Enbrighten

What Enbrighten does

Enbrighten is a smart-lighting consumer brand owned and operated by Jasco Products Company LLC, headquartered in Oklahoma City, Oklahoma. The company designs, manufactures, and sells residential LED lighting products spanning outdoor categories (eave lights, cafe lights, landscape lights, security lights, lanterns) and indoor categories (UltraBrite modular hexagonal lights, wall lights, strip/flex lights, night lights, under-cabinet, bathroom, and galaxy projectors), supported by a smart-home infrastructure layer of WiFi-connected VIBE products, Z-Wave 700/800 series in-wall switches/dimmers/outlets with proprietary QuickFit and SimpleWire installation technology, and Matter-protocol smart plugs. Distribution is dual-channel: direct-to-consumer through a Shopify-powered storefront (enbrightenme.com) shipping to roughly 150+ countries, alongside shelf placement at Amazon, Walmart, Costco, Sam's Club, Target, Home Depot, and Wayfair. The brand holds a Disney licensing partnership for character-themed night lights and co-brands select products with GE.

The business model is fundamentally hardware sales at unit pricing ranging from sub-$10 entry items to $350+ premium permanent outdoor lighting systems, with revenue driven by retail velocity rather than subscription or enterprise contracts. A distinctive structural feature is the brand's social-mission pledge to donate 50% of net profits to charities supporting food, water, shelter, and disaster relief, with cumulative donations reported above $20 million; this functions as a brand-equity and consumer-trust lever rather than a revenue stream. Customer segments center on residential homeowners, smart-home enthusiasts integrating multi-protocol ecosystems, and indoor lighting upgraders, with Disney-licensed products adding a family/children's-room buyer. Enbrighten monetizes through one-time hardware purchases with no disclosed recurring or service-based revenue component, and operates as a private subsidiary brand with no venture or public-market funding history.

Name

Enbrighten

Legal name

Jasco Products Company LLC

Website

https://enbrightenme.com

Company type

Private

Operating status

Operating

Short description

Enbrighten is a privately held consumer smart-lighting brand owned by Jasco Products Company, selling WiFi, Z-Wave, and Matter LED lighting and switches through its own e-commerce site and major US retailers including Amazon, Walmart, Costco, Target, Home Depot, and Wayfair.

Ownership category

akta.pro rank

Product category

Smart Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic Components & Accessories (3670)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

akta.pro secondary industries

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Connected Lighting & Smart Switches Retail (CRAIAMAB)

Keywords

• Smart lighting products
• Outdoor LED lighting
• Indoor LED lighting
• Smart home switches
• Residential lighting fixtures

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling smart LED lighting products including outdoor string lights, cafe lights, eave lights, landscape lights, indoor lighting, smart home switches/dimmers, and accessories. Products sold at various price points from budget to premium.
2. Charitable Giving Model: Company donates 50% of net profits to charity supporting food, water, shelter and disaster relief. Has donated over $20 million to charitable causes. This social mission differentiates the brand in the market.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Enbrighten designs, manufactures, and sells a full line of residential smart lighting and smart-home accessory products, including outdoor fixtures (eave, cafe, landscape, security, lantern), indoor fixtures (UltraBrite hexagonal panels, wall, strip/flex, under-cabinet, bathroom, galaxy, night lights), and smart-home infrastructure (WiFi/VIBE devices, Z-Wave in-wall switches and dimmers, Matter smart plugs). Products are app-controlled with color-changing and scheduling capabilities, sold direct-to-consumer via enbrightenme.com and through major US retail chains, with a 50%-of-net-profits charitable giving program backing the brand.

Product overview

Enbrighten offers a comprehensive smart lighting ecosystem spanning outdoor and indoor residential lighting solutions. The core product portfolio includes outdoor categories (Eave Lights, Cafe Lights, Landscape Lights, Security Lights, Lanterns) and indoor categories (UltraBrite™ Hex/Rex Lights, Wall Lights, Strip/Flex Lights, Night Lights, Under Cabinet Lighting, Bathroom Lighting, Galaxy Lights). The smart home infrastructure layer consists of WiFi-connected VIBE products, Z-Wave 700/800 series in-wall devices with QuickFit/SimpleWire technology, and Matter-based smart plugs. The company also holds Disney licensing partnerships for character-themed night lights and co-brands products with GE. Key differentiators include app-controlled color-changing LED technology, multiple smart home protocol support (WiFi, Z-Wave, Matter), and a charitable giving model donating 50% of net profits to food, water, shelter, and disaster relief causes.

Differentiator

Problem solved

Functional benefit

Brands

• UltraBrite: High-output LED lighting system featuring modular hexagonal light bars for indoor illumination, including Rex Lights and Hex Lights product lines.
• VIBE
• Seasons
• BrightLink
• SleepLite
• Projectables

Products and services

• Eave Lights Permanent outdoor lighting fixtures installed under eaves for year-round architectural and holiday illumination; color-changing LED with smart WiFi control for residential homeowners.
• Cafe Lights String lights for outdoor caf\u00e9-style ambiance in vintage, modern, and classic styles, with WiFi app control and color-changing capabilities for residential patios and decks.
• Landscape Lights Outdoor ground-level lighting fixtures (path lights, puck lights, flex lights) for garden and landscape illumination, with smart connectivity for residential yards.
• Security Lights Outdoor motion-sensing LED security lights with WiFi connectivity and adjustable heads for residential perimeter and area coverage.
• Lanterns Portable and decorative lantern-style lighting for outdoor use, including mini lanterns and candle-flicker LED options for patios and tables.
• UltraBrite Hex Lights / Rex Lights Modular hexagonal LED light bar system for customizable geometric ceiling installations, with high lumen output (10,000\u201317,000 lm), remote control, dimming, and linkable configurations for indoor residential and creator use.
• Wall Lights Indoor wall-mounted accent lighting with WiFi connectivity, color-changing spectrum effects, and app-based control for ambient room illumination.
• Strip Lights / Flex Lights / Rope Lights Flexible LED strip / rope / flex lighting for indoor accent illumination in various lengths, with color-changing, dimmable, and app-controlled features.
• Night Lights Plug-in and USB-powered night lights including galaxy projectors, motion-activated options, and Disney-licensed character designs for residential bedrooms and hallways.
• Under Cabinet Lighting LED light bars and fixtures for under-cabinet installation in kitchens, available in direct-wire, plug-in, and WiFi smart versions with tunable white and dimming.
• Bathroom Lighting Motion-sensing LED fixtures designed for residential bathroom use, including towel bar lights, towel ring lights, and toilet paper holder lights.
• Galaxy Lights Galaxy and aurora wave projector lights that create ambient star and nebula effects for residential bedrooms and relaxation spaces.
• Z-Wave Smart Home Devices In-wall smart switches, dimmers, and outlets using Z-Wave 700 and 800 series protocols with QuickFit and SimpleWire installation features for smart-home integrators and DIY smart-home enthusiasts.
• Matter Smart Plugs WiFi-based smart plugs using the Matter protocol standard for universal smart-home compatibility, available in indoor and outdoor dual-outlet configurations.
• Disney Licensed Lighting Products Night lights and decorative lighting products featuring Disney characters (Frozen, Mickey Mouse, Stitch, Cars, WISH, Jack Skellington) under an official Disney licensing partnership, for children's bedrooms and Disney fans.
• Enbrighten VIBE Wi-Fi Sphere Lights WiFi-connected spherical outdoor lights under the VIBE sub-brand, with app control, color-changing effects, and a 57ft span of 12 lights for residential outdoor ambiance.
• BrightLink Smart Switches BrightLink-branded smart switches for under-cabinet lighting control, including motion-activated, WiFi, and basic on/off variants with simplified installation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• DisneycoreGTM or Marketing PartnerEnbrighten has a Disney brand partnership featuring licensed Disney-themed lighting products including night lights with Disney character designs (Frozen II, Mickey Mouse, Cars, Minnie Mouse, Stitch, Jack Skellington, WISH Star, Lilo & Stitch). Products include Projectables LED night lights and color-changing tabletop LED night lights featuring Disney characters.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online marketplace distribution partner for Enbrighten smart lighting products. Amazon serves as a major sales channel alongside other major retailers.
• Home DepotcoreChannel Partner/ Reseller/ DistributorPremier home improvement retail partner for Enbrighten products, ideal placement for smart lighting and home automation products in the home improvement category.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor brick-and-mortar and online retail distribution partner for Enbrighten smart lighting products.
• TargetcoreChannel Partner/ Reseller/ DistributorNational retail chain partner offering Enbrighten products both in-store and online.
• CostcocoreChannel Partner/ Reseller/ DistributorWarehouse club retail partner offering Enbrighten products in bulk/value packaging.
• Sam's ClubcoreChannel Partner/ Reseller/ DistributorWarehouse club retail partner for Enbrighten smart lighting products.
• WayfaircoreChannel Partner/ Reseller/ DistributorOnline home goods retailer partner with international reach for Enbrighten products.
• Jasco Products CompanyflagshipStrategic or Co-development PartnerEnbrighten is a brand of Jasco Products Company LLC, headquartered in Oklahoma City, OK. Jasco is the parent company that owns and operates the Enbrighten brand alongside other brands including myTouchSmart, Jasco, Cordinate, UltraPro, Power Gear, EcoSurvivor, Projectables, Lights by Night, Titan, and Uber.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leviton: Leviton is a major electrical device manufacturer with a Decora Smart line covering Z-Wave, WiFi, and Matter switches, dimmers, and plugs sold through Home Depot and electrical distributors. Comparable to Enbrighten's Z-Wave and Matter smart switch categories at the professional-grade end of retail.
• Lutron Electronics: Lutron is the established leader in residential lighting controls—dimmers, switches, and smart shading. Comparable to Enbrighten's Z-Wave switch/dimmer business via Lutron Caséta, but Lutron operates at the premium installer/DIY hybrid end with proprietary ClearConnect RF and broader shade automation.
• Philips Hue (Signify): Signify-owned Philips Hue is the market-leading connected lighting brand globally, offering app-controlled smart bulbs, light strips, fixtures, and bridges. Directly comparable to Enbrighten in WiFi/Zigbee smart lighting retail and outdoor/indoor residential categories, but with significantly larger scale and premium positioning.

Direct peers

• Govee: Govee competes head-to-head in app-controlled color-changing LED strip lights, outdoor permanent eave lighting, and smart home LED products sold via Amazon. Comparable in SKU breadth across indoor/outdoor and price-point strategy; Govee has a stronger direct-to-consumer online presence.
• LIFX: LIFX is a WiFi-direct smart lighting brand offering color-changing bulbs, light strips, and outdoor fixtures without a hub. Directly comparable to Enbrighten's VIBE WiFi line on app-controlled color LEDs and residential retail distribution.
• Sengled: Sengled sells WiFi and Zigbee smart bulbs, light strips, and outdoor fixtures through Amazon, Best Buy, and Home Depot. Directly comparable to Enbrighten on retail-channel smart LED strategy, residential focus, and price-point competition.
• Wyze: Wyze offers a broad smart home lineup including smart bulbs, light strips, switches, and plugs sold through Amazon and direct channels at aggressive price points. Comparable to Enbrighten on multi-category smart home ambition, retail-channel go-to-market, and DIY-friendly installation positioning.
• TP-Link Kasa: TP-Link's Kasa Smart brand offers WiFi smart plugs, switches, light strips, and bulbs sold through Amazon, Best Buy, and Walmart. Comparable to Enbrighten's Matter/WiFi smart plug and switch portfolio on retail-channel DIY smart home positioning.
• Feit Electric: Feit Electric manufactures smart WiFi bulbs, indoor/outdoor fixtures, and string lights sold through Home Depot, Walmart, and Amazon. Comparable to Enbrighten on retail-channel LED lighting distribution, bulb/fixture portfolio, and value-tier positioning.

Emerging players

• JellyFish Lighting: JellyFish Lighting pioneered the permanent outdoor eave/housing LED lighting category that Enbrighten's Eternity line targets. Comparable on product category (permanent architectural LED track lighting) though JellyFish relies on a dealer/installer model versus Enbrighten's DIY retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/enbrightenbrand
• YouTubeyoutube.com/@Enbrightenbrand
• Facebookfacebook.com/enbrightenbrand
• Instagraminstagram.com/enbrightenbrand
• TikToktiktok.com/@enbrightenbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enbrighten