PureWL
PureWL is a Dubai-based white-label cybersecurity subsidiary of PureVPN that provides SDK- and API-delivered VPN, password manager, AI Privacy Layer, and threat protection solutions to enterprises, SaaS vendors, hardware manufacturers, MSPs, and AI application builders under partner brands.
- Company typePrivate
- Founded2007
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PureWL does
PureWL is a Dubai-headquartered white-label cybersecurity platform that enables enterprises, SaaS vendors, MSPs, hardware manufacturers, and other partners to launch branded security products without building the underlying infrastructure. Operated as a subsidiary of PureVPN, the company inherits 17 years of the parent's cybersecurity experience and leverages PureVPN's global VPN server footprint as the foundation for its B2B offering. Its primary go-to-market is OEM/embedded: partners integrate PureWL technology under their own brand via self-serve portals, SDKs, and REST APIs, paying through custom multi-year licensing arrangements.
The product portfolio spans four core lines: a White Label VPN with multi-platform support and a 99.99% uptime SLA; a White Label Password Manager with centralized admin; an AI Privacy Layer providing real-time PII redaction, re-identification detection, role-based access control, and secure context injection for AI and automation pipelines; and a White Label Privacy Threat Protection suite combining tracker blocking, ad blocking, and encrypted traffic. Distribution occurs through native SDKs for Windows, Android, iOS, and macOS delivered via GitHub, CocoaPods, JitPack/Maven, and NuGet, plus a REST API surfaced at atomapi.com with bearer-token authentication. Notable technical and compliance posture includes ISO 27001 certification, GDPR alignment, and SDK-level design choices such as pause/resume and LAN access.
PureWL monetizes through (i) recurring white-label licensing fees (subscription/recurring, multi-year contracts), (ii) tiered SDK and API access based on usage or seat count, and (iii) a VPN reseller program allowing partners to retail under their own brand. Pricing is quote-based and not publicly disclosed. Named and category-level customers include Samsung Electronics (mobile security integration), router OEMs, bundle app developers, and SDK integration partners; the company markets the 2026-launched AI SOC product as an expansion vector into MSSPs. ISO 27001 and GDPR compliance, plus the PureVPN parent brand, are central to its enterprise sales narrative.
PureWL firmographics
Firmographics- Name
- PureWL
- Legal name
- PureWL
- Website
- https://purewl.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PureWL is a Dubai-based white-label cybersecurity subsidiary of PureVPN that provides SDK- and API-delivered VPN, password manager, AI Privacy Layer, and threat protection solutions to enterprises, SaaS vendors, hardware manufacturers, MSPs, and AI application builders under partner brands.
- Ownership category
- akta.pro rank
PureWL industry classification
Industry- Product category
- White-Label Cybersecurity Software Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG)
- akta.pro secondary industries
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Secure Configuration, Firmware/Software Update & Patch Management (HSAHAJAD)
Keywords
Where PureWL is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
PureWL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- White-Label Licensing: Partners license PureWL's cybersecurity technology stack (VPN, Password Manager, AI Privacy Layer) to sell under their own brand. Revenue generated through licensing fees based on subscription tiers, user volumes, or usage.
- SDK and API Access: Developers and partners access PureWL APIs and SDKs for platform integration. Revenue model based on API call volumes, SDK implementations, or tiered access plans.
- VPN Reseller Program: Resellers offer PureWL's industry-leading VPN services under their brand name with flexible pricing models, generating revenue through customer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/Partner Plans - Custom pricing based on requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
PureWL product offering
Product offeringCore offering
PureWL provides white-label, fully customizable cybersecurity software — including a VPN solution, Password Manager, AI Privacy Layer (real-time PII redaction), and Privacy Threat Protection (tracker/ad blocker) — delivered to businesses through native SDKs for Windows, Android, iOS, and macOS, plus RESTful APIs. Partners (SaaS vendors, hardware manufacturers, MSPs, fintechs, and others) rebrand and resell or embed these products under their own brand without building underlying security infrastructure.
