E-Gaming Federation
E-Gaming Federation (EGF) is an independent Indian not-for-profit industry association that sets self-regulatory standards and certifies online skill-based gaming operators under its Code of Conduct, running alongside a Responsible Play framework, policy advocacy, and member services for gaming operators and service providers.
- Company typePrivate
- Founded-
- HeadquartersMalad, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E-Gaming Federation does
E-Gaming Federation (EGF) is an independent not-for-profit industry body established under India's Societies Regulation Act, operating as the self-regulatory organization for the online skill-based gaming sector. It does not accept casinos, betting, gambling, or lottery operators as members, drawing an explicit boundary around its domain. Its core deliverables are standards and certification: the Code of Conduct (CoC), launched in 2018 as India's first independently audited framework of its kind, provides the foundational rulebook governing player protection, KYC, deposit limits, responsible marketing, and RNG certification; members that pass third-party audits receive an annual EGF Certification framed as a gold standard.
EGF's product suite extends beyond certification to include the Responsible Play model (assisting vulnerable players, protecting player data, securing payments, and enforcing responsible marketing), a Self-Assessment Tool (a quiz-based screener for risky gaming behaviour), the Asli Gamer awareness campaign/badge program, and City Quest: Shades of Bharat, an educational mobile game co-built with Games24x7 under the Ministry of Information and Broadcasting's WAVES Create in India Challenge. The organization also runs the Manthan Series stakeholder forum on technology and policy (in partnership with UNICEF India) and engages in policy advocacy at both central and state levels.
Commercially, EGF operates a membership-funded model with two disclosed revenue streams: recurring membership fees from online gaming operators, service providers, and individual enthusiasts, and one-time/periodic certification services for members that pass mandatory third-party audits. Specific pricing tiers are not publicly disclosed and contact is routed through a membership application form and [email protected]. Customer segments span online gaming operators (primary), technical/marketing/legal service providers, individual enthusiasts (18+), and policymakers/government stakeholders; the organization represents prominent skill-gaming operators including Junglee Games, Head Digital Works, and Passion Gaming.
E-Gaming Federation firmographics
Firmographics- Name
- E-Gaming Federation
- Legal name
- E-Gaming Federation
- Website
- https://egf.org.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-Gaming Federation (EGF) is an independent Indian not-for-profit industry association that sets self-regulatory standards and certifies online skill-based gaming operators under its Code of Conduct, running alongside a Responsible Play framework, policy advocacy, and member services for gaming operators and service providers.
- Ownership category
- akta.pro rank
E-Gaming Federation industry classification
Industry- Product category
- Industry Association / Self-Regulatory Body
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Regulatory Consulting & Advisory (MPAEAOAA)
- akta.pro secondary industry
- Regulatory Reporting, Audit & Assurance Services (MPAEAOAC)
Keywords
Where E-Gaming Federation is headquartered
LocationHeadquarters
- HQ city
- Malad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
E-Gaming Federation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: EGF generates revenue through membership fees from online gaming operators and related service providers. Membership is open to organizations operating online gaming businesses, technical/marketing/legal service providers, and individual enthusiasts above 18 years of age.
- Certification Services: EGF provides certification services to members who meet Code of Conduct requirements and pass mandatory third-party audits. This certification serves as a gold standard in the gaming industry.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
E-Gaming Federation product offering
Product offeringCore offering
E-Gaming Federation is an independent not-for-profit industry association that sets self-regulatory standards and certifies online gaming operators in India through its Code of Conduct. It offers the Responsible Play model with self-assessment tools for player protection, advocates for progressive policy before government bodies, and runs awareness programs including the Asli Gamer campaign and the City Quest educational game.
Product overview
E-Gaming Federation (EGF) is an independent not-for-profit organization that serves as a self-regulatory body for India's online gaming industry. The organization operates a unified platform centered on its Code of Conduct (CoC) launched in 2018, which provides the foundational framework for certification and standards. The core product suite includes the CoC standards, EGF Certification for members, and the Responsible Play model with its self-assessment tool. EGF also offers the Asli Gamer campaign program and the City Quest: Shades of Bharat educational mobile game. The organization advocates for the online skill gaming industry while promoting responsible gaming practices and protecting consumer interests.
