PureSquare

What PureSquare does

PureSquare is a Dubai-headquartered, privately-held cybersecurity company founded in 2007 (previously operating as GZ Systems) that offers a portfolio of digital privacy, VPN, security, and parental control tools for individuals and businesses. The company operates six wholly-owned product brands: PureVPN (consumer VPN launched 2008, the original and largest product), PureDome (SMB and remote-team security, repositioned as a Zero Trust Network Access solution in 2023), PurePrivacy (social media privacy checker), PureKeep (encrypted password manager launched 2021), PureEncrypt (cloud file encryption), and PureWL (white-label VPN platform for partners, launched 2022). The underlying technology centers on a proprietary global VPN server network with cross-platform support (Windows, Mac, Android, iOS), protocol features including OpenVPN, NAT firewall, and Internet Kill Switch, and an all-in-one management dashboard for business users. The company holds ISO 27001 certification (achieved 2024) and maintains offices in Dubai and the British Virgin Islands, having served over one million cumulative users by 2015-2016.

The company monetizes primarily through recurring subscriptions across its consumer and business security products, supplemented by licensing and royalty revenue from the PureWL white-label program. Go-to-market is hybrid: a product-led growth motion drives direct-to-consumer acquisition through product-specific websites (purevpn.com, puredome.com, pureprivacy.com, purekeep.com, pureencrypt.com), while PureDome supports an enterprise field sales motion targeting SMBs and larger organizations. Customer segments span individual consumers (primary), small-to-medium businesses, remote teams, and partner businesses using the white-label platform. Marketing is conducted through the corporate website, product domains, YouTube, LinkedIn, and a dedicated press room. Notable partnership milestones include DAZN (2017-2018) and Samsung (2021). Leadership consists of founders Uzair Gadit (CEO & Co-founder) and Aaqib Gadit (Director & Co-founder), and the company has grown without disclosed external funding.

Name

PureSquare

Legal name

PureSquare

Website

https://puresquare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

PureSquare is a Dubai-based, privately-held cybersecurity company offering consumer and business digital privacy, VPN, password management, cloud encryption, and zero trust security tools through its PureVPN, PureDome, PurePrivacy, PureKeep, PureEncrypt, and PureWL brands, serving over one million users globally since 2007.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Consumer VPN Subscriptions: PureVPN offers high-quality VPN service using encrypted networks for individual consumers seeking security, privacy and anonymity online
2. Business/Enterprise Security (PureDome): All-in-one dashboard for managing online privacy for remote teams, targeting SMB and enterprise customers
3. White Label VPN (PureWL): Branded VPN service solution for businesses, providing access to PureVPN infrastructure, tools and expertise
4. Password Manager (PureKeep): Password manager with cutting-edge encryption for secure storage of passwords and sensitive data
5. Cloud Encryption (PureEncrypt): Cloud security tool that encrypts photos, videos, and files for safe online storage
6. Social Media Privacy (PurePrivacy): Social media privacy checker that reviews privacy settings on Facebook, Instagram and other platforms

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PureSquare offers a suite of cybersecurity and digital privacy software products, including a consumer VPN service (PureVPN), a ZTNA solution for remote teams (PureDome), a password manager (PureKeep), a cloud file encryption tool (PureEncrypt), a social media privacy checker (PurePrivacy), and a white-label VPN platform for partners (PureWL). The suite serves individual consumers, SMBs, and enterprises with subscription-based software licensing across multiple platforms.