Product overview
PureWL is a white-label cybersecurity platform offering an integrated suite of security solutions. The core portfolio includes: (1) White Label VPN Solution - the foundational product providing customizable VPN services with SDKs/APIs; (2) White Label Password Manager - encrypted credential management; (3) AI Privacy Layer - real-time PII redaction and privacy controls for AI pipelines; (4) Privacy Threat Protection - tracker/ad blocking integrated with VPN; and (5) VPN SDKs & APIs - native development tools for Windows, Android, iOS, and macOS. Additional offerings include a VPN Reseller Program and AI SOC for MSSPs. The platform targets diverse industries including SaaS, healthcare, fintech, crypto/Web3, and legal tech, with a focus on enabling partners to launch branded cybersecurity offerings without building infrastructure from scratch.
Differentiator
Problem solved
Functional benefit
Brands
- Atom SDK: A comprehensive VPN SDK (Software Development Kit) that enables developers to integrate VPN functionality into applications across Windows, macOS, iOS, and Android platforms.
- AtomVPN
- AI SOC
- Privacy AI
Products and services
- White Label VPN Solution Fully customizable white-label VPN solution enabling businesses to offer branded VPN services. Supports SDKs and APIs for seamless integration, with multi-platform deployment (Android, iOS, Windows, Chrome, Mozilla, Edge, Smart TV), 99.99% uptime SLA, and industry-leading VPN technology. Targets SaaS, hardware, ISP, and telecom partners.
- White Label Password Manager Advanced password management tool allowing clients to securely manage passwords in an encrypted environment, minimizing data breach risk while enhancing business and individual security with seamless brand alignment. Includes central control panel for partner administration.
- AI Privacy Layer Privacy infrastructure for developers and product teams enabling real-time PII redaction, re-identification, and role-based access control for data flowing through AI and automation pipelines. Supports privacy-preserving model interactions and secure context injection, ensuring AI applications remain compliant and secure by design.
- White Label Privacy Threat Protection Comprehensive privacy protection solution integrated with VPN technology that encrypts and anonymizes traffic, blocks intrusive trackers, and eliminates unwanted ads. Features seamless integration with APIs and SDKs for partner branding.
- VPN SDKs & APIs (Atom SDK) Native SDKs for Windows, Android, iOS, and macOS plus REST APIs enabling developers to customize cybersecurity applications and build dedicated backends for VPN services. Includes technical documentation, centralized control panel, central billing system integration, and authentication via atomapi.com (Bearer tokens + refresh tokens).
- VPN Reseller Program Program allowing partners to offer PureWL's industry-leading VPN services under their own brand with flexible pricing models, comprehensive cybersecurity suite, and dedicated 24/7 support. Drives new revenue opportunities for resellers.
- AI SOC AI-native security capability for Managed Service Providers (MSPs/MSSPs) that runs on top of existing security tools, turning fragmented signals into shared context and audited, human-approved action. Enables higher margins per tenant, more clients per analyst, and new services without new hires.
Quantifiable outcome
- Over 10% annual growth in cybersecurity market indicates strong demand for white-label solutions
- +3 more outcomes
Companies that use PureWL
Customer profileNamed customers4 records
Segments12 records
Ideal customer profiles8 records
PureWL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
PureWL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Samsung ElectronicsflagshipSamsung Electronics collaborated with PureWL to elevate mobile data security through white-label VPN integration for Samsung devices. This partnership demonstrates PureWL's ability to serve major electronics manufacturers requiring branded cybersecurity solutions.
- Router ManufacturerscorePartnership with networking hardware manufacturers to enhance digital privacy and network security through integrated VPN router solutions. Enables hardware partners to offer built-in VPN functionality.
- Bundle App DeveloperscoreCollaboration with application developers to provide secure and fast VPN solutions bundled with their ecosystem applications, strengthening overall product offering.
- SDK Integration PartnerscoreTechnology partners integrating AtomVPN SDKs (Windows, Android, iOS, macOS) into their applications to empower VPN growth with innovation through seamless SDK integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PureWL competitors and assessment
Company assessmentDirect peers
- PureVPN: Parent company and direct operator of the same VPN technology stack that PureWL white-labels. It is the most directly comparable business in terms of underlying infrastructure, feature set, and target end-user experience.