Differentiator
Problem solved
Functional benefit
Brands
- City Quest: Shades of Bharat: An educational card-based game aligned with NITI Aayog's SDG Urban Index to celebrate Bharat's urban development. Players compare city parameters across 56 cities using SDG indicators.
- Asli Gamer
Products and services
- Code of Conduct (CoC) Standards Transparent, ethical, and independently audited self-regulatory standards for India's online gaming industry ensuring responsible, secure, and fair gameplay. Covers player protection, KYC compliance, deposit limits, and RNG certification for member operators.
- EGF Certification Annual certification awarded to online gaming operators who qualify on all requirements of the Code of Conduct and undergo mandatory audits by independent third-party audit firms. The certification serves as a gold standard respected by the gaming industry.
- Responsible Play Model EGF's flagship self-regulatory model ensuring assisting vulnerable players, protecting player data, ensuring secure payments, and maintaining responsible marketing. Includes deposit limits, self-exclusion, playtime controls, and five principles for responsible play.
- Self-Assessment Tool A reliable and standardized measure of assessing risky gaming behavior through quizzes and assessments. Encourages healthy gaming habits and responsible gaming behavior among players.
- City Quest: Shades of Bharat Educational mobile game aligned with NITI Aayog's SDG Urban Index, celebrating Bharat's urban development. Players compete against Vishwakarma AI using 56 Indian city cards across 77 indicators and 15 SDGs. Promotes SDG localization and urban awareness.
- Asli Gamer Program Responsible gaming campaign and badge certification program encouraging gamers to follow best practices including deposit limits, entertainment-only play, and balanced gaming habits. Community of over 15,000 Asli Gamers.
- EGF Membership Program Open membership for online gaming operators, technical/marketing/legal service providers, policymakers, and individual enthusiasts (18+). Provides representation before government bodies, industry forums, certification access, and networking opportunities.
Companies that use E-Gaming Federation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
E-Gaming Federation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E-Gaming Federation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- National Law University, DelhicoreEGF signed a MoU with National Law University, Delhi for knowledge development, research, and capacity building in gaming and technology policy. EGF also participated in a roundtable organized by NLU Delhi to discuss roadblocks and regulatory frameworks for the online gaming industry with eminent jurists, industry leaders, legal professionals, and policy experts.
- Ministry of Information and BroadcastingflagshipEGF partnered with Ministry of Information and Broadcasting to launch 'City Quest: Shades of Bharat' - a custom-made online educational game as part of WAVES 'Create in India Challenge - Season 1'. This initiative aligns with Prime Minister's vision around urban planning.
- Games24x7coreGames24x7 powered the City Quest: Shades of Bharat educational game as the technology partner. The game is available on Google Play Store and features 56 Indian city cards based on NITI Aayog's SDG Urban Index.
- Social & Media MattersminorEGF launched a public awareness campaign to promote responsible gaming practices among young adults in partnership with Social & Media Matters.
- Grant Thornton BharatminorGrant Thornton Bharat and EGF jointly released a whitepaper titled 'Guardians of Safe Play: Ethical Gaming for Vibrant Bharat', advocating for comprehensive Code of Conduct in the gaming industry.
- UNICEF IndiacoreEGF hosted the second episode of Manthan Series in partnership with UNICEF India as Session Knowledge Partner, discussing pivotal issues at the intersection of technology and policy.
- AIGF and FIFScoreIndia's online gaming associations including EGF, AIGF, and FIFS jointly adopted the 'Code of Ethics' to promote responsible gaming practices, user safety, and build a safe, trusted, and accountable sector focusing on consumer protection.
- ASCI and DoCAminorEGF participated in an interactive consultation organized by ASCI and DoCA on surrogate ads, discussing the immediate need to stop such ads.
- NITI AayogcoreCity Quest game uses government-sourced data from NITI Aayog's SDG Urban Index, tracking 77 indicators across 15 SDGs for 56 Indian cities. This government data enables the educational gaming experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
E-Gaming Federation competitors and assessment
Company assessmentBroad incumbents
- International Association of Gaming Regulators (IAGR): Broad incumbent — IAGR is a global body of gaming regulators, not operators, focused on regulatory best-practice exchange. Comparable to EGF's Responsible Play / Code of Conduct mandate but operates on the regulator side rather than the operator side.
