What Raven Rocks Precision does

Raven Rocks Precision, LLC is a privately held e-commerce retailer of firearms, factory ammunition, and reloading components, incorporated in Virginia in 2022 by founders Bill and Kelly Bogner. The company relocated from California to Fredericksburg, Virginia, where it now operates from an office suite at 1320 Central Park Boulevard. It sells directly to civilian shooters, hunters, precision reloaders, and firearms dealers across the United States.

The product assortment spans reloading components (brass cases, bullets, primers, and powder), factory-loaded ammunition, firearms, and related accessories, stocked under a roster of 70-plus authorized third-party brands that includes Norma, Sierra, Nosler, Hornady, Federal, Winchester, and Lapua. The company has begun extending into private label through its Raven Rocks Exclusives line, beginning with reloading brass. Distribution to end consumers is conducted through a direct-to-consumer online storefront, with free shipping offered on orders above $150, and complementary free shipping on reloading components and ammunition over certain thresholds.

The business model combines direct-to-consumer e-commerce with a wholesale and dealer program supplied through its Federal Firearms License (FFL) dealer network, positioning the company as both a retailer and a small-scale distributor. Marketing relies heavily on sponsorships of shooting-sports and reloading community forums rather than paid media, and merchandising emphasizes specialty calibers and high-AOV segments such as safari and dangerous-game hunting. The business has not taken external institutional capital.

Name

Raven Rocks Precision

Legal name

Raven Rocks Precision, LLC

Website

https://ravenrocksprecision.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Raven Rocks Precision is a Fredericksburg, Virginia-based e-commerce retailer founded in 2022 that sells firearms, factory ammunition, and reloading components from 70-plus brands to civilian shooters, hunters, reloaders, and firearms dealers across the United States.

Ownership category

akta.pro rank

Product category

Ammunition and Reloading Supplies Retail

akta.pro primary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Ammunition retail
• Reloading supplies
• Firearms ecommerce
• Precision shooting
• Brass casings

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time transaction-based revenue from selling ammunition components (brass, bullets, primers, powder), reloading equipment, factory ammunition, and firearms. Revenue generated through per-unit pricing with bulk discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Raven Rocks Precision is an e-commerce retailer that sells factory-loaded ammunition, reloading components (brass, bullets, primers, powder), reloading equipment, firearms, and shooting accessories sourced from more than 70 brands. The company serves individual shooters, hunters, competitive marksmen, and reloaders through a direct online storefront, with a parallel wholesale/dealer program for retailer partners and an FFL dealer network handling firearms transfers.

Product overview

Raven Rocks Precision is an e-commerce retailer specializing in premium ammunition and reloading supplies, founded in 2022 and based in Fredericksburg, VA. The company operates as a single unified e-commerce platform offering a curated portfolio of products centered around four core categories: reloading components (bullets, brass, primers, powder, and reloading equipment), factory-loaded ammunition (rifle, shotgun, handgun, and rimfire), firearms (handguns and rifles), and shooting accessories (magazines and apparel). The company also carries an own-brand line (Raven Rocks Precision) alongside 70+ third-party brands including Norma, Sierra, Nosler, Hornady, Federal, Winchester, Lapua, Berger, Woodleigh, and others. Additional services include a wholesale/dealer program and a community forum. The product portfolio is organized around featured collections (9mm, 10mm, 22 cal, 30 cal, lead-free, exclusives, safari) and standard shop categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Reloading Components Brass cases, bullets (frangible, plated, JHP, FMJ, lead-free), primers, and smokeless powders sold to individual reloaders, competitive shooters, and hunters who handload precision ammunition. Sourced from brands such as Norma, Sierra, Nosler, Hornady, Federal, Winchester, Lapua, and Berger.
• Factory Loaded Ammunition Factory-loaded centerfire rifle, handgun, shotgun, and rimfire ammunition, including hard-to-find and specialty calibers (e.g., dangerous game rounds). Sold to individual shooters, hunters, and competitive marksmen seeking ready-to-fire ammunition.
• Firearms Curated selection of firearms from manufacturers such as Browning, Beretta, Smith & Wesson, Glock, Springfield Armory, Sig Sauer, and Walther. Sold to qualified buyers, with transfers processed through the company's FFL dealer network.
• Reloading Equipment Reloading presses, dies, scales, and ancillary equipment sold to reloaders who build their own ammunition, complementing the company's reloading components offering.
• Shooting Accessories Magazines, apparel, and related shooting accessories sold to shooters and firearms owners for use alongside firearms and ammunition.
• Raven Rocks Precision (Own Brand / Private Label) Company-owned private-label product line branded under the Raven Rocks Precision name, including curated "Raven Rocks Exclusives" and handpicked favorites offered alongside third-party brands in the catalog.
• Wholesale / Dealer Program B2B wholesale program providing independent firearms dealers, sporting-goods shops, and shooting-range operators with account-based pricing on the company's ammunition, reloading components, and accessories catalog for resale.

