden, Switzerland, and the United States, employing 600+ product, design, and engineering professionals representing 35+ nationalities. Its client base spans banking (SEB, Ally), healthcare (Corti, Essity/TENA), aviation (DFW, MCO), retail and consumer brands (IKEA, Just Eat Takeaway.com, Post-it/3M), energy and utilities (Norlys, OK), transportation (SJ), and childcare (Partou), with several engagements exceeding a decade in tenure.

The company's core capabilities span native iOS and Android development, web platforms, AR/VR (notably the IKEA Studio AR SDK), and a recently expanded AI services portfolio that includes AI Services, Agentic Workflows, Agentic Commerce (co-developed with Stripe), AI Team Acceleration, AI-Enhanced Product Discovery, and a ChatGPT App Starter Framework built on the Apps SDK and MCP protocol. Framna's technical differentiation is anchored in applied AI integration across modalities (speech, computer vision, predictive analytics, generative AI) and in a proprietary delivery methodology called Forwardism. Notable project outcomes include a 40% reduction in triage errors for Corti's AI medical dictation system, 155k+ monthly active users on the Norlys energy app, and 1M+ MAU on the SJ train app.

Framna generates revenue through professional services billed to enterprise and government clients on a project or contract basis, with no publicly disclosed pricing tiers. The go-to-market motion is enterprise field sales, targeting industry leaders and ambitious brands seeking market-defining digital products, and is amplified by thought-leadership assets including the annual Mobile App Trends Report (13,750 surveyed users), The State of Product Development report (350+ professionals), and the Future Product Days conference. Beyond organic growth, the firm pursues targeted acquisitions—Bright Inventions (Poland, 2024) being the most recent—to deepen AI/IoT engineering capacity and extend its European footprint. The company is privately held and does not disclose revenue, ownership splits, or detailed financials.

Name

Framna

Legal name

Framna ApS

Website

https://framna.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Framna is a Copenhagen-based, Waterland-backed digital product agency with 600+ experts across 11 European and US studios that designs and develops mobile apps, platforms, and AI-powered experiences for enterprise clients in banking, healthcare, aviation, retail, energy, and transportation.

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)

Keywords

• Digital product development
• Mobile app development
• AI integration services
• AR/VR solutions
• Design engineering services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Product Development Services: Full-service digital product agency providing design, development, and strategy services to enterprise clients across various industries including banking, healthcare, retail, and transportation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Framna is a digital product agency that designs, builds, and ships software products for enterprise clients. The firm provides end-to-end services spanning product strategy, UX/UI design, mobile and web engineering, AR/VR experience development, and applied AI integration. Its clients are typically large enterprises seeking to launch or reinvent consumer-facing and internal digital products.

Product overview

Framna is a digital product agency that operates as a platform of specialized service offerings rather than a single unified product. The core portfolio consists of AI-focused services including AI Services, Agentic Workflows, Agentic Commerce, AI Team Acceleration, and AI-Enhanced Product Discovery, complemented by the ChatGPT App Starter Framework for rapid prototyping of conversational AI experiences. Beyond client services, Framna produces proprietary research including the annual Mobile App Trends Report and maintains the Forwardism methodology as its philosophical framework. The company also hosts the annual Future Product Days conference. Framna emerged from the 2024 merger of Bontouch, Move Agency, and Shape, and has grown through the 2024 acquisition of Bright Inventions. With 600+ experts across 11 studios in Denmark, Netherlands, Poland, Sweden, Switzerland, and the US, the agency creates digital products for clients across aviation, banking, energy, healthcare, mobility, retail, and transportation sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital product development services End-to-end design, engineering, and launch of mobile, web, and immersive digital products for enterprise clients across retail, banking, transportation, energy, healthcare, and personal-care sectors.
• AI Services Practice offering covering applied AI engineering for enterprise digital products, including large-language-model integrations and AI-native product builds.
• Agentic Workflows

Quantifiable outcome

• 40% triage errors reduced for Corti healthcare AI
• +12 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Bright InventionscoreStrategic or Co-development Partner · 1 January 2024Digital product engineering company specializing in mobile applications, software engineering, IoT, and AI technologies. With 82 specialists based in Poland, Bright Inventions brings strong engineering capabilities and a culture committed to quality. The acquisition strengthens Framna's presence in Europe and deepens expertise in IoT and AI engineering. Founded in 2012, Bright Inventions has developed products for organizations including Just Eat Takeaway.com, Relevo, and the UN World Food Programme.
• Michał Łukasiewicz (Bright Inventions CEO)coreOthersFormer CEO of Bright Inventions who transitioned into Framna following the acquisition, continuing to lead the Poland team.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ustwo: ustwo is a global digital product studio with studios in London, New York, and beyond that designs and builds mobile apps and digital products for enterprise clients. Directly comparable to Framna in offering (end-to-end product design + engineering), target market (enterprise/brand clients), and operating model (multi-studio).
• Work & Co: Work & Co is a digital product agency that designs and engineers apps, websites, and digital products for major brands and enterprises (e.g., Google, Nike, IKEA). Highly comparable to Framna's full-service product studio model and enterprise focus.
• Designit: Designit (part of Wipro) is a global design and innovation agency with strong Nordic and European presence. Directly comparable to Framna on digital product design, strategy, and engineering for enterprise clients in similar verticals.

Broad incumbents

• R/GA: R/GA (Interpublic Group) is a global innovation and digital product agency with deep enterprise client relationships. Larger, broader incumbent competing with Framna on enterprise product design and engineering mandates.
• Accenture Song: Accenture Song is the digital creative, design, and marketing services arm of Accenture, offering end-to-end digital product and experience design for the world's largest enterprises. The largest scaled competitor to Framna in enterprise digital product work.
• AKQA: AKQA, part of WPP, is a design and innovation agency building digital products and experiences for global brands. Broader incumbent with significantly larger scale and global reach, competing with Framna for the same enterprise digital product RFPs.
• Valtech: Valtech is a global digital experience agency offering strategy, design, and engineering services to enterprises. Comparable to Framna in offering and enterprise focus, but with broader geographic and service scale.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering strategy, design, engineering, and AI services to large enterprises. Competes with Framna for the same enterprise digital product and platform mandates at greater scale.
• Frog Design: frog (part of Capgemini Invent) is a global design and strategy firm that designs digital products and experiences for enterprises. Closely comparable to Framna on design-led product work, with the additional scale and bundling power of Capgemini.

Regional players

• Netlight: Netlight is a Nordic-based IT and digital consulting firm providing strategy, design, and engineering to enterprises. Comparable to Framna in digital product development, but primarily focused on the Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/framnastudios
• LinkedInlinkedin.com/company/framna
• Instagraminstagram.com/framnastudios
• Xx.com/framnastudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framna