- European Gaming and Betting Association (EGBA): Broad incumbent — EGBA is the Brussels-based industry association representing major online gaming and betting operators in Europe. Comparable as a self-regulatory and policy-advocacy body for online gaming, though geographically focused on the EU and including betting operators EGF excludes.
- American Gaming Association (AGA): Broad incumbent — the AGA is the established US trade association for the gaming industry, covering casinos, sports betting, and online gaming. Comparable as a national gaming industry body, but operates at far greater scale and over a broader (regulated gambling) membership base than EGF.
Direct peers
- GamCare: Direct peer — GamCare is the UK's leading provider of information, advice, and support for problem gamblers. Comparable to EGF in its responsible-gaming mandate and operator-facing support services, though focused on treatment and helpline rather than certification.
- All India Gaming Federation (AIGF): Direct peer — AIGF is another India-headquartered industry association for online gaming operators. EGF and AIGF have jointly adopted a Code of Ethics with FIFS, making them the closest peer in scope, membership base, and policy-advocacy mandate.
- Responsible Gambling Council (RGC): Direct peer — RGC is a Canadian not-for-profit dedicated to responsible-gaming standards, prevention, and player-protection research. Highly comparable to EGF's responsible-play certification and self-assessment tools in scope and structure.
- Federation of Indian Fantasy Sports (FIFS): Direct peer — FIFS represents India's fantasy-sports operators and is the third signatory to the joint Code of Ethics alongside EGF and AIGF. Comparable in function (industry self-regulator) and in member type (skill-based online gaming operators).
Others
- Asia Gaming Brief (AGB): Others — AGB is a B2B media and intelligence platform covering the Asian gaming industry. Comparable as an information and community-building layer serving EGF's addressable members, though not itself an industry association.
Emerging players
- National Council on Problem Gambling (NCPG): Emerging player — US-based non-profit advocating for responsible gaming and consumer protection. Comparable in mission (responsible-gaming advocacy and self-regulation support) to EGF, though US-focused and not an industry-membership body.
Regional players
- Indian Esports Federation: Regional player — an India-based federation focused on esports, a category EGF also represents among its operator members. Comparable in being an India-headquartered industry body for a gaming sub-segment, though narrower in scope than EGF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
E-Gaming Federation social profiles
Digital presenceE-Gaming Federation financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Gaming Federation leadership team
Management profileNumber of profiles
Profiles1 record
E-Gaming Federation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Gaming Federation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Gaming Federation
What does E-Gaming Federation do?
E-Gaming Federation is an independent not-for-profit industry association that sets self-regulatory standards and certifies online gaming operators in India through its Code of Conduct. It offers the Responsible Play model with self-assessment tools for player protection, advocates for progressive policy before government bodies, and runs awareness programs including the Asli Gamer campaign and the City Quest educational game.
Is E-Gaming Federation a public or private company?
E-Gaming Federation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was E-Gaming Federation founded?
E-Gaming Federation was founded in -1. It employs 1 to 10 people.
Where is E-Gaming Federation based?
E-Gaming Federation is headquartered in Malad, India, in the Asia region.
How does E-Gaming Federation make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are certification Services.
Who are E-Gaming Federation's main competitors?
Broad incumbents on record are International Association of Gaming Regulators (IAGR), European Gaming and Betting Association (EGBA) and American Gaming Association (AGA). Direct peers are GamCare, All India Gaming Federation (AIGF), Responsible Gambling Council (RGC) and Federation of Indian Fantasy Sports (FIFS). Asia Gaming Brief (AGB) is listed as an others. National Council on Problem Gambling (NCPG) is listed as an emerging player. Indian Esports Federation is listed as a regional player.
Does E-Gaming Federation have an API?
No public API is recorded for E-Gaming Federation.
What industry is E-Gaming Federation in?
E-Gaming Federation's product category is Industry Association / Self-Regulatory Body. Its primary akta.pro industry code is MPAEAOAA, Gaming Regulatory Consulting & Advisory, with a secondary code of MPAEAOAC, Regulatory Reporting, Audit & Assurance Services. Its NAICS code is 713290 and its SIC code is 7900.