- NordLayer: Nord Security's B2B/white-label arm for business VPN, network access, and SaaS-style security. The closest direct white-label competitor to PureWL's VPN Reseller Program and SDK OEM model.
- Windscribe: VPN provider with an active white-label/custom-config program and partner offerings. Competes with PureWL for VPN resellers and OEM partners.
- TorGuard: Long-running VPN service that explicitly markets a white-label VPN reseller program. Closely comparable operating model to PureWL's Reseller Program.
- KeepSolid (VPN Unlimited): Vendor of VPN Unlimited with a white-label offering and a broader suite of privacy/security products—directly comparable breadth to PureWL's VPN + Password Manager + Privacy Threat Protection portfolio.
- Surfshark: Major consumer and B2B VPN provider (now under Nord Security) with partner/reseller programs. A direct competitor for the same partner and enterprise VPN accounts PureWL pursues.
- IPVanish: Consumer and partner-program VPN provider with white-label-style offerings for resellers. Competes with PureWL for the same white-label VPN reseller pool.
Broad incumbents
- Bitdefender: Established cybersecurity vendor with a formal white-label/OEM partner program across endpoint, network, and privacy categories. Competes with PureWL for MSP and OEM partner slots in the broader cybersecurity market.
- Acronis: Cyber protection platform with white-label services for service providers, combining backup, endpoint security, and privacy. Compares to PureWL at the partner/OEM/MSP layer rather than on pure VPN.
Emerging players
- Private AI: AI-native PII redaction and privacy-preserving NLP vendor. The most direct emerging competitor to PureWL's Privacy AI Layer for AI pipelines and LLM data handling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PureWL social profiles
Digital presencePureWL compliance and trust
Trust signalCompliance2 records
PureWL financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureWL leadership team
Management profileNumber of profiles
PureWL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureWL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureWL
What does PureWL do?
PureWL provides white-label, fully customizable cybersecurity software — including a VPN solution, Password Manager, AI Privacy Layer (real-time PII redaction), and Privacy Threat Protection (tracker/ad blocker) — delivered to businesses through native SDKs for Windows, Android, iOS, and macOS, plus RESTful APIs. Partners (SaaS vendors, hardware manufacturers, MSPs, fintechs, and others) rebrand and resell or embed these products under their own brand without building underlying security infrastructure.
Is PureWL a public or private company?
PureWL is a private company. It is classified as corporate owned and is currently operating.
When was PureWL founded?
PureWL was founded in 2007. It employs 51 to 100 people.
Where is PureWL based?
PureWL is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does PureWL make money?
Three revenue lines are on record. White-Label Licensing is the primary driver. The others are SDK and API Access and VPN Reseller Program.
Who are PureWL's main competitors?
Direct peers on record are PureVPN, NordLayer, Windscribe, TorGuard, KeepSolid (VPN Unlimited), Surfshark and IPVanish. Broad incumbents are Bitdefender and Acronis. Private AI is listed as an emerging player.
Does PureWL have an API?
Yes. PureWL offers RESTful APIs that enable developers to integrate VPN functionalities into their applications. The API supports VPN account management (create, generate, extend, renew, enable, disable, delete accounts), inventory management (countries, cities, protocols, channels), and optimized server selection. Authentication uses access tokens (bearer tokens) with refresh token support. All communication is SSL-encrypted. The API base URL is https://atomapi.com, and endpoints include: /auth/v1/accessToken for authentication, /vam/v2/* for VPN account management, /inventory/v3/* for server inventory, and /speedtest/v4/serversWithoutPsk for optimized server selection. Supports device types: android, ios, mac, windows. Developer documentation is at www.purewl.com/developer/guides/api.
What industry is PureWL in?
PureWL's product category is White-Label Cybersecurity Software Platform. Its primary akta.pro industry code is HDADAEAG, Endpoint Data Protection (Device DLP/Encryption), with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 5132.