Product overview

PureSquare is a unified cybersecurity platform offering multiple consumer and business security products. The core portfolio includes PureVPN (encrypted VPN for online privacy), PureDome (ZTNA solution for team security management), PurePrivacy (social media privacy checker), PureKeep (encrypted password manager), PureEncrypt (file encryption tool), and PureWL (white label VPN for partners). The company has been operating since 2008, expanding from consumer VPN into a comprehensive security suite serving both individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• PureVPN High-quality VPN service using encrypted networks to keep users secure, private, and anonymous online. Targeted at individual consumers seeking online privacy and anonymity, and is available on Windows, Mac, Android, and iOS.
• PureDome All-in-one dashboard app for managing online privacy for remote teams, evolved from an SMB VPN into a Zero Trust Network Access (ZTNA) solution. Targeted at SMBs and enterprises needing team license management and secure remote access.
• PurePrivacy Social media privacy checker that reviews privacy settings on platforms like Facebook and Instagram, including hidden settings users may not know about. Targeted at individual consumers seeking to limit data tracking.
• PureKeep Password manager with cutting-edge encryption that securely stores passwords, banking details, and other sensitive data. Targeted at individual consumers and small teams needing secure credential storage.
• PureEncrypt Cloud security tool that encrypts photos, videos, and files for safe online storage. Targeted at individual consumers seeking to protect data in cloud environments.
• PureWL (White Label) White-label VPN platform that enables partners and businesses to create their own branded VPN service using PureSquare's PureVPN infrastructure, tools, and expertise. Targeted at enterprise partners seeking ready-made VPN infrastructure.

Quantifiable outcome

• Connect to PureVPN in 5 seconds
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• SamsungcoreStrategic or Co-development Partner · 1 January 2021Partnership closed with Samsung in 2021 as part of PureSquare's expanding business relationships and market presence.
• DAZNcoreStrategic or Co-development Partner · 1 January 2017Partnership closed with DAZN in 2017-2018, representing one of PureSquare's early significant business partnerships.
• PureWL PartnerscoreOEM/ Whitelabel/ Licensing PartnerPureWL (White Label) solution allows partners to create their own branded VPN services using PureVPN's infrastructure, tools and expertise. Partners gain access to established VPN technology without building from scratch.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ExpressVPN: Major consumer VPN brand with global server infrastructure. Direct competitor to PureVPN in commercial consumer VPN subscriptions and security value proposition.
• Surfshark (Nord Security): Consumer VPN brand with added security features (Surfshark One). Direct competing offering to PureVPN with similar positioning around bundled security.
• IPVanish: Established commercial VPN provider focused on consumer/SMB privacy and security. Direct competitive overlap with PureVPN in subscription pricing, feature parity and customer audience.
• Nord Security (NordVPN): Direct commercial VPN competitor offering NordVPN, Surfshark and adjacent security products (password manager, encrypted storage) under one umbrella. Mirrors PureSquare's multi-product consumer/SMB cybersecurity portfolio and go-to-market.
• Proton AG (Proton VPN): Direct competitor offering Proton VPN alongside Proton Mail, Proton Drive and Proton Pass as a unified privacy/security ecosystem. Closely comparable to PureSquare's bundled suite and its privacy-first positioning.
• CyberGhost VPN: Major commercial VPN provider serving consumer and SMB segments. Comparable to PureSquare's PureVPN in target market, subscription model and feature set.

Broad incumbents

• Zscaler: Public enterprise ZTNA/SASE leader. Comparable to PureSquare's PureDome in the zero-trust access category, but at vastly larger enterprise scale and with a pure-enterprise go-to-market.
• Cloudflare (Zero Trust / Access): Public cloud incumbent offering Cloudflare Access (ZTNA) as part of its broader SASE/security platform. Comparable to PureDome's ZTNA positioning, but from a global hyperscale infrastructure provider.
• Gen Digital (Norton VPN / Avast): Large incumbent cybersecurity vendor bundling VPN (Norton VPN, Avast SecureLine) into broader consumer security suites. Overlaps with PureSquare's consumer+enterprise security thesis but as a portfolio incumbent.

Emerging players

• Bitwarden: Leading cross-platform password manager. Direct competitor to PureKeep in password management, with a strong consumer/team security offering similar to PureSquare's suite-extension strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/purevpn
• LinkedInlinkedin.com/company/puresquarecom
• Xx.com/PureSquarecom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureSquare