Kaizen SEO Limited
Kaizen SEO Limited is a UK-based consultancy that delivers SEO and AI-search (AEO) services exclusively to UK recruitment agencies, with a founder-led, senior-only delivery model and a tiered product range from £99/mo content packages to £3,495/mo retainers.
- Company typePrivate
- Founded2025
- HeadquartersNewcastle Under Lyme, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kaizen SEO Limited does
Kaizen SEO Limited is a UK-based, founder-led SEO and Answer Engine Optimisation (AEO) consultancy that serves exclusively UK recruitment agencies. The company was founded by Dan Jones, a former recruiter with over a decade of specialist recruitment SEO experience, and operates from Newcastle-Under-Lyme, Staffordshire under a senior-only delivery model in which every retainer client works directly with the founder with no junior consultants or account managers involved. Its stated position is that of the UK's only recruitment-specialist SEO and AEO consultancy.
Kaizen SEO Limited firmographics
Firmographics- Name
- Kaizen SEO Limited
- Legal name
- Kaizen SEO Limited
- Website
- https://kaizen-seo.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kaizen SEO Limited is a UK-based consultancy that delivers SEO and AI-search (AEO) services exclusively to UK recruitment agencies, with a founder-led, senior-only delivery model and a tiered product range from £99/mo content packages to £3,495/mo retainers.
- Ownership category
- akta.pro rank
Kaizen SEO Limited industry classification
Industry- Product category
- Recruitment Marketing / SEO Consultancy Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Kaizen SEO Limited is headquartered
LocationHeadquarters
- HQ city
- Newcastle Under Lyme
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kaizen SEO Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Full-Service SEO Retainers: Monthly retainer engagements covering strategy, technical SEO, content production, off-page authority building, and AI visibility across Google, ChatGPT, Perplexity, and Google AI Overviews. Three tiers: Core (£1,495/mo), Pro (£2,195/mo), Elite (£3,495/mo). Retainers run on a six-month minimum with month-to-month continuation after, cancelable with 30 days' notice. Represents the primary recurring revenue stream.
- Content Packages: Monthly page production at volume, offered in delivered (client publishes) and loaded (Kaizen SEO publishes to CMS) variants. 30 pages from £99/mo (delivered) or £199/mo (loaded), scaling to 90+ pages at £399/mo. Month-to-month with no minimum commitment. Supplements retainer offerings for agencies with existing strategies.
- SEO Strategy Products: One-off strategy engagements producing documented roadmaps. SEO Starter Roadmap at £795 delivered within 10 working days. SEO Growth Strategy at £1,795 delivered within 15 working days. SEO Governance at £275/mo rolling monthly for ongoing oversight without full retainer. Strategy deliverables belong to the agency for independent execution.
- SEO Sprints: Fixed-scope, fixed-timeline projects. 90-Day SEO and AI Visibility Sprint at £9,995. Website Migration SEO Sprint priced on application. Payment 50% at start, 50% at midpoint review (week six). All deliverables owned by client on payment.
- Recruitment Website Bundles: Bundled offering combining an SEO-ready recruitment website with monthly done-for-you content. Core Recruiter at £398/mo, Pro Recruiter at £698/mo, Plus Recruiter+ at £1,098/mo. Monthly fee covers hosting, maintenance, and content programme. Website build is a separate one-off project quoted at kick-off. Zero upfront fees on bundle tiers.
- Link Building Services: Off-page authority building offered as standalone service or included in retainers. Starter at £650/mo (two blog outreach placements, 25 local citations, one niche edit monthly), Growth at £1,350/mo (three outreach placements at DR30, 50 citations, two niche edits), Authority at £2,500/mo (five placements at DR30, 50 citations, four niche edits), Enterprise from £5,000/mo (dedicated outreach, custom domain targets, competitor analysis). Three-month minimum.
- Technical SEO Audit: One-off diagnostic delivering prioritised issue log in plain English with fix briefs. Technical SEO Audit at £495 one-off, or £895 with fixes included. Delivered within five working days.
- GA4 Setup Services: Analytics configuration services. Foundation Setup at £250 (two to three day delivery), Commercial Configuration at £595 (three to five day delivery), Intelligence Setup at £995 (AI traffic channel group identifying sessions from ChatGPT, Perplexity, and Google AI Overviews).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level content package: 30 pages per month, delivered as editable documents for client publishing |
| Subscription | Monthly | Mid-volume content package: 60 pages per month for multi-sector agencies |
| Subscription | Monthly | High-volume content package: 90+ pages per month for national multi-sector agencies |
| Subscription | Monthly | Core retainer covering full-service SEO with strategy, technical, content, link building, and AI visibility |
| Subscription | Monthly | Pro retainer with expanded authority clusters and higher content velocity |
| Subscription | Monthly | Elite retainer with Vanguard Protocol predictive AI visibility methodology |
| One time/ perpetual license | Pay-as-you-go | Entry-level strategy document for agencies starting SEO investment |
| One time/ perpetual license | Pay-as-you-go | Comprehensive strategy for established sites with complex commercial ambitions |
| Subscription | Monthly | Ongoing strategic oversight for agencies with existing execution in place |
| One time/ perpetual license | Pay-as-you-go | Fixed-scope sprint for rapid impact across Google and AI visibility |
| One time/ perpetual license | Pay-as-you-go | Sprint to protect rankings through website platform changes |
| Subscription | Monthly | Bundled website and content for single-sector specialist agencies |
| Subscription | Monthly | Bundled website and content for two-sector or national geographic agencies |
| Subscription | Monthly | Bundled website and content for multi-sector or national agencies competing at scale |
| Subscription | Monthly | Entry-level link building for agencies building foundational authority |
| Subscription | Monthly | Mid-tier link building with stronger domain placements and higher volume |
| Subscription | Monthly | High-tier link building for competitive commercial terms |
| Subscription | Monthly | Enterprise-grade link building with dedicated outreach and custom strategy |
| One time/ perpetual license | Pay-as-you-go | Technical SEO diagnostic with prioritised issue log |
| One time/ perpetual license | Pay-as-you-go | Analytics foundation setup for tracking key conversion actions |
| One time/ perpetual license | Pay-as-you-go | Analytics configuration with custom conversion events and reporting dashboard |
| One time/ perpetual license | Pay-as-you-go | Complete analytics build including AI traffic identification |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kaizen SEO Limited product offering
Product offeringCore offering
Kaizen SEO Limited is a UK-based, recruitment-specialist SEO and Answer Engine Optimisation (AEO) consultancy that sells strategy documents, monthly content packages, full-service retainers, fixed-scope sprints, technical audits, link building, GA4 setup, and recruitment website bundles exclusively to UK recruitment agencies. Services cover technical SEO, content production, off-page authority building, and AI visibility across Google, ChatGPT, Gemini, Perplexity, and Google AI Overviews. Pricing is fully transparent and published on the website, with entry-level products starting at £99/mo and full-service retainers from £1,495/mo.
Product overview
Kaizen SEO Limited is a UK-based recruitment-specialist SEO and AEO (Answer Engine Optimisation) consultancy offering a portfolio of tiered service products. The core offering comprises SEO strategy roadmaps (Starter Roadmap at £795, Growth Strategy at £1,795), monthly content packages (30, 60, or 90+ pages from £99-399/mo in delivered or loaded variants), and full-service retainers (Core at £1,495/mo, Pro at £2,195/mo, Elite at £3,495/mo with Vanguard Protocol). Supporting one-off products include SEO sprints (90-Day Sprint at £9,995, Migration Sprint POA), technical audits, link building packages, and GA4 setup services. The company also offers recruitment website bundles combining SEO-ready sites with monthly content (Core at £398/mo, Pro at £698/mo, Plus at £1,098/mo). Services cover traditional Google SEO, AI visibility optimisation for ChatGPT, Perplexity, and Google AI Overviews, and predictive market positioning through the proprietary Vanguard Protocol.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 65% average ranking position improvement within 90 days for agencies moving from under 10 pages to 30+ pages per month
- +8 more outcomes
Companies that use Kaizen SEO Limited
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Kaizen SEO Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Kaizen SEO Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RecruiterWEBcoreRecruiterWEB is a recruitment website platform. Kaizen SEO works with RecruiterWEB-built sites and RecruiterWEB's founder (Darren Revell) has endorsed Kaizen SEO's work. The Kaizen SEO website itself was built by RecruiterWEB. The two companies have a mutual working relationship where Kaizen SEO provides SEO services to agencies on the RecruiterWEB platform.
- VolcaniccoreVolcanic is a recruitment website platform. Kaizen SEO has built technical SEO, content architecture, and AI visibility methods for clients on the Volcanic platform, which is one of several supported recruitment CMS platforms.
- VenncoreVenn is a recruitment website platform. Kaizen SEO works with Venn-built sites, supporting the platform as part of their recruitment-specific SEO expertise.
- SourceFlowcoreSourceFlow is a recruitment website platform. Kaizen SEO has integrated SEO services with SourceFlow-built recruitment agency websites.
