Wellness Eternal

What Wellness Eternal does

Wellness Eternal LLC is a full-service marketing and amplification agency focused on the wellness, biohacking, and longevity industry. Founded in 2009 and headquartered in Valhalla, New York, the company operates around three stated pillars: Verify, Amplify, and Optimize. It serves two primary customer segments: credentialed wellness and longevity experts (doctors, clinicians, founders, longevity specialists) seeking category authority and patient traffic, and wellness and longevity brands seeking verified trust signals and reach. Engagements follow a structured sales process: a free 25-minute discovery call, a 7-10 day strategic audit, and 90-day execution sprints with ongoing scaling, with the company intentionally limiting the number of brands it accepts each quarter.

At the core of the offering is a proprietary platform called the Wellness Index (also branded as the Biohacking Index), a verification directory where credentialed practitioners nominate, rate, and review wellness brands, products, devices, and protocols. This platform produces the monthly Wellness Index Report, an editorial product distributed across more than 350 media outlets and reported to reach over 1.2 billion monthly readers, alongside partner outlets including Business Insider, Yahoo! Finance, MarketWatch, Forbes, Entrepreneur, and the Wall Street Journal. The company also operates The Doctor's Podcast (formerly Optimize W(e)), ranked #5 in Apple's Wellness podcast category, and delivers client services across brand positioning, social and creative content, lead generation, and funnel development executed on GoHighLevel infrastructure.

The business model is primarily professional services: agency retainers for brand clients, expert positioning services for credentialed practitioners, and a recurring editorial/report product for the Wellness Index Report distribution. The company has not raised outside capital, is privately held, and operates as an LLC controlled by founder and CEO Lindsay O'Neill-O'Keefe, with a disclosed team of 8+ including roles across business development, sales, marketing, web development, and creative. No revenue, funding, or valuation figures are disclosed in the input.

Name

Wellness Eternal

Legal name

Wellness Eternal LLC

Website

https://wellnesseternal.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Eternal is a full-service marketing and amplification agency for wellness, biohacking, and longevity brands and credentialed experts, built around its proprietary Wellness Index verification platform and a monthly report syndicated across 350+ media outlets.

Ownership category

akta.pro rank

Product category

Wellness Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Wellness marketing agency
• Brand amplification services
• Longevity industry marketing
• Expert credential verification
• Wellness media placement

Headquarters

HQ city

Valhalla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing and amplification services including brand positioning, social media content, lead generation, funnel development, and fractional CMO leadership for wellness and longevity brands.
2. Expert Positioning Services: Tier-one media placements, podcast features, speaking engagements, and expert profile verification services for credentialed healthcare professionals and wellness practitioners.
3. Wellness Index Report Distribution: Monthly curated reports featuring verified wellness brands and credentialed experts, distributed across 350+ media outlets. Brand visibility through the report and associated media features.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wellness Eternal is a full-service marketing and amplification agency serving the wellness and longevity industry. The firm develops and operates the proprietary Biohacking Index (The Wellness Index) verification platform and produces the monthly Wellness Index Report, an editorial publication distributed through a media network reaching over 1.2 billion readers. It also runs The Doctor's Podcast as a long-form content channel for credentialed experts.

Product overview

Wellness Eternal is a full-service marketing and amplification agency for the wellness and longevity industry, operating around three pillars: Verify, Amplify, and Optimize. At its core is the proprietary Wellness Index (Biohacking Index) platform, which enables credentialed practitioners to nominate, rate, and review wellness brands and solutions. This platform produces the monthly Wellness Index Report distributed across 350+ outlets to over 1.2 billion readers. The agency offers two service tracks: one for wellness and longevity experts (including podcast features, tier-one media placements, expert ratings, and speaking opportunities via The Doctor's Podcast), and one for wellness brands (including brand positioning, social media content, lead generation, and funnel development using GoHighLevel architecture). The company also publishes articles and features across Forbes, Entrepreneur, Business Insider, Global Woman Magazine, Top Doctor Magazine, MSN, and NDNR.