Quantifiable outcome

• Reloading can save 30-50% per round compared to factory ammunition

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Africa HuntingminorGTM or Marketing PartnerShooting sports community sponsorship. Raven Rocks Precision is a proud sponsor, reaching dedicated hunting and reloading enthusiasts.
• 24 Hour CampfireminorGTM or Marketing PartnerShooting sports community sponsorship. Reaching firearm enthusiasts and reloaders through community visibility.
• Long Range HuntingminorGTM or Marketing PartnerLong Range Hunting community sponsorship. Target audience aligns with precision rifle and reloading customers.
• Snipers HideminorGTM or Marketing PartnerPrecision shooting community sponsorship. Community of competitive and precision shooters.
• Carolina Firearms ForumminorGTM or Marketing PartnerRegional shooting sports community sponsorship.
• Brian Enos ForumminorGTM or Marketing PartnerPrecision shooting and reloading community sponsorship.
• Quantico Shooting ClubminorGTM or Marketing PartnerProfessional shooting club sponsorship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lucky Gunner: Online ammunition retailer known for fast shipping and bulk pricing — a direct competitor in factory-loaded ammunition and selected reloading components for the same value-conscious shooter customer.
• Brownells: The largest US retailer dedicated to reloading supplies, firearms accessories, and gunsmithing tools — directly comparable as a one-stop reloading retailer serving precision shooters and reloaders with a multi-brand catalog.
• Bulk Munitions: Online ammunition retailer focused on bulk ammunition and components — directly comparable on bulk-pricing, free-shipping thresholds, and DTC e-commerce positioning to the same shooter customer.
• Graf & Sons: Long-established reloading supplies and ammunition retailer with a deep catalog of components, brass, bullets, and reloading equipment — competing head-to-head in the same precision-reloader niche.
• Natchez Shooters Supplies: Online reloading and shooting supplies retailer with comparable private-label offerings (Natchez brass) and a similar DTC model targeting precision reloaders and hunters.
• MidwayUSA: Major direct-to-consumer retailer of shooting, reloading, and firearms products with a comparable multi-brand catalog and active community/content marketing — a primary competitor for the same precision shooter and hunter customer.
• Powder Valley: Specialty retailer focused on reloading components, particularly powders, primers, and shotshell components — overlapping with Raven Rocks' reloading component assortment and high-volume reloader segment.
• Midsouth Shooters Supply: Direct competitor offering reloading components, ammunition, and shooting supplies with a curated multi-brand catalog — comparable assortment depth and customer overlap in the precision and competitive shooting segments.

Broad incumbents

• Bass Pro Shops: Large outdoor sporting goods retailer with a broad hunting, shooting, and ammunition assortment. Overlaps on ammunition and reloading supplies but does not specialize in the precision-reloader niche.

Emerging players

• Palmetto State Armory: Fast-growing direct-to-consumer firearms and ammunition retailer that has expanded aggressively into reloading components and accessories, competing for the same value-driven, online-first shooter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/208128002222718
• LinkedInlinkedin.com/company/raven-rocks-precision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven Rocks Precision