- WordPresscoreWordPress is a CMS platform used by some recruitment agencies. Kaizen SEO has delivered SEO services on WordPress-built recruitment sites as part of their platform-agnostic approach.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Kaizen SEO Limited competitors and assessment
Company assessmentDirect peers
- Builtvisible: UK-based SEO consultancy offering technical SEO, content strategy, and digital PR for B2B and professional services clients. Comparable to Kaizen as a senior-led UK SEO agency serving business clients with similar pricing and methodology, though without recruitment-specific specialisation.
- Directive Consulting: US-based B2B SEO agency with retainer model, content production, and technical SEO services. Directly comparable in service structure and B2B mid-market positioning to Kaizen, though operating in US market and serving SaaS/tech verticals rather than recruitment.
- Salience: UK SEO agency offering technical SEO, content, and digital PR services to mid-market B2B clients. Closely comparable to Kaizen in service mix and target client profile, though operating as a larger agency with broader vertical coverage.
- Victorious: SEO agency offering technical SEO, content, and link building services on retainer and project basis. Comparable business model to Kaizen with similar service categories, though larger scale and broader vertical focus without recruitment specialisation.
- Caveni Digital Solutions: US-based digital marketing agency offering SEO, content, and web design services to B2B clients. Comparable boutique agency model with similar service categories to Kaizen, though operating in US market with broader vertical focus.
- The SEO Works: UK SEO agency serving SMEs across multiple verticals with retainers, content production, and technical SEO. Directly comparable business model to Kaizen — fixed monthly retainers, transparent pricing, content + link building bundles — though operating as a generalist across verticals rather than recruitment-exclusive.
- Blue Array: UK SEO consultancy providing technical SEO audits, content strategy, and training to enterprise and mid-market clients. Comparable consultant-led UK SEO model with similar service categories (audits, retainers, content), though serving broader verticals rather than recruitment exclusively.
Broad incumbents
- Hallam: Multi-award-winning UK digital marketing agency offering SEO, PPC, content, and broader digital strategy. Comparable to Kaizen as a UK agency serving mid-market B2B clients, though broader in scope with paid media capabilities and larger team serving multiple verticals including recruitment-adjacent clients.
- KlientBoost: Performance marketing agency combining SEO, PPC, and CRO for B2B and SaaS clients. Comparable in client profile (mid-market B2B) and retainer-based delivery model, though broader scope spanning paid and organic channels.
Emerging players
- Profound: AI visibility optimisation platform helping brands monitor and improve citations in ChatGPT, Perplexity, and other AI search engines. Comparable to Kaizen's AEO focus and methodology, though operating as a SaaS tooling company rather than a consultancy and serving broader verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kaizen SEO Limited social profiles
Digital presenceKaizen SEO Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaizen SEO Limited leadership team
Management profileNumber of profiles
Profiles1 record
Kaizen SEO Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaizen SEO Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaizen SEO Limited
What does Kaizen SEO Limited do?
Kaizen SEO Limited is a UK-based, recruitment-specialist SEO and Answer Engine Optimisation (AEO) consultancy that sells strategy documents, monthly content packages, full-service retainers, fixed-scope sprints, technical audits, link building, GA4 setup, and recruitment website bundles exclusively to UK recruitment agencies. Services cover technical SEO, content production, off-page authority building, and AI visibility across Google, ChatGPT, Gemini, Perplexity, and Google AI Overviews. Pricing is fully transparent and published on the website, with entry-level products starting at £99/mo and full-service retainers from £1,495/mo.
Is Kaizen SEO Limited a public or private company?
Kaizen SEO Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kaizen SEO Limited founded?
Kaizen SEO Limited was founded in 2025. It employs 1 to 10 people.
Where is Kaizen SEO Limited based?
Kaizen SEO Limited is headquartered in Newcastle Under Lyme, United Kingdom, in the Europe region.
How does Kaizen SEO Limited make money?
Eight revenue lines are on record. Full-Service SEO Retainers are the primary driver. The others are content Packages, SEO Strategy Products, SEO Sprints, recruitment Website Bundles, link Building Services, technical SEO Audit and GA4 Setup Services.
Who are Kaizen SEO Limited's main competitors?
Direct peers on record are Builtvisible, Directive Consulting, Salience, Victorious, Caveni Digital Solutions, The SEO Works and Blue Array. Broad incumbents are Hallam and KlientBoost. Profound is listed as an emerging player.
Does Kaizen SEO Limited have an API?
No public API is recorded for Kaizen SEO Limited.
What industry is Kaizen SEO Limited in?
Kaizen SEO Limited's product category is Recruitment Marketing / SEO Consultancy Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 541810 and its SIC code is 7310.