Differentiator

Problem solved

Functional benefit

Brands

• The Wellness Index: A proprietary platform where credentialed wellness brands, clinicians, and experts are nominated, rated, and reviewed by practitioners who actually use them.
• Biohacking Index

Products and services

• The Wellness Index (Biohacking Index)
• Wellness Index Report
• The Doctor's Podcast
• Expert Amplification Services
• Brand Amplification Services

Quantifiable outcome

• 1.2B+ monthly reader impressions across 350+ media outlets
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Boston BioLifecoreStrategic or Co-development PartnerBoston BioLife is a curation partner for the Biohacking Index/Wellness Index Report. The partnership adds clinical expertise to the verification process for the monthly reports featuring verified wellness brands and solutions.
• GoHighLevelcoreTechnology or IntegrationWellness Eternal uses GoHighLevel (GHL) as their marketing automation and CRM platform to build custom funnels, conversion-built websites, and lead generation systems for their wellness and longevity brand clients.
• Biohacking CompaniescoreStrategic or Co-development PartnerThe Biohacking Companies platform hosts the Biohacking Index - Wellness Eternal's proprietary verification directory featuring verified wellness brands, credentialed experts, and the monthly Wellness Index Report.
• GaiaminorGTM or Marketing PartnerWellness Eternal's founder has been featured on Gaia, a conscious media platform, as part of their speaking and media amplification efforts.
• FDNY Longevity FoundationminorStrategic or Co-development PartnerDaniel O'Keefe, Head of Business Development at Wellness Eternal, is co-founder and president of the FDNY Longevity Foundation, bringing strategic partnerships and community connections in the longevity space.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHAPE: Wellness and fitness media brand publishing editorial content about health, wellness brands, and credentialed experts. Comparable because both monetize the discovery and amplification of wellness brands and experts through editorial content and media syndication.
• Healthline Media: Health and wellness content platform reaching hundreds of millions of readers monthly with credentialed-reviewed editorial. Comparable because both operate content distribution properties that serve as trust/credibility layers for health and wellness brands, though Healthline is a publisher at far greater scale.
• Well+Good: Wellness media platform that produces editorial content about wellness brands, experts, and trends at scale. Comparable because both operate content/media properties that drive discovery and credibility for wellness brands, though Well+Good is a publisher rather than an agency.
• mindbodygreen: Wellness content platform covering nutrition, fitness, longevity, and wellness experts. Comparable because both publish credentialed wellness content at scale and serve as a discovery layer between consumers and wellness brands/experts.
• goop: Wellness media and consumer brand with a content platform, podcast, and product line focused on credentialed experts. Comparable because both monetize expert credibility and wellness thought leadership through content distribution, though goop also sells its own branded products.
• Walker Drawas: Boutique PR and communications agency serving health, wellness, and lifestyle brands. Comparable because both are specialized marketing agencies that amplify wellness brands through media relations, founder/expert positioning, and thought leadership campaigns.
• 5W Public Relations: PR agency with a dedicated consumer/wellness practice executing media placements, influencer programs, and brand amplification for wellness clients. Comparable because both offer tier-one media placement and brand amplification services targeted at wellness and lifestyle brands.

Broad incumbents

• Weber Shandwick: Global PR firm with a deep health practice serving healthcare, wellness, and consumer health clients. Comparable because both deliver tier-one media relations and health/wellness brand storytelling, though Weber Shandwick operates as a full-service network rather than a wellness specialist.
• Edelman: Global communications firm with a substantial health and wellness practice serving pharmaceutical, consumer health, and wellness brands. Comparable as a broad incumbent offering similar media relations and brand amplification services, but at much larger scale and across many verticals.

Emerging players

• The Wellness Company: Wellness brand and media company selling products and content in the longevity and biohacking space. Comparable as a wellness industry participant that combines credentialed-expert positioning with consumer-facing distribution, though it sells its own products rather than serving as an agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WellnessEternal
• Xx.com/WellnessEt28024
• Facebookfacebook.com/wellnesseternalofficial
• LinkedInlinkedin.com/company/wellness-eternal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Eternal